KENTUCKY DEPARTMENT OF TOURISM FY22 CO-OP
KENTUCKY DEPARTMENT OF TOURISMFY22 CO-OP PLANNING &OPPORTUNITIESMAY 12, 2021
Markets & Research
marketselectionArrivalist Origin Markets, July 1, 2019 – June 30, 2020
marketselectionArrivalist Origin Markets, July 1, 2020 – April 20, 2021
websitetrafficMetroFY19 SessionsFY20 SessionsFY21 Sessions*Louisville, KY230,729305,480169,286Lexington, KY204,056260,422164,543Nashville, TN152,850131,98553,839Cincinnati, OH108,799119,64985,014Atlanta, GA136,091100,15880,855Chicago, IL106,15573,40049,527Indianapolis, IN55,99047,74281,948Washington, DC30,84935,75717,521Evansville, IN31,45934,55524,526Detroit, MI46,63834,26620,728Charleston-Huntington, WV34,79233,61121,422Columbus, OH35,54130,76752,449Bowling Green, KY24,88230,15420,669New York, NY32,00327,36114,784Memphis, TN24,42124,65116,567Cleveland-Akron, OH22,00622,96714,710Paducah KYCape Girardeau MO21,21522,27513,910St. Louis, MO36,56822,1129,926Knoxville, TN22,21518,13317,851*FY21 through April 21, 2021
REGIONAL DATA PULLBluegrass,Blues & BBQBluegrass, Horses,Bourbon & BooneBourbon, Horses& HistoryCaves, Lakes& CorvettesDaniel BooneCountryKentuckyAppalachiansNorthern KentuckyRiver RegionSouthernKentucky VacationsWesternWaterlandsLexington, KY6%25%18%8%15%14%11%11%6%Louisville, KY13%14%20%11%9%7%15%12%9%Cincinnati, OH10%14%25%6%12%15%24%7%1%Nashville, TN11%11%29%21%9%2%7%10%15%CharlestonHuntington, WV9%20%14%15%10%31%15%10%0%Indianapolis, IN9%17%36%10%10%5%18%5%3%Chicago, IL7%12%40%12%10%5%17%5%10%PaducahCape Girardeau4%8%26%17%7%6%1%2%35%Cleveland, OH6%18%34%7%4%14%34%4%3%Evansville, IN18%14%44%11%3%2%10%3%9%Knoxville, TN4%18%10%9%22%27%8%7%7%Atlanta, GA5%19%32%6%9%16%17%18%9%Columbus, OH8%14%12%11%1%22%41%4%2%Longwoods, KY Regional Data Pull, Travel USA 2019
MRI DATA: MAGAZINE USAGECategoryIndex for KYTravelerAirline140Boating72Business / Finance108Epicurean111Fishing / Hunting116Health98Magazine TitleIndex for KYTravelerMagazine TitleIndex for KYTravelerDwell177AARP124Game & Fish177Good Housekeeping123Southern Living177Ducks Unlimited122Veranda174Outdoor Sportsman122Travel & Leisure167Country Living121Midwest Living164Taste of Home121Magnolia Journal163Conde Nast Traveler119Birds & Homes158Outdoor Life119American Hunter155Bicycling118Real Simple145Hearst Design Group118Traditional Home139House Beautiful118InStyle138Road & Track115Field & Stream134Guns & Ammo114Home Service124Men83News &Entertainment102Outdoor Recreation114Sport104Country Sampler133US Weekly113Travel102Elks Magazine133Better Homes & Gardens111Women100Golf Digest131Woman’s Day111Shape127Golfweek110Smithsonian127HGTV Magazine110Oprah Magazine125Martha Stewart Living110Source: MRI Doublebase 2020Consider forFY22
Package Opportunities
Comprehensive & Flexible Optionspackage KDT packages provide a balanced mix of print,digital and owned assets FY22 advertisers may select the vendors that bestmatch their target and goals – through city, regionalor lifestyle publications Advertisers will receive added-value opportunities(when available) from media vendors All third-party media is also available a la carte KDT will provide a 50% buy-down of third-partymedia in packagesstructure
What’s New?Product Offerings & Packagesco-op programhighlights Packages remain, but there are more options and some printpublications previously sold separately have been added Introducing (and re-introducing) owned digital and assetdevelopment options Social media takeovers include new options and more exclusiveguidelines for participationPricing Most pricing remains consistent YoY Social media takeover pricing has increased given popularity andlimited availability
