RED MEAT UPDATES
RED MEAT UPDATEST A S M A N I A12 JUNE 2014Delivered in partnership by L AUNCES TON
Red Meat Updates is proudly presented to you byMacquarie Franklin & Meat and Livestock AustraliaWith special thanks to the Red Meat Updates Working GroupBasil Doonan, Chair (Macquarie Franklin)John and Iain Bruce (Western Plains)Mel Rae, Event Coordinator(Macquarie Franklin)David Squibb (PGG Wrightson Seeds)Leanne Sherriff (Macquarie Franklin)James Tyson (TIA & Sheep Connect)Sharon McGovern (MLA)Peter Ball (TIA)Georgie Bond (Eastfield)Bruce Jackson (DPIPWE)Rob Tole (Greenvale Pastoral)John Talbot (TQM)Rowan Smith (TIA)Frank Archer (Landfall)And a huge thank you to the event sponsors2Eastfield Pty Ltd
PROGRAMThursday 12 June 2014 The Tramsheds, Launceston8.30am Registration desk opens, tea and coffee available9.30am Proceedings commenceSESSION 1WelcomeThe Hon Jeremy Rockliff MP, Minister for Primary Industries & WaterKeynote address: Tasmania’s red meat markets: past, present and futureTim McRae, MLATasmanian red meat industry strategy updateBrett Hall, TGFAVirtual farm tour of BenhamRob O’Connor, BenhamMorning teaSESSION 2: CONCURRENT SESSIONSSHEEP UPDATESBEEF UPDATESThe MLA Challenge: what impact has it hadon Ramsay Agriculture?John Ramsay, Ramsay Agriculture, BothwellOur beef production storyMark Pearce, Beef Producer, NSWLean meat yields & eating quality projectupdateJanelle Hocking Edwards, SARDIBeef cattle health update – the latest findingsBruce Jackson, DPIPWETips to improve on-farm biosecurityJess Coad, Livestock Biosecurity NetworkSouthern beef situation analysis – whatdifferentiates profitable producers?Tim McRae, MLABranding a way forwardKerry Melrose, Melrose Meats, QLDOur succession planning storyMark Pearce, Beef Producer, NSWLunchInteractive beef value chain presentationDoug Piper & Murray Patrick, MLASESSION 3: CONCURRENT SESSIONSIRRIGATED PASTURE UPDATESDRY LAND PASTURE UPDATESWhat can red meat producers learn fromdairy farmers?Basil Doonan, Macquarie FranklinTour of Tasmania’s pasture trial sites –matching pasture variety with landscape andclimate constraintsRowan Smith, TIAOpportunities for grass seed crops in newirrigation areasTony Butler, TIAFuture pasture technologiesLinda Hygate, MLAEndophyte technology – the balance betweenpasture persistence and animal performanceDavid Squibb, PGG Wrighton SeedsWildlife browsing: effectiveness & economicsof management optionsJonathan Knox, DPIPWEUsing precision ag technology for managingwater and nutrient inputs in pasture-basedsystemsJames Hills, TIALive-weight, legumes, facts and fixationPeter Ball, TIA4.15pmNetworking drinks3
WELCOMEThe Hon Jeremy Rockliff MP, Minister for Primary Industries & WaterJeremy is a north-west Tasmanian who grew up on the family farm at Sassafras. Aftermatriculating in 1987 Jeremy then went to work on a cattle and sheep property nearHagley.Following a two-year period at Lincoln University in New Zealand, Jeremy receiveda Diploma in Farm Management and returned to Tasmania to manage his family’sproperty at Sassafras, which specialises in mixed cropping and prime lamb production.Apart from his passion for farming and rural life, Jeremy has a strong empathywith public and community services and has worked with a number of organisations including LifelineNW, Natural Resource Management and Landcare Groups, Youth and Family Focus, the TFGA and MSTWorkplace Solutions, as well as holding many other positions.Jeremy has a close association with the Latrobe Football Club of which he was President from 2006-2009.In 2006 Jeremy was awarded Life Membership of Lifeline North West.Jeremy campaigned successfully in July 2002 to become an MP for Braddon in the House of Assembly andheld the portfolios of Shadow Minister for Primary Industries, Water and Environment and Shadow Ministerfor the Arts.In December 2006, Jeremy held the portfolio responsibilities of Economic Development, Resources, Sport,and Recreation and Community Development and between August 2008 and March 2010 was ShadowMinister for Tourism, Infrastructure, Resources and Racing. Jeremy held the position of Deputy Leader of theOpposition from March 2006. Jeremy is currently the Deputy Premier, Minister for Education and Training,Minister for Primary Industries and Water and Minister for Racing.Since becoming a Member for the House of Assembly, Jeremy has been instrumental in helping set up theTasmanian Devil Research Trust Appeal, progressing the rights of asbestos victims, championing the needfor water development and greater quarantine barrier controls, fighting for stronger food labelling laws andeffectively representing many people across the Braddon electorate.Jeremy is known for his strong representation of the North West and West Coast and believes that given thefact that much of the wealth for Tasmania is created by the diverse industry base of the North West and WestCoast then in turn the region deserves nothing less than its fair share of government support and services.Jeremy is married to Sandra they have three beautiful young daughters Ruby, Lucy and Holly.M: (03) 6165 7754E: Jeremy.Rockliff@dpac.tas.gov.auWelcome