Master In Food And Beverage Management - Academix

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Better Managers for a Better WorldMaster inFood and Beverage ManagementOctober 2018 - October ool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019ContentsAccreditation.3World Class Teachers. 11Introduction.4Learning Materials. 11Why Italy.4General Learning Structure. 12Industry numbers.5Course Language. 12Target Recipients.5Entry requirements. 12Learning Objectives.6Participation fee. 12Professional Outlets.7Course Contents.8Attendance formulas.9Studying in Rome. 13Distance Learning with LIVE lectures. 14How to Apply. 15Registering In The Rome BusinessSchool’s Alumni Association. 10Contacts. 15Diploma. 10Testimonials. 16Teaching Techniques. 10Registration Form. 17Internships And Career Service. 11Contract Clauses. l.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019AccreditationItalian Ministry of Education, University andResearchThe Rome Business School has been recognized by the MIUR (ItalianMinistry of Education, University and Research) as a research centre,and is listed in the National Research Registry with the code 61598.Italian Republic and Chamber of CommerceThe Rome Business School is legally recognized and authorised by theItalian Republic and Chamber of Commerce to deliver:“Management training and consultancy, marketing and communicationservices, education design, editorial activities by any means, includingonline publishing, except in the daily press”.European UnionThe Rome Business School is officially registered as a participantorganization of the Education and Culture Directorate-General andthe Education, Audiovisual and Culture Executive Agency of theEuropean Commission, with the Participant Identification Code (PIC) n.937625960.ISO 9001:2008The Rome Business School has obtained the ISO 9001:2008 certification,that recognizes the top quality standards of our training activities.The ISO 9001:2008 accreditation recognises that our organizationimplements the quality systems that provide the foundation forexcellent customer satisfaction, staff motivation and continuousimprovement.ASFORThe Rome Business School is officially registered as a member of ASFOR.ASFOR is the Italian Association for Management Training, was foundedin 1971 and, since then, its primary purpose has been to develop theItalian managerial culture and adapt it, by improving it, to the constantglobal social and economic changes.European Council of Business EducationThe Rome Business School is officially registered as a member ofthe European Council of Business Education. ECBE is an internationalnot-for-profit educational organisation, committed to developinnovative programmes which will help students to develop the skills,knowledge and experience to succeed in today’s dynamic usinessschool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019IntroductionWhy ItalyThe Food and Beverage industry is experiencinga strong international expansion and has movedbeyond the confines of being a domestic craft, tooccupy a dominant position in the tourist industry.This significant growth in interest and opportunitieshas sparked the need to train a specialistmanagement capable not only of recognisingthe production and quality assurance processespeculiar to Food and Beverage, but also, and mostof all, of operating in an ever more global marketthrough the development of specific managerialand communication competencies.The Italian food and beverage industry is growingin both the home and international markets. Italianproducts are a byword for a level of quality thatis recognised and appreciated all over the worldin terms of both raw materials and geographicalprovenance.The Rome Business School’s Master Course inFood and Beverage Management offers generalmanagerial training combined with productionchain-specific competencies, to produce specialistprofessionals capable of dealing with thechallenges of the food and beverage industry in aninternational and multicultural context.4www.RomeBusinessSchool.itThe role played by Italian-made products is alsoincreasingly dominant in the hospitality industry,which is an important aspect of the new Italianidentity. A strong contribution to this “movement”had been given by hotel chains, which, withtheir sensitivity and market knowledge, havestarted featuring, in their international in-houserestaurants, Italian products and chefs—bothhousehold names and up-and-coming ones—who inject their personal commitment, culture,and experimentation in their offerings. This hasenabled hotel restaurants—which, for a long time,were considered to provide a second tier food andbeverage offering—to take centre stage once again.This resurgence has today been digested, and hotelcuisine is being given very high consideration.Thanks to corporate investments, more and morevenues are backing restauration, not only tomeet (predominantly foreign) guest demands,but also to attract an external clientele and todistinguish themselves in terms of both quality andmanagement.info@romebusinessschool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019Industry numbersWith its two million companies and three millionemployees, the whole agri-food production chaingenerates an added value of roughly 130 billioneuros. Source: calculations and estimates producedby Nomisma-Crif Agrifood Monitor on the basis