WHY INVEST IN IBIS STYLES - Accor

WHY INVEST INIBIS STYLESACCOR GLOBAL DEVELOPMENTFEBRUARY 2019

Open to creative designWhat if a hotel could Stun you? Inspire you? Make you smile? At ibis Styles, eachhotel has its own unique design, theme and personality. Creative and urban, oureclectic hotels offer warm service and stylish comfort. From pillow to pillar, bathroomto bar, every little detail has been thought out to live an experience full of surprises,for young and older kids.ibis Styles, unique hotels, creative by design.TRENDYPLAYFULSURPRISEDJOYFULPOSITIONING – WHY INVEST IN ibis Styles — 2

IBIS STYLES TOP 3 USPSCREATIVE BY DESIGNTHE RISING STAR OFIBIS FAMILY 450 hotels 450 themes Ibis family powerful footprint of2,200 hotels globallyX 450 ibis Styles hotels in 10 yearsand still high speeddevelopment Strong ibis brand awarenessplus ibis Styles higher perceivedbrand premiumibis Styles Den Haag City Centre, NetherlandMAGIC FLEXIBILITY Each hotel is unique with aplayful & premium designinspired by a theme that isstory told across the hotel 71% of customers thinks thebrand is creative Market driven spaceprogramming (room size, nomandatory restaurant norbar ) Soft standards backed up byibis family reliable concepts &processes Perfect brand for existinghotels conversionUSPs — WHY INVEST IN ibis Styles — 3

NETWORK AND 2 ROOMS134 HOTELS30%PIPELINE8,230 ROOMS63 HOTELS10%ASIA – PACIFICNETWORK14,747 ROOMS95 HOTELSAMERICASPIPELINE11,045 ROOMS67 HOTELSNETWORK5,005 ROOMS41 HOTELSPIPELINE2,796 ROOMS21 HOTELS29%FRANCENETWORK14,165 ROOMS199 HOTELSPIPELINE1,598 ROOMS18HOTELS3%47648,83948HOTELS17927,491NEW H O T E L SAFRICA –MIDDLE EASTNETWORK1,460 ROOMS7 HOTELSROOM SCO U N T R I E S IN 2018PIPELINE3,822 ROOMS10 HOTELSOPERATING MODEMORE ROOMS BY 202339% ManagedOfficial figures, December 201861% FranchisedNETWORK & PIPELINE — WHY INVEST IN ibis Styles — 4

JAPAN THEMEFLAGSHIPS 2018ibis Styles Hobart, Australia296 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles — 5

MUSIC THEMEFLAGSHIPS20182018FLAGSHIPSIbis Styles Lausanne MadHouse, Switzerland26 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 6

AROUND THE WORLD THEMEFLAGSHIPS 2018ibis Styles Paris BoulogneMarcel Sembat France48 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 7

SHEEPS & MOUNTAINS THEMEFLAGSHIPS 2018ibis Styles Tbilisi Center,Georgia119 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 8

AVIATION THEMEFLAGSHIPS 2018ibis Styles SP Anhembi, Brasil187 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 9

BERLAGE ACHITECT THEMEFLAGSHIPS 2018ibis Styles Den Haag CityCentre, Netherland45 ROOMSNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 10

MOUNTAIN THEMELATEST OPENINGS 2018ibis Styles Sallanches Pays Du Mont Blanc, France, 51 Roomsibis Styles Merida Galerias, Mexico, 140 RoomsIbis Styles Nairobi Westlands,Kenya, 277 RoomsIbis Styles London Gloucester Road, England, 84 RoomsNETWORK & PIPELINE — WHY INVEST IN ibis Styles— 11

