NYC Company Roadmap - The Coalition For NYC Hospitality & Tourism Recovery
ALL IN NYC:The Roadmap for Tourism’sReimagining and RecoveryJULY 2020
The Coalition for NYC Hospitality & TourismRecovery is an initiative of NYC & Company.As the official destination marketing andconvention and visitors bureau for the fiveboroughs of New York City, NYC & Companyadvocates for, convenes and champions NewYork City’s tourism and hospitality businessesand organizations. NYC & Company seeksto maximize travel and tourism opportunitiesthroughout the five boroughs, build economicprosperity and spread the dynamic image ofNew York City around the world.01/IntroductionP.0202/What’s at Stake?P.0603/GoalsP.1004/A Program in Three StagesP.1205/Our Campaign Platform: ALL IN NYCP.1606/Marketing PartnershipsP.3007/Success MetricsP.3208/SummaryP.3609/AcknowledgementsP38
—IntroductionIn early 2020, as the coronavirus spreadfrom country to country, the world cameto a halt. International borders closedand domestic travel froze. Meetings,conventions and public events werepostponed or canceled. Restaurants, retailstores, theaters, cultural institutions andsports arenas shuttered. Hotels closedor transitioned from welcoming guests tohousing emergency and frontline workers.While we effectively minimized the spreadof Covid-19 in New York City, thousandsof our loved ones, friends, neighbors andcolleagues have lost their lives to the virus.Our city feels, and is, changed.213
We launched The Coalition for NYCHospitality & Tourism Recovery in May2020 to bring together all sectors of ourvisitor economy to drive and aid recovery.We made efforts to support Asian/AsianAmerican neighborhoods like Chinatown andFlushing as they were the first impacted, andlater expanded our work when the scale ofthe crisis became clear. At the time, pivotingto a “new normal” seemed like it would besome of the most important work we wouldever do.Then, on May 25, 2020, America watched inhorror as George Floyd died at the hands offour now former Minneapolis police officers.This was just the latest disturbing deathhighlighting a historical pattern of injusticeagainst the Black community. Nationwideprotests ensued, with calls for the reformof systems that have pained and deprivedBlack and Brown people for generations.Defining a new normal attained an even moreprofound significance.This Coalition—which represents not onlysome of the most significant economicengines and job creators of our city, but alsoits diverse cultural heart and soul—is takinga new look at what we bring to the table andhow we can, through this work, help createthis new normal.Amid this profound moment of reckoning,it became clear that we must take astand against the systemic inequality andinjustice that contributed to the pandemic’sdisproportionate impact on Black and Browncommunities. We further recognize that theCity’s Asian/Asian American communitiescontinue to face dire consequences as aresult of Covid-19.our city’s story anew. As in every great NewYork story, the protagonists have a deepsense of purpose and must work to achievetheir greatest potential.When our city became the focal point of theglobal pandemic, our doctors, researchersand healthcare institutions—the greatest inthe world—worked tirelessly and heroicallyto scale their knowledge and build capacity.And everyday New Yorkers rallied to complywith quarantining, mask wearing and socialdistancing protocols—even as they rallied forjustice.Together, with our trademark toughness andsmarts, NYC has had success in flatteningthe curve. Our future relies on keeping thesecommitments.Now, while we write the next chapter, we seethese two efforts as intertwined. It’s time toenvision, plan, build, share, co-create andredefine what it means to be the greatest cityin the world—both while living with Covid-19and planning for a post-Covid-19 reality.Driven by our love for everything New YorkCity is and all it has yet to become Anchored by public health vigilance Fueled by creativity and innovation And doing our part to foster an inclusive,equitable recovery across the fiveboroughs Our Coalition commits to ensuring that NewYork City’s tourism and hospitality industrieswill emerge stronger, brighter, together.As our work developed, we also understoodthat this was a moment when we could write45
—What’sat StakeTourism has long been a driver ofeconomic prosperity for New York City. In2019, New York City’s travel and tourismindustry marked its 10th consecutive yearof record growth, welcoming 66.6 millionvisitors (up 2.4% from 2018), supportingover 403,000 jobs across the fiveboroughs and generating almost 7 billionin state and local taxes including 4.9billion in the City. With more than 13.5million international visitors and 53 milliondomestic travelers last year, New York isthe most popular big-city destination inthe US.From international events, such asWorldPride, the NYC Marathon and theUS Open Tennis Championships to localparades and celebrations; Broadwaytheater to hundreds of large and smallperforming arts organizations; majormuseums, cultural institutions and touristattractions to small and entrepreneurialbusinesses like Queens Night Market andThe Bronx Beer Hall; and near countlessworld-class dining and shoppingestablishments, New York City is home toexperiences not found anywhere.627
