Graphic Standards Reference Guide - County Of Milwaukee
Graphic Standards Reference GuideMilwaukee County Brand & Visual Identity
ContentsIntroductionMilwaukee CountyGraphic Standards Reference GuideOur Brandv.1Bonnie Fong(March 2015)345v.2Jim Lautenbach & Bonnie Fong(March 2016)Brand ComponentsMilwaukee CountyDepartment of Administrative Services901 North 9th StreetCourthouse Room 308Milwaukee, WI 53233(414) 278-5353Jim LautenbachGraphic Communications CoordinatorMilwaukee County Central Business Office633 West Wisconsin Avenue #1001Milwaukee, WI 53233(414) uctionBrand VisionBrand Attributes6Our Visual Identity Components78910111213141516Seal as LogoThe Milwaukee County SealOrigin & LegacyDescriptionVariationsPlacement & SizingUsageIncorrect ApplicationsDepartmental VariationsAcceptable Alternatives26272829Web SiteWeb SIte Color PalettesWeb Site TypographyWeb SIte Imagery30 Email SignatureAppendicesABEditorial Style GuideGoing Forward17 Typography18 Usage Guidelines19202122ColorCMYK BreakdownOur Color PaletteColor Systems Reference Chart23 Imagery24 Image Styles25 Image GuidelinesMilwaukee County Graphic Standards Reference Guide 2
Our BrandIntroductionQuestions?If you have questions about theMilwaukee County brand or needmore information or graphic assets,please visit the Brand Portal atmilwaukeecountywi.gov/brand.Or send an email to:jim.lautenbach@milwaukeecountywi.gov.Our brand and visual identity help tocommunicate our values and vision throughwords and images. They are important becausethe way citizens perceive our brand has adirect impact on how valuable they considerour services and how successful we are.Everyone who interacts with our brand — from residents, tobusinesses, to consumers, to employees — forms a distinctimpression of Milwaukee County. Brand management ensureswe present a meaningful, unified impression to all stakeholders,giving them confidence and trust in their relationship with us,whatever its nature.In its best form, government is seen as an entrusted institutionthat supervises the public services of the people and protects itsbest interests. Therefore, as a government, Milwaukee County’svalue is based upon the services it provides, not necessarilyof commodities. United by a cohesive visual identity, wedemonstrate we are one entity, of service, and we become moretrustworthy and influential in the lives of stakeholders and withintheir communities.This guide provides a basic foundation to County staff,departments and those in partnership (e.g. contractors, vendors,service providers, etc.) to follow for a clear, coherent andconsistent representation of Milwaukee County’s brand and visualidentity while raising awareness of the County’s public services.It aims to strengthens all stakeholders’ sense of value of thoseservices to the community at large and to their lives.Milwaukee County Graphic Standards Reference Guide 3
Our BrandBrand VisionOur creative and strategic foundation — our Brand Vision —clarifies what our brand stands for today and what it aspires to bein the future.It provides the foundation and strategic DNA for communicationsand brand delivery.The essence of Milwaukee County — the idea propellingeverything we do — is the Milwaukee County MissionStatement.Milwaukee County Mission StatementMilwaukee County Government will providehigh-quality, responsive services that enhanceself-sufficiency, personal safety, economicopportunity and quality of life for all its people.Milwaukee County Graphic Standards Reference Guide 4
Our BrandBrand AttributesHigh-quality, responsive servicesMilwaukee County provides services its stakeholders findvaluable. Those services are delivery efficiently and promply.Self-sufficiencyMilwaukee County provides services that empowerits stakeholders.Personal safetyMilwaukee County provides services that help peoplefeel safe and protected.Economic opportunityMilwaukee County provides services that represent a good returnon investment in an effort to increase opportunities for all.Quality of lifeMilwaukee County provides services that enhanceand add value to people’s lives.For all its peopleMilwaukee County provides services fairly and with a specialemphasis and effort to reach populations that otherwise couldgo underserved.While our day-to-day activities change and evolve, our brandattibutes remain.These attributes come from who we are andreflect who we aspire to be.They represent what we hope our stakeholders would say ifasked: “How would you describe Milwaukee County?”Milwaukee County Graphic Standards Reference Guide 5
