MLA Brand And Writing Style Guidelines
MLA brand and writingstyle guidelinesFEBRUARY 2020 EDITION
IntroductionMLA’s brand and writing style guidelines provide direction to MLA staff and externalorganisations on how MLA’s brand is to be represented internally and externally.PREVIOUS LOGOThe guidelines must be strictly followed to ensure the brand is used consistently across allmediums, both alone and in conjunction with multiple partner brands and programs.The guidelines have been developed to reinforce MLA as a professional company andensure MLA is recognised for the work it invests in.The guidelines consist of two key documents.1. The MLA brand guidelines (pages 3–20)These guidelines outline how the MLA logo and sub brands are to be used in variousmediums. They also specify the corporate colours, typography, corporate icons and includetemplates.CURRENT LOGOCompared to MLA’s previous logo, MLA's current logo contains two subtle, but important,differences.Firstly ‘Meat & Livestock Australia’ is shown in a larger, clearer font to make for easierreading when the logo is used on small flyers and advertisements and when usedalongside partner brands.Secondly, the light green hill is reversed to indicate an upward trajectory. This reinforcesMLA’s purpose: ‘To foster the long-term prosperity of the Australian red meat industry’.The reversed hill also looks like a ‘tick’ and the sun appears to be rising instead of setting –both of which also reinforce MLA’s purpose.2. The MLA writing style guide (pages 21–31)This guide is a reference tool for all staff and external writers and editors when working onMLA publications. It has been created to ensure all MLA publications are expressed in aclear and consistent way, to convey MLA’s professionalism and branding.2
MLA brand guidelinesA reference guide for MLA employees, partners and graphic designersContentsMLA logo.4Incorrect use of the MLA logo.5Logo spacing and size.6Logo placement.7MLA sub brands.8MLA-owned programs.9Margins and gutters.10Front covers of publications. 11Colour palette. 12Typography for external production. 13More informationTypography for in-house use. 15Typography for PowerPoint presentations. 16If you have any questions regarding our brandguidelines, please contact:Iconography. 17Carly MortimerContent ManagerT: 07 3620 5201E: cmortimer@mla.com.auTemplates. 19Image use checklist. 18E-newsletter banners. 21Revision history. 333
MLA logoThe MLA logo is the most identifiable element of our brandidentity. Consistent application of the element strengthens theMLA identity across all our communications.FULL COLOURThe MLA logo may only be used oncommunications materials where MLAis the funding organisation, researchpartner, sponsor or deliverer. Always use the full colour version of the MLA logo whereverpossible. Keep all elements of the logo in the relationship shown.Please do not provide the logo toexternal organisations if MLA doesnot hold a written contract with thatorganisation. Do not recreate or alter any aspect of the logo. Do not change the colours of the logo. Use the full colour version of the MLA logo on a whitebackground.Colour versionsThere may be situations where, due to design or productionconstraints, the full colour version is not appropriate. In thoseinstances the mono or reverse versions of the logo are alsoacceptable but less preferred.MONO – BLACKMONO – GREENREVERSE – WHITE Use the reverse (white) version when the MLA logo appearson a dark background.No other versions should be used.File formatsLogos are available from in both PNG and EPS formats (seecontacts page 2). External designers and suppliers will requiredifferent file formats depending on the end product, in order tosupply the correct format the general format requirements areshown below. PNG format for digital, web andMicrosoft Office applications. EPS (vector) format for printing,large format display and signage.Use the fullcolour versionlogo on a whitebackground4
Incorrect use of the MLA logoDO use the current version of the MLA logo maintain correct proportions of the MLA logo use the updated corporate colours in yourcommunications maintain clear space around the MLA logo use the right file format for the task.DO NOT recreate any aspect of the MLA logo alter or distort the MLA logo change the colours in the MLA logo place the MLA logo on a busy photograph or heavilypatterned background.Meat & Livestock Australia5