ComponentsInvestmentPrint – 1/4 Page [You pick: City Publication]Print – 1/4 Page Kentucky Monthly 1,167 800bronzepackagesOVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month)Est. TOTAL 1,000 7,572
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Chicago Magazine] 2,640Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 9,045KDT Buy-Down 1,720Qualified Advertiser Investment 7,325
ComponentsInvestmentPrint – 1/4 Page [Hour Detroit] 1,763Print – 1/4 Page Kentucky Monthlybronzepackages 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 8,168KDT Buy-Down 1,281.50Qualified Advertiser Investment 6,886.50
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Atlanta Magazine] 1,331Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 7,736KDT Buy-Down 1,065.50Qualified Advertiser Investment 6,670.50
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [St. Louis Magazine] 1,247Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 7,652KDT Buy-Down 1,023.50Qualified Advertiser Investment 6,628.50
ComponentsInvestmentPrint – 1/4 Page [Indianapolis Monthly] 1,072Print – 1/4 Page Kentucky Monthlybronzepackages 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTALKDT Buy-DownQualified Advertiser Investment 7,477 936 6,541
ComponentsInvestmentPrint – 1/4 Page [Cleveland Magazine] 1,058Print – 1/4 Page Kentucky Monthlybronzepackages 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTALKDT Buy-DownQualified Advertiser Investment 7,463 929 6,534
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Cincinnati Magazine] 972Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTALKDT Buy-DownQualified Advertiser Investment 7,377 886 6,491
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Blue Ridge Outdoors] 930Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTALKDT Buy-DownQualified Advertiser Investment ,7335 865 6,470
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Nashville Lifestyles] 790Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTALKDT Buy-DownQualified Advertiser Investment 7,195 795 6,400
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Knoxville Cityview] 625Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 7,030KDT Buy-Down 712.50Qualified Advertiser Investment 6,317.50
ComponentsbronzepackagesInvestmentPrint – 1/4 Page [Columbus Monthly] 403Print – 1/4 Page Kentucky Monthly 800OVG – 1/4 Page 3,855eNews (Row 3) 750Programmatic Display (one-month) 1,000TOTAL 6,808KDT Buy-Down 601.50Qualified Advertiser Investment 6,206.50
ComponentsInvestmentPrint – 1/2 Page [You pick: Regional Publication] 3,400Print – 1/4 Page Longweekends 1,613OVG – 1/2 Page 7,705eNews (Row 2) 1,000Programmatic Display (one-month) 2,500silverpackagesEst. TOTAL 16,218
ComponentssilverpackagesInvestmentPrint – 1/2 Page [AAA World] 4,381Print – 1/4 Page Longweekends 1,613OVG – 1/2 Page 7,705eNews (Row 2) 1,000Programmatic Display (one-month) 2,500TOTAL 17,199KDT Buy-Down 2,997Qualified Advertiser Investment 14,202
ComponentssilverpackagesInvestmentPrint – 1/2 Page [AAA Living - Tennessee] 3,760Print – 1/4 Page Longweekends 1,613OVG – 1/2 Page 7,705eNews (Row 2) 1,000Programmatic Display (one-month) 2,500TOTALKDT Buy-DownQualified Advertiser Investment 16,578 2,686.50 13,891.50