KEY UPCOMING OPENINGSEUROPEAFRICA – MIDDLE EASTibis styles ØRESTAD, Denmark 170 ROOMS, APRIL 2021ibis styles MASSY, France 110 ROOMS, JANUARY 2019ibis styles PARIS AVENUE D'ITALIE MAISON BLANCHE, France 165 ROOMS, JUNE 2019ibis styles PARIS GARE DE L'EST MAGENTA, France 44 ROOMS, NOVEMBER 2019ibis styles BEZONS, France 122 ROOMS, SEPTEMBER 2020ibis styles HAMBURG BARMBEK, Germany 188 ROOMS, APRIL 2020ibis styles MUNICH AIRPORT, Germany 350 ROOMS, JUNE 2021ibis styles MUENCHEN PERLACH, Germany 172 ROOMS, NOVEMBER 2021ibis styles HAMBURG ÜBERSEEQUARTIER, GERMANY 406 ROOMS, MARCH 2023ibis styles BUDAPEST PRIELLE, Hungary 104 ROOMS SEPTEMBER 2019ibis styles ROMA PRINCESS, Italy 288 ROOMS, MARCH 2020ibis styles WARSZAWA URSUS, Poland 214 ROOMS, OCTOBER 2019ibis styles BUCHAREST CITY CENTER, Romania 152 ROOMS, MARCH 2020ibis styles ZURICH CITY CENTER, Switzerland 202 ROOMS, AUGUST 2021ibis styles ISTANBUL MERTER, Turkey 211 ROOMS, DECEMBER 2020ibis styles HOUNSLOW, United Kingdom 125 ROOMS, SEPTEMBER 2019ibis styles MUSCAT OCEC, Oman 280 ROOMS, JUNE 2021ibis styles MAKKAH AL NASEEM, Saudi Arabia, 1406 ROOMS, JANUARY 2020ibis styles RIYADH QURTOBA, Saudi Arabia, 325 ROOMS, JANUARY 2021ibis styles SANDTON, South Africa 290 ROOMS, JANUARY 2021ibis styles AL GARHOUD, United Arab Emirates 350 ROOMS, JUNE 2020ibis styles DUBAI SOUK AL KABEER, United Arab Emirates 393 ROOMS, JANUARY 2022AMERICASibis styles LIBERTY BUENOS AIRES, Argentina 86 ROOMS, NOVEMBER 2019ibis styles IBIS STYLES SAO PAULO DOWNTOWN, Brazil 198 ROOMS, APRIL 2020ibis styles SP PARAISO, Brazil 264 ROOMS, MARCH 2020ibis styles BENAVIDES, Perou 90 ROOMS, MARCH 2020ibis styles LIMA SAN ISIDRO INGEVEC, Perou 184 ROOMS, SEPTEMBER 202033ASIA – PACIFICibis styles BANGKOK RATCHADA, Thailand 266 ROOMS, MARCH 2019ibis styles MANILA MALATE, Philippines 250 ROOMS, DECEMBER 2021ibis styles MANILA ARANETA CENTER, Philippines 320 ROOMS, JUNE 2020ibis styles JAKARTA TANAH ABANG, Indonesia 156 ROOMS, JANUARY 2019ibis styles JAKARTA SIMATUPANG, Indonesia 142 ROOMS, DECEMBER 2019ibis styles SHANGHAI ZHANGJIANG, China 102 ROOMS, FEBRUARY 2019ibis styles GUANGZHOU OUZHUANG METRO STATION, China 215 ROOMS, JUNE 2019ibis styles SHANGHAI CAOHEJING, China 95 ROOMS, NOVEMBER 2019ibis styles GUANGZHOU PANYU SHIQIAO, China 163 ROOMS, DECEMBER 2020ibis styles GUANGZHOU RAILWAY STATION, China 110 ROOMS, DECEMBER 2020ibis styles SHANGHAI QINGPU SPORTS CENTER, China 68 ROOMS, DECEMBER 2020ibis styles SYDNEY TOWN HALL, Australia 101 ROOMS, JANUARY 2021ibis styles SYDNEY AIRPORT, Australia 251 ROOMS, DECEMBER 2020ibis styles MELBOURNE AIRPORT, Australia 216 ROOMS, DECEMBER 2020P. 33FAIRMONT BRAND PRESENTATIONSecured Pipeline from end 2018NETWORK & PIPELINE — WHY INVEST IN ibis Styles — 12

UPCOMING OPENINGMuscat OCEC280 Keys(Opening 2021)NETWORK & PIPELINE — WHY INVEST IN ibis Styles— 13

THAI CULTURE THEMEDESIGNPHILOSOPHYOUR BRAND POSITIONINGIS EXPRESSED THROUGHCREATIVE DESIGN.Each property is a unique project with trendyand playful design inspired by a theme.The chosen theme can be linked to the hotel’slocation and always springs from the brand’sinnate creativity.This eclectic design is arranged to helpguestsdiscover the chosen theme, from cyclingto cinema to beer, and bring them a surprisingand joyful journey throughout their stay.Ibis Styles Bangkok Ratchada, ThailandKEY PROGRAMS — WHY INVEST IN ibis Styles— 14

BRAND PROGRAMIBIS STYLESBY USDEMOCRATIZING DESIGNEveryone has innate creative potential locked away insidethem, that ‘s why across the next two years, we will inviteour community to become the next wave of co-creators.We will celebrate our shared creativity through aseries of in-hotel events, digital activations and iconicpartnership2019We will organise a global social media contestto inspire photography of playful design, moderated by aselection of famous photographers.2020We will launch a limited edition of a revisitediconic item, inspired by our aspirational community andcreated in collaboration with a famous fashion/lifestylebrand, that consumers can purchase online.KEY PROGRAMS — WHY INVEST IN ibis Styles— 15

WELCOME - INREVOLUTIONARY DESKFREE MOBILE CHECK-INibis Styles Bali Petitenget, IndonesiaKEY PROGRAMS — WHY INVEST IN ibis Styles— 16