to Red Meat UpdatesThe importance of the red meat industries to Tasmania is undeniable. Beef and sheep meat contributealmost half a billion dollars to the State annually, and beef sales remain Tasmania’s single largest foodexport earner.The Liberal Government has a commitment to grow the value of the agricultural sector in Tasmaniatenfold to 10 billion per year by 2050, backed by our long term Agrivision 2050 Plan. I am confidentthe red meat industry will feature strongly in this growth.Tasmania produces some of the best red meat in the world, and the industry has great potential. Wemust all work together to ensure the industry has the information and support needed.That’s what the Red Meat Updates is all about. An initiative driven by industry and developed incollaboration with producers, processors, researchers and agricultural consultants, it will showcase thelatest research and development, and the many innovative practices being developed by the red meatindustries.It is an excellent example of the collaborative work necessary to secure a successful future for Tasmania’siconic red meat industries.4
KEYNOTE ADDRESSTasmania’s red meat markets– past, present and futureTim McRae, Chief Economist, MLATim McRae is the Chief Economist and Manager for MarketInformation and Analysis for Meat and Livestock Australia(MLA). Working closely with industry and producers, heis responsible for MLA’s efforts to monitor, analyse andforecast developments in livestock, co-product and meatmarkets in Australia and around the world.Tim is also the manager of MLA’s National LivestockReporting Service, which is responsible for the reportingof over 60 saleyards each week right across Australia.The author of MLA’s bi-annual Beef and Cattle IndustryProjections, he also oversees the release of MLA’s Lamband Sheep Industry Projections, along with several otherpublications.Tim has a bachelor’s degree in Agricultural Economics anda Masters of Rural Management from the University ofSydney.Abstract:Growing overseas demand for red meat and robust global prices should point to an improvement inconditions for Australian livestock producers into the medium term, provided supplies remain steady andseasonal conditions are favourable. For Tasmanian producers, the mix of markets, products, consumerfocus and logistics will be crucial to capitalising on the anticipated demand.The 2014 demand outlook for Australian beef appears positive, primarily due to the combination of a lowerA , recovering global economic conditions and the sustained purchasing of export markets. Australian beefand veal exports to Japan for 2014 are forecast to decrease 7%, to 270,000 tonnes swt. The combinationof strong competition from the US, a recovering, yet fragile economy, an unfavourable exchange rate,anticipated tight supply from Australia and strong demand from other markets is expected to continueadding downward pressure on Australia’s largest export beef market.With the Australian flock expected to feel the impact of the record lamb slaughter and surge in sheepslaughter in 2013, the overall supply of lamb is expected to tighten into the second half of 2014 and through2015.So, while the supply prospects for Australian lamb over the medium-term will depend, in part, on seasonalconditions throughout 2014, the demand for lamb in overseas markets looks very clear. With decreasedsupplies out of NZ and expanding demand from major markets, Australian lamb and mutton will be instrong demand. The combination of China, the Middle East and the US will continue to take the majority ofAustralian shipments throughout 2014.5
Tasmanian red meat industry strategic planBrett Hall, Livestock Producer and TFGA Meat CouncilVice Chairman and Board DirectorBrett is a red meat producer from Oatlands and is a Directorof the TFGA Board. He served a 3 year term as chairman ofthe TFGA Meat Council and currently holds the position ofvice chairman. He is a member of the Tasmanian Institute ofAgriculture (TIA) extensive agriculture centre advisory group,the Cattle Council of Australia research and developmenttaskforce and is a Trustee of the Tasmanian Beef IndustryTrust. He was recently awarded a Tasmanian governmentscholarship for agricultural innovation as part of the MBAprogram at UTAS.Abstract:A TFGA initiated industry ‘think tank’ has recently developedan integrated vision for the entire red meat industry inTasmania.VISION: Establish Tasmania as a reliable and sustainable supplier of the best quality red meat in the world.The development of this strategy has been unique because of the representation and co-operation from allthe Tasmanian red meat industry sectors. The blue print developed will act as a framework for discussionand consultation with the wider community and stakeholders. The industry is committed to utilising thefeedback received to further enhance the content of the plan before the final document is released.The strategy identified three main themes with the greatest potential to sustainably increase the profitabilityof all the stakeholders: Secure a reliable and sustainable production base; Improve market access, by delivering produce of the highest quality; Increase information and communication activity and resources.The draft strategy is a holistic single ‘blueprint’. It has taken a scenario based approach around buildinginnovative and profitable value and supply chains through mutual trust and co-operation between allsectors of the Tasmanian red meat industry.For more information about the strategy:Tasmanian Farmers & Graziers AssociationTFGA House, Cnr Cimitiere & Charles StreetsPO Box 193, Launceston TAS 7250Phone: (03) 6332 1800 or 1800 154 111 (within Tasmania)Email: reception@tfga.com.au6
