BMW CLUBS. - BMW Group Classic
BMW CLUBS.CI STANDARDS FOR DESIGN GUIDELINES FOR THE APPEARANCE OF BMW CLUBS.Corporate and Brand Identity BMW GroupFebruary 2018
WHAT YOU WILL LEARN.What lies in store for you.At a glance.34Basics.BMW Club logo.BMW symbol.BMW Club wordmark and designations.BMW Club signet.Visual world.56791011Guideline.Construction of the BMW Club logo.Application of the BMW Club logo.Application of the BMW Club identifier.BMW Club structure.1213172022Communication applications.Print media.Internet.Merchandising articles.Badges and pins.Membership card.232425282930Institutional applications.Correspondence.3132Contact partner.34Further information.35BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs What you will learnVersion 1.2 Last revised: February 2018 Page 2
WHAT LIES IN STORE FOR YOU.BMW Club members identify strongly with the BMW brand and associate BMW products with theirown values. As ambassadors and multipliers of the BMW brand and its products, however, they alsobear responsibility for representing BMW in a way that is characteristic of the brand.After all, the BMW brand is highly valuable, and such value must be protected. On the one hand thismeans adhering to certain shared basic rules, but it also means preserving individuality and settingoneself apart from other BMW Clubs.The BMW Club appearance should be based on the premium aspirations of the BMW brand. The clubmust always be clearly recognisable as the sender.These design guidelines have been developed in close collaboration with the BMW Club & Community Management. They outline the new appearance using examples for all the relevant media applications, are mandatory worldwide and apply without restriction to all communication andcorrespondence materials.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs What lies in store for you
AT A GLANCE.1The communication and design of BMW Clubs are gearedtowards the premium aspirations of the BMW brand.2The individual BMW Club logo ensures recognitionof a BMW Club and is designed according to bindingguidelines.3Every official BMW Club has an identifier which serves asseal of quality.4The wordmark and symbol are subject to worldwide copyrightprotection and may only be used in connection with theclub logo. Any use of the wordmark and symbol outside theapproved club logo is in breach of trademark law.5The symbol never performs a utilitarian function and is neverplaced in positions or on objects which impact negatively onimage.6Visuals must be of high quality in both content andappearance. Symbols with negative associations are to beavoided.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs At a glanceVersion 1.2 Last revised: February 2018 Page 4
BasicsTHE BMW CLUB APPEARANCE.CONTEMPORARY, POWERFUL, FLEXIBLE.The appearance of the BMW Groupis contemporary and striking. It isessentially uniform but offers clubsscope for differentiation.Max MusterNameMusterstraße 123Adresse0123456789MitgliedsnummerThere are clear rules so as to ensurecompliance with the BMWbrand’s premium aspirations. Therules set out here help create an individual BMW Club appearance.34. Musterstadt Rennen.07.07.09Gültig bisBMW Club xyMusterstraße 00000000 MusterstadtMelden Sie sich jetzt an.BMW ClubMusterstadt34. Musterstadt Rennen.Melden Sie sich jetzt an.Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantienleben die Blindtexte. abgeschieden wohnen Sie in Buchstabhausen. An der Küstedes Semantik, eines großen Sprach ozeans. Ein kleines Bächlein namens Duden fließtdurch. Ihren Ort und versorgt sie mit den nötigen Regelialien. Es ist ein paradiesmatisches Land, in dem einem gebratene Satzteile in den Mund fliegen.Offizieller BMW ClubMembership cardFlyerInternetBMW ClubMusterstadtAdvertisementClub jacketClub capBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsPinVersion 1.2 Last revised: February 2018 Page 5
