2015 HOTELS IN INDIA TRENDS & OPPORTUNITIES

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2015HOTELS IN INDIATRENDS & OPPORTUNITIESAchin Khanna, MRICSManaging DirectorHemangi BhandariAssociateHVS.comHVS 6th Floor, Building 8-C, DLF Cyber City, Phase – II, Gurgaon 122 002, INDIA

IntroductionThis year's edition of the Trends & Opportunities reportbrings forth a fair measure of cautious optimism. Inmarginal contrast to last year's publication, HVS assertsthe view that while the Indian Hotel sector has indeedseen growth in both product and performance, it hascome in a paced and moderated fashion. One could evendraw comparison to the way the newly formed centralgovernment began its tenure in 2014 on a high note, andthough its one-year performance has not beenspectacular per se, it has been steadily moving in theright direction.We had drawn attention to the undertones of hope,optimism and positivity in our previous publication;since then, the nation's hotel sector may not have foundreasons for exuberance, but it has certainly been witnessto a year that outpaced the preceding one on variousfronts. What's left to be desired is perhaps the fulfilling ofthe expectation that growth would not simply be linearor organic, but in fact be driven by external influencesthat would allow inducement of incremental room nightdemand. That, unfortunately, has not happened – Yet!market and the market's size. Furthermore, a larger sampleset and availability of data for two historical years, along withthe deliberate removal of irrelevant supply by us, have led tothe 2013/14 figures undergoing a minor change across allparameters.Similar to previous editions of the Trends & Opportunitiesreport, we have weighted the number of room nights toaccount for the new supply that was not operational for theentire fiscal in order to compute the overall occupancy andaverage rate. The weighted room count for 2014/15 is1,01,305, up from 95,414 for 2013/14. Figure 1illustrates survey participation for the fiscal years1995/96 to 2014/15.The India StoryAs one of the only countries to not suffer a growth downgradeby the IMF, India has emerged as one of the stars of theotherwise modestly growing world economy. The countryhas escaped Morgan Stanley's “Fragile Five¹” list, being thefastest growing economy among the BRICS nations in2014/15.The BJP-led National Democratic Alliance (NDA), in its firstyear of governance, acknowledged the need for policyreforms and adjustments for the long term, making slow, yetFIGURE 1: SURVEY PARTICIPATION (1995/96 – 421618023216321412218312018220020-Number of Rooms (00's)Number of HotelsAverage Number of Rooms Per HotelSource: HVS ResearchFor the past 20 years, HVS has gathered data related to thehotel performance of the country through the annual Trends& Opportunities Survey. The resultant Trends & OpportunitiesReport describes and analyses the key hospitality trends, aswell as HVS' outlook, highlighting 13 major Indian markets.The report also presents existing and future opportunities inthe hospitality industry of specific interest to investors,developers and hotel operators.The survey participant base has registered a significant risesince 1995/96 from 120 hotels with 18,160 rooms to a record872 hotels with a room count of 1,08,452 in 2014/15, anincrease of 58 hotels and 9,151 rooms since the last survey.The growing number of survey participants over the yearsdemonstrates an increase in both HVS' penetration into thePAGE 2 2015 HOTELS IN INDIA TRENDS & OPPORTUNITIESsteady progress in controlling inflation and reasonablylimiting the erstwhile escalating fiscal deficits, supported bythe decline in global oil prices.As per the revised method of calculating the nationalaccounts on the new base year 2011/12, the latest EconomicSurvey of India estimates GDP growth at 7.4% in 2014/15.The country's services sector grew at 10.6%, with the trade,hotels & restaurants, transport, and communication subsector registering an 8.4% growth rate estimate.Figure 2 displays the GDP Growth, Inflation and ExchangeRate for the period from 2005/06 to 2014/15.In the last fiscal, the rupee witnessed some downwardvolatility vis-à -vis the US dollar, which can be mostlyattributed to the Federal Reserve (US Central Bank) ending its1Coined by Morgan Stanley in 2013, the Fragile Five is a group of countries which has highand escalating current account deficits, making them more dependent on foreign capital inflows.

