Value Of Tourism In British Columbia - Destination BC
The Value of Tourism in British ColumbiaTrends from 2000 to 2010Ministry of Jobs, Tourism and InnovationMay 2012Measuring the value of tourism in B.C. 1999 to 2009
MAP OF BRITISH COLUMBIA TOURISM REGIONSMeasuring the value of tourism in British Columbia 2000 to 20101
TABLE OF CONTENTSMap of British Columbia Tourism Regions . 11.Overview . 32. Contributions to the economy . 5TOURISM REVENUES . 5Total revenue . 5Revenue by tourism sector. 6Accommodation room revenue . 8Tax revenues. 8Export revenues . 9GROSS DOMESTIC PRODUCT (GDP) . 11GDP by tourism sectors . 11Industry comparisons . 123. Business and people . 14TOURISM BUSINESSES . 14Total establishments . 14Tourism businesses by region. 15Tourism businesses by sector . 16TOURISM EMPLOYMENT . 17Direct employment . 17Employment by sector . 17Employment by region. 19Wages and salaries . 204. Market origin . 22Overall visitor volume . 23Domestic market . 23International markets . 24Measuring the value of tourism in British Columbia 2000 to 20102
1. OverviewThe tourism industry in British Columbia has shown tremendous resilience over thepast few years in the face of many external shocks such as 9/11, SARS, the H1N1virus, the earthquake and tsunami in Japan, and the global economic crisis. At thesame time, the emerging trends in technology, the opportunities of the 2010Olympic and Paralympic Winter Games in Vancouver and Whistler, and thesuccessful completion of negotiations for Approved Destination Status with Chinahave all brought exciting opportunities to the British Columbia tourism industry.This document presents 10 years of data on the economic value of tourism toBritish Columbia. Overall, the tourism industry grew strongly between 2000 and2007, but was impacted in 2008 and 2009 by the worldwide downturn in theeconomy. The tourism industry started to recover in 2010, with impacts of thedownturn mitigated by the draw of the 2010 Winter Olympics and Paralympics.Moderate economic growth is anticipated during the next few years, although therecovery remains fragile.As demonstrated by the data in this report, the tourism industry plays a significantrole in the B.C. economy in terms of revenue earned by tourism businesses, valueadded to the economy by tourism activities, and creation of employmentopportunities.Tourists or visitors in B.C. include B.C. residents, Canadian residents, andinternational visitors. Visitors may be travelling for pleasure, business/government,or educational purposes.Key highlights: In 2010, the tourism industry generated 13.4 billion in revenue, anincrease of 6% from 2009 and a 44% increase since 2000. The tourism industry generated 3.2 billion in export revenue in 2010, 6%higher than in 2009 but 7% below 2000. Tourism generated a direct contribution to British Columbia’s grossdomestic product of 6.5 billion (2002 constant dollars), a 4% increasefrom 2009 and a 23% increase since 2000. There were 17,943 tourism-related business establishments operating inB.C. in 2010. The number of establishments in 2010 was similar to 2009(up 0.7%) and 2000 (down 0.4%). In 2010, the tourism industry employed 127,400 people, a decrease of1% from 2009 but a 24% increase since 2000. Total tourism wages and salaries were 4.4 billion in 2010, an increase of1% over 2009 and 37% since 2000.Measuring the value of tourism in British Columbia 2000 to 20103
SUMMARY OF ECONOMIC INDICATORS OF TOURISM INDUSTRY IN B.C.2010% Change% Changefrom 2009from 2000Tourism Revenue 13.4B 6.2% 44.0%Provincial Tax Revenue 1.02B 14.9% 33.7%Export Revenue 3.2B 6.3%-6.7%Gross Domestic Product 6.5B 4.3% 22.6%Tourism-Related Businesses17,943 0.7%-0.4%Tourism Employment127,400-1.0% 24.4% 4.4B 0.6% 37.2%(GDP; 2002 constant dollars)Tourism Wages & SalariesKey highlights (continued): There were 15.7 million overnight visitors to B.C. in 2010. More than11 million(72%) were from Canada while over 4 million (28%) were from other countries.B.C. residents made up the largest share of overnight visitor volume (74%) andexpenditures (54%) of those