Virtual farm tour of BenhamRob O’Connor,Benham Tasmania, AvocaRob and Hanna O’Connor own and operatethe business “Benham Tasmania” at Avocain the midlands of Tasmania.The property “Benham” has come from along history of producing superfine woolto what now is a diverse farming business,with an enterprise mix of sheep for wooland prime lamb production, beef, croppingand forestry. The property is also diversein land types and climate with averagerainfall ranging from 500mm at one end ofthe property to 900mm at the other end.Enterprises on the property are matchedto land capability and seasonal climatevariables.In recent years the business has expandedits irrigation area, which is designedto complement both the livestock andcropping programs.The virtual farm tour has been filmed overa year in the life of the business. It looks atthe key management and business aspectsof pasture and livestock production on theproperty.7
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SHEEP UPDATESChairs:Leanne Sherriff, Making More from Sheep State Coordinator,Macquarie FranklinLeanne is a senior consultant with Macquarie Franklin. She has worked inmany aspects of natural resource management and agricultural extensionfor the past 13 years. Leanne has technical expertise in a wide range of NRMfields, including biodiversity, weed management, fire management, climatechange, water quality, salinity and sustainable soil management. Combinedwith a strong understanding of agricultural production systems, Leanne’sunique range of skills is in demand by a broad range of clients who wantscientifically sound and practical advice to achieve sustainable outcomes.Leanne’s skill set has recently expanded to incorporate sheep production, with Leanne involved in a numberof red meat industry projects including state coordinator for Making More from Sheep, coordinator forthree Tasmanian lean meat yield and eating quality lamb trials (funded by MLA), part of MLA’s Farm300National Coordinator team, and delivery of Lifetime Ewe Management for RIST. Leanne also has extensiveexperience in group facilitation and development and delivery of extension and training packages, includingproducer surveys and interviews, running farmer discussion groups and major event coordination.M: 0429 329 349E: mmfs.tas@macfrank.com.auJames Tyson, Sheep Connect State Coordinator, TIAAfter eight years working with Australia’s leading agribusiness banks –Rabobank Australia and National Australia Bank – James now manages theSheep Connect Tasmania extension program; creating sustainability throughimproved productivity and profitability.James comes from a prime lamb and cropping property at Sassafras andhas a Bachelor of Agricultural Science from the University of Tasmania. Morerecently, he completed a Master of Business Administration (MBA) at CurtinGraduate School of Business in Perth, Western Australia.M: 0409 006 774E: james.tyson@utas.edu.au9
The MLA Challenge:What impact has it had on Ramsay Agriculture?John Ramsay, Ramsay Agriculture, BothwellJohn Ramsay is a Tasmanian sheep and poppy farmer, who has beeninvolved in the MLA challenge over the past 12 months. John and his wifeAnnie run Ramsay Agriculture which comprises 3 properties totalling3500 ha over 3 locations in Tassie. They employ 8 FTE’s and run 3,000merino ewes and 9,500 composite ewes, finishing between 6,000 –10,000 lambs per annum on predominantly irrigated ryegrass. They crop250ha of irrigated poppies.John grew up on his family farm ‘Ratho’ and jackarooed in southern QLDand Riverina NSW. John went to study at Orange Agriculture College,focusing mainly on merino sheep and management. When John returnedhome the family purchased ‘Ratho’ (previously leased) and started anirrigation development program. ‘Ratho’ has been transformed from amerino property to a predominantly irrigated farm growing poppies andcomposite ewes.Abstract:John and Annie Ramsay embarked on the MLA challenge 12 months ago. MLA provided resources and amentor. Through the course of the year Ramsay Agriculture has made some major changes. Out with themerino’s and in with composite ewes. Lambs sales have increased. Decisions are made with a lot morerigour. There has been more monitoring, which then leads to more questions. Growth rates of lambs,genetics to use, lambs survival, scanning percent condition score.There also has been a focus on business management: asset management, staff management, key advisormanagement, service provider management and labour efficiency.E: ramsayag@bigpond.comFind out more about John’s and Annie’s experiences. A range of quarterly articles and videos can beaccessed online: 0
