JSS.Vol05.No11.Nov2017.pp1-197

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9 772327 59500211

Open Journal of Social Sciences, 2017, 5, 1-197http://www.scirp.org/journal/jssISSN Online: 2327-5960ISSN Print: 2327-5952Table of ContentsVolume 5Number 11November 2017An Overview of the Development of University Library in the Information AgeS. S. Shang, Y. M. Mi, L. Y. Yang, K. Jiao, F. Sheng, Y. R. Shen, H. Guo . 1How to Raise Teachers’ Motivation through “Nudges” and Attribution TheoryK. Brinkmann . 11A Study on the Functions, Target, Influential Factors and Evaluation System of SciencePopularization Capability Construction of University Science and Technology ParksX. M. Han, S. K. Tang, L. Zhao . 21Strategies for Translation of English Commercial Advertisements fromthe Intercultural PerspectiveH. Fan . 38Modeling of the Universals of the Futsal: Exploration and Reading of the GameK. Nejah, N. Chokri, G. E. Ali . 46Strategic Adaptation of Traditional Festivals for the Sustainable Developmentof the Biodiversity of Local Communities in GhanaD. Adom . 69Research on Financing Cost of Small and Medium-Sized Enterprisesby Internet FinanceJ. J. Zhang, Q. Q. Sun . . 95Mainland Chinese and Japanese Tourists in Taiwan: The Travel Mode andShopping ExpendituresJ.-M. Lee, L.-M. Ho, C.-Y. Yeh, C. Schafferer . 100An Intertextual Approach to Translation at the Micro-LevelH. H. Zhao . . 119What Is Innovation? A Study of the Definitions, Academic Models and Applicabilityof Innovation to an Example of Social Housing in EnglandS. P. Taylor . . 128The Effect of the Dual Household Registration System on the Population Risk in ChinaS. Q. Yan . . 147

Open Journal of Social Sciences, 2017, 5, 1-197http://www.scirp.org/journal/jssISSN Online: 2327-5960ISSN Print: 2327-5952Effect of Community Participation in Access to Social Services: A Case Study of HazinaYa Maendeleo Ya Pwani Approach in Coastal KenyaF. A. Hassan, H. A. Ong’ayo, M. K. Osore, G. N. Morara, C. M. Aura . 160The Comparison between Chinese and Western Well-BeingD. F. Yang, H. Zhou . . 181Suicide for the Purpose of Gaining Insurance Payouts in JapanT. Kodama, H. Fujimoto, Y. Tamura, M. Kataoka . 189

Open Journal of Social Sciences (JSS)Journal InformationSUBSCRIPTIONSThe Open Journal of Social Sciences (Online at Scientific Research Publishing, www.SciRP.org) is published monthly by ScientificResearch Publishing, Inc., USA.Subscription rates:Print: 39 per issue.To subscribe, please contact Journals Subscriptions Department, E-mail: sub@scirp.orgSERVICESAdvertisementsAdvertisement Sales Department, E-mail: service@scirp.orgReprints (minimum quantity 100 copies)Reprints Co-ordinator, Scientific Research Publishing, Inc., USA.E-mail: sub@scirp.orgCOPYRIGHTCopyright and reuse rights for the front matter of the journal:Copyright 2017 by Scientific Research Publishing Inc.This work is licensed under the Creative Commons Attribution International License (CC yright for individual papers of the journal:Copyright 2017 by author(s) and Scientific Research Publishing Inc.Reuse rights for individual papers:Note: At SCIRP authors can choose between CC BY and CC BY-NC. Please consult each paper for its reuse rights.Disclaimer of liabilityStatements and opinions expressed in the articles and communications are those of the individual contributors and not thestatements and opinion of Scientific Research Publishing, Inc. We assume no responsibility or liability for any damage or injury topersons or property arising out of the use of any materials, instructions, methods or ideas contained herein. We expressly disclaimany implied warranties of merchantability or fitness for a particular purpose. If expert assistance is required, the services of acompetent professional person should be sought.PRODUCTION INFORMATIONFor manuscripts that have been accepted for publication, please contact:E-mail: jss@scirp.org

9 772327 59500211

Open Journal of Social Sciences (JSS) Journal Information SUBSCRIPTIONS The Open Journal of Social Sciences (Online at Scientific Research Publishing, www.SciRP.org) is published monthly by Scientific

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