Vibrant Regional Economy - El Paso, Texas

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Vibrant RegionalEconomyGOAL 1Strong sustainableECONOMICDEVELOPMENTGOAL 3Promote the VISUALIMAGE of El PasoGOALS 1 3FY2021 BUDGETPRESENTATION1

GOAL 1GOAL 3AviationPlanning andInspectionsDestination El PasoEconomicDevelopmentInternational Bridges2

Strategic AlignmentGOAL 11.1 Stabilize and Expand El Paso’s Tax Base1.2 Enhance Visitor Revenue Opportunities1.3 Maximize Venue Efficiencies Through Revenue Growth and Control1.4 Grow the Core Business of Air Transportation1.5 Stimulate Economic Growth Through Transit Integration and cross border mobility, trade and tourism1.6 Provide business friendly permitting and inspection processesGOAL 33.1 Streamline Processes to Provide a Solid Foundation for Development3.2 Improve the visual impression of the community (gateways, corridors, intersections, and parkland)3.3 Set one standard for infrastructure across the city3

VIBRANT REGIONAL ECONOMYFY2021 All Funds Budget 977,303,4794

SOURCE OF FUNDING5

Goal 1 & 3- PRIORITIES FOCUS for FY21International Bridges Department Comprehensive capital improvement program adjustments to phasing and implementationBridges Steering Committee continued coordination effortsRider 44 - Project development and implementationParking Steering Committee establishmentReconfiguration of SB lanes at Ysleta for added capacity and traffic managementEnhance parking management strategies working in collaboration with Parking SteeringCommittee stakeholdersPlanning and Inspections Implement project management to shepherd projects from start to finish Improve interdepartmental/intradepartmental coordination through weekly or monthlymeetings Automation of online submittal for all application types6

Goal 1 & 3- PRIORITIES FOCUS for FY21Destination El Paso Continue to increase meeting and convention activity, featuring new downtown hoteldevelopment, with reduced HOT funding Marketing and advertising to drive hotel occupancy recovery Continue Convention Center capital improvements Restore venue operations while ensuring public health and safetyEconomic Development Administer and manage CARES Funding for economic response recovery programs Continue business retention, recruitment expansion efforts to accelerate quality job growth investment in our community Continue redevelopment efforts in key areas such as Downtown, the MCA Cohen Focus on assistance to small businesses and associated economic recovery rebuilding Continue binational collaboration for increased regional investment in promotion7

Goal 1 & 3- PRIORITIES FOCUS for FY21Aviation Analyze trends and data and communicate new opportunities with Airlines on a regular basis Continue Capital Improvement projects Marketing vacant land and facilities on airport property8

Goal 1 & 3- KEY SERVICE IMPACTSInternational Bridges Department Continue monitoring bridge crossings and reduced revenue due to travel restrictions andCOVID-19 impacts Parking meter revenue reductions due to lower business activity and social distancing impactsSource: City of El Paso International Bridges. Graph reflects a seven-days moving average. Last observation: June 28, 20209

Goal 1 & 3- KEY SERVICE IMPACTSPlanning and Inspections COVID-19 impacts on department functions relating to construction and business industries10

Goal 1 & 3- KEY SERVICE IMPACTSEl Paso International Airport Reduction in passenger traffic resulted in reduced flights Reduced passenger traffic affected airport revenues from concession sales, carrentals, parking lot usage11

Goal 1 & 3- KEY SERVICE IMPACTSDestination El PasoPublic health concerns havereduced hotel occupancy anddecreased overall HOT fundingcausing: Reduction in convention andmeeting sales team Reduction in advertising andmarketing for leisure andmeeting/convention Reduction in workforce Reduction in operating support forvenues and in-house eventproductionHotel FY19MarAprMayJunJulAugFY2012

Goal 1 & 3- KEY SERVICE IMPACTSVenue AttendanceDestination El PasoPublic health restrictions onevents and large gatherings hasled to: Uncertainty in event booking,national touring and ticket buying Event cancelation andpostponements Reduced venue revenues,operations and ctNovDecJanFebFY19MarAprMayJunJulAugFY2013

Goal 1 & 3- KEY SERVICE IMPACTSEconomic DevelopmentDue to economic downturn there have been: Reduction in revenue streams critical foreconomic development agreements Business concerns on uncertainty from borderclosures and supply chain impacts Delayed expansion(s) of potential investment redevelopment opportunities Business closures (small businesses are mostvulnerable)Public health restrictions on travel, eventsand large gatherings have led to: Uncertainty in corporate travel and site visits Trade Show(s), Industry Conferencescancelation and postponementsSource: Texas Workforce Commission14