Brand ComponentsOur Visual Identity ComponentsTogether, through all our communications andtouchpoints, we bring the Milwaukee Countybrand to life. In turn, our brand is a directreflection of us.A brand is a patchwork of words, images and ideas that create adistinct and meaningful identity. It is our best tool for connectingin a way stakeholders understand and value.Milwaukee County Graphic Standards Reference Guide 6
Brand ComponentsSeal as LogoSeals have been used throughout history to communicate —authenticating official documents, identifying heritage andestablishing the authority of organizations or individuals.The term “seal” refers to a device that makes an impression inwax, clay, paper or other material and also to the impression itmakes. The original purpose was to authenticate a document,envelope or container for valuable objects or information. Thestone cylinder seals of Mesopotamia, signet rings of ancientEgypt, and stone and ivory seals of ancient Greece and Romedemonstrate cultural, governmental and religious organizations’long-standing need for graphics to (literally) seal, authenticateand validate documents, certify professional standing, and signifyofficial and ceremonial importance.Because of such heft, seals are often deployed as the designor graphic used to represent a country, state, municipality orofficial organization. Many of these designs feature iconicimagery representing the ideals, authority and purpose of theorganization. Seals of national, state, county and municipalentities and educational institutions convey authority, historyand stability.A seal logo design imparts legitimacy, authority, history, culturalimportance, institutional prominence, strength and stability.The distinct nature of an organization can be further informedby image choice(s), color, typestyle and layout. The official,historical feel of seal logos can contribute to an effective,elegant, succinct, solid statement of identity.Milwaukee County Graphic Standards Reference Guide 7
Brand ComponentsThe Milwaukee County SealThe Milwaukee County Seal is a symbol for the entireorganization. Although the services we provide and the intendedstakeholders can vary, the Milwaukee County Seal signifies thatthey originate through County effort and are the result of taxpayerinvestment.The visual identity and mark must be a part of all communicationsto reinforce and send a message of unity to its internal andexternal audience. When the visual identity and mark arecorrectly and consistently used, a recognizable brand becomesvisible that fosters a sense of purpose and association. In turn,the association establishes in people a certain feeling, belief andmessage about Milwaukee County.The Milwaukee County Code of Ordinances specifies theMilwaukee County Seal in Chapter 56 (Administrative Code forMilwaukee County). SECTION 56.15(5)Design, description of official seal. The official seal of the countyis hereby declared to be as follows:(a) T he outer circumference consists of a complete circle ofletters “M” in upper case; the letters are joined with eachalternate letter in sable.(b) T he first concentric consists of the word “MILWAUKEE” inupper case letters arcing with the concentric and centered onthe middle chief point, and the word “COUNTY” in upper caseletters arcing on the middle base point. Both of the words arein sable.(c) T he second concentric contains a letter “M” in upper case. Theletter is in sable. The letter contains within it the following:(1) A t the honor point, a design of the county courthouse insable, with nine (9) radial lines extending from the fesspoint, and(2) A t the dexter point a design of an industrial building, insable, and(3) At the sinister point a design in dwelling, in sable, and(4) A t the nombril point, the word “Incorporated” and belowthe numerals “1835”; both the word and the numeralsare in argent on a sable background.SECTION 56.151(d)(1) T he outer circumference of the circle of upper case letters “M”to consist of alternating yellow and gold/brown.(2) T he first concentric, the word “Milwaukee,” in black capitalletters, and the word “County” in blue capital letters.(3) The second concentric, a letter “M,” in black on a blue field.Within the letter, the courthouse in black and gray with blue skyand green side border; the factory building in black and gray,with green lower border; and the dwelling in black and yellowwith green tree and lower border. The word “INCORPORATED”and numerals “1835” in white on a black background.Milwaukee County Graphic Standards Reference Guide 8