ComponentssilverpackagesInvestmentPrint – 1/2 Page [Ohio Magazine] 2,049Print – 1/4 Page Longweekends 1,613OVG – 1/2 Page 7,705eNews (Row 2) 1,000Programmatic Display (one-month) 2,500TOTAL 14,867KDT Buy-Down 1,831Qualified Advertiser Investment 13,036
ComponentsgoldpackagesInvestmentPrint – 1/2 Page [You pick: Lifestyle Publication] 4,500OVG – 1/2 Page 7,705eNews (Row 1) 1,250Digital Package: Display, Native & Rich Media 8,000Est. TOTAL 21,455
ComponentsgoldpackagesInvestmentPrint – 1/2 Page [Good Housekeeping] 6,618OVG – 1/2 Page 7,705eNews (Row 1) 1,250Digital Package: Display, Native & Rich Media 8,000TOTAL 23,573KDT Buy-Down 6,059Qualified Advertiser Investment 17,514
ComponentsgoldpackagesInvestmentPrint – 1/2 Page [Women’s Day] 4,523OVG – 1/2 Page 7,705eNews (Row 1) 1,250Digital Package: Display, Native & Rich Media 8,000TOTALKDT Buy-DownQualified Advertiser Investment 21,478 5,011.50 16,466.50
ComponentsgoldpackagesInvestmentPrint – 1/2 Page [Country Living] 2,405OVG – 1/2 Page 7,705eNews (Row 1) 1,250Digital Package: Display, Native & Rich Media 8,000TOTALKDT Buy-DownQualified Advertiser Investment 19,360 3,952.50 15,407.50
ComponentsplatinumpackagesInvestmentPrint – 1/4 Page[You pick: Lifestyle Publication - Premium] 7,900OVG – Full Page 13,255eNews (Row 1 & Segmented Custom) 3,250Digital Package: Display, Native & Rich Media 8,000Est. TOTAL 32,405
ComponentsplatinumpackagesInvestmentPrint – 1/4 Page [Southern Living] 10,550OVG – Full Page 13,255eNews (Row 1 & Segmented Custom) 3,250Digital Package: Display, Native & Rich Media 8,000TOTAL 35,055KDT Buy-Down 8,025Qualified Advertiser Investment 27,030
ComponentsplatinumpackagesInvestmentPrint – 1/4 Page [Garden & Gun] 7,831OVG – Full Page 13,255eNews (Row 1 & Segmented Custom) 3,250Digital Package: Display, Native & Rich Media 8,000TOTALKDT Buy-DownQualified Advertiser Investment 32,336 6,665.50 25,670.50
ComponentsInvestmentPrint – 1/4 Page [Martha Stewart Living]platinumpackages 5,281.25OVG – Full Page 13,255eNews (Row 1 & Segmented Custom) 3,250Digital Package: Display, Native & Rich Media 8,000TOTAL 29,786.25KDT Buy-DownQualified Advertiser Investment 5,390.63 24,395.63
PLANNED PRINT INSERTIONS*FY22 Kentucky Department of Tourism Media PlanPartnerFall DeadlinesKentucky MonthlyAAA Living - TennesseeAAA WorldCountry LivingGood HousekeepingLongweekendsOhio MagazineWoman's DayMartha StewartGarden & GunSouthern LivingAtlanta MagazineChicago MagazineCleveland Regional (BHBB& CLC)Regional (NKY &BHBBRegional(BBB & CLC)16-AugRegional(NKY & CLC)Regional(BBB & CLC)Nashville Lifestyles20-AugRegional (CLC)Regional(BBB & CLC)St. Louis MagazineBlue Ridge Outdoors Magazine2-AugCincinnati MagazineColumbus MonthlyHour Detroit MagazineIndianapolis MonthlyKnoxville Cityviews*May be adjusted based on final KDT print buy and partner interest / participationMayJune
A La Carte Media Opportunities
City & Regional Publications*Publicationprinta la carteFull-Page1/2 Page1/4 PageColumbus Monthly 1,610 805.00 402.50Knoxville Cityview 2,500 1,250.00 625.00Nashville Lifestyles Magazine 3,159 1,579.50 789.75Kentucky Monthly 3,200 1,600.00 800.00Blue Ridge Outdoors Magazine 3,720 1,860.00 930.00Cincinnati Magazine 3,888 1,944.00 972.00Cleveland Magazine 4,232 2,116.00 1,058.00Indianapolis Monthly 4,288 2,144.00 1,072.00St. Louis Magazine 4,987 2,493.50 1,246.75Atlanta Magazine 5,325 2,662.50 1,331.25Hour Detroit Magazine 7,053 3,526.50 1,763.25Chicago Magazine 10,560 5,280.00 2,640.00*Options for Bronze Packages