travellers from Canada. International visitorsaccounted for 41% of total visitor expenditures, despite their smaller share ofovernight visitor volume. The number of overnight visitors to British Columbia from Canada (including B.C.residents) increased by 7% in 2010 compared with 2009, while international visitorvolume increased by 5% in 2010 from 2009. International visitors spent 6% morein 2010 than in 2009; Canadian visitors spent 1% less.SUMMARY OF VISITOR VOLUME AND EXPENDITURES OF TOURISM INDUSTRY IN B.C.2010% Change% Changefrom 2009from 200615.7M 6.0% 7.9%Canadian Visitors11.4M 6.6% 18.1%International Visitors4.4M 4.5%-11.9% 7.9B 1.7% 5.1%Canadian Expenditures 4.6B-1.3% 12.7%International Expenditures 3.2B 6.3%-4.0%Overnight Visitor Volume (Total)Overnight Visitor Expenditures (Total)Measuring the value of tourism in British Columbia 2000 to 20104
2. Contributions to the economyThere are two principal ways of measuring the tourism industry’s contribution tothe B.C. economy: Tourism revenue measures the money received by businesses, individuals,and governments due to tourism activities.Gross domestic product (GDP) measures the value added to the economyfrom tourism activities. The costs of supplies and services used to producegoods or services are subtracted from total revenues. This measurehighlights the specific contribution the tourism industry makes to the B.C.economy.Estimating tourism revenues accurately is difficult because the tourism industrydraws from parts of several industries: accommodation and food services, retailservices, transportation services and other services.In the past, estimates of tourism revenue were based on spending reported byvisitors through surveys – a demand-side approach. Many tourism and statisticalagencies have recognized the challenges of relying on visitor surveys to estimatetourism revenue and have adopted a supply-side approach to estimating tourismrevenue by developing tourism satellite accounts (TSA1). Statistics Canada andthe Canadian Tourism Commission have been leaders in developing a nationalTSA, which is the source of estimates of tourism revenue for Canada as a whole.In 2009, the B.C. provincial statistical agency (BC Stats) and Tourism BritishColumbia adopted a supply-side approach for estimating tourism industryrevenues for B.C. The total revenue for each tourism-related industry iscalculated directly from annual and monthly data collected from businesses. Then,a specific tourism proportion is applied to the revenue for each tourism-relatedindustry to determine the total revenue due to the tourism industry. This approachis similar to the methodology that was already in place for estimating tourism GDP.BC Stats has developed tourism revenue estimates back to 1998.This chapter summarizes total tourism revenues and the tourism industry’s GDPbetween 2000 and 2010. The chapter also includes a discussion ofaccommodation room revenue, tax revenues, and export revenues. Detailedtables are available in Appendix A.TOURISM REVENUESTotal revenueThe tourism industry generated 13.4 billion in 20102, an increase of 6% from2009 (Figure 1). Since 2000, total tourism revenues have grown 44%. Tourismrevenues grew every year between 2000 and 2008, but growth variedconsiderably, between a high of 9% and a low of about 1%. A decline of tourismrevenues in 2009 was caused by several factors, including the global economicrecession, economic uncertainty in the United States, and the appreciation of theCanadian dollar.1A tourism satellite account is a system of measuring the impact of tourism on the economy; it is a framework thataccounts for the impacts across all industries which, in turn, reveals the total direct impact on the economy.2Source: BC Stats.Measuring the value of tourism in British Columbia 2000 to 20105