Logo spacing and sizeCLEAR SPACEClear spaceTo maintain the visual integrity of the logo, clear space shouldbe maintained around the logo where no copy or designelements intrude. All other logos should appear outside thiszone. The only exception is where a sub brand is used. In thiscase the sub brand title is set within the exclusion zone and theclear space is applied around the sub brand (see page 8).LOGO POSITION ON A FRONT COVERDotted blue line indicates clear spaceXXXXThe clear space around the logo on all sides X and isdetermined proportionally to the size of the logo as shown.X 1 5 of the width of the MLA logoMinimum sizeA minimum size of 20mm logo width is recommended so thatthe logo remains clear and readable. The logo may be scaledproportionally to any size larger than this.XPrinted front cover size and positionWhen the logo appears on the front cover of an MLA owneddocument, the recommended MLA logo size is shown below.For other print applications such as advertising or banners, theMLA logo can be sized proportionally to suit the situation andretain a similar look.Logo size on a front coverDLA533mm wide36mm wideon a pageA4 PortraitA4 Landscape40mm wide42mm widePosition the logo in the top right corner of the front cover asshown (on the right). On an A4 portrait cover the logo is 40mmwide and is positioned the top and right sides.In some situations it will be necessary to apply discretion to thelogo size and position, this should be guided by thecontent (e.g. marketing material, advertising and newsletters).For internal use Microsoft Office applications, margins mayvary from these guidelines.5XXX 1 5 of the width of the MLA logoLOGO SIZE ON A COVERDLA533mm wide36mm wideA4 PortraitA4 Landscape40mm wide42mm wideLogo position from topand right sidesMINIMUM SIZE20mm6
Logo placementThe MLA logo will appear in a variety of situations either byitself or with other logos in partnership or as a sponsor. Forconsistent branding, a structured system of logo placement inbrand areas should be adhered to.MLA brand areas1Primary brand area MLA ownership/partnership MLA logo (100% MLA owned publication) MLA logo plus one or more equal partner logos non-equal partner logos.Logo placementThe MLA logo placement reflects the varying degree ofinvolvement of MLA and its respective partners. The table onthe right denotes logos that can (or can’t ) appear in thedesignated MLA brand areas for ownership and sponsorship.2Print publication front cover in the primary brand area the MLA logo must appear on awhite background in the primary brand area the MLA logo should appear inthe top right where MLA is a sponsor or supporter the MLA logo shouldappear in the secondary brand areaSecondary brand area MLA sponsorship MLA logo when MLA is a sponsor secondary partner/sponsor logos (when the MLA logo is already in the primary brand area) equal partner logos.PRINT COVERWEB PAGEHeader and navigation1 Primary brand area MLA ownership/partnership1Primary brand area MLA ownership/partnership clear space around the MLA logo must be maintained.In some situations it will be necessary to apply discretion tothe position of the logo, this should be guided by the contentand the minimum type-safe area (e.g. marketing material,advertising, magazines and newsletters).Graphics and contentWeb pages in the primary brand area the MLA logo must appear on awhite backgroundFooter2 Secondary brand area MLA sponsorship on the MLA corporate website the MLA logo should be inthe top left of the primary brand area,for co‑branded websites in the topIn theright (with partner logos to the left)primary brand when MLA has a sponsorship role,the MLA logo should appear in thesecondary brand area.area the MLAlogo mustappear onwhite2Secondary brand area MLA sponsorship7
MLA sub brandsLOGO POSITION ON A FRONT COVERMLA’s sub brands communicate key products, services orprograms. A sub brand appears as a composite with the MLAlogo and follows the same size and spacing requirements asthe MLA logo. The MLA corporate logo does not appear withthe sub brand, as the sub brand already incorporates the MLAlogo (shown on right).The development of any new sub brand must be approvedby the MLA Strategic Communications team. Sub brands areavailable in several file formats for print and digital use. Do not create your own versions of the sub brand; pleaserequest the files from the Strategic Communications team.Several sub brands are shown here.Clear space and positioningClear space around the sub brand is determined as an area1 5 the width of the MLA logo. The clear space area extendsaround the full sub brand. The size and position of the subbrand on a front cover is determined in the same way as theMLA logo on pages 6 and 7 (shown on right).EDGENETWORKLogo position from top andright sidesMLA CORPORATE LOGO DOES NOT APPEAR WITH THE SUB BRANDDo not createnew versions ofsub brands8