FIGURE 2: GDP GROWTH, INFLATION AND EXCHANGE RATE – A 10-YEAR 005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14** 2014/15*Exchange Rate ( /US )GDP GrowthInflation (WPI)Yet another welcome measure is the likelihood ofthe introduction of a key tax reform – Goods andServices Tax (GST) – that the incumbentgovernment inherited from its predecessor. By theambitious deadline of April 2016, the governmentaims to decide upon supplanting all the indirecttaxes on all goods and services with the GST,making the tax base wide-ranging, transparent andinclusive.G ive n t h e g ove r n m e n t ' s c o m m i t m e n t t orestructuring and development, after many yearsof low economic growth, India has emerged as oneof the fastest growing economies in the world in thefirst quarter of 2015/16, making the outlook forthe macroeconomic scenario hopeful.*Advance Estimates ** Revised Estimatesquantitative easing programme in October 2014. The averageexchange rate was estimated at 61.15/US for 2014/15.Going forward, as the Federal Reserve raises interest rates,more turbulence is anticipated in India's exchange rate to theUS dollar.At the time of going to print, the rupee witnessed furtherdeceleration, reaching 66.35/US . That being said, theReserve Bank of India has contained demand pressures bytightening the monetary policy, creating a buffer against anyexternal shock. Additionally, as the Current Account Deficit(CAD) diminishes to sustainable levels, the rupee becomesthat much less susceptible to global capital sentiment.Therefore, when compared to the currencies of otheremerging nations, the rupee remains relatively stable, whichalso has a sobering effect on inflation.The relative stability in the exchange rate during the year canalso be attributed to the influx of Foreign Direct Investment(FDI) and Foreign Institutional Investment (FII) in the Indianequity and bond markets. Major portions of FDI inflows wereseen in the Services sector (construction development,telecommunications, computer software and hardware, andhotel and tourism) along with the automobile industry,power and chemical industries.Another key government reform announced at the onset of2015 was the replacement of the Planning Commission by theNational Institution of Transforming India (NITI Aayog),marking the intention of the government to streamline theprocess of policy formation and implementation. Thepurpose of the NITI Aayog is to establish a participative andproactive process for governance across all levels ofadministration.Furthermore, several foreign companies have chalked outconcrete plans to establish their facilities in the country as aconsequence of new government initiatives like “Make inIndia” and “Digital India”.MAKE IN INDIA Advance the manufacturingsector Raise demand by augmentingpurchasing power Encourage investors2DIGITAL INDIA Develop digital infrastructure Digital delivery of services Increase digital literacyMarket Research Division, Ministry of Tourism, Government of IndiaTourism OverviewAn essential driver of growth, the Indian travel and tourismindustry has emerged as a significant employment generator,a major source of foreign exchange and an integrating factorfor the local and host population.The industry has registered prominent growth over the pastfew years, supported by the rising purchasing power of thedomestic traveller, increase in commercial development andforeign tourist arrivals, a growing airline industry andimpetus from government-led initiatives. In 2014, the totalcontribution of Travel and Tourism to the GDP was 7,642.5billion (6.7% of total GDP). This is projected to grow by 7.5%in 2015, and eventually reach 16,587.2 billion (7.6% of totalGDP) in a decade's time, according to World Travel & TourismCouncil's (WTTC's) Economic Impact 2015 – India report.The highly populatednation offers a massivepotential for outbounda s we l l a s d o m e s t i ctravel. Currently, theoutbound tourismmarket is significantlylarger when compared toinbound tourism, andgiven the growth in GDP as well as private financialconsumption, the number of departures is forecasted toreach 24.4 million by 2018. On the other hand, InternationalTourist Arrivals (ITA) grew by 7.1% in 2014 over the previousyear, registering a compound annual growth rate (CAGR) of7% during the past five years².In 2014, the total contribution ofTravel and Tourism to the GDP was 7,642.5 billion (6.7% of total GDP).This is projected to grow by 7.5% in2015, and eventually reach 16,587.2billion (7.6% of total GDP) in adecade's time, according to WorldTravel & Tourism Council's EconomicImpact 2015 – India report.There is a great deal of scope to expand tourism across India,and as the country improves air travel connections andrelaxes visa restrictions, we expect tourist arrivals to witnessan incremental growth. The government of India'sannouncement to extend its e-Tourist Visa (eTV, previouslyknown as Tourist Visa on Arrival, TVoA) facility to citizens of180 countries along with the initiation of electronic visaauthorisation facility across nine international airports, isanticipated to further boost foreign travel to the country asinbound travel to India from short-haul destinations2015 HOTELS IN INDIA TRENDS & OPPORTUNITIES PAGE 3