BasicsThis page presents a schematicoverview of all elements of theBMW Club logo. The logo alwaysappears against a white background. If this is not possible, awhite badge is used (for exact details see page 19).BMW CLUB LOGO.THE OFFICIAL EMBLEM OF A BMW CLUB.BMW Club logoThe BMW Club logo appears in thetypeface BMW Type Bold.The exact designation of theclub ( club name) runs to amaximum of two lines.As a supplement to the BMW Clublogo, a so-called identifier canappear in selected applicationswhich indicates an officially certified BMW Club. Only official members are permitted to use the BMWClub identifier.The term “BMW Club” always appears at the top and indicates that the club is anofficial BMW Club. In some cases the designation can be supplemented or adaptedto the language in question (specifications on naming are provided in the guidelinessection from page 12).BMW ClubDesignation – line 1Designation – line 2The BMW symbol is a promiseof quality and stands for mobility at premium level.The BMW Club signet appears in a prominent position, directly below the club name.Where possible it is adapted to the length ofthe line.BMW Club identifierOfficial BMW ClubThe BMW Club identifier is a fixedterm and identifies the club as anofficial BMW Club.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 6
BasicsBMW SYMBOL.VALUABLE OBJECTS MUST BE PROTECTED.The BMW symbol is available asa digital template on the webpage “BMW Clubs – International Council” (www.bmw-clubs-international.com).The symbol represents the BMW brand and thereby forms the core of the BMW Brand Identity.Careful use of this element guarantees uniformity of appearance as well as a high degree ofrecognisability.The BMW symbol is subject to worldwide copyright and may only be used by BMW AG and itsauthorised contractual partners, including the official BMW Clubs. It must always be applied with thegreatest of care, since it is a seal of quality for the products and services of the brand.The BMW symbol always appears in three-dimensional form, in colour and positioned against a whitebackground. The BMW symbol is never altered in any way, i. e. simplified or combined with graphicshapes. Any falsification damages the BMW symbol and therefore the brand in general. For this reason only original digital templates of the BMW symbol may be used.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 7
BasicsBMW SYMBOL.CLEAR RULES FOR A DISTINGUISHED BRAND.The following rules apply to the application of the symbol:Do’sThe symbol is subject to clearly defined designguidelines, which enable a high degree of recognisability. It is never altered, simplified or combinedwith graphic shapes.Don’tsAutThe symbol never performs a practical function andis never placed in positions or on objects whichmight have a negative impact in terms of image. It isnever dyed and must never be used in an infla tionary manner. The symbol or its component partsmay not be used as functional design elements suchas bell buttons, snap fasteners, floor mats, etc.The symbol may not be used against colourful, restless or photographic backgrounds. In exceptionalcases, for example in the field of sponsoring, thesymbol can also be applied against coloured backgrounds or placed on photographs of one or morecolours.The symbol is never used in body copy or as a substitute for the wordmark.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 8
BasicsBMW Club is a fixed term whichcannot be altered. As a representative of BMW products and servicesit is to be used with the greatest ofcare. The wordmark and symbol aresubject to worldwide copyright protection and may only be used as asender by official BMW Clubs.BMW CLUB WORDMARK AND DESIGNATIONS.CLEAR AND UNMISTAKABLE.Do’sDon’tsThe BMW wordmark always appears in uppercase letterswithin the term BMW Club, too.BMWBmwThe term BMW Club unmistakably indicates that the club isan official BMW Club. The brand “BMW” always appears first,followed by the name of the club.BMW ClubBMW ClubsBMW Motorcycle ClubBMW KlubbenBMW Car ClubBMW Owners ClubBMW-ClubBMWClubClubMoto ClubBMWClub BMWBMW ClubBMW ClubBMW ClubIn some cases, the term BMW Club can be expanded or lin guistically adapted.The term BMW Club always appears in 100 % black.The use of other colours or hyphens is not permitted.If the term BMW Club is used as a communicative sender, itappears in the typeface BMW Type Bold.– I talic type weights and underscoring are not permitted.– The character spacing of the typeface may not be altered.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 9