Brand ComponentsThe Milwaukee County Seal — Origin & LegacyThe current official Milwaukee County Seal was created andapproved by the County Board in July 1965. According to Countyordinances, it features a block “M” surrounded by a circle ofalternating gold and brown “M’s.” A drawing of the courthouse andsymbols of the county’s homes and industries are in the center.The original Milwaukee County Seal wasdesigned in 1885 and pictured a smallschooner heading toward a wooded, hillyharbor. It was replaced in 1965 when theCounty Board decided the seal was soold its significance was obscured.It was designed by Casimir Lepkowski, supervisor of the county’scentral reporduction services, and an advertising firm. It replacedthe original county seal, designed around 1885, which depicted asmall schooner heading toward a wooded, hilly harbor.This description was presented to describe the redesigned seal:The focal point of the new seal is a large “M” representing themanufacturing plants in the county. Also included on the seal is ahome signifying the fact that a large percent of the people in thecounty own their own homes. Eleven diagonal lines represent thescope of county government with its major services: legislative,executive, staff, general government, judicial, public safety,public works, recreation, culture and health and welfare. Theborder of M’s around the seal place emphasis on Milwaukee andon industry as the M’s form the shape of a gear for Milwaukeehas been called the Machine Shop of the World.Milwaukee County Graphic Standards Reference Guide 9
Brand ComponentsThe Milwaukee County Seal — DescriptionThe courthouse symbolrepresents the county seat andservices that emanate from it.The large “M” representsmanufacturing in the county.The diagonal lines represent thescope of county government servicesthat flow out to stakeholders.The factory symbol representsMilwaukee’s heritage of producinggoods known throughout the world.The home symbol signifies people inthe county who own their own homes.The border of M’s around the sealrepresent “industry.” The M’s form theshape of a gear, reminding everyonethat Milwaukee has been called “TheMachine Shop of the World.”Milwaukee County Graphic Standards Reference Guide 10
Brand ComponentsThe Milwaukee County Seal — VariationsAlternative variations of theMilwaukee County Seal should beused only in instances where useof the full-color seal is not possible.full color (4-color CMYK)gray scalespot color / brand colorblack & white (100% K)Milwaukee County Graphic Standards Reference Guide 11
Brand ComponentsThe Milwaukee County Seal — Placement & SizingPlacementBalance is an essential featureof good design. Graphics,imagery and text must all bebalanced so that each elementis able to speak clearly. Ifyou give the logo a distinctpresence in the design, it willhave greater impact and won’tdistract from other messagesyou wish to communicate.Clear SpaceClear space is the live areasurrounding our logo that mustremain free of anything else.Clear space required for theMilwaukee County Seal isequal to two times the spacegap between the Milwaukee/County concentric and the M“gear” border.Minimum SizeThe Milwaukee County sealshould rarely be sized smallerthan 1”.x2xClear space 2xMilwaukee County Graphic Standards Reference Guide 12
Brand ComponentsThe Milwaukee County Seal — UsageThe Milwaukee County Seal is reserved for use on approvedofficial County documents and events. Departments, divisions andoffices are encouraged to use the seal as a logo mark to identifytheir efforts as part of Milwaukee County and are specificallyurged to use the seal consistently without changing or alteringit in any fashion that will undermine the brand cohesion andfamiliarity.For guidance about appropriate usage (or permission to use theseal if outside of the Milwaukee County organization), pleasecontact the Central Business Office at (414) 278-5092.Milwaukee County Graphic Standards Reference Guide 13