02 / WHAT'S AT STAKEWHAT'S AT STAKE / 02The City’s dynamic hotel sector, with more than 124,000rooms in inventory across the five boroughs, attracted 28million hotel guests generating more than 38.85 millionroom nights in demand and driving the occupancy rate to87.5% on the year, the highest in the United States. Hoteltaxes alone generate almost 1 billion annually to the Cityto support a wide array of city services and programs.65.062.849.751.513.613.12017201866 MILLIONvisitors 71 BILLIONin economic activity403k JOBS9% of NYC employment 7 BILLIONin local tax revenue, savingNYC households and averageof 2185 annually66.653.113.52019Domestic Visitation (millions)International Visitation (millions)In addition to spending on hotels ( 13.5 billion a year),visitors spend 10.5 billion on dining and food. Diningout is the most popular activity in New York City, wherevisitors have access to more than 24,000 eating anddrinking establishments, ranging from our 76 MichelinStar restaurants, including five with three stars, to thehalal carts on every block and many food festivals.In total, in 2019, visitor spending rose by 1 billion to 47.4billion in the City, yielding a net economic impact acrossthe five boroughs of almost 72 billion, including 9.3billion in shopping and almost 6 billion in the City’s artsand cultural institutions, sports, recreation and nightlife.82019All this economic activity drives one of the most powerfuljob creation engines in the City’s economy. However,the pandemic has put the travel and tourism ecosystemunder unprecedented pressure. As a result of travel andother restrictions, tourism slowed to a halt during thesecond quarter of 2020 in New York City and globally.With Broadway, museums and attractions closed andrestaurants closed or offering only limited and onlineservice, the job losses have been rapid and steep. As hoteldemand fell by over 50%, occupancy and ADR dropped,and the sector saw the most severe layoffs in the localeconomy, losing over 30,000 jobs by the end of May.Before the Covid-19 crisis, over 403,000 people workedin jobs supported by the travel and tourism economy withan average annual wage of almost 74,000. Whetherthey worked in large hotels or small entrepreneurialshops, tour companies, cultural organizations,restaurants or start-ups, this sector is an importantentry point to the labor force for New Yorkers across thegenerations and a career ladder for New Yorkers fromall backgrounds who live and work in every borough ofthe City. Bringing these jobs back and reopening thesesmall businesses are crucial steps for economic recoveryand will help in dismantling socioeconomic barriers forand eradicating the prejudicial actions taken toward theAsian/Asian American and BIPOC (Black, Indigenous,People of Color) communities.9
—GoalsThrough the lens of hospitality andtourism, we will seek to:1. Show New Yorkers, and those in thegreater metropolitan region, the wayforward to safely reconnect with thecity they love through neighborhoodexploration and staycations.2. Remind the world that New York Cityis not only the greatest city in the worldbut also a safe place to visit from apublic health perspective.3. Get visitors excited to travel to NewYork City again.4. Restore confidence among meetingand event organizers to choose NYC soa foundation of business is secured forthe future.5. Reinforce NYC as one of the world’smost diverse, inclusive and welcomingcities.6. Help put NYC’s more than 403,000tourism and hospitality employees backto work.10311
—A Programin ThreeStages12413
04 / A PROGRAM IN THREE STAGESA PROGRAM IN THREE STAGES / 04Given the challenges ahead, we recognize theneed to be both ambitious in our thinking andmeasured in our approach. Our path forwardwill depend on the path of the virus itself andthe continued progress being made against it.As we saw in June with Governor AndrewCuomo’s announcement that visitors fromcertain states must quarantine and Mayor Billde Blasio’s delay of indoor dining, there will bestarts, setbacks and restarts. This means ourtiming must be fluid and our planning mustremain agile.With this in mind, we envision a program inthree stages: Rise. Renew. Recover. In lockstepwith guidance set forth by Governor Cuomo’sNew York Forward plan and public healthexperts, each stage builds on the previous,and some portions will overlap. Across thesethree stages, we will build out messaging incorrespondence to geography, from hyperlocal/five-borough to regional, domestic and,ultimately, international.123RISE: Late SpringRENEW: SummerRECOVER: Late summer-fall* Focus on education andinformation to rebuildconsumer confidence Inspire New Yorkers andthose within a short driveto connect safely withtheir city through newinitiatives Launch vibrancycampaign as more sectorsreopen and New Yorkersand visitors