MAJOR VARIANCESGoal 1 Aviation – Decrease due to vacant staffing reductions, major reduction in capitalspending and operating expenditures. Destination El Paso – Decrease in event related operating expenses due to eventcancellation and postponements Economic Development – Decrease due to vacant staffing reductions International Bridges – P3 CIP project reductions; Operations reduction inmanagement consulting and promotional services and vacant staffing reductions.Goal 3 Planning and Inspections – Decrease due to vacant staffing reductions15

EXPENSES- GENERAL FUNDGOAL 1DEPARTMENTFY 2020FY 2021ADJUSTEDPRELIMINARYECONOMIC DEVELOPMENTGOAL 3GOAL 1 TOTAL 12PLANNING AND INSPECTIONS1,867,0691,867,069VARIANCE1,826,045 7,639,5761,826,045(41,024) 7,343,043PERCENT-2.2% 1(41,024)-2.2%(296,533)-3.9% 2GOAL 3 TOTAL 7,639,576 7,343,043 (296,533)-3.9%TOTAL GENERAL FUND 9,506,645 9,169,088 (337,557)-3.6%Unfunded 2 vacant FTEsUnfunded 14 vacant FTEs16

EXPENSES- GENERAL FUNDCATEGORYPersonal ServicesFY 2020FY 09,191(470,203)-5.4%1Contractual Services426,960398,947(28,013)-6.6%2Materials And Supplies121,290287,106165,816136.7%3Operating Expenditures147,602142,445(5,157)-3.5%4Other Uses131,399131,399-0.0%TOTAL EXPENDITURES 9,506,645 9,169,088 (337,557)-3.6%1 Unfunded2-414 Planning and Inspections vacant FTEsEconomic Development reallocation for one-time purchase of minor capital.17

EXPENSES- NON GENERAL FUND12341 Decrease incapital spending, operating expenditures, deletion of 6 FTEsDecrease in event related operating expenses due to event cancellation and postponements3 Reduction in economic incentive agreement payments4 Unfunded 7.25 FTE's and reduced operating expenses due to COVID-19 impact to bridge crossings218

EXPENSES- NON GENERAL FUND123451 Impactof staffing reductions primarily in Destination El PasoP3 CIP project reductions; Operations reduction in management consulting and promotional services3 Decrease in various accounts for Aviation4 Removed transfer to fund balance for Aviation5 Decrease in transfer to capital funds for DEP and Aviation219

STAFFING- ALL FUNDSDEPARTMENTFY 2020FY -6.00Economic Development15.0015.000.00International 0.00GOAL 3123.00123.000.00FTE TOTAL434.60429.60-5.00GOAL 1Planning and Inspections1212Deletion of 6 vacant FTEsAdded 1 Economist during FY 2020 (unfunded)20

Goal 4Recreational,Cultural EducationalOpportunitiesGoals 5 6High PerformingGovernmentSupporting a HighGoals 2,7 8Safe BeautifulNeighborhoodsQuality of Life and PlaceGoals 1 3Vibrant RegionalEconomy21

VisionBlockVibrant Regional EconomyGOAL 1Strategic Strong sustainable ECONOMICDEVELOPMENTGoalsGOAL 3Promote the VISUAL IMAGE of El PasoDepartments(organizationalalignment)AVIATION DESTINATION EL PASO ECONOMICDEVELOPMENT INTERNATIONAL BRIDGES PLANNING & INSPECTIONS22

GOAL 1 & 3- KEY ACCOMPLISHMENTSLaunchedParking App,with real timestreet parkingavailability-firstof its kind inthe U.S.Landscaping andArchitectural LightingProject CompletedIncluding public art,fitness area and safeaccess to localbusinesses and hotels2020 Smart 50Award by SmartCities ConnectConference andExpo for the Park915 App23

GOAL 1 & 3- KEY ACCOMPLISHMENTSPDNUno.comenhancements to providebetter information andtimely border crossingdata to bridge usersImplementation of crossborder survey forpersonal vehicles andpedestrians to quantifycrossers’ social andexpenditure activitiesComprehensiveDowntown ParkingStudy Completed24

GOAL 1 & 3- KEY ACCOMPLISHMENTSCalendar year 2019Hotel Revenue 215.4M10% increase over2018Launched a web-basedtraining platform for frontline hospitality staff andtourism industry. 15modules currently can beexpanded to include citytraining sessions.Completed Phase I ofConvention Center's renovationproject (new carpet and paint)New Café in ConventionCenter.500 registered to date.25