Brand ComponentsThe Milwaukee County Seal — Incorrect ApplicationsDo not publish the seal in a color otherthan the brand colors, gray or black.Do not change the seal’shorizontal or vertical scale.Do not publish the seal onvisually competitive backgrounds.Do not omit elementsof the seal.Do not rotate the seal.Do not add elementsto the seal.Do not use parts of the sealas separate graphic elements.Do not crowd the seal withtype or competing graphics.CENIC EPlease note that not every acceptableor unacceptable use of the seal can beaddressed in this reference guide. It isthe responsibility of each communicationprovider to use the seal correctly andconsistenty. If you have any questionsabout a particular application, pleasecontact the Graphic CommunicationsCoordinator within the Central BusinessOffice at (414) 278-5092.Do not recreate the seal.TRALFFWhen working withthe Milwaukee County Seal: Do not stretch it. Do not place it in a container. Do not skew it. Do not rearrange its elements. Do not outline it. Do not add elements to it. Do not change its colors. Do not encroach on its clear space. Do not add drop shadowsor other effects. Do not curve it.B U SIN E SSOMilwaukee County Graphic Standards Reference Guide 14
Brand ComponentsThe Milwaukee County Seal — Departmental VariationsSome examples:MILWAUKEE COUNTYSherrif’s DepartmentMILWAUKEE COUNTYDepartment of Administrative ServicesxMILWAUKEE COUNTYChild Support ServicesUnivers Light Condensedpt. size 2/3 yUnivers Bold Condensedpt. size yMILWAUKEE COUNTYDepartment on AgingMILWAUKEE COUNTY2xxDepartment of Administrative ServicesMilwaukee County Graphic Standards Reference Guide 15
Brand ComponentsThe Milwaukee County Seal — Acceptable AlternativesA is always the strongest option.PREFERREDNO SUPERTITLEMILWAUKEE COUNTYDepartment of Administrative ServicesSTACKEDDepartment of Administrative ServicesNO SUPERTITLE STACKEDMILWAUKEE COUNTYDepartment ofAdministrative ServicesDepartment ofAdministrative ServicesMilwaukee County Graphic Standards Reference Guide 16
Brand ComponentsTypography — Primary FontsSimple, rational and functional, Universwas designed by Adrian Frutiger onSwiss principles for Charles Peignot atDeberny & Peignot.When used consistently, our typographyconveys a modern, straightforward andtrustworthy impression of Milwaukee County.Frutiger imposed strict discipline acrossall elements of the series, from light todark, extra condensed to extended, aconcordance of design that was possiblein the foundry type and photocompositionfonts. Any version may be mixed within aword with any other.Our primary typeface is Univers. It has been chosen to maintainan underlying consistency in all brand communications whenused in text, headlines, subheads and captions.Univers 47 Light Condensed and Univers 47 Bold Condensedare preferred weights for general use. Milwaukee Countyutilizes a condensed and light type weight in an effort to realizeaccumulative cost savings for taxpayers and meet sustainabiliygoals (conserving paper and ink).Typeface for Electronic MediaFor on-screen use (such as email or digital documents) only, Arialis our primary pqrstuvwxyzUnivers 47 Light pqrstuvwxyzUnivers 47 Bold pqrstuvwxyzUnivers 55 tuvwxyzUnivers 55 stuvwxyzUnivers 65 uvwxyzUnivers 75 tuvwxyzUnivers 85 Extra tuvwxyzArial Regular (for on-screen use)Milwaukee County Graphic Standards Reference Guide 17
Brand ComponentsTypography — Usage GuidelinesThe Univers font is available for downloadby all Milwaukee County professionalscreating materials meant to be viewedby the public.Please note: Univers is not uniformly available on all PCs.When Univers is not available, Arial should be used.To ensure the document you are creating will have thebest possible end result and still preserve the integrity ofthe Milwaukee County brand, please follow these guidelines:For business letters, proposals and other documentscreated in Microsoft Word :Templates for business letters are available in the BrandResource Center.For general Word documents intended for externalelectronic distribution – use Univers 47 Light Condensed for textand Univers 47 Bold Condensed for headings (if required).For presentations created in Microsoft PowerPoint :Templates for PowerPoint presentations are available inthe Brand Resource Center.Two formats are available: one in Univers and one inArial.For PowerPoint presentations intended for externalelectronic distribution, use the Arial template unlessyou know the recipient has the Univers TrueType fonts orunless you are saving your presentation as a PDF. If therecipient does not have Univers, and you cannot save yourpresentation as a PDF, use the Arial template.For PowerPoint presentations intended for internal distribution,use the Univers template. The Univers template should alwaysbe used for presentations created for events sponsored byMilwaukee County, such as public meetings, briefingsand other presentations.Save the Word document as a PDF to ensure the integrityof the typeface by the recipient. If saving the file as aPDF is not an option, use Arial to create your document.In instances where the condensed typeface will prove hard toread at smaller sizes, Univers 55 Roman can be used.Milwaukee County Graphic Standards Reference Guide 18