FIGURE 1: OVERALL TOURISM REVENUE AND YEAR-OVER-YEAR CHANGE (2000 TO 2010)Millions ( )Tourism revenuePercentchange15%Year-over-year change 15,00010%SARS 09/11 5,000Global economic pressures5%Global economic pressures 10,0000%-5%-10%-15%2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Tourism revenue estimates provided by BC Stats summarize the overall picture forBritish Columbia. Regional breakouts are not available, and a supply-sideapproach does not permit the breakout of revenue by market of origin.However, for business planning purposes, it is important to understand the relativeimportance of different markets of origin in generating revenue for the tourismindustry. It is also important to have information on the extent to which growthrates differ by market of origin – as well as data on visitor and trip behaviour andcharacteristics – to target marketing and development investments efficiently. Thisinformation is captured through visitor surveys and is presented in Section 4.0 ofthis report.Revenue by tourism sectorIn 2010, transportation,accommodation and food servicesgenerated two-thirds of total tourismrevenues, while retail servicesaccounted for another quarter ofrevenues (Figure 2).Other tourism-related services – whichinclude vehicle rentals, tourism-relatedrecreation and entertainment, andvacation homes – accounted for lessthan 10% of total revenues.FIGURE 2: SHARE OF TOURISM REVENUE (2010)8%35%Accommodation &food servicesTransportation27%Retail services30%Measuring the value of tourism in British Columbia 2000 to 2010Other services6
Since 2000, transportation, accommodation and food services have grown bybetween 30% and 40%, while retail services and other tourism services saw evenstronger growth over the 10-year period (54% and 68%, respectively).While the share of total revenue generated by each sector3 has remained relativelyconstant from 2000 to 2010, annual growth rates have fluctuated considerably(Figure 3). For most sectors, 2009 was a year of decrease due to the economicrecession, with levels returning to those of previous years in 2010.The transportation services sector lost ground in 2001 and 2002, but recovered toan average 6% annual growth from 2004 to 2008. Revenues from transportationservices fell 5% in 2009, but grew 6% in 2010. Accommodation and food servicescontracted in 2003, rebounded with 12% growth in 2004, slid between 2006 and2009, and returned to the 2006 level in 2010. Retail services grew 21% in 2000and averaged 7% growth from 2004 to 2008. Revenues for retail services were upby 5% in 2010. The rise and fall of other tourism-related services has varied overthe years, with a large decline in 2004 and 2005. From 2009 to 2010, revenues forother tourism-related services remained largely unchanged, with a 2% increase in2010.FIGURE 3: REVENUE GROWTH RATES BY TOURISM SECTOR (2000 TO 2010)Percent changeAccommodation & food servicesTransportationRetail servicesOther 04200520062007200820092010Two terms are used to refer to industries in this document. “Retail services industry,” for example, encompassesthe entire retail services industry while the tourism-related component of the industry is referred to as the “retailservices sector” in this report.Measuring the value of tourism in British Columbia 2000 to 20107
Accommodation room revenueBecause of a change in estimation procedures, due to provincial taxation changes,the final 2010 accommodation room revenue data has not been supplied to theMinistry of Job, Tourism and Innovation by BC Stats.4 In 2009, theaccommodations sector (which includes hotels, motels, bed & breakfasts, andother lodgings) generated more than 1.7 billion in room revenue, a 31% increasein revenue since 2000 (Figure 4).Accommodation room revenue fell in 2003, related to the slowdown in visitationdue to Severe Acute Respiratory Syndrome (SARS). Between 2004 and 2007,room revenue averaged 7% annual growth, remained flat in 2008, but dropped12% in 2009 as a result of the global economic downturn.FIGURE 4: ACCOMMODATION REVENUE AND YEAR-OVER-YEAR CHANGE (1999 TO 2009)Millions ( ) 2,500Room revenueYear-over-year changePercent change15%10% 2,0005% 1,5000% 1,000-5% 500-10% 0-15%1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Tax revenuesIn 2010, the tourism industry generated 1.02 billion in revenue from provincialtaxes, which include