ofIstat, Eurostat, UCIMA, Federunacoma and CRIFCribis D&B data.The Italian food industry has confirmed its positionas the second national manufacturing sector afterthe mechanical one: 12% of all employment, 11%of all added value, and 8% of all exports. Source:Nomisma-Crif Agrifood Monitor, based uponFederalimentare and Istat dataThe Italian food industry Revenue: 132 billion Added value: 25 billion Companies: 58.000 Employment: 385.000 workers (850.000including agriculture) Consumption: 230 billion 5www.RomeBusinessSchool.it Exports: 29 billion Italy is Europe’s biggest wine producer—roughly 39 million US dollars; about 20% ofthe total European production. Source: OIV The Italian restauration industry is forecastto be worth 82.5 billion US dollars in 2018.Source: Sole24oreTarget RecipientsThe master course in Food and BeverageManagement is aimed at new graduates andundergraduates (subject to interview), to youngpersons who wish to start a career in the Food &Beverage industry, and to professionals in the food& beverage production chain and restaurationindustries—or in other sectors closely linked tothem—who aspire to set out on a path to growwithin their organisation, to start up an enterprisein an opportunity rich but ever more complexcontext, and/or to complete their training path byobtaining a certification specifically conceived forthe food and beverage industry.info@romebusinessschool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019 Apply planning, financial management, andLearning ObjectivesOn completion of the course, the attendees will beable to: Identify and develop effective managerialstrategies for food & beverage industrycompanies Develop a business plan for food & beverageindustry companies Utilise the most advanced marketingwww.RomeBusinessSchool.it Understand and utilise project managementtechniques Understand and apply process and supplytechniques to the food & beverage context Master the use of new technologies withinfood & beverage industry companiestechniques to promote food & beverageindustry companies and products6management control principles to the food &beverage industry Understand the food & beverage industrystart-up ecosysteminfo@romebusinessschool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019Professional OutletsOn completion of this training course, the attendeeswill be able to work, among other profiles, as:Consultants for the creation of start-ups withinthe restauration industrySpecialists capable of integrating corporate knowhow with their own knowledge. From the studyphase to the conceptual and design ones, right upto the opening of the company, the students willbe able to take care of designing, managing, anddeveloping a new business.Consultants for corporate repositioningProfessionals who meet the needs of productioncompanies and of restaurant and hospitality groups.In this perspective, consultants for corporaterepositioning are responsible for implementing newcorporate formats and correcting any criticalitiesfound in existing ones.Food & Wine ManagersIn a hotel chain, Food and Beverage managersoversee all activities linked to restauration, which7www.RomeBusinessSchool.itrange from supplying foodstuffs to controllingquality and quantities involved in Food andBeverage production and distribution.Banqueting ManagersBanqueting Managers provide the basic technicaland operational elements needed to programmeand plan the organisation of events, from locationsto the construction of menus, from the choice ofwines to the evaluation of budgets, to the selectionand control of suppliers.Hotel chain Retail & Sales ManagersSales Managers influence the selling strength ofhotels’ hospitality activities. These professionals’competencies determine whether commercialresults are achieved.Public Relations ManagersWithin a company, they are responsible forcommunication processes at various levels andwith various levels and degrees of autonomy andresponsibility. These professionals are responsiblefor the implementation of strategies aimed atachieving defined market targets.info@romebusinessschool.it

Better Managers for a Better WorldMaster in Food and Beverage ManagementOctober 2018 - October 2019Wine cellar layoutPractice Lab: visits to producersCourse ContentsModule 1 - IntroductionThe Food and Beverage and Agri-Food SystemModule 2 – Food and BeverageIndustry ManagementBasics of management: elements of corporatestrategy and organisationEconomics and food company managementMarketing management and digital marketingAccountancy and management controlBasics of Project ManagementBusiness PlanningHuman Resource ManagementFrom the concept to the project: defining aproject’s guidelines through the creation of theConceptGeomarketing analysisAesthetic and functional design: identifyingstructural needs/required spaces and theirdistribution / defining a layoutAdministrative requirements to set up abusiness / verifying the suitability of a locationJob Health and Safety: regulations anddocumentsModule 3 – Foo

Food and Beverage Management offers general managerial training combined with production chain-specific competencies, to produce specialist professionals capable of dealing with the challenges of the food and beverage industry in an international and multicultural context. Why Italy. The Italian food and beverage industry is growing

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