BasicsBMW CLUB SIGNET.A STRONG BMW CLUB HAS A STRONG SYMBOL.Recommendations for the design of a signetRules regarding theBMW brand elementsDo’sDon’tsBMW Brand Identity elements are a fundamental componentof BMW brand communication and may therefore not beused in the BMW Club signet or in communication.For example, vehicle signage, Identity Modules or BMWsymbols (including BMW M and BMW i) may not be used.X5X5PowerP werMastersThe signet may not be similar in design to the BMW symbolin its shape and colour.Notes on reproducibilityNo use of elaborate signets or photographswhich do not guarantee high-quality reproduction (e.g. onmerchandising articles).Heraldic figuresNo use of political, racist or sexist symbols.X5astersX5&BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 10
BasicsThe imagery reflects the premiumaspirations of the BMW brand. It isreal, powerful and vibrant.VISUAL WORLD.DOING JUSTICE TO PREMIUM ASPIRATIONS.Do’sNegative messages such as accidents and breakdowns are to beavoided. Images with political, racist or sexist content are not permitted.All images are of high quality,thereby guaranteeing high-gradereproduction.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs BasicsVersion 1.2 Last revised: February 2018 Page 11
GUIDELINE.The following section describes various elements in detail based onconcrete examples.A detailed explanation is provided of the construction of the logo, thecorrect naming of a club, the identifier and structure so as to ensure aconsistent appearance of the organisation as a whole.Version 1.2 Last revised: February 2018 Page 12
GuidelineCONSTRUCTION OF THE BMW CLUB LOGO.CLEAR RULES FOR CREATING A NAME.The following naming rules are tobe observed:1. Check club name and adapt if necessary2. Construct the logo from the BMW symbol, BMW Club term, club name and BMW Club signet (see page 14 and page 15)3. Adapt the club signet in height and width (see page 15)– The term BMW Club clearly identifies the club as a member of theofficial BMW Club Organisation.It always appears in the top line.– I n some cases the term BMWClub can be extended or linguis tically adapted so as to avoid duplications in the name: e.g. BMWMotorcycle Club, BMW Klubben,BMW Car Club, BMW OwnersClub.– L ine 1 and line 2 contain the clubname and location.Schematic depictionBMW Club designationLine 1 and line 2BMW ClubDesignation – line 1Designation – line 2The BMW Club logo appears in thetypeface BMW Type Bold.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 13
GuidelineCONSTRUCTION OF THE BMW CLUB LOGO.THE DIVERSITY OF CLUB NAMES REQUIRES A RANGE OF SOLUTIONS.Official designationAdaptationCorrect naming accordingto the new nomenclatureExamples of incorrectnamingWith the term BMW Clubor BMW ClubsBMW ClubDüsseldorf 1928 e. V.Name already complies with guidelinesBMW ClubDüsseldorf 1928 e. V.ClubDüsseldorf 1928 e. V.With terms such as auto,motorcycle, car, etc.BMW Auto ClubItaliaAdapt the term BMW Club to the nameof the club so as to avoid duplicationBMW Auto ClubItaliaBMW ClubBMW Auto Club ItaliaClub designation does notappear until the 2nd or 3rd lineThe Trillium Chapterof the BMW Clubof CanadaThe term BMW Club is placed in the first lineBMW ClubsCanadaTrillium ChapterTrillium ChapterBMW Clubs CanadaWith translationsBMW MotorosTúraklubMagyarországReplace term with translation into foreign languageBMW Motoros TúraklubMagyarországBMW ClubBMW Motoros TúraklubMagyarországWith abbreviationsChoo-Choo BimmersBMW CCA– Abbreviations such as CCA (Car Club of America) andMC (Motorclub) are written out in full– Avoid duplication of the word “Club”BMW Car Clubof AmericaChoo-Choo BimmersBMW ClubChoo-Choo BimmersCar Club of AmericaWithout the terms BMW,Club or bothIsetta Club e. V.Add the terms BMW and Club so as to ensure identification of the club as the sender and a member of the officialBMW Club OrganisationBMW Isetta Club e.V.Isetta Club e.V.BMW Boxer Motorrad ClubMorelia A.C.Boxer Motorrad ClubMorelia A.C.Boxer Motorrad ClubMorelia A. C.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 14