income, hotel, gas and other taxes (Figure 5). Since 2000,tax revenue has increased 34%. In 2001, B.C. experienced a considerable drop intourism tax revenue related to tax cuts instituted that year. The growth in taxrevenue rebounded between 2004 and 2007 due to industry growth. Provincialtourism tax revenues decreased in 2009, but increased by 15% in 2010 as theindustry recovered and the Harmonized Sales Tax was introduced.4Historic room revenue estimates were based exclusively on the collection of Hotel Room Tax (HRT) by eligibleaccommodation establishments across B.C. This tax was repealed on June 30, 2010. BC Stats is now basingroom revenues on a smaller, yet more focused, source of Additional Hotel Room Tax (AHRT). Since AHRT iscollected only in certain municipalities in B.C., the remaining room revenues will be modelled based on revenuestreams from the Harmonized Sales Tax (HST). Therefore, 2010 room revenue data will not be published untilBC Stats has had an opportunity to test the robustness of the modelled figures.Measuring the value of tourism in British Columbia 2000 to 20108
FIGURE 5: TOURISM-RELATED TAX REVENUE AND YEAR-OVER-YEAR CHANGE (2000 TO 2010).Millions ( ) 1,500Tax revenueYear-over-year changePercent change20%15% 1,25010% 1,0005% 7500% 500-5% 250-10% 0-15%2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Export revenuesThe tourism industry generated 3.2 billion in export revenue in 2010, an increaseof 6% from 2009 (Figure 6).5 Export revenue is generated from the sale of tourismproducts and services to international visitors. Tourism export revenue variedconsiderably between 2000 and 2010, but decreased by 7% between 2000 and2010.FIGURE 6: TOURISM EXPORT REVENUES (2000 TO 2010).Millions ( )Export revenueYear-over-year change 4,000Percentchange15%10% 3,0005% 2,0000%-5% 1,000-10% 0-15%2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20105Pre-2000 export data for the tourism industry consistent with the current data series were not available at thetime of publication.Measuring the value of tourism in British Columbia 2000 to 20109
Between 2000 and 2010, the tourism industry’s export revenue was similar to thatof agriculture and fish products, and mineral products (Figure 7). While agriculturalexports have remained relatively steady, mineral exports rose nearly 17% andtourism exports dropped by 5% since 2005.Forest products generated the largest export revenues, but fell 35% between 2005and 2010 (down 45% between 2000 and 2010) due to the weakening housingmarket, low timber prices, softwood lumber duties and the weakening pulp market.6On the other hand, energy exports have increased 3% since 2005 (up 31% since2000), as energy demand increased over the last decade.FIGURE 7: EXPORT REVENUES FROM B.C.’S PRIMARY RESOURCE COMMODITIES (2000 TO 2010).Millions ( )Agriculture & fishForest productsTourismEnergyMinerals 20,000 15,000 10,000 5,000 02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20106Ministry of Forests and Range, 2009/10-2011/12 Service Plan UpdateMeasuring the value of tourism in British Columbia 2000 to 201010
GROSS DOMESTIC PRODUCT (GDP)While the tourism industry generated 13.4 billion in total revenue, it contributed 6.5 billion of added value to the economy in 2010, measured using GDP (in 2002constant dollars). This was an increase of 4% compared with 2009. Since 2000,tourism GDP has increased by 23% (Figure 8).FIGURE 8: TOURISM GROSS DOMESTIC PRODUCT AND YEAR-OVER-YEAR CHANGE (2000 TO 2010).Millions ( 2002) 7,500Real GDPYear-over-year changePercent change15%10%5% 5,0000%-5% 2,500-10%-15% 02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010GDP by tourism sectorsFIGURE 9: SHARE OF 2010 GDP BY TOURISM SECTORS.In 2010, accommodation andfood services and transportationaccounted for over 70% oftourism GDP (based on 2002constant dollars, Figure 9).While retail services earnedover a quarter of revenue, thissector accounted for just 11% ofGDP. By comparison, othertourism services accounted for18% of GDP, but only 8% ofrevenue.Accommodation &food services18%36%Transportation11%Retail services35%Other servicesExcept for 2005, GDP in other tourism services showed strong growth (Figure 10).Accommodation and food services, transportation, and retail services all lostground in 2009 but rebounded to previous levels in 2010.Measuring the value of tourism in British Columbia 2000 to 201011