becomes more convenient. As of August 2015, the eTV isavailable for arrivals from 113 nations, listed in Figure 3.FIGURE 3: E-TOURIST VISA – ELIGIBLE COUNTRIES (AUGUST 2015)AndorraAnguillaAn gua & BarbudaArgen eBoliviaBrazilCambodiaCanadaCayman IslandsChileChinaColombiaCook IslandsCosta RicaCubaDjibouDominicaDominican RepublicEast TimorEcuadorEl adaGuatemalaGuyanaHaiHondurasHong ourgMacauMalaysiaMaltaMarshall IslandsMauri atMozambiqueMyanmarNauruNew ZealandSolomon IslandsSpainSri LankaSurinamSwedenTaiwanTanzaniaThailandThe NetherlandsThe United KingdomTongaTurks & Caicos IslandsTuvaluUAEUkraineUruguayUSAVanuatuVa can CityVenezuelaVietnamSource: Ministry of Home Affairs, Government of IndiaDomestic demand for hotels in India has historically beenhigher than demand from foreigners. In fact, as per the WTTC,domestic travel spending in the country generated 81.4% ofthe total direct Travel and Tourism GDP in 2014. Risingspending power coupled with the proliferation of low-costcarriers has enabled increased domestic travel.The depreciation of the rupee against the US dollar has alsomade international travel less viable for domestic tourists,who are now substituting foreign vacations with domesticones. Going forward, domestic tourism is likely to witnessstrong growth and, according to HVS, will be the real drivingforce for this industry over the next decade or so. Thissegment will be supported by the growing wealth base ofIndia's population and increase in hotel room capacity in thelong term.Furthermore, though a large portion of domestic demandoriginates from commercial activity, an increasing number ofIndians are travelling for leisure purposes, both within thecountry and overseas. In 2014, the WTTC estimates thatleisure travel spending (inbound and domestic) contributed83.5% ( 5,502.3 billion) to the Travel and Tourism industry,in comparison to 16.5% from business travel spending( 1,085.1 billion).CrossroadsOn a nationwide basis, branded and/or organisedsupply grew at a CAGR of 15.3% over the past five years.Demand for these rooms grew at 15.5% over the sameperiod. This healthy correlation between demand andsupply is testament to the underlying strength of thesector. Resultantly, India-wide occupancy moved from57.8% in 2012/13 to 58.4% in 2013/14 and has closedtwo percentage points higher (60.3%) in 2014/15. Thelast time we breached the 60% threshold was in2010/11. This is also the second consecutive year ofoccupancy growth. Figure 4 presents a nationwidesupply and demand trend for a 15-year period.In contrast, average room rates have shown a furthersmall decline. While last year the nationwide averagewas 5,611, it has dropped marginally by 101 to closeat 5,510 in 2014/15. With intent to diagnose the rootcause for annual declines in the nationwide averageroom rates, we conducted a fairly detailed exercise byfurther slicing and dicing the data this year. From ouranalysis, it is evident that while rates have declined invarying measures across the different positioning ofbranded hotels, the quantum of economy, budget andmid market hotels as a percentage of the overall pie hasbeen consistently growing. The resultant weightedaverage output, therefore, presents a picture that isinfluenced not only by the inventory that is lower inpositioning and consequently room rate, but also theFIGURE 4: ROOM NIGHT DEMAND VS AVAILABLE ROOM NIGHTS (2000/01 – 0%30,00030.0%20,00020.0%10,000-10.0%Available Room Nights Per DaySource: HVS ResearchPAGE 4 2015 HOTELS IN INDIA TRENDS & OPPORTUNITIESRoom Night Demand Per DayOccupancy