canconfidently enjoy the Cityagain Implement virtualprograms for NewYorkers to engage withtheir city through virtualprogramming and contenton NYCgo.com(Current Stage) Launch revitalizationcampaignOur initial focus on hyperlocal is extremelyimportant because, as we learned followingthe financial crisis of 2008, getting NewYorkers to spend in their city throughstaycations and other promotions was akey part of our success. We also knowthat there will be significant opportunity aswe progress through the three stages toincreasingly engage regional and nationalaudiences.Simply put: Once New Yorkers activelyengage with their city again, so too will thenation and the world.To that end, as we continue the reopeningprocess, we will develop a growing roster ofprograms designed to drive engagement,traffic and sales across the five boroughs,from world renowned cultural institutions toneighborhood hidden gems. All will ladderup to a Revitalization Campaign developedto inspire and assure New Yorkers andlocal business with an emotive and unifyingrallying cry that captures the feeling wehave in those moments when we look upand around and think, It’s all here in NewYork City. And so am I!*The proposed stages and dates are for planning purposes only and will evolve as the situation does.We will stay nimble to account for starts, stops, changes and setbacks1415
—OurCampaignPlatform:All InNYC16517
05 / OUR CAMPAIGN PLATFORM: ALL IN NYCOUR CAMPAIGN PLATFORM: ALL IN NYC / 05A deceptively simple solution to anincredibly complex challenge—twowords describe how we feel aboutNew York City:Being All In on New York City isn’t a sentiment we have totry to generate among locals—it’s something that all of usalready feel. We’ve proven we have the strength, courageand vision to make this city our home. We’ve proven we’reAll In.The endless possibilities of New York City and itsboroughs are what make it so alluring for those who livehere and so appealing to potential travelers all over theworld. In just two short words, All In expresses one of thiscity’s greatest strengths.All In has two distinct but equally powerful meanings. Itcan be read as a statement of dedication to the City oras a reminder of all it has to offer. This tagline has theflexibility to accomplish multiple objectives across a rangeof channels, locations and audiences.Through this campaign, we will harness all that isindescribable and irreplaceable about being in New YorkCity. No other city has so many experiences, so manyopportunities, so many surprises and so many cultures,all in five remarkable boroughs. The resulting feeling iscaptivating. It’s why so many of us live here and why somany visit here. Our campaign touchpoints and tacticsthroughout each of our three stages of recovery willattempt to bottle a little bit of this magic by highlightingthe full spectrum of life found across the City. We willshow what keeps New York City vibrant, from aroundour boroughs, in our neighborhoods, on our streets andat our go-to spots. We’ll show that it truly is All In NYC.That’s why we’re All In on NYC.We’ll bring the All In NYC story to life through campaignsand initiatives that celebrate the indomitable All Inspirit of New York City and its residents and encourageexploration and engagement.1819
05 / OUR CAMPAIGN PLATFORM: ALL IN NYCHere’s what those will look like in the initial stages and beyond:Commitments to Meet the Moment andShape Our FutureAs we prepare to market all that’s unique to New York City, wemust heed contextual considerations that are top of mind forNew Yorkers and visitors alike. In light of Covid-19, safety isour priority and is key to inspiring travel and exploration. And itis clear, especially given how the virus has disproportionatelyaffected the City’s Black and Brown populations, that we mustbe at the forefront of creating meaningful opportunities for allcommunities as we lift our economy back up.We see these not as momentary conversations, but asfuture-defining principles for our industry and campaign. Ourprogram will feature two engagement initiatives to cement ourcommitments.Equity and Inclusion StrategyIn partnership with and support of a new roster of BIPOCcontent creators and media partners, we will make a long-termcommitment to increasingly feature in our channels underrepresented voices who celebrate the City’s diverse culture.This will come to life through: Conducting focus groups with the BIPOC market to betterunderstand their travel patterns, neighborhoodinterests and business engagement Employing multi-channel effort, including NYCgo’sconsumer, press and business channels, supportingBIPOC-owned businesses and initiatives Organically weaving dedicated content into ongoingeditorial plans on NYCgo.com Promoting content on NYCgo.com in highly traffickedverticals and integrating it across the site Regularly placing content features in consumer andmember newsletters Creating ongoing social posts in NYCgo’s consumer, pressand business channels, supporting BIPOC-ownedbusinesses and initiatives Partnering with cultural organizations, media