2013 Media Kit - Quick And Dirty Tips

2013 Media KitTable of ContentsAbout Us1Advertising1Our Hosts &Channels2Traffic ut UsWe all want to do things better, smarter and faster. Whether it’s anetiquette issue, a problem with your pooch, or a question aboutyour online privacy, Quick and Dirty Tips has the answers.Quick and Dirty Tips brings together a highly focused group ofsubject experts who provide actionable, friendly advice that helpsyou cut to the chase, solve your problem, and get easy access to thecontent that interests you most. And we’re backed by one of themost authoritative publishing houses in the world, Macmillan.Best of all, our tips are organized and presented in a variety offormats, strategically designed to get you what you need, whenand how you need it. We offer fast bursts of information via ourblog and tips pages, found on quickanddirtytips.com; some of theworld’s most popular podcasts for a more in-depth view of a hottopic; newsletters; and books—audio, ebook, and print.Advertising on Quick and Dirty TipsFor advertisers, there’s never been a better time to leverage a network like Quick and DirtyTips. Users want answers. They want expertise and insight, without a lot of fuss, and withouthaving to spend hours searching for the relevant piece of information they need. That’s thehallmark of our content. And we’re among the Web’s fastest growing properties; our numberof monthly visitors grew nearly % last year, to more than million, with approximately80% of our users arriving from search engines, seeking answers to their questions.Read on for more specifics on our growing audience and their engagement as well as thestandard and highly innovative opportunities we offer for reaching our desirable demographic.1Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.

Our Hosts & ChannelsTarget your creative to a specific channel—or address our cross-section ofnetwork users for a broader reach.Our hosts are carefully selected by the team at Macmillan. They are authorsand experts who combine passion for and in-depth knowledge of their subjectarea to create an optimal, useful experience for Quick and Dirty Tips visitors.Below are our hosts and the topics they cover:Education Everyday Einstein’s Quick and Dirty Tips for Making Sense of Science Grammar Girl’s Quick and Dirty Tips for Better Writing Legal Lad’s Quick and Dirty Tips for a More Lawful Life Math Dude’s Quick and Dirty Tips to Make Math EasierMoney Money Girl’s Quick and Dirty Tips for a Richer LifeCareer & Work Get-It-Done Guy’s Quick and Dirty Tips to Work Less and Do More Tech Talker’s Quick and Dirty Tips to Navigate the Digital World The Public Speaker’s Quick and Dirty Tips for Improving YourCommunication Skills Sales Guy’s Quick and Dirty Tips for Getting the Deal DoneLifestyle Domestic CEO’s Quick and Dirty Tips for Managing Your Home Modern Manners Guy’s Quick and Dirty Tips for a More Polite Life Mighty Mommy’s Quick and Dirty Tips for Practical ParentingHealth Get-Fit Guy’s Quick and Dirty Tips to Slim Down and Shape Up Nutrition Diva’s Quick and Dirty Tips for Eating Well and Feeling Fabulous House Call Doctor’s Quick and Dirty Tips for Taking Charge of our HealthPets The Dog Trainer’s Quick and Dirty Tips for Teaching andCaring for Your PetIndustry Chatter“The next big thing in computing isn’t a new model smartphone or laptop.It’s the Internet empowering everything else around us. Our cars, TVs andmany other devices. Which means we all need to think about engaging digitalInternet experiences for the car, TV and every device imaginable - becausethat’s where audiences are heading.” Quick and Dirty Tips will be there, too!— Richard MacManus is the editor-in-chief of ReadWriteWeb.More About.Grammar GirlMignon FogartyMignon Fogarty is the creator ofGrammar Girl and the founder andmanaging director of Quick and DirtyTips. A magazine writer, technical writer,and entrepreneur, she has served as asenior editor and producer at a numberof health and science web sites. She hasa B.A. in English from the University ofWashington in Seattle and an M.S. inbiology from Stanford University.“Fogarty walks her listenersthrough the sometimes-trickysubjects with a voice that is authoritative but warm. Kind of likethe sixth-grade teacher you wishyou had.”— USA Today“Fogarty sparked what you mightcall a worldwide, syntax-drivenfiesta.”— Los Angeles Times2Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.

Traffic & DemographicsWe started out with a single podcast— Grammar Girl, in2006, which got around 23,000 downloads per month.Since then, we’ve grown to a full-blown network witha highly trafficked websiteand blog—and more than aOur Hostsdozen hosts who collectivelyGet Noticedrepresent some of the mostlistened-to podcasts on iTunesYou may have seen Modernwith upwards of 2 millionManners Guy, the Nutritiondownloads per month!Diva or Money Girl featured onAnd our numbers continueFOX News or CBS. Or perhapsto grow as we add contentyou’ve seen Get-Fit Guy on thearound the clock, originalHuffington Post. Our hosts arehost programming, newcredible, sought-after expertschannels, more social mediaand centers of influence in therelationships and more. In fact,areas they cover.our website traffic grew bynearly % last year alone!Quick and Dirty Tips at a GlanceMonthly Website UsageVisitors (total)Unique VisitorsPage ViewsPodcast DownloadsNewsletter SubscribersOpen RateClick to Open Rate . million3 million4.2 million2.8 million185,00025%15%Sources: Webtrends & Google Analytics February 2013,Libsyn February 2013, Exact Target February 2013DemographicsAcross our various content platforms, our listeners, users and subscribers fit the following profile:Source: Podtrac survey3Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.