Lamb lean meat yield and eating qualityJanelle Hocking Edwards, SARDIJanelle has an undergraduate degree and PhD at University of Adelaide,which was followed by Postdoctoral Fellowship at Massey University andAgResearch New Zealand.Janelle was appointed at the University of Western Australia to developa national Wool Biology course which is conducted at four AustralianUniversities. Whilst at The University of Western Australia, Janelle wasinvolved in numerous areas of sheep research through her own projectsinvestigating wool follicle development in lamb foetuses and those of herHonours, Masters and PhD students.Since 2000, Janelle has been employed by South Australian Research andDevelopment Institute (SARDI) as a meat and animal welfare scientistand works part time at Struan Research Centre in the South East of SA,conducting industry relevant, sheep focussed research.In addition she co-manages a 1100ha commercial farming business (wool& prime lamb) and cares for two teenage children.Abstract:The Proof of Concept – Lean Meat Yield (LMY) and Eating Quality (EQ) Producer Demonstration Sites (PDS) wereestablished to determine the value of new research breeding values for LMY and EQ traits along the lamb supplychain.Results from Tasmanian PDS’s that evaluated lambs using terminal rams with extreme genetics for LMY, SF5(tenderness) and intramuscular fat (IMF) will be presented and the value of these new traits to the Tasmanianlamb supply chain will be discussed.Dr Janelle Hocking EdwardsSouth Australian Research and Development Institute - SARDIStruan Research Centre, Penola Rd, Naracoorte PO Box 618, Naracoorte, SA, 5271P: (08) 8762 9186M: 0438 548 564E: janelle.edwards@sa.gov.auFurther information about results from the Tasmanian Producer Demonstration Sites can be accessed 11
Branding a way forwardKerry Melrose, Melrose MeatsKerry started work in the family business Melrose Meats, with hisfather and uncle in December 1968, straight after finishing highschool. Kerry started as an offal clerk and quickly progressed to ajunior livestock buyer under guidance from his uncle, Steff Melrose.By the late 70’s Kerry took over control of all live stock purchasing.During the early 80’s Melrose Meats grew to be one of the Australia’slargest service works processors of stock, throughout New SouthWales and Queensland processing 400 cattle and 10,000 lambs perweek to supply their Queensland Wholesale requirements and newexport markets.In the 90’s Kerry moved into retail with his sons and ran various retailoutlets. It wasn’t until 2006 the opportunity to start sourcing qualitylambs for Tasmania arose while running the lamb procurementbusiness for Marcelford Wholesale Meats. By 2010 the Melrosefamily took up the opportunity to embrace Tasmanian lamb by takingthis product in a new direction, by concentrating on only independent quality retailers and the upmarketfood service sector.Abstract:With the inception of the MSA system, the face of domestic meat marketing in Australia has changed. Itnow has reached a level that has opened endless opportunities for the quality conscious purveyors of redmeat, be they retailers or restaurants alike. For many years now, progressive retailers have been using theMSA logo as a brand, however now with a broader acceptance of the MSA system at a retail level, theemphasis has changed to promoting the product brand itself. While still using the MSA system as theirpurchasing guide, branding now creates this point of difference and a sustainable advantage.Notes
Tips to improve on-farm biosecurity – secure yourfarm, secure your futureDr Jess Coad, Livestock Biosecurity NetworkJess is the Tasmanian coordinator of the Livestock BiosecurityNetwork. She works with producers, industry stakeholders andpeak-industry bodies to identify and address emerging and ongoing health, welfare and biosecurity issues within the sheep andcattle industries.Jess has nine years’ experience working in agricultural research,development and extension in Tasmania, and recently completed aDoctorate of Philosophy (PhD).She has a background in dairy, beef and prime lamb operations inTasmania.Abstract:Jess will offer some tips on improving pest and disease control through adoption of good biosecuritypractices – both on- and off-farm. Anyone who enters a farm or handles livestock carries s
program at UTAS. Abstract: A TFGA initiated industry ‘think tank’ has recently developed an integrated vision for the entire red meat industry in Tasmania. VISION: Establish Tasmania as a reliable and sustainable supplier of the best quality red meat in the world.
0 The Campaign Palace Meat & Livestock Australia 2007 The strategic challenges Challenge 3 - Addressing the long term and growing negative health perceptions around red meat: This was the task of our Red Meat communications campaign. We faced two key issues in red meat health marketing. Firstly, limited marketing funds - compared to the major food
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