Brand ComponentsColorColor — and its judicious use — is one of ourmost important brand elements. Owning theteal/yellow combination is a differentiatingtool — a way to get people’s attention andsignal that Milwaukee County is both vibrantand energetic but also stable and trustworthy.Teal is a modern and vibrant color that helps to open the linesof communication between the heart and the spoken word. Itpresents as a friendly and happy color that symbolizes enjoyinglife. In color psychology, the color turquoise controls and healsthe emotions, creating emotional balance and stability. Turquoiseheightens levels of creativity and sensitivity.Yellow is the color of sunshine. It’s associated with joy,happiness, intellect, and energy. Yellow produces a warmingeffect, arouses cheerfulness, stimulates mental activity, andgenerates muscle energy. Bright, pure yellow is an attentiongetter, which is the reason taxicabs are painted this color.Yellow is seen before other colors when placed against black;this combination is often used to issue an effective warning.In heraldry, yellow indicates honor and loyalty. Yellow evokespleasant, cheerful feelings.The energy inherent in our teal and yellow color combinationengenders optimism and trust. It is a warm and complementarycombination, imparting a relationship that is stable and can betrusted.Milwaukee County Graphic Standards Reference Guide 19
Brand ComponentsThe Milwaukee County Seal — Color Breakdown (CMYK)skyC35 M0 Y0 K0blackC70 M68 Y64 K74grayC25 M19 Y19 K0blue (teal)C88 M39 Y42 K10brownC29 M32 Y100 K2greenC70 M0 Y99 K0yellow (gold)C2 M9 Y99 K0Milwaukee County Graphic Standards Reference Guide 20
Brand ComponentsOur Color PalettePRIMARYTealGoldWhiteBlackPMS 7714CC88 M39 Y42 K10RGB 0 118 128HEX 007680PMS Yellow CC2 M9 Y99 K0RGB 254 221 0HEX FEDD00(paper)PMS Neutral Black CC0 M0 Y0 K100RGB 0 0 0HEX 222223BrownGrayDark GrayPMS 618CC29 M32 Y100 K2RGB 172 159 60HEX AC9F3CPMS 441CC25 M19 Y19 K0RGB 190 198 196HEX BEC6C4PMS 430CC0 M0 Y0 K60RGB 124 135 142HEX 7C878ERGB 255 255 255HEX FFFFFFSUPPORTINGMilwaukee County Graphic Standards Reference Guide 21
Brand ComponentsColor Systems Reference 007680Yellow 960190198196124135142(paper)Neutral lwaukee County Graphic Standards Reference Guide 22
Brand ComponentsImageryImages can play an important part inpresenting our brand. A range of imagescan support our objectives and express keymessages to our audiences, reinforcing ourbrand attitudes.The creative, thoughtful selection of images for placement withinour communications is a visual way to convey ideas concisely andis a reminder of the vibrant and diverse assets that can be foundin Milwaukee County.The key is to use images thoughtfully and strategially,not as decorations nor as space fillers.Milwaukee County Graphic Standards Reference Guide 23
Brand ComponentsImage StylesMilwaukee County maintains a modestbut growing shared library of currentimages. It can be found atwww.milwaukeecountyphotos.com.To confirm permission to use a photo,request a photo, arrange a photo shootor discuss using an image outside theshared library, please kee County’s brand is best conveyed through images thatpresent assets unique to the area and represent things in whichresidents and taxpayers have invested.PeopleIn all cases, a photo of an actual Milwaukee Countyfacility, feature, attraction, resident, employee, etc. isstronger than a photo from another place or a stock photo.People imagesThese images communicate real-life experiences — real peopledelivering or receiving services that have real-life impact.Places/Facilities imagesThese images help stakeholders situate where they can expect tofind service delivery — literally (geographically) or symbolically —or where they can find something of value.Metaphoric imagesThese images go beyond literal meanings and situations tosuggest and symbolize bigger ideas.In Milwaukee County, Laurie Panella and her team aim are making datamore accessible and life easier for employees and residents. From cuttingclutter in administrative processes to helping at-risk youth find housing, shesays the most profound connections in technology are between human beings.2 Places/FacilitiesMetaphoricEXCELLENCE PROGRAMNOMINATE A LEADER YOU KNOW!MilwaukeeCounty Graphic Standards Reference Guide 24“High potentials consistentlyand significantlyThe purpose of the Milwaukee CountyLeadership Academy is to identify, engage andoutperform their peer groups in a variety of