MLA-owned programsWhere MLA owns a program (e.g. Profitable Grazing Systemsor BeefUp Forums), it’s necessary to demonstrate MLA’sinvolvement in the program by promoting both the MLA logoand the program logo alongside each other.Here’s where to place the logos if:MLA is the primary funding organisationIn instances where MLA is the primary funding organisation,the communication material must show the MLA logo in theprimary brand area on the right-hand side of the page (see‘Logo placement’ on page 7). The program logo should alsoappear in primary brand area on the left-hand side – seeExamples A and B.EXAMPLE AEXAMPLE BProfitableGrazing Systemsyour pathway to successProfitableSection 1: Please tell us about your business (Tick the appropriate box/boxes for each of the questions below)your pathway to successIf MLA is not the primary funding organisation, the MLA logoand program logo don't have to appear in the primary brandarea. The logos can be placed side by side in the secondarybrand area - see Example C.ProducerMixed farmerExtension officerOtherRelevant topicsGood speakers4. How did you hear about this BeefUp forum?39%2.5%averaged a 39% increasein profitaveraged a return on capitalfrom 1.8% to 2.5%Want to know more?NT/northern WASouth AustraliaTotal number of cattle:Number of breeders:MLA websiteFutureBeef websiteSocial mediaFarming systems/producer groupExtension officerAnother producerAn advisore.g. consultant, agentSection 2: Please rate each of the questions below out of 10 (Where 1 is negative and 10 is positive)Angela HammondMLA (interim)Peter SchusterSchuster Consulting Group P/LLyndon KubeilDEDJTRLeanne SherriffMacquarie FranklinRebecca WallisAgInnovateRebecca Mohr-BellArgyll Consulting P/LMerri TothillRural Solutions/ 106. How much do you feel you increased your understanding and/or skills about the topics covered at the forum?/ 107. How confident and motivated do you feel to improve your cattle enterprise as a result of this forum?/ 10Visit www.mla.com.au/pgs/ 10Presentation/ 10Value/ 10/ 10/ 10/ 10/ 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Session 3: Insert Session Title Profitable Grazing Systems has been piloted with 10 groups of cattle, sheep and goat producersacross Australia, working with 10 coaches:39%130averaged a 39% increasein profit2.5%averaged a return on capitalfrom 1.8% to 2.5%Want to know more?For more information contact your state coordinator:ContentSession 1: Insert Session Title Insert Speaker Name, Position, Company Session 2: Insert Session Title Insert Speaker Name, Position, Company 0402 921 929ahammond@mla.com.au0418 604 412peters@schusterconsulting.com.au0418 532 085lyndon.kubeil@ecodev.vic.gov.au0429 329 349sherriff@macfrank.com.au0400 681 054Rebecca@aginnovate.com.au08 8977 0134rebecca@argyllconsulting.com.au0428 104 867meredith.tothill@sa.gov.auProfitable Grazing Systems has modules covering genetics and reproduction, the value chain, thefeedbase, and managing people and the business. It customises these topics by tailoring industryresearch findings and management options to your local environment.130 red meat producers5. Overall, how satisfied are you with this event?8. Rate the value of today’s speakers for content, presentation and value to your business:130 red meat producersWestern Australia (south)acres)Email from MLAOther (specify)Profitable Grazing Systems has been piloted with 10 groups of cattle, sheep and goat producersacross Australia, working with 10 coaches:Tasmaniaha orWhat can I learn?Why should I get involved?Area managed: (Why should I get involved?Networking3. Please tell us about your enterprise:Profitable Grazing Systems has modules covering genetics and reproduction, the value chain, thefeedbase, and managing people and the business. It customises these topics by tailoring industryresearch findings and management options to your local environment.VictoriaResearcherOther (specify)What can I learn?New South WalesAdvisor/agent2. Why did you