GuidelineCONSTRUCTION OF THE BMW CLUB LOGO.STRICT DIMENSIONS ENSURE PRECISE IDENTIFICATIONOF THE SENDER.Only original digital masters of the BMW symbol may be used for the reproduction of this logo.123Type weight:BMW Type Global Pro BoldCharacter spacing 0Type colour: blackType weight:BMW Type Global Pro BoldCharacter spacing 0Type colour: 50 % blackLine thickness:3 pt / 1.06 mm,total logo height: 100 mmLine colour: blackThe BMW symbol is available as adigital template on the web page“BMW Clubs – International Council” (www.bmw-clubs-international.com).Dimension detailsLine spacing:1x2Minimum gapbetween text and signet:flexiblexx3BMW ClubDesignation – line 1Designation – line 2¶¶¶¶xx2xTotal height:3Signet areaThe total width of the BMW Club logo is based on the lengthof the club nameBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 15
GuidelineThe BMW Club logo varies in widthdepending on the length of thename. It may run over no more thanthree lines.CONSTRUCTION OF THE BMW CLUB LOGO.LOTS OF SCOPE FOR A VARIETY OF CLUB NAMES.Schematic depictionBMW ClubShort lineThe logo width dependson the length of the name.BMW ClubDesignation line 1Designation line 2The club name can run across two lines.BMW wxThe maximum number of characters of24 per line may not be exceeded.Don’tBMW Car Clubof AmericaChoo-Choo BimmersBMW ClubDesignation line 1Designation line 2The existing signet should be adapted to thelength of the name (for details see p. 20).BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineBMW Car Clubof America Choo-ChooBimmersHowever, the line break made so as to fit theclub name and not simply take up the maximumnumber of characters.Version 1.2 Last revised: February 2018 Page 16
GuidelineRules are defined for application sizes according to specific media. Thelogo sizes shown are recommendedfor standard formats. Additional sizes may only be generated for special applications in exceptional cases by reducing or enlarging thenearest standard size, depending onthe technique being used.The BMW symbol is available as adigital template on the web page“BMW Clubs – International Council” (www.bmw-clubs-international.com).APPLICATION OF THE BMW CLUB LOGO.THE RIGHT SIZE FOR EVERY APPLICATION.BMW ClubDesignation – line 1Designation – line 2Logo height: 15 mmApplication: business card,membership card with motif,give-awaysBMW ClubDesignation – line 1Designation – line 2Logo height: 20 mmApplication: A4 letterhead,DL flyer, US letterBMW ClubDesignation – line 1Designation – line 2Logo height: 40 mmApplication: A2 posterBMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 2Logo height: 25 mmApplication: A4 brochure, caps, club badge,membership card without motifLogo height: 30 mmApplication: A3 poster, T-shirtBMW ClubDesignation – line 1Designation – line 2Logo height: 50 mmApplication: A1 posterBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 17
GuidelineAPPLICATION OF THE BMW CLUB LOGO.THE RIGHT REPRODUCTION TECHNIQUE FOR EVERY APPLICATION.The examples are simulations andcan only approximate the actual effect.The reproduction-specific BMWsymbols are available as a digitaltemplate on the web page “BMWClubs – International Council”(www.bmw-clubs-international.com).BMW ClubSample TownBMW ClubSample TownReproduction technique: offset print, 4-colourApplication: print mediaReproduction technique: 1-colour grey scaleApplication: b/w laser printerBMW ClubSample TownReproduction technique: 1-colour blackApplication: faxBMW ClubSample TownReproduction technique: blind stampApplication: print mediaMinimum size: logo height 25 mmReproduction technique: etching in metalApplication: club badgeMinimum size: logo height 25 mmBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineReproduction technique: screen printing without gridApplication: T-shirts, capsMinimum size: logo height 25 mmVersion 1.2 Last revised: February 2018 Page 18
