2021 Travel Pitching Kit - Cision
2021TravelPitching Kit
I genuinely consider my PRprofessionals to be my clients.I cannot survive without them,and I think that’s mutuallyacknowledged.– Monte MathewsFood & Travel Writer
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?Email only.No. Or, at least, wind it down. I have not had a single editor ask me to write aDo you have any advice for PR pros trying to pitch you?pandemic-friendly article. But I have had numerous editors ask me to writearticles that have nothing to do with the pandemic, because articles reside onInserting “Hey, Mark” at the start of an email does not constitute“personalization.” It just shows you can send mass emails with fill-in-the-blankthe internet for years/decades, and the pandemic will soon be a thing of thepast.names. I have blocked numerous PR firms and individuals who routinely.send me emails that have absolutely no bearing on my journalism beat. WhatNow that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Mark Orwollit says to a journalist like myself is, “It’s easier for me to send mass emailsFreelance Travel Writerto people who don’t want them than it is to tailor emails to journalists whomark@markorwoll.commight actually act on this information.” The best PR folks allow me to do myYes, travel will surge, as will travel coverage. Anecdotally, from talking tojob, and in fact HELP me do my job, and I love them. The rest of you? Shapepeople I know and in exchanging information with professionals on myup! This is based on 42 years as a journalist receiving emails/press releases.various industry social media sites, my feeling is that by the summer and/Mark Orwoll is a veteran travel journalist with moreor fall of 2021, travel will begin to return to normal. We may not achieve fullthan four decades of travel writing experience,including 30 years at Travel Leisure magazine.He specializes in narrative-form travelogues aboutDo you have any pet peeves when working with PRprofessionals?normalcy for another six to nine months after that, but that is the sense that Iam getting.unusual cultures and offbeat, faraway destinations.Looking back at the last 12 months, what surprised you mostabout the travel industry?His articles have been published in Condé NastI write travel articles based ONLY on my personal travels. I don’t write aboutTraveler, Town & Country, CNN Travel, Robb Report,hotel construction, airline mergers, new products, outraged statements fromUnited Airlines’ Hemispheres, Travel Weekly,travel-union spokespeople, etc. It would be superlative if someone wouldFrommer’s Travel, The Travel Channel, AARP, andacknowledge that, instead of sending me the latest freight data from someThe “industry” itself (cruise lines, airlines, hotels, car rental agencies, etc.) have,many other print and online outlets. Orwoll’s work hasregional airport. The old school PR professionals went out of their way toin the main, behaved responsibly--pulling back inventory, realigning staffingbeen recognized by the Folio: Ozze & Eddie Awards,KNOW their journalism contacts, TAILOR their pitches to their needs, andneeds, adjusting prices, etc. If anything was surprising, it was the degree tothe min Editorial Awards, and by the Eastern chapterBUILD RELATIONSHIPS with writers by understanding their focus. I often feelwhich the general public simply agreed NOT to travel. Yes, that was a goodof the Society of American Travel Writers, amonglike I am a garbage dump for everything that has the word “travel” in it, and Iand responsible response. But it should serve as a warning to the travelother awards and accolades.resent it. A lot.industry that the desire to travel is not a cultural tsunami or unstoppable force.What that means, in my opinion, is that the industry will have to LURE thepublic to travel again by giving them deals. We’ll get back to our old pricingsoon enough. For now, do whatever you have to do in order to fill those airlineseats, those hotels room, those restaurant tables.2021 Travel Pitching Kit3Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?My overwhelming response to this question is as far in advance as possible.Sending a Valentine’s Day pitch the week of renders it practically unusable.Unless you have some good news to impart, not in my opinion. All the storiesEditorial calendars still have long lead times despite the disappearance of soin the world about hotel cleanliness and cruise ship comebacks still haven’tmany print outlets. In addition to my work for digital publishers, my own blog,changed the fact that we are likely months and months away from theChewing the Fat, is plotted out weeks in advance.freedom to travel.Do you have any advice for PR pros trying to pitch you?Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Monte MathewsThere is absolutely nothing that compares to an invitation to experience aFood & Travel Writerproperty, an event, a product, an experience. In fact, I used to have a rule thatI certainly hope so! The pent-up demand is palpable. In fact, there may bemontemathews@gmail.comI would not operate without one. During the pandemic, that has of coursetrouble stopping the vaccinated from wanting to escape these past horriblebeen impossible. So I have limited my coverage to brands I had a previousmonths – look at cruise line bookings for 2022. But we’re still faced withMonte Mathews is a food and travel writer whoexperience with. This is particularly true of the work I do in the cruise sector. Ienormous problems – look how Canada has basically shut down the Alaskaspecializes in luxury properties, culinary adventuresfeel confident writing about the brand character I am familiar with but wouldand New England/ Eastern Canada cruise trade until 2022.and cruise travel. His work has appeared in Saveurnever attempt to cover a brand I do not know personally.Magazine, The Daily Meal, Travel-Wise andConnoisseur Magazine. After a career in advertisingand with a lifelong interest in food and travel,Do you have any pet peeves when working with PRprofessionals?Looking back at the last 12 months, what surprised you mostabout the travel industry?That it survived. Given the negative publicity surrounding the role cruise shipsMathews decided to put everything together in ablog called Chewing the Fat, a food, wine and travelYou may find this an odd observation, but I genuinely consider my PRblog. He travels the world to bring great recipes backprofessionals to be my clients. I cannot survive without them, and I thinkhome to his readers.that’s mutually acknowledged. We are all in search of the same thing:and hotels played in spreading the virus, it’s astonishing.compelling content. As to peeves, I think my opening statement covers mymain one: Last-minute press releases or invitations to press events.2021 Travel Pitching Kit4Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?Addressed to me, with a link to hi-res images and any other supportinginformation, and names of available sources for an interview/their availability.Do you have any advice for PR pros trying to pitch you?Yes.Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Research if I cover the topic you are pitching me instead of sending a blanketemail to a bunch of journalists hoping someone will respond.Ruksana HussainFreelance Travel WriterDo you have any pet peeves when working with PRprofessionals?Yes.Looking back at the last 12 months, what surprised you mostabout the travel industry?ruksanah@gmail.comCompletely off-topic pitches, then following up with, “Did you get this? Can IThe different ways innovation showed up – protective seat coverings; virtualRuksana Hussain is a freelance travel writer and theinterest you in an interview? Do you want more info?” If you didn’t hear fromexperiences of all kinds and especially those with interactive components;publisher of Traveler and Tourist, a monthly travelme already, I am not interested. Another is sending a relevant pitch but, whenin-room dining in hotels that did not have outdoor space; contactless check-inlifestyle magazine. Her articles have appeared inI reply asking for more information, they ask which outlet it’s for. Or worse,and robot deliveries; flexibility in reservations and cancellations or alterations;Restless, Delta Sky Lines, One37pm.com, The Groovethen asking for the page views and circulation numbers to see if they wantthermal tech for contactless temperature checks; and so much more.reallyGeneration, Edible Reno Tahoe, Edible Los Angeles,that coverage for their client. And lastly, not having hi-res images for theirlooking at all the pain points and providing solutions.Parachute Mapquest, BirdChannel.com, Making aclients they can provide readily.Difference, County Line and more.2021 Travel Pitching Kit5Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Email. Personalized, always.Many countries are talking about implementing vaccine passports, so IDo you have any advice for PR pros trying to pitch you?anticipate that road trips will continue to be the biggest surge for most of2021 — if not well into 2022 — while we continue to wait for vaccines to be1. Spell my name right. 2. A simple one-line, personalized message is way moreadministered. Yes, I anticipate people will start traveling by plane very quicklylikely to catch my attention. 