Advertising SolutionsQuick and Dirty Tips offers a full range of innovative solutions that are proven winners for our current slate of advertisers.We know how to use our variety of channels and formats to meet your needs, including the latest in display advertising thatreally gets noticed, podcasting, video, book launch events and more.WebsiteStand out online with our high-impact suite of website standard and state-of-the-art advertising solutions:PageGrabberDeliver an interactive,full-page experience.Display AdsPageSkinGet noticed with our skyscraper, rectangle and leaderboardad positions, either run-of-siteor channel-specific.Turn website borders intohigh impact ad inventory.Auto-Play VideoOur well-placed playerdelivers great presence andperformance.PodcastsAudio podcasts give you a powerfulway to reach Quick and Dirty Tipssubscribers and listeners. We runjust one ad per podcast, so yourmessage is the star of the show.Plus we get high marks for ourhigh-quality content, reviewedand carefully checked by our ownQuick and Dirty editorial team. Oursponsored programs are among thehighest rated and downloaded oniTunes, with nearly 3 milliondownloads per month.*And it’s easy to jump in—you justwrite a 30-second message that’sread by our host after the show’sintroduction. And we’ll include aspecial reference to your Web pageor offer on the host’s page. See specspage for details.*Source: Libsyn February 2013More About.Nutrition DivaMonica Reinagel, MS, LN, CNSMonica Reinagel is a board-certified,licensed nutritionist and a professionallytrained chef. Her #1-ranked NutritionDiva podcast on the Quick and DirtyTips network has helped millions toeat and feel better. Her expert advice isregularly featured on countless mediaoutlets (including NBC, ABC, FOX,NPR, WebMD, Washington Post, AOLHealth, and Huffington Post). Monica isalso the creator of the IF Rating system,a scientific method of estimating theinflammatory and anti-inflammatorypotential of foods, and the author offour previous books, including TheInflammation-Free Diet Plan, NutritionDiva’s Secrets for a Healthy Diet, and Howto Win at Losing. In a parallel universe,Monica is also a professionally trainedopera singer.“Monica Reinagel makes healthful eating simple and deprivation-free.No one should live without enjoying foods [he or] she loves, and withthis smart, easy guide, you don’t have to.”Lucy Danzinger, editor in chief, Self magazine4Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.

Advertising Solutions cont’dAdvertising Solutions (continued)NewslettersNewsletters represent one of the most effective ways to reach ourengaged audience—users who not only visit our site and listen toour programs, but respect our content enough that they subscribeto our newsletters.We have more than 185,000 active subscribers with a higherthan-average open rate of 25%. And of those subscribers,15% click on something within the newsletter to get moreinformation on our Web site.Both text-only and display ads are available—and ads can betargeted by topic.Micro SitesOur Quick and Dirty Tips hosts often publish books intheir areas of expertise. For example, Grammar Girl’s101 Words to Sound Smart and Get-Fit-Guy’s Guide toAchieving Your Ideal Body.These book launches offer advertisers a special opportunityto reach a highly focused audience of both the author’s loyalfollowers—and a larger audience of interested prospectswho respond to Macmillan’s expanded promotional booksales efforts. Contact us today for a list of upcoming booklaunches and micro sites!Special SponsorshipsOur hosts are everywhere you want to be—social media, live events, conferences and more.Email us today at advertise@quickanddirtytips.com fora list of upcoming special sponsorship opportunities.More About.Get-It-Done GuyStever RobbinsStever Robbins is a successful entrepreneur, Harvard MBA, and MIT gradwhose mission is helping people reachtheir dreams and be happy doing it. Heis a veteran of nine startups, including FTP Software, Intuit, and HEARMusic. He is the author of It Takes aLot More than Attitude and Get-ItDone Guy’s 9 Steps to Work Less andDo More. As CEO of Stever Robbins,Inc., he coaches executives in buildingstronger businesses, careers, and livesand speaks on leadership, entrepreneurship, culture, and persuasion.5Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.

Specs e100k,inbanner,expandable dio,onbydefault, Videocontrols30seconds mutebuttonenabled disabledCompanionAd400x300320x240300x25040k Fullpage700x500100kSynchedAds Sidekick ds 15seconds3loops100k,inbanner0k/ad728x90and horthirdpartyadtags100k,inbanner100k,inbannerDid You Know?On average, Grammar Girl’s post on the use ofaffect vs. effect drives more than 140,000 usersto the site each month!SupportedThird-PartyTag FormatsMedia Guidelines Standard tags(IMG/HREF URLs) IFRAME – must allowpublisher click tracking JavaScript – must allowpublisher click trackingPodcastsWe work with several preferred partners to provide rich mediaadvertising. Specs are available upon request. Sponsor provides transcript, which mustbe under 70 words. A pre-produced, 30-second spot may besubstituted for the announcer read message. Pre-produced recording must be submitted in an MP3 format. The deadline for all creative associatedwith podcast sponsorships is two weeksprior to campaign launch.Micro SitesEmail advertise@quickanddirtytips.com forupcoming, custom opportunities.Newsletters 100-word text advertorial Display ad formats: JPG, GIF Ad Size: 600x100 Maximum file size: 20k All creative is due five (5)business days prior to campaignlaunchSpecial SponsorshipsEmail advertise@quickanddirtytips.com forupcoming, custom opportunities.6Get started! E-mail advertise@quickanddirtytips.com or call Tracy Lum at 212-206-5335.