GOAL 1 & 3- KEY ACCOMPLISHMENTSEl Paso selected to hostThe Alliance forPerformance Excellence,Fall Baldridge Conferencein 2021.Attendance: 300Total Room Nights: 600Econ. Impact: 183,359Received National Award forDestination Promotion video:“A City Reborn”El Paso selected to hostthe 2022 Texas Societyof Architects AnnualDesign Expo.Attendance: 2000Total Room Nights: 1,400Econ. Impact: 2.7Million26

GOAL 1 & 3- KEY ACCOMPLISHMENTSOut of Market Advertising Campaign amidst COVID-19Developed new leisure video campaign ‘This is El Paso’8 new videos highlighting:Art, Cycling, Hiking, Zoo, Aquatics,Family, Small BusinessUpdated video campaign for Meetings/Convention (M/C)Messaging: affordability, incentives and uniquenessMeetings video showcasing new hotels, outdoors, walkable downtownPaid Marketing Resumed JuneTarget drive markets for leisure: Texas, NM, AZTarget markets for M/C: State and National Associations27

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GOAL 1 & 3- KEY ACCOMPLISHMENTSProject Spotlight:Trinity6 New Agreements 14.8 Million inInvestment1,000 Jobs Created& Retained(September 2019 – June 2020)Coming Winter 2021Adaptive reuse of existingdowntown office building onstreetcar route.80 new market-rate unitsHosted 2nd BinationalBorder Tech Conference withextended outdoor event space 12 million investmentthe State of Chihuahua and Ciudad10,000 attendees and100 exhibits. Government IndustryJuarez.and Educational Institutions fromacross the region. Showcasingadvanced manufacturing and digitaltransformation.29

GOAL 1 & 3- KEY ACCOMPLISHMENTSJoined forces with Stateand local workforceboard to providematching trainingdollars up to 150,000Formed Binational BorderRelations Committee in ElPaso Texas and Ciudad Juarez.Joint effort to launch BPX appshowcasing regional restaurantsand hospitality industry acrossthe region.for local employers toimprove competitivenessin information technologymarketUSMCA signed into law Jan. 2020First BinationalCity/County Delegationvisit to Mexico City.Goal is to streamline efforts tocoordinate with Mexicancounterparts on potentialpartnerships and joint fundingopportunities.30

GOAL 1 & 3- KEY ACCOMPLISHMENTSOur People Make theDifference Enhanced trainingresulted in increase of7 staff receivingprofessionalcertificationsClient centered approach:Resolution of permitting issuesthrough: Dedicated ombudsman Mandatory pre-submittal meetings Developers Focus GroupProcess improvements to:El Paso ElectricEl Paso WaterStreets and MaintenanceTxDOT667 commercial permitsissued (excluding tradepermits) with a valuationof 461.9M (FY to date)Over 1,380 newresidential permitsissued with a valuation of 344.5M (FY to date)31

COVID-19 Response & RecoveryPrivate-PublicPartnership with U.S.Customs and BorderProtectionImplemented operationaladjustments and schedulingchanges commensurate withreduced border crossings and topromote social distancingAdjustments to EPPDtraffic control schedulesat all ports of entry(currently reduced toYsleta Cargo only)Able to immediatelyrespond to changes intraffic patterns and workwith CBP and BridgesSteering Committeestakeholders to makeadjustments to P3 hours32

COVID-19 Response & RecoveryAmended Emergency Ordinanceto allow for parking meters to bebagged and reserved atrestaurant locations to allow forcurbside pickupSupporting COVID-19-related efforts with dataanalysis and dashboards on current pandemicconditions and data trends of the overall regionaleconomy33

COVID-19 Response & RecoveryObtained CARESFunding to cover debtservice and operatingexpensesImplemented numeroussafety, sanitation,informational measuresto restore passengerconfidenceImplementedoperational adjustmentsand scheduling changesto reduce exposure foressential staff34

COVID-19 Economic Response & RecoveryLocal CampaignTarget:Locals and drivable marketsSocial Media ChannelsPromoting El Paso’s BestPromotion: Create and produced short videos of local business who have pivoted their service offering during COVID-19.Featured businesses:Proper Printshop, Rent a UTV, Aurelia’s, Collectibles, Laura Swanson Photography and Mas y MenosMom’s Fresh Juice, Ripe Eatery, Create Art Studio, Union Plaza Bodega35