3. Offering me an exclusive interview or news tipafter the vaccine rollout.gets me excited and definitely increases the chances I will pitch something. often that day. 4. Keep it brief. If you can get me excited about the pitchKristy Alpertin a paragraph or two, I will most definitely follow up with any of my ownFreelance Travel Writerquestions.kristy.alpert@gmail.comKristy Alpert is a freelance travel and lifestyleLooking back at the last 12 months, what surprised you mostabout the travel industry?Travel shaming! I was shocked to see some of the hate and anger from bothDo you have any pet peeves when working with PRprofessionals?those who traveled and those who decided to stay home. I found myselfturning travel assignments down early on in the pandemic because of this,but I finally decided to be part of the solution by promoting responsible travel,journalist on the hunt for the obscure and untoldstories around the world. She specializes in familySounds petty, but I can’t even tell you how often I get press releases addressedand I fully believe responsible travel will continue to be a trend going into thetravel, luxury travel, and adventure travel and is theto a different person or with my name spelled incorrectly (my name is mynext decade. Longer trips, more thought-out itineraries, more intentional timeauthor of “Road Trip Activities and Travel Journalemail address). Accuracy matters in this industry, and if you get my namespent in hotels that give back or promote sustainability, etc.for Kids.” Her articles have appeared in Food &wrong, I’m less likely to trust the content you’re pitching me.Wine, Cosmopolitan, Esquire, Men’s Health, AFAR,Better Homes & Gardens, Fodor’s Travel, AmericanWay, World Bride, Apartment Therapy, Chowhound,Should PR pros still be incorporating COVID-19 angles into theirpitches?TripSavvy, and more.Yes. Let me be the one to decide whether or not I need to include COVIDin my story, but I need to have as much info as possible to form a qualitystory angle.2021 Travel Pitching Kit6Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Finally, and this a biggie: Do not put “Please contact me if you are interestedin more information” in your pitch and then follow up. You are basically tellingBy emailme not to respond if I am not interested, and when I do that, I am followingyour instructions. When you then repeat the pitch, it’s like you have brokenDo you have any advice for PR pros trying to pitch you?Pitch only stuff I cover, not irrelevant topics, and focus on meaningful stuff, notobscure industry news – consumers don’t care if the airport Marriott just got aour contract.Should PR pros still be incorporating COVID-19 angles into theirpitches?new VP of Sales.If it’s relevant.Larry OlmstedUSA Today, Forbes - Travel & FoodDo you have any pet peeves when working with PRprofessionals?Contributing WriterNow that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Many: Sending pitches for things that are so irrelevant that not only do Ilarry@realfoodfakefood.comnot cover them, no one covers them; not replying after I do respond; untrueCertainly, a surge in travel. Pent –up demand is extreme. Travel coveragehyperbole in pitches – so many “first, only, best” that are not true; pitches(meaning real coverage, not individual influencers on social media looking forLarry Olmsted is a New York Times bestselling authorabout stories I have already worked with you on as if we were strangers; notfree trips) has been declining for years, so there is less opportunity and fewerand an expert travel and food writer. He has moresegmenting your pitches by people you know and work with, and strangers;outlets for it to surge. But publications/outlets that have cut back their travelthan 25 years media experience across newspaper,and email so clearly form that they begin “Dear Olmsted, Larry” or worse,content will expand it again.magazine, book, broadcast and digital platformsincluding other people’s names. In general, there is a widespread lazinessand is currently a regular contributing writer for USAwhen it comes to curating outbound pitches, a trend toward “throw it out andToday and Forbes. Olmsted is a frequent TV andsee what sticks” instead of trying to convince me something is interesting.Looking back at the last 12 months, what surprised you mostabout the travel industry?radio guest with more than a dozen major nationalappearances including CBS This Morning, the Dr. OzWhen I repeatedly get bad pitches from an agency, it’s not just that they don’tI think overall the industry did a good job of quickly adapting to what peopleShow, the Doctors and Master Chef.get coverage— I block them and won’t work with them anymore. The shotgunwanted, from cleaner rooms to igloo dining, to more space and masks onapproach is very short-sighted.planes, to curbside delivery, etc. But limitations on individual movement,borders and the inherent dangers of travel could not be compensated for.2021 Travel Pitching Kit7Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?The best way to receive press releases is via email. Sometimes when there isextensive information, a mailed packet of information would also be helpful.I feel it would be beneficial to include COVID-19 requirements for travel totheir destinations and restrictions that are in place at local restaurants andDo you have any advice for PR pros trying to pitch you?I think it would be helpful to be consistent and have one contact or PRrepresentative. Many times, there are multiple people involved. If that is theattractions.Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?case, then it would be helpful to include everyone on your team in your emailsJoyce Campisifrom the beginning.I personally traveled to Aruba in June 2020 when they first opened their islandNightwire Magazine - Editor & Publishernightwirepgh@gmail.comto U.S. travel (that plane was full) and Daytona Beach in September 2020.Do you have any pet peeves when working with PRprofessionals?From what I am seeing travel is starting to pick up. I feel in the upcomingmonths, people will fly and travel more because they are tired of thelockdowns.Joyce Campisi is the editor and publisher of NightwireMagazine, a travel and lifestyle magazine dedicatedNot replying to emails in a timely manner. When working on travel features,to Pittsburgh, Pennsylvania. Campisi launchedsometimes I need a specific answer, and PR reps don’t always reply quickly,the publication in 2003 in attempt to combine allwhich causes me to have to research the information that I need, which takesthings Pittsburgh through the lens of humor andup a lot of time. Also, not sending hi-resolution photos or sending photos inentertainment.the incorrect format.Looking back at the last 12 months, what surprised you mostabout the travel industry?The number of businesses that have shut down and may never re-open due tothe fact that this lockdown across the country has crippled the travel industryand had a tremendous impact on local businesses. We need to promote andget our country and travel industry back up and running!2021 Travel Pitching Kit8Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?Email.I live in Europe, and it is possible (it was also allowed in 2020) to travel aroundDo you have any advice for PR pros trying to pitch you?the European countries. I think people will travel more in 2021 than 2020,though not as much as in 2019. I write about different European destinations.It would be nice to read a pitch summary at the beginning of the email: whatIn 2020 I traveled around Poland, France, and Germany and still have lots ofit’s about, what the brand wants to receive, and what the brand offers.content to produce.Do you have any pet peeves when working with PRprofessionals?Sasha NaslinLooking back at the last 12 months, what surprised you mostabout the travel industry?The Alternate Travel Guide - Bloggerhelloaltergo@gmail.comNo.In Europe, many travel companies and hotels adapted impressively fast tonew sanitary requirements. And I was very disappointed by the World HealthSasha Naslin is a travel blogger at The AlternativeTravel Guide and a travel expert. She specializesShould PR pros still be incorporating COVID-19 angles into theirpitches?Organization in many aspects. I hope the WHO will quickly validate morevaccines developed by China, Russia and other countries and come up withan international vaccine certificate to resume international travel.in international travel and has visited more than60 countries on different continents and stoppedYes, I think it’s important for my readers. According to the most optimisticcounting cities after two hundred. Naslin has alsoprognosis, the vaccination of the whole world will take around two years.lived in France, Russia, Hungary, Belgium, Thailand,So, during 2021 and 2022, we have to deal with COVID-19. As a travel blogger,Spain, and Poland.my job is to promote travel. But in the current difficult times, I want topromote only responsible travel and provide tips to my readers on how travelcan be made safe. For example, if I receive a press release from a hotel chainabout opening a new hotel, I would like to know what measures were taken tohelp people travel safely.2021 Travel Pitching Kit9Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?I prefer short, personal, clear, to-the-point emails.Yes, definitely. This should be the biggest conversation in travel right now.Do you have any advice for PR pros trying to pitch you?Include as many relevant keywords as possible in your pitch, preferably in thesubject line of your email. For example, if you’re pitching a hotel or restaurant,Well, this and environmental sustainability.Now that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?make sure you include its city and state. That way, when I’m searching myAvital Andrewsemail files when I’m planning on covering your destination, you’ll come up asI don’t