outletsand others that represent the BIPOC community20OUR CAMPAIGN PLATFORM: ALL IN NYC / 05We will also host a new series of media and influencer FAMtrips focused on Black and Latinx culture and businesses inNYC, with particular focus on neighborhoods and communitiesadversely affected by Covid-19 wherever possible.In addition, we will continue to provide media and influencerFAM trips to Chinatown, Sunset Park and Flushing. We willmaintain our web and social media presence showcasing Asian/Asian American businesses, cultural organizations, programsand events. We will keep using our content to encourage ourfellow New Yorkers to explore these neighborhoods.We are also introducing an accessibility section of Virtual NYC,identifying a range of online experiences that people withdisabilities can enjoy, including filters for adaptive activities,audio description, captions/ASL and neurodiverse programming.In addition, we are working with the Mayor’s Office for Peoplewith Disabilities to promote a series of virtual events in honorof the 30th anniversary of the Americans with Disabilities Act.Our health and safety protocols and guidelines will incorporateinformation specific to those with disabilities, and we plan toengage voices from the community to tell real, authentic storiesthat highlight NYC from accessibility points of view.Finally, we have created the NYC & Company Equity & InclusionWorking Group to affect the way we as an organization dobusiness as well as how we hold ourselves accountable for ouractions. This employee-led committee will be a holistic endeavorto drive sustained internal and external change and will helpinform our agenda, including: Creating and codifying a guiding set of values forour organization Defining our role as a destination marketing/management organization in alignment withthose values Suggesting new approaches for recruitment, hiringand training that will build a more diverse team andinclusive workplace Suggesting a framework for cross-company dialog Developing enhanced B2B and B2C messaging,content and resources that promote diversity andinclusivity, and reflect our guiding values Educating and engaging our tourism and hospitalitycommunity in these dialogs21
OUR CAMPAIGN PLATFORM: ALL IN NYC / 05Arielle Bobb-Willis, West New York, 2020, 2020.Digital photograph. Courtesy the artist.The Stay Well NYC Pledge22Rafael Domenech, Peripheral poem 68 (countermonument pavilion),2020. Scanned laser-print on paper, tape. Courtesy the artist.Artwork from Art on the Grid, presented byPublic Art Fund on 500 platforms citywide,June 29-September 20, 2020Through the Stay Well NYC Pledge, wewill create transparency around StandardOperating Procedures (SOPs) to restoreconfidence and ensure that locals andvisitors know that the hospitality, tourism,arts, culture and entertainment sectorsare aligned on best-in-class cleaningstandards. The Pledge also includesguidance for the consumer to make bestefforts to maintain a safe environment.The net result will be that consumers,whether locals or visitors, will know thatthe business community is addressinghealth and safety as a top priority. The dualcommitment also shows that consumershave a role to play in keeping the curve flat.Consumers and member businesses willbe asked to visit NYCgo.com, where theycan view information about the Pledge anddownload the tool kit/standards.Encourage Hyperlocal ExplorationThrough Five-Borough Public ArtProgrammingAs New York City begins to reopen, wewill support initiatives that encouragehyperlocal exploration through freeoutdoor public art and appropriatelycelebrate NYC as a leader in this genre.In collaborating with a diverse array of theCity’s world-class cultural organizationsincluding the Public Art Fund, we will notonly get New Yorkers and day-trippersinteracting with the City again but will alsoremind the world of the immense creativetalent and energy of NYC’s emergingartists, and showcase the five boroughsas an outdoor art gallery to explore thissummer and beyond.AN INITIATIVE OF NYC & COMPANY. LEARN MORE AT NYCGO.COM/STAYWELLNYCBUSINESSES PLEDGE TO:GUESTS PLEDGE TO:Wash our hands frequentlyWash or sanitize our handsbefore enteringWear masks or face coveringswhile on the premises, unless it ismedically unsafe for us to do soWear masks or face coveringswhile on the premises, unless it ismedically unsafe for us to do soClean and sanitize all surfacesand common areas inaccordance with CDC guidelinesUse credit/debit or othercontactless payment methodswhen possiblePerform staff wellness checksand require sick employees tostay homeStay home when not feeling wellLimit capacity as directed tosupport social distancingMaintain 6 or more feet ofdistance from others if possibleMake hand sanitizer and/orhandwashing facilities availablewhen possibleUse hand sanitizer throughoutour stayInspired by our colleagues at Explore Asheville. Businesses are encouraged to adapt each practice to suit their specific need.By posting the Pledge publicly, you agree to adhere to these guidelines to the best of your ability.23