Brand ComponentsImage GuidelinesDo not:Do: Use images that have good lighting with a full tonal rangeand a central focal element. Use images that have meaning or tell a story — thateffectively illustrate an idea or an experience. Crop images to show only the best, most interesting part,with the main subject the obvious center of attention. Use the most up-to-date image you can find. Use images thoughtfully and sparingly. One strong picturecan command attention and convey a message strongerthan a collection of mediocre photos. Use collages rarely(in instances where you want to convey abundance, varietyand/or diversity); don’t use them because you have a lot ofimages and can’t decide which one is best. Pursue images that are clear and quick to digest. Simpleris better. Always use the best resolution you can (for print, at least300 dpi.) Never use a photo meant for digital use or on aweb site in a layout for a printed piece. Use clip art. Generally, do not use stock photography, unless you findimages that depict actual assets within Milwaukee County.Even then, consider whether you could have a similar shottaken yourself to preserve funds. Take photos from the Internet. Most of them will not haveenough image data to reproduce well. Most importantly, youmust seek permission from the copyright holder of any imageyou have not taken yourself. Don’t steal someone else’screative work! Use images that are silly or lack a level of sophistication. Use images that are obviously posed or stylized. They will beperceived as inauthentic and will cast doubt on whether thesubject can be believed or trusted.Milwaukee County Graphic Standards Reference Guide 25
Brand ComponentsWeb SiteThe redesigned Milwaukee County website is expected to launch in Spring 2018.The newly redesigned Milwaukee County web site is a lynchpin of our brand. Our web vendor worked in concert with the web site projectcommittee and within these graphic standards to create a site that not only reflects our brand — but also illustrates and reiterates ouremphasis on unity and consistency throughout County offices and departments.For templates and tools available to Titan Content Authors (employees who are creating content for the Milwaukee County web presence),check out The Launch Pad at ernal/brandingweb.Milwaukee County Graphic Standards Reference Guide 26
Brand ComponentsWeb Site — Color PalettesMilwaukee County Public, Department of Administrative Services, Audit Department, Ethics Board, Human Resources,Personnel Review Board, County Executive, Board of Supervisors, Milwaukee County CourtsSheriff’s Department, House of Corrections, Office of Emergency ManagementDepartment of Health & Human Services, Department on Aging, Child Support Services, Veterans’ Service Office,Office for Persons with Disabilities, Department of TransportationCounty Treasurer, Comptroller, Register of Deeds, District Attorney, County Clerk, Medical ExaminerParksMilwaukee County Graphic Standards Reference Guide 27
Brand ComponentsWeb Site — TypographyOur web vendor has selected typefaces for the Milwaukee Countyweb site that complement our primary print font but are optimzedfor screen reading and ADA compliance.These typefaces are built into the Titan Content ManagementSystem and, through internal cascading style sheets, will typicallyautomatically generate in the blocks in which you create yourweb content. It is not necessary to have personal access to theseweb-based fonts.Additionally, it is not optimal nor recommended to use the webtypography on any print materials.Milwaukee County Graphic Standards Reference Guide 28
Brand ComponentsWeb Site — ImageryFeature ImageFeatured image size: 1600 pixels by 650 pixelsThings to keep in mind for featured image: There will be white text over this image so images that arenaturally darker often work better. Lighter images can beused but will need opacity applied. Images with similar colors to the website color palette helpaccent the design nicely. This image is very horizontal and the smaller the device themore the sides of the images get will get cut off. Try to avoid any one particular focal point. If there is a focalpoint, make sure it is in the middle of the image so it doesn’tget cut off on smaller screen devices.above 1000 pixels wide.If text is going on top of an image make sure the image is darkenough to allow contrast for the white text.Grid ImagesLarge size: 565 pixels by 280 pixelsSmall size: 370 pixels by 215 pixelsBody ImagesThere are no real constraints here. Images can be any size; ageneral rule of thumb is that these images don’t ever need to beMilwaukee County Graphic Standards Reference Guide 29