know if I predict a surge per se, but an increase at least. For better ora pertinent contact.worse, people are starting to feel more confident about getting back out intoFreelance Travel Writerthe world again.Do you have any pet peeves when working with PRprofessionals?avitalb@gmail.comAvital Andrews is a freelance writer covering hotels,Looking back at the last 12 months, what surprised you mostabout the travel industry?cruises, amusement parks, family travel and otherIf you don’t want me to delete your email, make sure to include my name,travel-related topics. She is a veteran travel writer andspell it right, and know my gender. You’d be shocked at how many messages II was most surprised to see how vulnerable the travel industry is to disruptiveher bylines have appeared in USA Today, Los Angelesget that start “Hi {firstname},” or that address me as “Mr. Andrews.”crises caused by nature. And now I’m surprised that the travel industry isn’tTimes, Outside, Smarter Travel, HuffPost, Chicagodoing more to prepare for and communicate about the next inevitable globalTribune, NPR, MSN Travel, Yahoo Travel, MTV News,disruptive crisis: climate change.and Frommer’s, among other outlets. Her travelguidebook, Frommer’s Napa and Sonoma day byday is available at bookstores and on Amazon, is in itsfourth edition.2021 Travel Pitching Kit10Copyright 2021 Cision Ltd. All Rights Reserved.
How do you like to receive press releases?Should PR pros still be incorporating COVID-19 angles into theirpitches?I prefer to receive press releases via email, and something quick and short insubject line.I do think PR pros should include COVID-19 in the pitch, when/if it is anappropriate angle.Do you have any advice for PR pros trying to pitch you?My advice to those publicists pitching me is KNOW OUR MAGAZINE ANDNow that vaccines are underway, do you anticipate a travel (andtravel coverage) surge this year?DEMO. Journey Beyond Aspen is a high-end luxury travel magazine that isbased on multi-page photo features, with very little copy. Articles, however,I do anticipate a surge in travel this year, including a lot of competitionRisa Feldmanappear on the magazine website. I can’t count the number of times I’vebetween hotels and tours. Consumers will have many options, and even withJourney Beyond Aspen - Editor in Chiefreceived a pitch about a hotel property that is not close to the standards of ourmany getting vaccinated, travelers still want to feel safe and reassured thatrfeldman@journeybeyondaspen.compublication. I also receive pitches about products or people to interview notresorts are taking initiatives to adhere to the CDC guidelines. Luckily, Journeyour format. It shows me that the publicist has not done their due diligence orBeyond Aspen Magazine is inundated with requests from publicists totook the time to look at our magazine.include the resorts they rep. Since travel was put on the back burner for overRisa Feldman is the editor in chief of Journey Beyonda year, the publicists have a lot of work to do for their clients, and we are readyAspen, a high-end luxury travel magazine. Shetook the helm at the magazine in February afterAs the new Editor in Chief for the luxury travel magazine Journey Beyondto accept pitches for new and unique luxury resorts.spending the past three years as director of contentAspen, I try and personally visit at least 50% of the resorts we feature. I do notdevelopment. Prior to that, she was a luxury travelattend group press trips, and expect if I am visiting a property for three nightswriter for Aspen Luxury Life Magazine for four years.and featuring them in a five-page spread in our publication, that they takeFeldman is also the host of Epicurean Exploring,care of my air as well. It should not be an expense of the magazine to send mea travel and culinary show on Healthy Life Radiothere. The value of exposure they will receive goes far beyond the price of aWhat surprised me the most over the last 12 months was how creative soNetwork, that airs in 133 countries, with 8 millionplane ticket.many hotels became in order to stay open. They did their best to make sureLooking back at the last 12 months, what surprised you mostabout the travel industry?guests were in a safe and healthy environment and yet cut back wherenetwork listeners.Do you have any pet peeves when working with PRprofessionals?needed, and offered some other options to guests.A pet peeve I have is making an arrangement with a publicist to feature theirclient, and then they call/email constantly asking about the coverage. When Iconfirm a feature or placement of any kind, I ALWAYS come through keep thepublicist updated as to when it will run and send a hard copy to the publicistas soon as it prints.2021 Travel Pitching Kit11Copyright 2021 Cision Ltd. All Rights Reserved.