FIGURE 10: COMPARING REAL GDP FOR TOURISM SECTORS (2000 TO 2010).Accommodation & food servicesTransportationRetail servicesOther servicesReal GDP Index(2002 00820092010Industry comparisonsThe tourism industry makes a significant contribution to the B.C. economycompared with other primary resource industries, including forestry, agriculture7,and mining and oil & gas extraction (Figure 11).From 2000 to 2010, GDP of the tourism, and mining and oil & gas extractionindustries have both increased (23% and 37%, respectively), while agriculture andforestry dropped by 5%.7The agriculture industry includes crop and animal production, agricultural support services, and fishing, trappingand hunting.Measuring the value of tourism in British Columbia 2000 to 201012
FIGURE 11: REAL GDP OF B.C.’S PRIMARY RESOURCE INDUSTRIES (2000 TO 2010).Real GDP( 2002 Millions) 7,500AgricultureForestryMining, oil and gas extractionTourism 5,000 2,500 sm is the only primary industry that has maintained steady growth in realGDP from 2003 to 2008, dropping slightly in 2009, and returning to grow in 2010(4%, Figure 12). In 2010, the real GDP of the agriculture and forestry industrieswere below 2002 levels.FIGURE 12: COMPARING REAL GDP INDEX BY PRIMARY RESOURCE INDUSTRY (2000 TO 2010).Real GDP Index(2002 100)AgricultureForestryMining, oil and gas 2005200620072008Measuring the value of tourism in British Columbia 2000 to 20102009201013
3. Business and peopleIn addition to the revenues and gross domestic product that the tourism industrycontributes to the B.C. economy, the industry supports a wide range of small,medium and large businesses, and provides jobs across the province.This chapter summarizes the number of tourism establishments (businesses) inB.C. and provides statistics on tourism employment. Detailed tables are availablein Appendix A.TOURISM BUSINESSESTotal establishmentsIn 2010, there were 17,9438 tourism-related business establishments operating inB.C. (Figure 13). The number of establishments in 2010 was up slightly from 2009( 0.7%) but declined 0.4% from 2000.Each year, some tourism businesses are established and others are closed. Thenumber of tourism businesses peaked in 2006 (18,187 businesses). In 2007,there was a net decrease of 525 businesses, which was at least partly a statisticalartifact9. This was followed by net increases of 112 businesses in 2008, 40 in2009, and 129 in 2010.FIGURE 13: COUNT AND YEAR-OVER-YEAR CHANGE OF B.C. TOURISM BUSINESSES (2000 TO 2010).EstablishmentsTourism businessesPercent changeYear-over-year change20,00010%15,0005%10,0000%5,000-5%0-10%2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20108Source: BC Stats.The decrease in the number of tourism establishments in 2007 was attributed to the introduction of new“inactivation rules” in the redesigned Business Register to detect inactive businesses as early as possible, whichresults in more accuracy in reflecting the operating structure of mentation/brengl3.pdf).9Measuring the value of tourism in British Columbia 2000 to 201014
The 2007 decrease in the number of tourism establishments occurred primarilyamong very small businesses (one to four employees), which accounted for a thirdof all tourism establishments. The number of very small businesses shrank by2,077, a 25% decrease from the previous year10 (Figure 14).However, the number of slightly larger businesses (five to nine and 10 to 19employees) grew by 1,317, a 22% increase in 2007. While some very smallbusinesses were inactive or closed in 2007, others may have grown larger to meetcustomer demands, before the effects of the 2008 economic slowdown were felt.The number of tourism businesses of all sizes was similar from 2007 to 2010.FIGURE 14: COUNT OF TOURISM BUSINESSES BY SIZE (NUMBER OF