decide to attend this BeefUp Forum? (Please select all relevant responses)Profitable Grazing Systems takes groups of like-minded producers – who want to improve theirwhole-farm performance – and matches them with coaches who share their knowledge, skills andexperience.130Profitable Grazing Systems takes groups of like-minded producers – who want to improve theirwhole-farm performance – and matches them with coaches who share their knowledge, skills andexperience.1. Are you a:Profitable Grazing Systems:quick start guideQueenslandProfitable Grazing Systems:Quickstartguideguidequick startEvaluation formFORUMGrazing SystemsFor more information contact your state coordinator:MLA is not the primary funding organisationLogo of primaryfunding organisationEXAMPLE C/ 10/ 10/ 10/ 10/ 10/ 10Session 4: Insert Session Title / 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Session 5: Insert Session Title / 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Session 6: Insert Session Title / 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Session 7: Insert Session Title / 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Session 8: Insert Session Title / 10/ 10/ 10 Insert Speaker Name, Position, Company / 10/ 10/ 10Privacy statement: The information you are providing in this form will be collected by Meat & Livestock Australia Limited ABN 39 081 678 364 ("MLA").Some of the information you are providing is personal information under the Privacy Act. The information in this form is collected for the businesspurposes of MLA, and will not be disclosed by MLA to any third party except as set out in this form and under MLA’s privacy policy. By providing yourpersonal information, you consent to MLA collecting, holding, using and disclosing the personal information you provide as specified in this noticeand as otherwise specified in MLA's privacy policy (located at mla.com.au/General/Privacy).QueenslandNew South WalesVictoriaTasmaniaWestern Australia (south)NT/northern WASouth AustraliaAngela HammondMLA (interim)Peter SchusterSchuster Consulting Group P/LLyndon KubeilDEDJTRLeanne SherriffMacquarie FranklinRebecca WallisAgInnovateRebecca Mohr-BellArgyll Consulting P/LMerri TothillRural Solutions0402 921 929ahammond@mla.com.au0418 604 412peters@schusterconsulting.com.au0418 532 085lyndon.kubeil@ecodev.vic.gov.au0429 329 349sherriff@macfrank.com.au0400 681 054Rebecca@aginnovate.com.au08 8977 0134rebecca@argyllconsulting.com.au0428 104 867meredith.tothill@sa.gov.auVisit www.mla.com.au/pgsProfitableGrazing Systemsyour pathway to success9
Margins and guttersPAGE MARGINSMarginsMargins: between12mm at the minimumand 15mm as thestandard, but mayvary with amount oftext availablePage margins may differ depending on the space availablefor text.Where there is slightly more text than space allows, pagemargins may be reduced.As a standard, a 15mm margin all around can be used in thefirst instance. If necessary to accommodate more text, marginscan be reduced to a minimum of 12mm. Note that the InDesigndefault is 12.7mm.Note that margins do not have to be equal all around: thebottom margin may be larger to accommodate extra text (likepage number); for bound publications, the inner margins maybe larger to account for the spine.Gutters (space between columns)Different MLA publications have different gutters, dependingon the space available for text.Gutters: between 5mm atthe minimum and 8mm asthe standard, but may varywith amount of text availableAs with margins, a request may come through for a singlesided flyer, but the text fits into 1 page and a quarter of the text.In this instance, the gutters may be reduced to accommodatethis request.As a standard, an 8mm margin all around can be used in thefirst instance. If necessary to accommodate more text, marginscan be reduced to a minimum of 5mm. Note that the InDesigndefault is 4.233 mm.Margins andgutters maybe adjusted toaccommodatetext10