Regional Publications*Publicationprinta la carteFull-Page1/2 Page1/4 PageOhio Magazine 4,098 2,049.00 1,024.50Longweekends 6,451 3,225.50 1,612.75AAA Living - Tennessee 7,520 3,760.00 1,880.00AAA World 8,762 4,381.00 2,190.50*Options for Silver Packages
Lifestyle PublicationsPublicationFull-Page1/2 Page1/4 PageCountry Living 4,810 2,405.00 1,202.50Woman's Day 9,045 4,522.50 2,261.25Good Housekeeping 13,235 6,617.50 3,308.75Martha Stewart 21,125 10,563 5,281Garden & Gun 31,324 15,662 7,831Southern Living 42,200 21,100 10,550ROVA 5,100 2,550.00 1,275.00Outside Magazine 15,000 7,500.00 3,750.00 3,600 1,200 900General Lifestyle*printa la cartePremium Lifestyle*Outdoor-Specific – not in packagesGroup-Specific – not in packagesGroup Travel Leader*Options for Gold & Platinum PackagesPublications not in packages will be coordinated directly with the publication, and applicable for 90% match
digitala la carteOptionsInvestmentAudience Extension & Retargeting(Basis) 2,500 / mo.Native (Sojern) 2,500 / mo.Rich Media (Undertone)Runs 3 months (April – June) 3,000Video (MediaOne)Work directlywith vendorSEM (Miles) 1,000 / mo.Various options starting at 3,000Min. 3 months
Options – NEW!TV – Louisville8-minute in-studio segment on Listens Live! with WAVE3(M-F, 12-1PM)televisiona la carteTV – LexingtonIn-studio segment with WKYT (details TBD)Investment 1,200TBD
Owned Opportunities
OVG – Print & DigitalPlacementownedoptionsInvestmentPremium - Inside Front Cover 17,255Premium - Facing Inside Front Cover 17,255Premium - Inside Back Cover 17,255Premium - Facing Inside Back Cover 17,255Premium - Back of tear-out map (NEW!) 17,255Full Page (Front of Book) 14,540Full Page 13,2551/2 Page 7,7051/4 Page 3,8551/8 Page 1,945Interstitial (digital only)* (NEW!) 200Tall Page (digital only)* (NEW!) 450Native Content (digital only)* (NEW!) 750Banner Ad (digital only)* (NEW!)*Restrictions apply. Talk to Miles for more details. 1,000
KDT eNewsownedoptionsMonthly eNewsInvestmentSponsored Row 1 1,250Sponsored Row 2 1,000Sponsored Row 3 750Segmented Custom eNews – NEW!InvestmentFull database 3,680Outdoor Adventure & Sports 1,980Food & Drink 1,980Arts & Culture 1,980Horses & Other Attractions 1,980
KDT Website & DigitalWebsite AdvertisingLeadsownedoptionsInvestment 3 / leadSpecial Alerts – Sitewide, excluding home page* (NEW!) 2,500 / moAudience Extension & RetargetingInvestmentTier 1 15,000 / moTier 2 6,000 / moTier 3 2,500 / mo*Restrictions apply. Talk to Miles for more details.
KDT Social MediaPlacement3-Day Takeover Boost* 825Story Takeover (NEW!) 500Event Amplification (NEW!) 500*Limited opportunities. Must be approved by KDT.ownedoptionsInvestment
Content CreationContent CreationownedoptionsInvestmentArticle – New 2,140Article – Renewal 1,070Video – New (with shoot) 7,000Video – New (existing footage) 1,500Video – Renewal 2,110Video – Re-edit 900Storytelling Package (NEW!)Includes video and photo shoot, as well as dedicated page on KDTwebsite for 12 months with custom advertiser content 13,800
Arrivalist Research – NEW!Research Programs – NEW!researchoptionsVisitation ReportDaily Travel Index*Investment 3,000 1,000 / mo.Visitation Dashboard 12,000 (annual)POI Dashboard 12,000 (annual)A3 Visitation Plus Platform 28,000 (annual)*6-month minimumParticipants receive 10% discount with contract of 3 or more products.