COVID-19 Economic Response & RecoveryHotel Occupancy has increased each week April 3 – June 20Weekly Occ (%) - Apr 04, 2020 to Jun 20, y16-MayThis Year23-May30-May6-Jun13-Jun20-JunLast Year36

COVID-19 Economic Response & Recovery37

COVID-19 Economic Response & RecoveryVoluntary programintended to educate celebratebusinesses goingabove and beyond toprotect theiremployees andcustomers.To date, 58businesses havetaken the pledge.Working with UTHealthto promote aDeveloped andmaintaining workmulti-serieswebinar on returningsafe guidelinesfor businesses into work safely. Seriesis tailored to industrysectors and key topicssuch has employeemental health duringthe COVID-19pandemic.Partnership withPurchasing & StrategicSourcing to put on aPPE B2BSupplier/BuyerMatchmakingEvent on June25th. Event goal isincreasing localbusiness access toPPE.various industrysectors and workplaceenvironments.Guidelines followStrikeForce Texasguidelines and expandon additional localhealth orders.38

Goal 1 & 3 - REIMAGINEInternational Bridges Department International Bridges comprehensive capital improvement program projects and phasing adjustmentsand P3 program implementationParking meter services in times of social distancingEnhanced safety measures and PPE provided to all toll collections, money room and parking meterstaffPlanning and Inspections Explore and leverage new virtual technology on a long-term basis to provide flexible offerings ofservicesEl Paso International Airport Identify new touchless technology to enhance passenger experience an minimize risks of contractingCOVID-19Explore new land uses and business opportunity to diversify revenue streams as additional sources ofincomeDestination El Paso Continue master planning for convention center complex expansion based on market demand,following recovery from COVID-1939

Goal 1 & 3 - REIMAGINEEconomic Development Explore and leverage digital and virtual technology platforms on a long-term basis toprovide creative ways to continue to engage with business and prospective clientopportunities Partner with Destination El Paso and other entities to host virtual sales missions,familiarization tours (FAM tours), digital marketing opportunities to continue to highlightour region Collaborate with County and other partners on a Remote Hiring Program that is alignedwith our targeted industry sectors to encourage relocation to our region40

GOAL 1 & 3- FY21 Key DeliverablesStrategy linkGrow the corebusiness of airtransportationExpand AirportDevelopment Continue to work with our Airline partners to re-establish air service forour community Identify opportunities for new or expanded routes and present businesscases to Airlines Present business cases to U.S. and Mexican Air Carriers forinternational flights to Mexico Market non-aviation development opportunities and partner in businessdevelopment efforts lead by Economic Development and BorderplexStimulate economic Continued efforts by International Bridges to complete land surveys andinter-governmental agreements at POEs with U.S. General Servicesgrowth throughAdministration and U.S. Customs and Border Protectioncross border Rider 44 - Upgrade of toll collections systems, dynamic message signs,mobility, trade, andtraffic cameras, traffic counters and wait time collection devices attourismYsleta-Zaragoza and Bridge of the Americas POEs41

GOAL 1 & 3- FY21 Key DeliverablesStrategy linkEnhance visitorrevenueopportunities Regain strong Hotel Occupancy at 65% or greater to lead Texas Reconfirm postponed or cancelled business for future years Schedule FAMs (3) and site visits to spur convention activity andintroduce planners to new downtown hotels, Hotel Paso del Norte andPlaza Hotel Reinitiate travel writer FAMs and site visits to regain earned mediaexposureMaximize venueefficiencies throughrevenue growth andcontrol Provide the highest levels of cleanliness and safety while inspiringcustomer confidence post COVID -19 Convention Center Refresh Project – Phase II Restroom Modernization Exhibition Hall Lighting and Control Upgrade Energy Efficiency Lamp Replacement42

GOAL 1 & 3- FY21 Key DeliverablesStrategy linkStabilize andexpand El Paso'stax base Activate targeted (re)development areas including Cohen, Airport,MCA, Metro 31 Continue expanding Downtown revitalization efforts to increasedensity with a focus on residential units, office space and mixed-use. Identify and implement plans for areas of partnership with otherpartner organizations i.e. County, ISD’s (e.g. implement EPISDapproved Chapter 313 policy) Continue aligning and implementing incentive policies with a focusedstrategy to attract and retain investment opportunities across keyindustry sectors i.e. advanced manufacturing and enhance the supplychain43 Develop and implement a small business recovery plan