Cision Pitching Kit MethodologyThe traditional and non-traditional media professionals featured in the CisionPitching Kits have profiles in the U.S. Cision Media Database, and are vetted by thecompany’s media research team to verify their positions as media professionals,influencers and bloggers. These individuals must meet certain additional criteriato be featured: they must cover the specific topic being highlighted in the kit, havegiven direct consent to be listed in the Media Database and must have been verifiedby the research team recently. The professionals must also be willing to be includedin marketing materials and provide in-depth advice for PR pros.
As a global leader in PR, marketing and social media management technology andintelligence, Cision helps brands and organizations to identify, connect and engage withcustomers and stakeholders to drive business results. PR Newswire, a network of over 1.1billion influencers, in-depth monitoring, analytics and its Falcon.io social media platformheadline a premier suite of solutions. In addition, Cision has entered into a definitiveagreement to acquire Brandwatch. Cision has offices in 24 countries throughout theAmericas, EMEA and APAC.For more information about Cision’s award-winning solutions, including its next-genCision Communications Cloud , visit www.cision.com and follow @Cision on Twitter.UPGRADE YOUR MEDIA RELATIONS TO FIRST CLASSTALK TO AN EXPERTCopyright 2021 Cision Ltd. All Rights Reserved130 E Randolph St. 7th Floor Chicago, IL 60601, USA 866.639.5087
His articles have been published in Condé Nast Traveler, Town & Country, CNN Travel, Robb Report, United Airlines’ Hemispheres, Travel Weekly, Frommer’s Travel, The Travel Channel, AARP, and many other print and online outlets. Orwoll’s work has been recognized by the Folio: Ozze & Eddie Awards,
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Cision Web Solutions – Subscription Cision information types Each press release or announcement has an information type. These are used by Cision internally but can also be used to filter subscriptions. The following are the possible information types and their names. Name Code Annual Financial Statement
pitching game. The 10 Man Modified Pitching game gives teams a chance to be competitive because very few pitchers can dominate a game as opposed to the 9 Man Modified Pitching game (which can be easily dominated by a pitcher). Therefore the 10 Man Modified Pitching game does not revolve solely around the pitcher.
However, when the pitching amplitude was larger than the optimal value, the non-sinusoidal pitching motion negatively contributed to the propul-sion performance. Finally, the overall results suggested that a trapezoidal-like pitching pro-file was effective for the oscillating foil of a wave glider when the pitching amplitude was less
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the JUGS JrTM and JUGS Softball Pitching Machine: This manual must be kept with the pitching machine AT ALL TIMES. Each coach and/or operator must read and understand the instructions in this manual bEfORE USING the JUGS JrTM and JUGS Softball Pitching Machine. Call 1-800-547-6843 or 503-692-1635 if you need additional copies.
The American Revolution: a historiographical introduction he literary monument to the American Revolution is vast. Shelves and now digital stores of scholarly articles, collections of documents, historical monographs and bibliographies cover all aspects of the Revolution. To these can be added great range of popular titles, guides, documentaries, films and websites. The output shows no signs .