Front covers of publicationsText and image positioningGENERAL GUIDELINESMargins: 15mm all aroundThe front covers of MLA publications have a standard look interms of where text and images are positioned.There are three standard types of covers:Height between base of MLA logo (set at4cm wide) and top of text frame: 25mm one-line heading and one-line subheading one-line heading and two-line subheading two-line heading and one-line subheadingHeight between base of last line ofsubheading text and top of photo: 15mmHeadings and subheadings longer than two lines will be editedfor length to fit the standard types of covers.In all three cover types, the height between the base of theMLA logo (when set at 4cm wide) and the top of the headingtext frame is 25mm. The height between the base of the thelast line of subheading text and the top of the photo is 15mm.In InDesign, a paragraph rule should be set for headings andsubheadings as per the below:HeadingSize:37ptLeading: 42ptTracking: -10Style:BoldColour: MLA greenSpace after: 7ptCOVER TYPE 1: ONE-LINE HEADINGAND ONE-LINE SUBHEADINGCOVER TYPE 2: ONE-LINE HEADINGAND TWO-LINE SUBHEADINGCOVER TYPE 3: TWO-LINE HEADINGAND ONE-LINE SUBHEADINGSubheadingSize:27ptLeading: 32ptTracking: -10Style:BoldColour: MLA greyAdd a paragraph rule for the subheadingRule on, keep in frameWeight:1ptColour:MLA grey (should be same as text)Offset:11mm11
Colour paletteCORPORATE COLOUR PALETTECorporate colour paletteSECONDARY COLOUR PALETTEThe MLA corporate colours are green, gold and grey. Thesecolours are an important part of the MLA brand and the solidMLA green or gold should feature where the brand is seen forthe first time, such as on the cover of a publication.The makeup of the colours is shown on the right as CMYK,RGB, Hex and Pantone . They can be used solids or as tints.The preferred tint shades shown are: 10%, 25%, 40% and 55%,but these may vary depending if a coated or uncoated surfaceis being printed on.Secondary colour paletteMLA greenC 100 M 27 Y 89 K 16R 0 G 119 B 75#00774BPantone 3415 CMLA green (25%)C 25 M 2 Y 21 K 0R 190 G 220 B 205#BEDCCDPantone 3415 C (25%)Light GreenC 41 M 0 Y 78 K 0R 160 G 207 B 103#A0CF67Pantone 375 CLight BlueC 69 M 10 Y 18 K 0R 59 G 176 B 201#3AB0C8Pantone 631 CMLA goldC 0 M 31 Y 100 K 0R 253 G 183 B 20#FDB714Pantone 7549 CMLA gold (25%)C 0 M 7 Y 25 K 0R 255 G 236 B 193#FFECC1Pantone 7549 C (25%)Dark BrownC 50 M 57 Y 90 K 44R 93 G 74 B 37#5D4A25Pantone 450 COrangeC 12 M 55 Y 100 K 0R 220 G 132 B 26#DC8419Pantone 144 CMLA greyC 68 M 59 Y 53 K 33 ⁕⁕R 75 G 79 B 84#4B4F54Pantone 7540 CMLA grey (25%)C 18 M 14 Y 13 K 0R 208 G 208 B 209#D0D0D1Pantone 7540 C (25%)PurpleC 67 M 96 Y 22 K 7R 109 G 48 B 118#6D3076Pantone 7663 CRedC 14 M 93 Y 100 K 4R 204 G 55 B 39#CC3727Pantone 7626 CA secondary palette of six colours can used to compliment andextend the MLA corporate green, gold and grey. These colourscan be used solid to create a vibrant palette, or as tints tocreate a subdued palette.Some cool and warm combinations in vibrant and subduedpalettes are shown below.Graphic designers should use theCMYK values shown here, rather thanconvert the Pantone colours. This isbecause conversions of Pantone toCMYK vary between different versionsof software programs and swatchbooks.Feature solidMLA green orgold where thebrand is firstseen.⁕⁕ For text or fine line work MLA grey can printed as an 80% tintof black, rather than a CMYK mix.12
Typography for external productionTo keep the brand looking consistent across allcommunications, general recommendations are indicatedfor typography. However, as MLA produces a wide range ofcommunications, there is flexibility to change the size andattributes to suit the application. In general:PROXIMA NOVA RSTUVWXYZUse: Body copy text should be aligned left use spacing between paragraphs rather than multiplereturns (see page 16 for suggested space before and after) body copy should appear in MLA grey or black sub-headings, headings and titles should be set in‘Sentence case’ rather than ‘Title Case’Proxima Nova is the primary MLA typeface and should be usedacross all print applications. There are three weights usedto create hierarchy and ensure legibility: Regular, Bold andExtra Bold.PROXIMA NOVA UVWXYZUse: Emphasis, pull outs,headings,sub headingsPROXIMA NOVA EXTRA e: Pull outs, headings13