fact that this inventory is largely new, and therefore, hasnot yet achieved its fair share penetration of averagerates. That being said, we reiterate for the thirdconsecutive year that several branded operators in Indiahave been quick to drop their rates in a bid to influencecustomer loyalty, when they should instead be drawinginspiration from a handful of brands in India who havechosen to make their product and service valueproposition the decider of their room rate strategy. Inthe long run, making value, and not price, the influencerwill hold the Indian hotel sector in good stead.FIGURE 6: PERFORMANCE OF NEW HOTELS (2010/11 – 2014/15)5,00065.0%FIGURE 5: PERFORMANCE OF EXISTING HOTELS (2010/11 – .0%6,00060.3%5,50058.4% /14Exis ng Supply of 2010/11Exis ng Supply of 2011/12Exis ng Supply of 2013/14Exis ng Supply of 2014/15Average Rates ( ) 2010/11Average Rates ( ) 2011/12Average Rates ( ) 2013/14Average Rates ( ) 2014/152014/15Exis ng Supply of 2012/13Average Rates ( ) 2%46.3%4,40044.9%44.8%45.0%42.9% 50.0%40.0%Figures 5 and 6 present further analysis on theperformance of existing supply vis-à -vis theperformance of new/recent supply in the country, overthe past five years. They validate our understanding thatoverall, existing hotels outperform new hotels in bothoccupancy and average rate penetration. Nationwideoccupancy for all branded hotels was 60.3% in 2014/15,whereas hotels that have existed since 2010/11 closedat 63.8% occupancy in the past year. Displaying a similartrend, hotels that have existed since 2011/12 achieved62.9% occupancy last year (Figure 5). On the averagerate front also, while IndiaNationwide RevPAR of 3,324 wide average rate was 5,510was marginally higher than in 2014/15, for hotels inlast year's RevPAR of 3,275.existence since 2010/11, itThis is the first in four yearswas 5,827 and for those thatwhere RevPAR has grown!have existed since 2011/12, itwas 5,672. Digging deeper, Figure 6 displays theperformance of only new hotels that have opened overthe last five years. As can be seen, hotels that opened in2010/11 achieved an average occupancy of 41.8% intheir first year of operations. This number was lower forfirst year performance of hotels that opened in New Supply of 2010/11New Supply of 2011/12New Supply of 2013/14New Supply of 2014/15Average Rates ( ) 2010/11Average Rates ( ) 2011/12Average Rates ( ) 2013/14Average Rates ( ) 2014/152014/154,000New Supply of 2012/13Average Rates ( ) 2012/13Source: HVS Research(36.5%), 2012/13 (39.7%) and 2013/14 (38.9%).However, last year's new hotels clocked 42.9%occupancy in their very first year of operations,reflective of the uptick in demand. Besides, a fairmajority of new openings in 2014/15 were in thelimited service space that tends to do well inoccupancies in the initial years when compared tohigher positioned hotels. This is further corroborated bythe evidence that first-year average rate performances(as displayed in Figure 6) have been consistently lowerthan preceding years since 2012/13 – a function of thesupply being largely limited service in nature.One must also pay heed to the overall RevPARperformance of India's organised supply in 2014/15.Nationwide RevPAR of 3,324 was marginally higherthan last year's RevPAR of 3,275. This is the first in fouryears where RevPAR has grown! Furthermore, theRevPAR growth has been achieved across each andevery star category this past year (Figure 9). All in all, asoccupancies have risen and the decline in rates seems tohave been more or less arrested, RevPAR numbers areshowing signs of promise.For a fair estimation and assessment of the future, it isalso important to gain perspective on the likely chanceof new supply in the coming years. While we discuss thenumbers in greater detail later in this report, it is worthyof note here that the pipeline is smaller than it has beenfor several years in the past, and if demand were to growat an even keel as it did historically, it has the potential tooutpace supply in the next two years. In conclusion,while the much awaited up-cycle is taking somewhatlonger than desired, its advent is fairly certain. After all,patience is a virtue!Source: HVS Research2015 HOTELS IN INDIA TRENDS & OPPORTUNITIES PAGE 5