EMPLOYEES) (2000 TO 2010).Establishments1 to 45 to 910 to 1920 to 4950 10,0007,5005,0002,50002000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Tourism businesses by regionFIGURE 15: TOURISM BUSINESSES BY REGION (2010)More than half of B.C.’s tourismrelated establishments are locatedin the Vancouver, Coast andMountains region, and the threelargest regions (Vancouver, Coastand Mountains, Vancouver Islandand the Thompson Okanagan)account for 87% of tourismbusinesses (Figure 15).2%5%Vancouver Island6%17%Vancouver, Coast & MtnsThompson Okanagan13%Kootenay RockiesCariboo Chilcotin Coast57%Northern BCSince 2000, the number of tourismestablishments has increased by23% in the Vancouver Island10Ibid.Measuring the value of tourism in British Columbia 2000 to 201015
region, 4% in the Vancouver Coast and Mountains and 8% in the ThompsonOkanagan. The Cariboo Chilcotin Coast region saw a 60% net increase in thenumber of tourism businesses11. The number of tourism businesses grew 14% inthe Kootenay Rockies and 8% in Northern BC.Tourism businesses by sectorIn 2010, the accommodation and food services sector accounted for 55% oftourism-related establishments in B.C. and the transportation sector accounted fornearly 18%.12 Within the accommodation and food services industry group, thesplit was 84% food and beverage businesses and 16% accommodationbusinesses.In 2007, all tourism sectors experienced a net decrease in the number ofbusinesses, but the impact was less pronounced in the food and beverage sector,amusement, gambling and recreation sector, and among heritage institutions(Figure 16A/16B). The number of heritage institutions leapt 28% in 2004, mostlikely due to the provincial government devolving the management of 28 heritageproperties. The accommodation and food services sector experienced a netincrease of 133 businesses in 2008, and the performing arts and sports sector sawan increase of 11 businesses. Numbers were down slightly for the other sectors.In 2010, the food and beverage sector grew by 3% from 2009, whereas othersectors experienced minimal growth (accommodation (0.4%)) or decreasescompared to 2009 (transportation (-3.8%), amusement, gambling & rec. (-2.2%)heritage institutions (-1.9%), and performing arts & sports (-1.1%)).FIGURE 16A: YEAR-OVER-YEAR CHANGE IN TOURISM BUSINESSES FOR THE FOOD & BEVERAGE,ACCOMMODATION AND TRANSPORTATION SECTORS (2000 TO 2010).Percent changeFood & 000 2001 20022003 20042005 2006 20072008 2009 201011Most of this increase occurred between 2002 and 2003 and is probably, at least in part, a statistical artifact.The data on tourism-related establishments is based on the Statistics Canada Business Register. This registeruses slightly different coding for sectors, compared with the revenue and GDP data.12Measuring the value of tourism in British Columbia 2000 to 201016
FIGURE 16B: YEAR-OVER-YEAR CHANGE IN TOURISM BUSINESSES FOR THE AMUSEMENT,PERFORMING ARTS & SPORTS AND HERITAGE SECTORS (2000 TO 2010).Percent changeAmusement, gambling & rec.Performing arts & sportsHeritage institutions30%25%20%15%10%5%0%-5%-10%2000 20012002 2003 20042005 2006 2007 20082009 2010TOURISM EMPLOYMENTDirect employmentDirect tourism employment measures the number of people working in the fourtourism-related industries due to tourism activities. Employment estimates aregenerated by assigning a percentage of total employment in each of the industriesto the tourism industry.In 2010, B.C. tourism industry employment was 127,400, a 1% decrease from2009 (Figure 17)13. Since 2000, the number of people employed in the tourismindustry has grown by 24%.Between 2000 and 2010, tourism employment peaked in 2008 at 131,400. Both2009 and 2010 showed declines in employment relative to 2008, with 2010employment decreasing 3% from 2008.Employment by sectorThe accommodation and food services sector accounts for half of all tourismemployment in B.C. The transportation services sector is the second largestemployer, accounting for a quarter of tourism employment. Since 2000, thenumber of employees has grown 24% in accommodation and food services and13Tourism employment estimates are developed from Statistics Canada’s Survey of Employment, Payroll andHours (SEPH), and are derived from information on payroll deductions. SEPH may under-report employment, asit does not include self-employed workers, who do not make payroll deductions. The Labour Force Survey alsocollects employment data, and the industrial coding estimates are available; however, the coding by industry isless reliable than SEPH, so the accuracy of industry breakdowns is less precise.Measuring the value of tourism in British Columbia 2000 to 201017