STREET-ART THEMELAKE CONSTANCE THEMEibis Styles Faria Lima, Brazilibis Styles Konstanz, GermanyNY SUBWAY THEMESOCIAL HUBSDISCOVERTHE THEMESEach ibis Styles hotel has itsown personality and tells its story.Inventive & ACE social spacesibis Styles New York LaGuardia Airport, United StatesKEY PROGRAMS — WHY INVEST IN ibis Styles— 17

STREET-ART THEMEBARSINVENTIVE& ACEibis Styles SP Faria Lima, BrazilTHEATER THEMEHORSE THEMEibis Styles London Southwark, United Kingdomibis Styles Laval Centre Gare,FranceKEY PROGRAMS — WHY INVEST IN ibis Styles— 18

BICYCLE THEMEHOROLOGY THEMEibis Styles Budapest City, Hungaryibis Styles Geneva Mont Blanc, SwitzerlandLAKE CONSTANCE THEMEBREAKFASTSALL-YOU-CAN-EATBUFFETibis Styles Konstanz, GermanyKEY PROGRAMS — WHY INVEST IN ibis Styles— 19

MEDITERRANEAN THEMECOUNTRY-HOUSE THEMEibis Styles Barcelona City Bogatell, Spainibis Styles Paris Gare del’Est TGV, FranceTROPICAL-FEEL THEMERESTAURANTSSIMPLE ANDSURPRISING OFFERibis Styles Bali Petitenget, IndonesiaKEY PROGRAMS — WHY INVEST IN ibis Styles— 20

COMICS THEMECOSTA VERDE THEMEibis Styles Geneva Carouge, Switzerlandibis Styles Lima San Isidro,PeruTHEATER THEMEBEDROOMSFAMILY-FRIENDLY,COMFORTABLEAND CREATIVESweet BedTM by ibis Stylesibis Styles London Southwark, United KingdomKEY PROGRAMS — WHY INVEST IN ibis Styles— 21

TOP QUALITY2 large microfiberpillows – 80x50 cmWhite, light duvetsoft and enveloping220x240 cmTucked under thetopperThe ibis topper: 7cm ofadded comfort forunrivaled support andcomfortMulti-zone, multidensity mattressWhite 3D materialFlexible, multiply-wood slatsBox spring, with supportsWhite 3D materialChoice of colors forthe feetKEY PROGRAMS — WHY INVEST IN ibis Styles— 22

T&C GLOBAL BRAND PROGRAMWHOWHATWHYWE CONNECT HEARTS ALLAROUND THE WORLDAll 250.000 of our hearts beat collectively; we are united beyond brands,countries or jobs. Now, we are unitedby one purpose, we are one heartbeat away from connecting hearts allaround the world.Every day we actively engage withguests and colleagues. When youthink about it, being part of AccorHotels means that we are ultimately allconnected.This connection we have with eachother is what makes us one brand.WE ARE HEARTISTS Passionate andsensitive, everythingwe do comes fromthe heartCreative andcurious, we areexperts in whatwe do.We master the fine art of welcoming,connecting, and serving others.Generous, creative and free,weare passionate about people,attentive to the world. We know howto dream and push limits!WE MAKETHE WORLD A MOREWELCOMING PLACEWe are driven to connect heartsall around the world. This only worksif we, HEARTISTS , all around theglobe, make the world a more welcoming place, moment after moment.WE PLACE PEOPLE AT THEHEART OF EVERYTHINGWE DOWe all have deep feelings and aredriven by our passion for people.Guests, colleagues, everyone iswel- come. We place people at theheart of everything we do, and thatis the ONLY way we do it.To know more about the content of theAccorHotels story: Heartiststory.comKEY PROGRAMS — WHY INVEST IN ibis Styles— 23

ibis FAMILYNEW COMMUNICATION PLATFORMWE ARE OPENIncrease brand awareness(esp. for 18-35 generation)Improve emotional perception byestablishing ibis on a lifestyle territoryLadder up from product comfort promiseTo an inspirational valueClaim the value of OPENNESS for ibis , a brandthat welcomes everyone everywhereAssets to be delivered in March 2019COMMUNICATION — WHY INVEST IN ibis Styles— 24

WORLDWIDE CAMPAIGNSSOCIAL MEDIAThe reachplatform1,8M fans1 GB default page23 country pagesThe brand image lever33K subscribers on globalchannel23M video viewsThe showcase of our hotels and destinations24K followers on global account85M impressionsIBIS.COM#JustForFriendsAt ibis, you just enjoy your holiday(and your friends). 35M reach 46M impressions 85K engagements 9M views#ibisTravelQuestA treasure hunt in the pursuit of each brand’s passion! 6 216 followers ( 35,7%) 15,1M reach 26,5M impressions (without influencers) 17 887 engagement 6 202 participations (without influencers)13 languages31 contribution zones92M revenue generated4,4% conversion rate.Official figures, December 2018COMMUNICATION — WHY INVEST IN ibis Styles— 25