Next Steps
Contact:Elijah ZimmermanKY Tourism Co-Op Marketing 9-2721
Thank You!
Birds & Homes 158 American Hunter 155 Real Simple 145 Traditional Home 139 InStyle 138 . Better Homes & Gardens 111 Woman’s Day 111 Golfweek 110 HGTV Magazine 110 Martha Stewart Living 110 Consider for . [Cincinnati Magazine] 972 Print – 1/4 Page Kentucky Monthly 800 OVG – 1/4 Pag
army conus enterprise land mobile radio (ace lmr) acc-ri anc 8 (a) fy22 mar 2022 6.5m yes army european enterprise land mobile radio (eelmr) acc-ri anc 8 (a) fy22 sep 2022 7-10m yes computer aided distpatch (cad) acc-ri full & open fy22 jul 2022 3 - 3.5m tbd enterprise mass warning & notification (emwn) acc-ri full & open fy22 sep 2022 tbd
176 Raymond Building Lexington KY 40506 859.257.6898 www.ktc.uky.edu KENTUCKY Kentucky Kentucky Transportation Center College of Engineering, University of Kentucky Lexington, Kentucky in cooperation with Kentucky Transportation Cabinet Commonwealth of Kentucky The Kentucky Transportation Center is committed to a policy of providing .Author: Victoria Lasley, Steven Waddle, Tim Taylor, Roy E. Sturgill
176 Raymond Building Lexington KY 40506 859.257.6898 www.ktc.uky.edu KENTUCKY Kentucky Kentucky Transportation Center College of Engineering, University of Kentucky Lexington, Kentucky in cooperation with Kentucky Transportation Cabinet Commonwealth of Kentucky The Kentucky Transp
Embassy Suites Hotel 1801 Newtown Pike Lexington, Kentucky 40511 (859) 455-5000 FAX (859) 455-5122 Reservations: 800-EMBASSY KENTUCKY STATE HORTICULTURAL SOCIETY 163rd Annual Meeting KENTUCKY VEGETABLE GROWERS ASSOCIATION 48th Annual Meeting ORGANIC ASSOCIATION OF KENTUCKY KENTUCKY WINE ASSOCIATION and KENTUCKY
The Health of Kentucky 2 Kentucky Institute of Medicine Kentucky Institute of Medicine Lexington, KY 859-323-5567 www.kyiom.org 2007 The Health of Kentucky: A County Assessment was funded in part by a grant from the Foundation for a Healthy Kentucky. The Foundation's mission is to address the unmet healthcare needs of Kentucky.
Pikeville, Kentucky Sociology Kelly K. Bacigalupi Pikeville, Kentucky History/Political Science Clifton M. Blackburn Pikeville, Kentucky Biology Alison K. M. Booth Beauty, Kentucky Biology Caitlyn Brianna Bowman McAndrews, Kentucky Psychology Zakary Austin Bray Jamestown, Kentucky Communication * Kaitlyn D. Brown Whitesburg, Kentucky .
2 Destination Geography World geography Tourism regions Cultural and social attributes 3 Advanced Tourism and Hospitality Tourism Tourism and the Tourist (Unit Three of T&T S4-5 syllabus) The Travel and Tourism Industry (Unit Four of T&T S4-5 syllabus) Attractions development Social tourism issues Food and Beverage Division
5. Tourism and the UK economy 17 5.1 Economic output 17 5.2 Employment 18 5.3 International comparisons of tourism employment 19 6. Brexit and tourism 20 6.1 Opportunities 20 6.2 Challenges 21 7. Tourism policy 23 7.1 Tourism Sector Deal 23 8. The ‘tourism landscape’ in England 26 VisitEngland and VisitBritain 26File Size: 492KB