GuidelineAPPLICATION OF THE BMW CLUB LOGO.PLACEMENT ALWAYS IN A CORNER AND AGAINST A WHITEBACKGROUND.1. PositioningThe BMW Club logo is to be placedin the corners of the format inquestion. Media-specific applications are to be found in the sectionon communication applicationsfrom page 23.PlacementBMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 22. Free spaceThe optimum effect of the BMWClub logo will depend on the whitespace surrounding it. For this reason a minimum spacing of onesymbol diameter (2 x) is to be observed around the logo from otherdesign elements such as photographs.3. BackgroundThe BMW Club logo always appears against a white background.In some exceptional cases, thebackground can have a differentcolour (e.g. on merchandising articles). Here the logo is applied as awhite badge. The latter is to be created as shown in the illustration.BMW ClubDesignation – line 1Designation – line 2Free spaceBackgroundBlock zone for adjacent elements2xBMW ClubDesignation – line 1Designation – line 2Application against a whitebackgroundxApplication against a colour backgroundwith white badge½x2xx2xBMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 22xBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineBMW ClubDesignation – line 1Designation – line 2½x½x½xVersion 1.2 Last revised: February 2018 Page 19
GuidelineAPPLICATION OF THE BMW CLUB IDENTIFIER.IDENTIFICATION AS AN OFFICIAL BMW CLUB.The identifier shows a club to be anofficial BMW Club. The use of theidentifier is optional.LanguageThe identifier can be used in English or German.LANGUAGEUseThe identifier is only used in certain media. Application examples are to be foundin the sections on communicative and institutional applications from p. 23.GermanOffizieller BMW ClubMEDIAEnglishOfficial BMW ClubPrint mediaInternetMembership cardCorrespondenceMerchandising and lifestyle articlesGive-awaysBadges and pinsFlagsTypeface and colourOfficial BMW ClubBMW ClubDesignation - line 1Designation - line 2The type size of the identifier must be no larger than that of the BMW Club wordmark. The type weight is BMW Type bold.The identifier should preferably be printed in black. Alternatively, the colours grey and white are permitted, for example on photographs.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 20
GuidelineAPPLICATION OF THE BMW CLUB IDENTIFIER.ALWAYS IN RELATION TO THE BMW CLUB LOGO.PositioningThe identifier is always positioned relative to the BMWClub logo. A protective spacing of one symbol diameter(2 x) must always be observed from the BMW Clublogo. The identifier shouldpreferably be placed as far aspossible from the BMWsymbol.Official BMW ClubOfficial BMW ClubBMW ClubDesignation - line 1Designation - line 2Official BMW ClubThe BMW Club logo and theidentifier may never beplaced diagonally oppositeone another.Official BMW ClubThe identifier is applied on the axes shown.Placement is flexible, but the protectivespace around the logo (dotted line) mustalways be preserved.Official BMW ClubOfficial BMW ClubThe identifier and the BMWClub logo appear in the typeface BMW Type Bold.Don’tPositioning exampleOfficial BMW ClubBMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 2BMW ClubDesignation – line 1Designation – line 2Official BMW ClubOfficial BMW ClubOfficial BMW ClubThe identifier and logo may not be placeddiagonally opposite one another.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 21