05 / OUR CAMPAIGN PLATFORM: ALL IN NYCOUR CAMPAIGN PLATFORM: ALL IN NYC / 05Support Industry SegmentsWe’ll help our members drive engagementand sales through an ever-expandingrange of initiatives, such as:“Welcome Back” Content Spotlights.In partnership with Cherry Bombe,the country’s largest media companydedicated to supporting women in thefood industry, we’ll ask restaurants toshare videos of how they’re reopening andwhat they’re doing to welcome back theirguests in this new normal, showcasingchefs and staff to put a face on thesesmall businesses. Through the use of ourhashtags, that content will be featuredon NYCgo’s and Cherry Bombe’s socialchannels, with additional feature contentthen developed for the most compellingstories. Particular emphasis will be placedon chefs and restaurant owners of colorand those with locations in the mostvulnerable neighborhoods most impactedby these crises. We will then roll this outto additional tourism sectors such ashotels, attractions, museums and culturalinstitutions, and retail.Promoting Staycations at NYC Hotels.We will ramp up weekly staycationmessaging and weave it into our socialmedia content as more begins to open up,promoting city getaways throughout thefive boroughs as a terrific choice for thoselooking to “travel” close to home. We willshowcase an ongoing selection of hotelsin the five boroughs, alongside miniitineraries featuring nearby restaurants,museums and cultural institutions, shopsand attractions. We will also launchnew guides, featuring things to do inneighborhoods around the five boroughs.24Large-Scale Consumer PromotionCelebrating the City’s Reopening. Whenmost tourism sectors officially reopen, wewill launch a massive Vibrancy RecoveryProgram that combines the spirit ofNYC Restaurant Week, NYC Must-SeeWeek and NYC Broadway Week into oneprogram, combining theater, restaurants,museums and cultural institutions withsectors not currently included in thoseprograms, such as hotels, nightlife, sportsand wellness. This program will allowbusinesses the flexibility to create theirown offers within minimal restrictions andadapt them as needed in order to best suitthese challenging times. Slated to launchin early August if enough tourism sectorshave reopened, the Vibrancy RecoveryProgram will run through the end of 2020with an expanded program running intopeak seasons of 2021.Regional PartnershipsA “New York for New Yorkers” Partnershipto Capture Reciprocal Intrastate Travel.We are in discussions with New YorkState and its marketing arm, I LoveNY, with the understanding that afterhyperlocal exploration, visitation willlikely begin within the drive market. Ouroverall objective will be to encourage NewYorkers to explore within the state fortheir next getaway in lieu of longer haultravel plans.Leverage New Yorkers asInfluencersA Celebration of New Yorkers Who Are AllIn. From neighborhood “Mayors” to wellknown NYC celebrities, we’ll ask influentialNew Yorkers on social media to spotlighttheir favorite neighborhood experiencesand tell us why they’re “All in on NYC.” Wewill begin this outreach at the start of ourRevitalization Campaign and continueat least through the end of 2020. Thisstorytelling will not only help provide aplatform for engagement but also helpdrive an ongoing positive narrative aboutour beloved city.Curator Collections. In a uniquecollaboration between the Department ofCultural Affairs, the Mayor’s Office of Mediaand Entertainment, and NYC & Company,New York City’s cultural leaders andinfluencers will promote their favorite virtuallistings on NYCgo.com to their followings,helping to spread awareness and earnedmedia exposure for the program.25
05 / OUR CAMPAIGN PLATFORM: ALL IN NYCEngage Members & External AudiencesNYC & Company MembershipWe continue to support all of our members—hotels,restaurants, retail, arts and cultural organizations,transportation and sightseeing companies, tour guides,sports and recreation, Broadway and Off-Broadway,performing arts, nightlife, entertainment, meeting andevent venues and service—with communications toinform and initiatives to help drive sales. These include: Collaborating with more than 100 member hotelsto offer discounted rates on accommodations tohealthcare personnel and first responders Issuing twice-weekly emails sharing the latest newson how the coronavirus is impacting the City andthe industry, and disseminating the latest updatesand resources Offering ongoing virtual programs for our members toengage with New Yorkers: Shop in NYC, Dine in NYC,Virtual NYC and Virtual NYC Site Tours Creating ongoing content celebrating and featuringBIPOC-owned businesses on NYCgo.com and in oursocial channels Developing a Recovery Ready platform to givemembers the information and resources they need toget back to business. The program is ever-expandingand includes items like the Stay Well NYC Pledge,Virtual Sales Mission opportunities and:—A series of virtual member talks on topics such asSmall Business Relief and State of the Industry, withmore planned monthly—Virtual member roundtables providing a forum