PAGE 6 2015 HOTELS IN INDIA TRENDS & 1,8301,670Source: HVS Research* The 2013/14 data has been modified to include the performance of a larger sample set** Change in 2014/15 expressed as percentage of the figure for 34,9913,6883,0254,019Overall AverageFive-star Deluxe12-Month** CompoundedChangeGrowthFIGURE 8: KEY OPERATING CHARACTERISTICS BY HOTEL CLASSIFICATION – AVERAGE RATE ( )Source: HVS Research* The 2013/14 data has been modified to include the performance of a larger sample set** Change in 2014/15 expressed as percentage of the figure for 2013/141995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14* e-starFigure 7 illustrates hotel occupancy across the starcategories in India between 1995/96 and 2014/15.Figures 8 and 9 show average rates and RevPAR foreach of the star categories expressed in Indianrupees, respectively, followed by Figures 10 and 11that present the corresponding data in US dollars.74.0%The hotels in the two-star category noted aminiscule fall of 0.1% in occupancy, but an increaseof 2% in the average rate. In 2013/14, the samecategory of hotels had grown their occupancy by3.4% and average rate by 11.6%, pointing towardsthe favourable reception of budget and economyhotels in the country. The two-star category'sperformance in 2014/15 indicates that goingforward, while it is possible to achieve high growthin average rates, it will more often than not beaccompanied by a drop in occupancy in the shortterm, especially in markets with increasingbranded supply.66.5%In keeping with the outlook presented in theprevious edition of this report, the nationwideRevPAR performance was recorded at 3,324 in2014/15, a sound growth of 1.5% over that ofthe preceding fiscal year. The nationwideweighted occupancy (60.3%) of hotels grew by3.4%, corresponding with a marginal decline of1.8% in the weighted average rate ( 5,510).Individually, each star category registered a yearon-year increase in RevPAR, with the hotels in thethree-star category recording the highest growth of3.5%. The improvement in RevPAR is clearlyoccupancy-led, as the weighted average rates haveeither declined or remained almost stable across allcategories, with the exception of two-star hotels in2014/15.FIGURE 7: KEY OPERATING CHARACTERISTICS BY HOTEL CLASSIFICATION – OCCUPANCYIndustry Performance According toStar CategoryFive-star DeluxeThe historical information gathered is organisedand interpreted based on star classification,followed by an emphasis on 13 major hotel marketsin the country. Additionally, the future supply ineach market is scrutinised with regard to its marketpositioning, proposed inventory and developmenttimeline in order to estimate changes over the nextfive years.Overall Average12-Month** CompoundedChangeGrowthThis report analyses the results of the annualTrends & Opportunities Survey with an aim toprovide an insight into the performance of thecountry's organised hotel market. The increasingnumber of respondents each year has enabled us todecipher noticeable trends, as well as highlightopportunities that present themselves within thedynamic Indian hospitality landscape.1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14* 2014/15Survey Results

2015 HOTELS IN INDIA TRENDS & OPPORTUNITIES PAGE 71,698821624Five-star r-starThree-starExchange 11216192532519Five-starFour-starThree-starExchange .51627436644.9183143694847.21826365238Source: HVS Research* The 2013/14 data has been modified to include the performance of a larger sample set** Change in 2014/15 expressed as percentage of the figure for 2013/1432.462Overall AverageFive-star 60996160.721294353875461.22130445388541995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14* 2014/15FIGURE 11: KEY OPERATING CHARACTERISTICS BY HOTEL CLASSIFICATION – REVPAR (US )Source: HVS Research* The 2013/14 data has been modified to include the performance of a larger sample set** Change in 2014/15 expressed as percentage of the figure for 2013/1432.478Five-star93124Overall AverageFive-star DeluxeTwo-star5,4968,0301995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14* 2014/15FIGURE 10: KEY OPERATING CHARACTERISTICS BY HOTEL CLASSIFICATION – AVERAGE RATE (US )Source: HVS Research* The 2013/14 data has been modified to include the performance of a larger sample set** Change in 2014/15 expressed as percentage of the figure for 2013/14Two-star2,0122,974Overall Average1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14* 2014/15FIGURE 9: KEY OPERATING CHARACTERISTICS BY HOTEL CLASSIFICATION – REVPAR ( 7%12-Month** %12-Month** onth** CompoundedChangeGrowth