GuidelineBMW CLUB STRUCTURE.A CONSISTENT APPEARANCE FOR THE ENTIRE ORGANISATION.OrganisationNameUmbrella organisationInternational Councilof BMW ClubsBMW ClubsInternational CouncilContinents, regionsBMW Club Europa e.V.BMW ClubEuropa e.V.BMW Car Clubof AmericaBMW ClubDeutschland e.V.BMW Owners Clubof Hong KongBMW Z1 Club e.V.BMW Veteranen-ClubDeutschland e.V.BMW Car Club of AmericaExampleBMW Clubs AfricaBMW Clubs AustraliaCountries and statesBMW Club Deutschland e.V.BMW Owners Club of Hong KongBMW Club of JapanBMW Club QuebecClassic and typesBMW Z1 Club e. V.BMW Veteranen-ClubDeutschland e. V.BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs GuidelineVersion 1.2 Last revised: February 2018 Page 22
COMMUNICATION APPLICATIONS.The following section explains the communicative application of thebasic elements so as to ensure a consistent sender designation and apremium-based appearance.This includes application in print media and on the internet as well ason merchandising articles, badges, pins and the membership card.Version 1.2 Last revised: February 2018 Page 23
CommunicationapplicationsPRINT MEDIA.PRINTED MATERIAL IN HIGH-QUALITY FORMAT.The posters and flyers are availableas an InDesign template on the webpage “BMW Clubs – InternationalCouncil” (www.bmw-clubs-international.com).Application examples and design suggestionsOffizieller BMW ClubBMW ClubMusterstadt34. Musterstadt Rennen.Melden Sie sich jetzt an.34. Musterstadt Rennen.Melden Sie sich jetzt an.Für weitere Informationen: www.BMWClubxy.de34. Musterstadt Rennen.Melden Sie sich jetzt an.Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantienleben die Blindtexte. abgeschieden wohnen Sie in Buchstabhausen. An der Küstedes Semantik, eines großen Sprach ozeans. Ein kleines Bächlein namens Duden fließtdurch. Ihren Ort und versorgt sie mit den nötigen Regelialien. Es ist ein paradiesmatisches Land, in dem einem gebratene Satzteile in den Mund fliegen.DL flyerA4 advertisementA3 posterBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 24
CommunicationapplicationsINTERNET.CLEAR APPEARANCE WITH A WIDESPREAD IMPACT.The background of web pagesis always white.Application examples and design suggestionsThe colour defined for the navigation bar is BMW Grey 6 (R142G142 B142, #8e8e8e). Navigationitems in the navigation bar appearin BMW Type Bold in the colourwhite (R255 G255 B255, #ffffff).The mouseover and active statusof navigation links appear in BMWBlue 2 (R6 G83 B182, #0653b6).Arial is the recommended typeface.Text links appear in the colourBMW Blue 1 (R28 G105 B212,#1c69d4). The mouseover andactive status of text links appearin BMW Blue 2 (R6 G83 B182,#0653b6).A frame of 1 px thickness in thecolour BMW Grey 1 (R230 G230B230, #e6e6e6) appears aroundvisuals and graphics.Internet page with motif in headerInternet page without motif in headerBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 25
CommunicationapplicationsINTERNET.CLEAR APPEARANCE WITH A WIDESPREAD IMPACT.The BMW Club logo is always90 px high on the web.Dimensionsvariable20 pxWidth dependson club name20 px90 px20 pxInternet page with motif in headerWidth depends20 px on club name20 px20 px90 px20 pxInternet page without motif in headerBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 26
ERNET.The creation of domains for BMW Club websites is based on the nomenclature rules defined as follows:Top-level domains with country abbreviationsDo’sWhen using country-specific or general top-leveldomains the BMW nomenclature rules apply. This applies toall top-level domains and is shown here with the examples of.de and www.bmw-sample-club.deDon’tsGeneric Top-Level-Domains (gTLDs)The introduction of the so-called Generic Top-Level-Domains(gTLDs) allows the sender or a thematic context to beemphasised. The gTLD “.club” also exists. BMW Clubs arepermitted to use the gTLD “.club”.BMW Clubs are recommended to continue using the countryspecific top-level domains (e.g. .de, .at and .fr).The following applies when using the gTLD .club:The terms BMW and Club must appear in the domain as shownin the positive ubBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 27