forinput and sharing of new protocols as we moveforward—Virtual member marketplace events providingopportunities for networking, potential partnershipsand co-promotions26OUR CAMPAIGN PLATFORM: ALL IN NYC / 05Travel TradeWe have launched an integrated strategy to keep NYC topof mind among the travel trade, in order to ensure the Citycontinues to be seen by consumers around the world as aviable travel destination. Our strategy features: Ongoing webinar series to educate the trade on updatedNYC product as well as reopening guidelines across alltourism sectors (themes include NYC: Need to Know,Five-Borough Guides and Stay Well NYC Pledge) Regular email newsletters providing product andreopening developments A Destination Specialist Program that provides a learningcurriculum for the trade on NYC facts and updates, with acertification for completion Virtual Sales Missions to begin reconnecting with keyglobal markets as borders open and guidelines allow Development of new soft collateral through differentaudience segment lenses, such as Family, BIPOC,LGBTQ , Accessible NYC, Luxury Creating partnership activations and content with TPOC(Travel Professionals of Color) Creating FAM and reverse sales mission itineraries thatinclude BIPOC-owned businesses and points of interestrelated to African American history and heritage Updating content in the Travel Planner Guide, DestinationFact Sheet and Travel Trade section of NYCgo.com tofeature BIPOC-owned businesses and points of interest Incorporating more culturally diverse partners withinour virtual sales mission and future in-person eventsand activations Continued partnerships with domestic tour operators,organizations such as SYTA for student travel andVirtuoso for the luxury segment to share content on theirchannels and bring dedicated webinars to those members Continued engagement with our city-to-city partnershipswith like-minded DMOs such as Madrid, Toronto andAmsterdam, sharing best practices and key recoveryinsights and learnings Enlisting the support of tourism and travel associationsas industry partners of the Coalition to help amplify ourmessaging27
05 / OUR CAMPAIGN PLATFORM: ALL IN NYCMeeting Planners & Event ProfessionalsWe will continue to encourage group business throughongoing engagement with meeting planners and clientsto help ensure NYC remains a viable choice for meetingsand events by: Continuing to partner with hotels to secure futuregroup bookings along with active engagement withthe Javits Center for future citywide bookings thatinclude building expansion space slated for 2021and beyond. Developing Virtual Sales Missions to beginreconnecting with key markets Incorporating more culturally diverse partners withinour virtual sales mission and future in-person eventsand activations Conducting a proactive series of client/industrywebinars and presentations highlighting the mostupdated information on NYC for short-, mid- and long term opportunities Continuing to deploy our Destination Services team tosupport all bookings Regularly sending email newsletters that provideproduct and reopening developments Updating content in sales tools including the MeetingPlanner Guide, Destination Fact Sheet, Five BoroughGuide, and Meeting Planner section of NYCgo.com tofeature BIPOC-owned businesses and points ofinterest Continuing partnership with leading meetingplanner organizations such as Meetings MeanBusiness Coalition (Fred Dixon as Co-Chair), EventIndustry Council/APEX Covid-19 Business RecoveryTask Force, Professional Convention ManagementAssociation (PCMA), Meetings Planner International(MPI), Corporate Event Marketing Association(CEMA), CVBReps, CVENT, ConferenceDirect,HelmsBriscoe and others When possible, engage with clients at targeted face to-face industry activities and trade showsGlobal Travel MediaWe will use a global travel and lifestyle media strategy togenerate earned media placements that will re-energizeand inspire consumers. The strategy includes:28OUR CAMPAIGN PLATFORM: ALL IN NYC / 05 Storytelling around company-wide programs andinitiatives through different audience segment lenses,such as family, BIPOC, LGTBQ , accessibility and luxury Communicating public health and safety measures andregulations Highlighting five-borough destination updates as tourismand hospitality businesses reopen, with a particular focuson neighborhood exploration Updating and developing press materials to featureBIPOC-owned businesses and points of interest Continuing to promote virtual offerings for th
3. Get visitors excited to travel to New York City again. 4. Restore confidence among meeting and event organizers to choose NYC so a foundation of business is secured for the future. 5. Reinforce NYC as one of the world's most diverse, inclusive and welcoming cities. 6. Help put NYC's more than 403,000 tourism and hospitality employees .
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
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̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have
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