32% in retail services (Figure 18). Employment in transportation grew by 19%,and other services went up 32%.FIGURE 17: EMPLOYMENT IN THE TOURISM INDUSTRY (2000 TO 2010).EmploymentPercent changeTourism employeesYear-over-year 5,0000-10%2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010FIGURE 18: TOURISM EMPLOYMENT BY SECTOR (2000 TO 2010).Employment75,000Accommodation & food servicesTransportationRetail servicesOther 007Measuring the value of tourism in British Columbia 2000 to 201020082009201018
Employment by regionSimilar to other measures, in 2010 the Vancouver, Coast and Mountain region hadthe largest share of tourism employment in the province (64%), followed byVancouver Island (15%), and the Thompson Okanagan (11%). Combined, thesethree tourism regions account for 90% of the province’s tourism employment.In 2010, tourism employment in Vancouver Island and Northern BC bothexperienced declines of 9% and 8% respectively, while the employment inThompson Okanagan, Kootenay Rockies and Vancouver, Coast and Mountainsincreased by 4%, 2% and 1%, respectively (Figure 19). Employment in theCariboo Chilcotin Coast remained similar to previous years.The growth rates of tourism employment in each region have fluctuatedconsiderably since 2000, but when comparing 2000 to 2010, all tourism regions inthe province experienced increases in employment. Between 2000 and 2010, theVancouver, Coast and Mountains (27%), Thompson Okanagan (29%), andKootenay Rockies (24%) tourism regions experienced significant increases inemployment. Employment increased by 15% in the Vancouver Island region, 14%in Northern BC, and 7% in the Cariboo Chilcotin Coast.FIGURE 19: TOURISM EMPLOYMENT BY REGION (2000 TO 2010).Vancouver IslandVancouver, Coast & MountainsThompson OkanaganKootenay RockiesCariboo Chilcotin CoastNorthern BC100,00075,00050,00025,00002000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Measuring the value of tourism in British Columbia 2000 to 201019
Wages and salariesThe tourism industry paid 4.4 billion in wages and salaries in 2010. Although thenumber of people employed dropped by 1% from 2009, earnings increased by 1%in 2010 (Figure 20). While tourism wages and salaries posted an increase of 37%since 2000, the growth rates in compensation have not been steady. Salaries andwages dropped after 2001 but rebounded quickly in 2003 and 2004. From 2005 to2008, wages and salaries averaged 6% annual growth, decreasing by 4% in 2009.FIGURE 20: WAGES AND SALARIES PAID IN THE TOURISM INDUSTRY (2000 TO 2010). MillionsPercent changeWages and salariesYear-over-year change15% 5,00010%5%0% 2,500-5%-10%-15% 02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Accommodation and food services account for half of employment, but only 36% oftotal wages and salaries, whereas transportation services account for one quarterof employment but 39% of tourism wages and salaries (Figure 21).FIGURE 21: SHARE OF TOURISM EMPLOYMENT AND SALARIES BY SECTOR (2010).11%Accommodation &food services14%Transportation50%26%14%36%12%Retail services39%Other servicesEMPLOYMENTWAGES & SALARIESMeasuring the value of tourism in British Columbia 2000 to 201020
While the average compensatio
Measuring the value of tourism in British Columbia 2000 to 2010 6 FIGURE 1: OVERALL TOURISM REVENUE AND YEAR-OVER-YEAR CHANGE (2000 TO 2010) Tourism revenue estimates provided by BC Stats summarize the overall picture for British Columbia. Regional
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