Typography for external productionRECOMMENDED SETTING STYLE FOR DOCUMENTSHeading 1Accelerating innovation (Heading 2)MLA Donor Company (MDC) is a fully-owned subsidiary ofMLA charged with increasing private investment in innovation,accelerating research commercialisation and developing innovationcapacity across the whole red meat and livestock value chain.Competing in the global investment market (sub heading)The other opportunities that are ‘converging’ include the enormousglobal interest in food and agriculture investment, rapidly growingmarkets close to Australia, and rapid technological development,particularly in areas such as sensing and automation, where MDCalready has runs on the board.Recommended setting stylesHeading 1Size:Leading:Tracking:Style:18pt20pt-10Bold orExtra BoldColour:MLA greenor MLA greySuggested spacebefore: 2mmSuggested spaceafter: 3mmHeading 2Size:Leading:Tracking:Style:12pt15pt-10Bold orExtra BoldColour:MLA greenor MLA greySuggested spacebefore: 2mmSuggested spaceafter: 3mmBody copy bulletsSame as body copy, withLeft indent: 4mmFirst line leftindent: -4mm(At times, bullets mayrequire more left indent– use design discretion)Suggested spaceafter: 1mm.Numbered listsSame as body copy, withLeft indent: 4mmFirst line leftindent: -4mm(At times, bullets mayrequire more left indent– use design discretion)Suggested spaceafter: 1mm.Example below:Example below: how to shop for ahigh-performing sire1. How to shop for ahigh-performing sire how to shop for ahigh-performing sire2. How to shop for ahigh-performing sire how to shop for ahigh-performing sire3. How to shop for ahigh-performing sire how to shop for ahigh-performing sire.4. How to shop for ahigh-performing sire.Sub headingSize:9.5ptLeading: 11.5ptTracking: -10Style:BoldColour: MLA greenor MLA greyBody copySize:9ptLeading: 11ptTracking: -10Style:RegularColour: MLA greyor blackSuggested spacebefore: 1.5mmSuggested spaceafter: 1.5mmSuggested spacebefore: 0mmSuggested spaceafter: 1.5mmFigure or Table nameSize:9ptLeading: 11ptTracking: -10Style:BoldColour: MLA greyor blackSource of figure or tableSize:8ptLeading: 10ptTracking: -10Style:RegularColour: MLA greyor blackSuggested spacebefore: 0mmSuggested spaceafter: 1.5mm14
Typography for in-house useFor material produced in-house in Microsoft Office applicationssuch as PowerPoint presentations and Microsoft Word reports,emails and templates, the font to be used is Calibri.CALIBRIabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890CALIBRI BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890EXAMPLE SETTING STYLE IN MICROSOFT WORDAccelerating innovation (Heading 1 – 16pt bold)Recommended stylesHeading 1Size:Style:Colour:Alignment:Heading ing Bold italicBlackLeftBody ftMLA Donor Company (MDC) is a fully-owned subsidiary of MLA charged with increasing private investment in innovation, accelerating research commercialisation and developing innovation capacity acrossthe whole red meat and livestock value chain. (Body – 11pt)Competing in the global investment market (Heading 2 – 14pt bold)The other opportunities that are ‘converging’ include the enormous global interest in food andagriculture investment, rapidly growing markets close to Australia, and rapid technological development,particularly in areas such as sensing and automation, where MDC already has runs on the board. (Body –11pt)Supporting the whole value chain (Heading 3 – 14pt bold, italic)MDC’s investment goals were closely aligned to the new MLA Strategic Plan 2016–2020, focusing onthrough-chain digital and automation strategies, traceability and integrity systems, and the developmentof high-value new products and packaging solutions. (Body – 11pt)15
Typography for PowerPoint presentationsFor PowerPoint presentations produced in-house, the Calibrifont is to be used.Templates are available to download from SharePoint. Go Templates.aspxWhat you are pitching/proposingWhy your prospective client should choose you1. Agenda Part 12. Agenda Part 23. Agenda Part 3Click: 2019 PowerPoint templatesContact MLA's Content Manager (see contact details on page3) for any new templates to be developed.1. Agenda part 11.1 Area covered1.2 Area covered1.3 Area covered1. Agenda Part 1–1.1 Sed porttitor sapien vitae tortor finibus auctor. Phasellus vulputate odio nec volutpat pellentesque. Quisque quis sem eget neque porttitor fringillaKey point to Area 1.1Lorem ipsum dolor sit amet, consectetur adipiscing elit.Etiam venenatis lectus ac nulla vehicula semper.Summary to agenda part 1 In tincidunt arcu et urna iaculis sollicitudin.Sed convallis sem sed semper finibus.Mauris tempus velit volutpat ante aliquet fringilla.Fusce sed urna eget lorem consectetur vehicula.Nunc varius mauris at blandit gravida.What you are pitching/proposing1. AGENDA PART 1 Summary to Agenda Part 11. AGENDA PART 1 Summary to Agenda Part 11. AGENDA PART 1 Summary to Agenda Part 1Why your prospective client should choose youPresentation title (Why your prospective client should choose you)Size:32ptStyle:Body (regular)Colour:WhiteAlignment: LeftAgenda headingSize:24ptStyle:Body (regular)Colour:MLA greenAlignment: CenteredAgenda listSize:Style:Colour:Alignment:16ptBody (regular)WhiteLeftSlide headingSize:28ptStyle:BoldColour:MLA greenAlignment: LeftDot pointsSize:Style:Colour:Alignment:21ptBody (regular)MLA greyLeftSummary to agenda headingSize:24ptStyle:Body (regular)Colour:WhiteAlignment: CenteredSummary to agenda listSize:16ptStyle:Body (regular)Colour:MLA greyAlignment: LeftConclusion heading and summary statementSize:28ptStyle:BoldColour:Conclusion heading (MLA green)Summary statement (MLA grey)Alignment: CenteredSummary pointsSize:20ptStyle:Body (regular)Colour:WhiteAlignment: Centered16
IconographyA range of icons are available. These have been developed tosupport content and explain concepts.LIVESTOCKNew icons can be developed to match the style of either thesilhouettes or outline icons using slightly rounded edges.Keep images flat, do not use depth, shadows, fill patterns orPhotoshop filters. Avoid using many varied line weights.Icons should not be overly detailed, allowing them to bereduced easily for both print and screen. Develop with only asmany details as is necessary.Use icons in a single colour, preferably MLA green, MLA greyor white, or as a tint of one of these colours. In a situationwhere a range of icons are used with colour coding, thecolours should be chosen from MLA’s secondary colourpalette.MARKETING & TRADEYou can download the icons shown from WebDam or contactMLA's Con
The guidelines have been developed to reinforce MLA as a professional company and ensure MLA is recognised for the work it invests in. The guidelines consist of two key documents. 1. The MLA brand guidelines (pages 3-20) These guidelines outline how the MLA logo and sub brands are to be used in various mediums.
ABOUT THE MLA STYLE The MLA style is one of a number of styles of referencing or bibliographic citation that is used widely for academic writing, particularly in the humanities . MLA uses an author-page system of in-text citation, e.g. (Mullan 24), and a Works Cited list at the end of the document. The MLA style is very flexible, thus you
Jan 15, 2018 · Paper Format The preparation of papers and manuscripts in MLA style is covered in chapter four of the MLA Handbook, and chapter four of the MLA Style Manual. Below are some basic guidelines for formatting a paper in MLA style. General Guidelines Type your paper on a computer
MLA Style MLA style calls for (1) brief in-text documentation and (2) complete bib liographic information in a list of works cited at the end of your text. The models and examples in this chapter draw on the eighth edition of the MLA Handbook, published by the Modern Language Association in 2016. For additional information, visit style.mla.org.
The purpose of this document is to provide keystone fundamentals of MLA 8th Edition. This document is not intended to serve or function as an end-all/be-all MLA resource or a fully instructive guide. It seeks to describe and exemplify the process of MLA 8th Edition. For more information about MLA 8th Edition, please visit https://style.mla.org.
DRAFT DRAFT DRAFT 3 1.MLA Style Guide Basics What is MLA Style? The Modern Language Association (MLA) developed a style guide for academic writing. Part of the style guide deals with standardized ways to document the
WE'VE GOT ANSWERS! An all-in-one resource that makes MLA style easier to learn and use, the MLA Handbook includes expanded, in-depth guidance on creating works-cited- . Get teaching advice, lesson plans, and activities. Ask the MLA editors questions. Download our paper-formatting guidelines. 3. 4 MLA MEMERS GET 30 OFF ALL .
Aug 07, 2018 · Documenting sources in MLA style In English and other classes, you will be asked to use the MLA (Modern Language Association) system for documenting sources. The guidelines in this booklet follow those set forth in the MLA Handbook 8th edition (MLA, 2016). MLA recommends in-text citations that refer readers to a list of works cited.
* Corresponding author: Room A02, University of Ulster, Shore Road, Co. Antrim, BT37 0QB email: vkborooah@gmail.com. ** Email: at@monkprayogshala.in . 2 1. Introduction . If countries have a ‘unique selling point’ then India’s must surely be that, with over 700 million voters, it is the world’s largest democracy. Allied to this is the enthusiasm with which Indians have embraced the .
