TAGLaw-Metzler-The-Accounting-Industry-2025

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4/29/13The Accounting Profession 2025James C. Metzler, CPAAICPA Vice President – Small Firm InterestsAmerican Institute of CPAs 2CPA Horizons FINAL Video.wmvAmerican Institute of CPAs 31

4/29/13American Institute of CPAs 4Developing Our 360 Degree View of the Future!!What can you imagine being different in the future that will havethe biggest impact on your career? organization? The CPAProfession?Social What are the significant social and demographic changes you see in the future?What changes can you foresee in the way people will work?What changes do you see in customer demands and expectations?How will changing demographics affect you?!Political!Economic !What are the future political/regulatory trends that will impact our businesses?What do you see in the future economically?What changes in the future do you see?What is likely to remain the same?Technology Trends What significant technology trends do you see in the future?What is happening technologically that is likely to impact you?American Institute of CPAs 5Key Activities / MilestonesPLANNINGDetailed  PlanningDeliverableDevelopment4th  Q  –  Jan.DATAGATHERINGDATAANALYSISRESULTSVolunteer  Commi@eesWebsiteInteracEve  SurveyOpen  ForumsAdvisory  PanelSynthesisAdvisory  PanelFeb.  –  JulyAmerican Institute of CPAs May  –  Aug.Board  ReviewSept.  –  Oct.62

4/29/13Significant Results AchievedMore Than 5,600 ParticipantsAbout 6,300 Cumulative CPAFeedback HoursMore than 75,000 commentsAmerican Institute of CPAs 7CPA Horizons 2025! 10 Key Insights emerged! Core Purpose standing the test of time! Core Values substantially unchanged! Core Competencies evolved! Core Services no longer limitedAmerican Institute of CPAs 8Core PurposeCPAs making sense of achanging and complex worldAmerican Institute of CPAs 93

4/29/13Businesses and Firms – All Challenged byComplexity!!!!!!!Health careFederal taxesState/local taxesTechnologyInternationalDodd-FrankHeightened rulesand scrutinyAmerican Institute of CPAs Core Values! Integrity! Competence! Lifelong learning! Objectivity! Commitment to excellence! Relevance in globalmarketplaceAmerican Institute of CPAs 11Core Competencies! Communications skills! Leadership skills! Critical thinking andproblem-solving skills! Anticipating and meeting needs! Synthesizing intelligence to insight! Integration and collaborationAmerican Institute of CPAs 124

4/29/13Key InsightsAmerican Institute of CPAs TechnologyUnderstand and leverage relevant technologyin conjunction with core CPA competencies todeliver superior servicesAmerican Institute of CPAs Pre-Certification andLifelong Learning14“CPAs have to be both theteacher and the learner in theprofession for a lifetime.”Evolve the educational framework tokeep pace with the changing dynamicsof business, government and ourprofessionAmerican Institute of CPAs 155

4/29/13Worldwide ProfessionWe live in a world of increasinginterdependence and the USCPA must be prepared todemonstrate internationalcompetencePosition the CPA as a premierdesignation of the accounting andfinance profession throughout theworldAmerican Institute of CPAs 16Market PermissionLeverage the competencies and strengths of theprofession to expand market permissionsoffering a wider range of servicesAmerican Institute of CPAs 17Trusted AttesterPreserve the role of theCPA as the trusted attesterof financial and otherinformationAmerican Institute of CPAs 186

4/29/13Encourage pride amongCPAs in what we standfor and in the valueCPAs create throughoutsocietyPride in the Profession“The profession must increase its independence andremain a viable source of financial truth in a world ofincreasing complexity and global commerce.”American Institute of CPAs 19CPA Reputation Stands StrongOverall evaluations of professionals among Business Decision Makers (BDMs)Positive 4%andic'lo.plAuviPubFin.CTaxneArsw ccoith uou ntat C ntPA sstorrssoEOsadCCCPhysiciaPACsPAFOssns0%American Institute of CPAs 20CPA Most Valued Credential Among BDMsHow valuable are the following credentials within your 20%10% 7%31%14%8% 4%28%VerySomewhatNot at allDK/NA64%40%American Institute of CPAs 60%80%100%217

4/29/13American Institute of CPAs 22Trusted AdvisorPromote the CPA as the trusted advisor who, in addition toproviding Core CPA services, develops solutions tocomplex problems by integrating knowledge, expertise andresources from multiple disciplines“I am most proud of the idea that our professionals have beenable to occupy diverse jobs at high levels, from accounting tosales, from operations to HR, from consulting to management.”American Institute of CPAs American Institute of CPAs 23248

4/29/13MarketplaceWe must be nimble as aprofession and addresscontinual changes inthe marketplace, economy,businesses and regulationsby managing changeAmerican Institute of CPAs 25Value PropositionIncrease the visibility of theprofession’s value proposition bydemonstrating the profession’score values in multiple areas ofbusiness and society. Values inaction !American Institute of CPAs 26“You are the Valuethat Binds yourClients to the Firm”Understand yourunique value and alignwith client needs;differentiating from thepack while makingmeaningfulconnectionsAmerican Institute of CPAs 27279

4/29/13Putting Horizons 2025 into Action28Key ogyMarketPermissionYour Firm, YourCompany, YOU !TrustedAttesterPride intheProfessionValuePropositionMarketplaceAmerican Institute of CPAs TrustedAdvisorDemographicShifts29Download fromwww.aicpa.orgAmerican Institute of CPAs 3010

4/29/13Embracing the Future – How do we do it ?!Technology:!Education:!Globalization:!Promotion: Address security and privacy concerns; adapt traditional services; utilize state-of-theart tools to reach out to new markets Balance judgment with technical skills; teach soft skills; stay ahead of the curve onregulations and standards Understand international issues, trends, standards and regulations; identify newmarkets; explore new job opportunities Market the profession’s virtues of integrity, objectivity and trust to local, national andinternational audiences31American Institute of CPAs Embracing the Future – How do we do it ?!Collaboration: Understand the different perceptions and realities of the generations and find waysto bridge the gap and take advantage of the best each can offer!Integration:!Adaptation:!Competition: Review our competencies and align them with new realities; enhance our role as abusiness advisorAddress changes in the marketplace, economy, business and regulations; immerseourselves in domestic and international trendsUnderstand the numerous choices available to clients and employers; marketAmerican Institute of CPAs 32Download fromwww.aicpa.orgAmerican Institute of CPAs 3311

4/29/13A few words from future CPA’s .The Future CPA Master2 .movAmerican Institute of CPAs 34Thank You !jmetzler@aicpa.orgAmerican Institute of CPAs 3512

About 6,300 Cumulative CPA Feedback Hours 7 American Institute of CPAs CPA Horizons 2025 ! 10 Key Insights emerged ! Core Purpose standing the test of time ! Core Values substantially unchanged ! Core Competencies evolved ! Core Services no longer limited 8 American Institute of CPAs CPAs making sense of a

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