growth of 17.3% in 2014/15, followed by Kolkata (12.8%)and Bengaluru (11.4%).Existing Supply – 2014/15The existing rooms supply tracked by HVS in the organisedhotel market grew by 11% in 2014/15 over the previous yeartotaling to 1,12,284 rooms as of 31 March 2015. This takesinto account 9,588 new openings during the year, and therest are an expansion of the sample set being tracked byHVS. Furthermore, the change in the total existing supply for2013/14 is attributed to a deliberate filtration by us todisplay only quality branded supply.In absolute terms, New Delhi currently has the largestnumber of branded hotel rooms (13,277), closely followed byMumbai (including Navi Mumbai) and Bengaluru. We wouldlike to highlight that in Figure 12, Mumbai depicts a negativeyear-on-year change in supply not because of de-growth ofthe inventory, but due to the conscious effort on our part tofilter supply that is irrelevant to the branded hotel market.NOIDA (including Greater NOIDA), with 1,322 brandedrooms, retains its position as the smallest major hotel marketin India.With regard to the 13 major markets highlighted in thisreport, Agra saw the highest increase in supply (32.9%),adding to the relatively small base of hotels in 2013/14. Itshould be noted that the city still remains the second smallesthotel market in the country. Gurgaon witnessed a supplyFigure 12 shows the existing supply for the 13 major citiesfrom 2006/07 to 2014/15.FIGURE 12: EXISTING SUPPLY ACROSS MAJOR CITIES (2006/07 – 1,975Bengaluru ,3073,8064,0664,904New Delhi dGurgaonNOIDA 6,08817.3%25.2%34.5%3003515278411,2391,3226.7%Goa 84,31394,2551,01,1771,12,28411.0%14.0%PuneOther Ci es ****Total* Change in 2014/15 expressed as percentage of the figure for 2013/14** The 2013/14 data has been modified to include the performance of a larger sample set*** Delhi NCR data (Shaded Por on), rest New Delhi (excluding Gurgaon, NOIDA and Greater NOIDA) data**** Other Ci es (includes all other hotel markets across India)a - Supply tracked for Mumbai in 2014/15 is lower than that of 2013/14 due to the removal of irrelevant branded supplyb - Supply tracked in 2013/14 has been modified due to the removal of irrelevant supplyc - Supply tracked for Pune in 2012/13 is lower than that of 2011/12 due to the removal of Lonavala and Lavasa from the sample setSource: HVS ResearchFIGURE 13: TOP 20 HOTEL BRANDS BY EXISTING INVENTORY (AUGUST lslsdedeonale)rtsrtsrtsrtsLitesenlitytelrourourou ldwiote ldwioteLasosososoaaoteonunl c r)ita opm on HorH rporReRerraPa inge Fort tel GhedGspls G & Re & Re ree HnHl ora iceiooonToeee&&crh&toWWcesTrulslslsev rp ChoAc ls Co l HotHts s G udesOrrHInt otelonam Hoteor eep sm D Cotonrggote HotealHes clud (incl ezidoncoteBeiHilnta ar Hem yndhioi,oyRrodrLesHonR,ruCiorenRsls (WToarov ObeMa rwolactel lsononiaoteSaHyPaHorStajHerCIndlatCaeTanI TCeINumber of RoomseLThSource: HVS ResearchPAGE 8 2015 HOTELS IN INDIA TRENDS & OPPORTUNITIES

FIGURE 15: COMPARISON BY EXISTING BRANDED INVENTORY:INDIAN METROS WITH SELECT ASIA PACIFIC CITIES ghaiTokyoBeHo ijinng gKSin ongKu gapala L oreumpBa urngkoJa kkartNew aDelh

Source: HVS Research For the past 20 years, HVS has gathered data related to the hotel performance of the country through the annual Trends & Opportunities Survey. The resultant Trends & Opportunities Report describes and analyses the key hospitality trends, as well as HVS

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