CommunicationapplicationsMERCHANDISING ARTICLES.A COLLECTION WITH STYLE.When reproducing the BMW Clublogo and the identifier on merchandising articles, care mustbe taken to ensure a high-quality finish. The symbol is at its mosteffective when applied in the correct size, not the largest possiblesize. If several sizes might be considered for a given application, thesmaller size is given preference.If there is a choice of differingreproduction techniques, thetechnique which provides themost high-quality reproduction ofthe symbol is used wherever possible.Application examples for club articles and event accessoriesEvent shirtClub jacketClub jacket with logo badgeKey ringClub capBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 28
CommunicationapplicationsBADGES AND PINS.SMALL SIZE, BIG EFFECT.The design of the badge and pinfollows the guidelines for badges(see page 17).Application examplesBMW ClubSample Town34th Sample Town RaceSpace for asubheadline hereClub badgeBMW ClubSample TownBMW ClubSample TownBadge with topic referencePinBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 29
CommunicationapplicationsMEMBERSHIP CARD.PROOF OF A POWERFUL IDENTITY.The membership card is availableas an InDesign template on the webpage “BMW Clubs – InternationalCouncil” (www.bmw-clubs-international.com).Application examples and design suggestionsBMWBMWClubClubSampleTownMusterstadtJoe SampleNameSample Street 123Adress0123456789Membership number07.07.15Valid untilBMW Club xy000 Sample StreetSample Town ont, without motifBackBMW ClubSample TownOfficial BMW ClubBMW ClubSample Town longSample Town longOfficial BMW ClubFront, with motifFront, with motifBMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Communication applicationsVersion 1.2 Last revised: February 2018 Page 30
INSTITUTIONAL APPLICATIONS.The design of letter paper and business cards is defined in the following section so as to ensure a consistent appearance of the BMWClub.Version 1.2 Last revised: February 2018 Page 31
InstitutionalapplicationsCORRESPONDENCE.STATIONERY IN HIGH-QUALITY FORMAT.This template is to be regarded as amodel which is to be adapted in detail to the restrictions of the variouscountries.Application example and design suggestionx 3 mm1a3xOfficial BMW ClubBMW ClubDesignation – line 1Designation – line 2A minimum spacing of 3 x must2aalways be observed from the righthand, bottom and upper edges.The variables 1 a and 2 a dependon postal restrictions, e.g. Germany:1 a 24 mm2 a 50 mm123T ype weight:Typeface: Arial regularSize: 8 ptLine spacing: 10 ptCharacter spacing 0Colour: blackT ype weight:Typeface: Arial boldType size: 10 ptLine spacing: 12.5 ptCharacter spacing 0Type colour: blackT ype weight:Typeface: Arial regularType size: 10 ptLine spacing: 12.5 ptCharacter spacing 0Type colour: blackThe letter paper is available as anInDesign template on the web page“BMW Clubs – International Council” (www.bmw-clubs-international.com).BMW Club xy,PO Box 000, Sample Town 0000011BMW Club xy,PO Box 000, Sample Town 000002 Registered letter3 Sample Company Ltd.Tel 00 00 000-00000Fax 00 00 000-00000www.BMWClubxy.com000 Sample StreetPO Box 000Sample Town 00001SubjectDateTelMobileE-mailBMW Club xySample
BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs Guideline Version 1.2 Last revised: February 2018 Page 13 CONSTRUCTION OF THE BMW CLUB LOGO. CLEAR RULES FOR CREATING A NAME. Guideline Line 1 and line 2 BMW Club designation The following naming rules are to be observed:
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BMW Brand Identity CI Standards for design guidelines for the appearance of BMW Clubs What lies in store for you WHAT LIES IN STORE FOR YOU. BMW Club members identify strongly with the BMW brand and associate BMW products with their own values. As ambassadors and multipliers of the BMW brand and its products, however, they also
BMW Club members identify strongly with the BMW brand and associate BMW products with their own values. As ambassadors and multipliers of the BMW brand and its products, however, they also bear responsibility for representing BMW in a way that is characteristic of the brand. After all, the BMW brand is highly valuable, and such value must be .
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