GOAL 1 & 3- FY21 Key DeliverablesStrategy linkStreamline processes Align fees with cost of services to all development types Finalize Lean Six Sigma project for Tenant Improvements onto provide a solidpermitting and inspections processfoundation for Complete amendments to Historic provisions in Title 20 todevelopmentstreamline process and align with City's Strategic Plan Provide training to City Plan Commission, Zoning Boardof Adjustment, and Historic Landmark Commission on topics suchas current trends in planning and constructionProvide businessfriendly permittingand inspectionprocess Inform development community on development processes andprocedures through expanded instructional videos Create dashboard to highlight Planning and Inspections data relatedto construction industry Update department website to provide clear and precise information Promote project management to assist customer to identify keydevelopment issues44

FY21 Key DeliverablesStrategic Objectives (Year One):International Bridges International Bridges comprehensive capital improvement program projects and phasing adjustments andP3 program implementation Initial round of Parking Steering Committee recommendations for review and adoptionAviation Re-establish routes lost due to COVID–19Identify opportunities for new or expanded routes and present business cases to AirlinesPresent business cases to U.S. and Mexican Air Carriers for international flights to MexicoMarket non-aviation development opportunities and partner in business development efforts lead byEconomic Development and BorderplexDestination El Paso Promote El Paso’s unique identity and offerings through ‘This is El Paso’ campaign Restore hotel occupancy lost due to COVID-19 Restore venue event activity and attendance levels lost due to COVID-1945

FY21 Key DeliverablesStrategic Objectives (Year One):ED Continue to partner with County, Workforce, ISDs, Borderplex and other stakeholders onBusiness Retention, Recruitment, and Expansion efforts to increase jobs and investment Support, centralize, and link resources for small business owners via marketing andcommunication tools and platforms Leverage opportunities for nearshoring and present business case to targeted companies andsuppliers to expand (I.e. Automotive, Aerospace & Defense, Advanced Manufacturing)Planning and Inspections Implement additional procedures for renewal of expired license fees Maintain and expand partnerships with external stakeholders to improve development processand customer service46

GOAL 1 & 3- WHAT WE WILL ACCOMPLISHPlanning and InspectionsContinue a customer centered and solution-oriented approach with thedevelopment community, Homebuilder's Association, and otherdepartments/organizations47

GOAL 1 & 3- WHAT WE WILL ACCOMPLISHInternational Bridges DepartmentContinue strengthening relationships and pursuing future improvement projectswith Bridges Steering Committee to facilitate the movement of goods andpeople across the borderEstablish new Parking Steering Committee and work on implementingrecommendations from Comprehensive Downtown Parking Study48

GOAL 1 & 3- WHAT WE WILL ACCOMPLISHEl Paso International AirportBuild Passenger Confidence in response to COVID19 through Enhanced cleaning efforts and technology Work with partners to promote messages and initiativesInnovate and re-define the air travel experience for passengers through Improved technology for passengers New community-based events and promotions New partnerships and collaboration with community organizationsExpand Airport revenue through Non-aeronautical land use and leasing opportunities New terminal concession opportunities49

GOAL 1 & 3- WHAT WE WILL ACCOMPLISHDestination El PasoRebuild consumer and event promoter confidence to restore lost event activitydue to COVID-19Increase meeting, convention and group business leads and bookings featuringnew hotels, convention center improvements and attractions50

GOAL 1 & 3- WHAT WE WILL ACCOMPLISHEconomic DevelopmentBuild Business & Consumer Confidence in response to COVID19 through Work with business to continue implementing work-safe guidelines Work with regional partners to promote messages and initiatives takenInnovate and elevate our region on multiple platforms Host virtual site visits and familiarization tours Leverage media outlets, digital platforms, travel riders to showcase ourregionExpand partnerships for continued investment Market non-aviation land use and other city-owned real estate available forpublic/private partnerships Collaborate with ISDs and educational institutions for training workforce toupskill and reskill, Ch. 313 incentive participation, and other tools to leverageopportunities for continued investment Collaborate with real estate and development community on reimaginingdevelopment projects post COVID –1951

QuestionsGOAL 1 3FY2021 BUDGETPRESENTATION

Jun 28, 2020 · Partnership with U.S. Customs and Border Protection Adjustments to EPPD traffic control schedules at all ports of entry (currently reduced to Ysleta Cargo only) Able to immediately respond to changes in traffic patterns and work with CBP and Bridges Steering

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