Brand ComponentsEmail SignatureRequest these instructions by email(enabling you to cut and paste the signatureinto your own email program) fromjim.lautenbach@milwaukeecountywi.gov.For help setting up youremail signature, please contactjim.lautenbach@milwaukeecountywi.gov.Every email that comes from Milwaukee County reflects upon the organization. Using one simple, branded email signature across Countyoffices and departments helps strengthen our visual identity.The university signature references a template file and was developed using inline styles to help ensure your emails look their best.Follow the instructions below to create and upload your email signature.Instructions for Microsoft Outlook (desktop)1. Highlight and Copy (Ctrl C) the signature provided below.2. Click on the Microsoft Outlook icon on your desk to launchthe Outlook software application.3. On the menu tabs located at the top: Go to FILE SelectOPTIONS Select MAIL Click on SIGNATURES.4. Click on NEW and type in a name for the signature.5. Click in the text box (under Edit Signature) and paste copieditems (Ctrl V).6. Under Choose Default Signature, set your signature whenyou create a new message.7. Click OK to complete.Note: You can create additional signatures and choose frommultiple signatures for your messagesInstructions for OWA (online)1. Highlight and Copy (Ctrl C) the signature provided below.2. Launch 365 Office by clicking on the Office 365 desktop icon.3. Click on the gear next to the “?” on the upper right corner.4. Click on OPTIONS.5. On the Menu, scroll down the list to LAYOUT and click onE-MAIL SIGNATURE.6. Click in the
18 Usage Guidelines 19 Color 20 CMYK Breakdown 21 Our Color Palette 22 Color Systems Reference Chart 23 Imagery 24 Image Styles 25 Image Guidelines . solid statement of identity. Milwaukee County Graphic Standards Reference Guide 7. Brand Components The Milwaukee County Seal The Milwaukee County Seal is a symbol for the entire organization .
Graphic Organizer 8 Table: Pyramid 8 Graphic Organizer 9 Fishbone Diagram 9 Graphic Organizer 10 Horizontal Time Line 10 Graphic Organizer 11 Vertical Time Line 11 Graphic Organizer 12 Problem-Solution Chart 12 Graphic Organizer 13 Cause-Effect Chart 13 Graphic Organizer 14 Cause-Effect Chart 14
The graphic standards portion of the guide aims to give printed and digital materials an appearance that is easily and immediately recognizable as belonging to the College. The graphic standards apply explicitly to graphic elements. The style
4. Does graphic show a relationship to the story? 5. Does graphic show a sound design technique? 6. Does graphic show an awareness of news value? 7. Does graphic utilize effective use of images? 8. Does graphic utilize effective fonts? 9. Does the graphic reflect accuracy of information? 10. Is the graphic free of grammatical and style errors? 11.
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The graphic mark was designed to work with the logo, but may also stand-alone. When the graphic mark is used as a stand-alone graphic, the full logo must also be used somewhere in the piece. When used as a stand-alone graphic, the primary graphic mark is the three-color version shown here. U
adams county 376,750 alamosa county 18,435 boulder county 23 costilla county 334 delta county 464 jackson county 28,172 jefferson county 50,160 lake county 762 larimer county 522 mesa county 60 moffat county 12,075 rio grande county 24,304 saguache county 33,128
at the graphic novel rubric in order to know you know what your teacher expects from you. Before you begin creating your own graphic novel/ comic, have a look at some samples of graphic novels / comics. Step four: Create a first draft for your own graphic novel/ comic and gather or sketch images. Now that you had a look at other graphic novels and comics, you may already have formed an idea .
Introduction to Literature, Criticism and Theory provides a completely fresh and original introduction to literary studies. Bennett and Royle approach their subject by way of literary works themselves (a poem by Emily Dickinson, a passage from Shakespeare, a novel by Salman Rushdie), rather than by way of abstract theoretical ideas and isms. In 32 short chapters they focus on a range of .
