Programme : Bachelors In Management Semester - III Course : Human .

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SYBMS – SEMESTER 3 SYLLABUSProgramme : Bachelors in ManagementSemester - IIICourse : Human Resource ManagementCode: NMUBMS312Teaching SchemeEvaluation SchemeLecture PracticalTutorialCredits TheoryPracticalInternalExternalInternal External30NilNil225 Marks 75 Marks NilNilInternal Component (Theory Break up )Class Test Duration 20 MinsAssignments10 Marks15 MarksClass ParticipationNILLearning Objectives1. To impart thorough theoretical understanding about Human Resource Management,its allied concepts and its application in practice.2. To familiarize the learner about the human resource practices in differentorganizations.3. To prepare the learner to better his/her adaptability in organizations.Learning Outcomes1. The learner will be able understand and describe the fundamental and alliedconcepts of Human resource management.2. The learner will be able to professionally and independently apply his/herknowledge in preparing for human resource decisions in organizations.PedagogyPPTs, Case studies, Group discussions, Classroom Activity, Videos, Role plays &Simulations, Research paper analysis, News articles, Guest lectures, Peer to peer learningetc.1

SYBMS – SEMESTER 3 SYLLABUSSr.NoIIIIIIModule ContentIntroduction to HumanResource Management:a) ConceptMeaning,Definition, Evolution yChallenges in HRM,Recent trends in HRM,HRIS, Role of technologyand analytics in HRMb) ectingHRP,Difference between HRPand HRM.Placement & Developmenta) Concepts: Job Analysis,Job description, Jobspecification, Job Design,Job evaluationb) Recruitment & Selection:internal and Orientation:Concept and process.c) Managementdevelopment: Meaning,significanceandMethods.Performance &Compensation management:a) nce distortappraisal;Careerplanning: career lifestages & career anchorsb) CompensationManagement:Components of paystructure & recent trendsin compensationPedagogyusedPPTs, Groupdiscussions,Activity,Videos, CasestudiesAnalysis,GuestlecturesNumber oflecturesReference Book71. Aswathapa,HumanResourcemanagement,Text & cases,Tata McGrawHill Education882. Koontz,Harold, CyrilO'Donnell,and HeinzWeihrich:Essentials ofmanagement,TataMcGraw-Hill,New Delhi.3. Beardwell &Thompson,Human2

SYBMS – SEMESTER 3 SYLLABUSIVIndustrial Relations &Dispute settlementa) IndustrialRelations:Introduction to IndustrialRelations; Trade unions,role of trade union;Industrialdisputescauses and machinery forsettlement of disputes;b) Employee Grievancescauses and grievanceredressal ,PearsonPrepared byApproved bySignatureBMS CoordinatorSignature(Principal)3

SYBMS – SEMESTER 3 SYLLABUSProgram : Bachelor of Management StudiesSemester : IIICourse : Accounting for Managerial DecisionsCode : NMUBMS306Teaching SchemeLecture60PracticalNilEvaluation l ComponentClass Test Duration (30 Mins)AssignmentClass Participation10 Marks15 marks--Learning Objectives1. To acquaint management learners with basic accounting fundamentals.2. To develop financial analysis skills among learners.3. The course aims at explaining the core concepts of business finance and its importancein managing a business.Learning Outcomes1. The learner acquires basic business financial and accounting knowledge2. The learner also acquires basic financial analytical skills which is required for financialdecision making in any business.Pedagogy Class lectures, case studiesDetailed Syllabus PlanModule1Module ContentModulewisePedagogyUsedAnalysis and Interpretation Classof Financial statements: lectures,(Non – IND AS)case studies Vertical Form of BalanceSheet and Profit & Loss4Duration Reference BookofModule201. Srivastava RM, EssentialsofBusinessFinance,

SYBMS – SEMESTER 3 ment & CommonSize. FormatofFinancialstatement as per IND AS Difference between GAAPand IND ASRatioanalysisand ClassInterpretation:lectures, Ratioanalysisand case studiesInterpretation (based onvertical form of financialstatements)includingconventional andfunctionalclassification: Balancesheetratios: Current ratio,Liquid Ratio, StockWorkingcapitalratio,Proprietoryratio, Debt EquityRatio,CapitalGearing Ratio. Revenuestatementratios: Gross profitratio, Expenses ratio,Operating ratio, Netprofitratio,NetOperating Profit Ratio,Stock turnover Ratio,Debtors Turnover ,CreditorsTurnoverRatio Combined ratios: Returnon capital Employed(including Long termborrowings), Return tal), ReturnonEquityCapital, DividendPayoutRatio,Retention ns102. Anthony R N andReeceJS.AccountingPrinciples,Hoomwood Illinos ,Richard D. Irvin3.Bhattacharya SKand Dearden J. AccountingforManagement. Textand Cases , NewDelhi.4. Hingorani NL andramanthan AR ManagementAccounting , NewDelhi5. Ravi M. Kishore ,AdvancedmanagementAccounting,Taxmann,NewDelhi6. Maheshwari SN Management andCost Accounting ,Sultan Chand , NewDelhi7.Gupta , SP ManagementAccounting,Sahitya Bhawan ,Agra .

SYBMS – SEMESTER 3 SYLLABUScoverageEarningsshareratio,PerLimitations of the useof Ratios. 34AnalysisofAnnualReportsCash flow statement:Preparation of cash flowstatement (IND AS - 7)Budgetary Control:Cash BudgetFlexible BudgetSales BudgetWorking capital:Concept,Estimationofrequirements in case of gementMeaning &Importance, CreditPolicy Variables, methods ofCredit Evaluation (Traditionaland Numerical- Credit Scoring)Classlectures,case studies15Classlectures,case studies15Prepared byApproved bySignatureBMS CoordinatorSignature(Principal)6

SYBMS – SEMESTER 3 SYLLABUSProgramme : BMSSemester : IIICourse : Business Planning & EntrepreneurshipCode : NMUBMS307Teaching SchemeEvaluation SchemeLecture PracticalTutorialCreditsTheoryPracticalInternal External rnal Component (Theory Break up )Class Test Duration 20 MinsAssignments10 Marks15 MarksClass ParticipationNILLearning Objectives Entrepreneurship is one of the major focus areas of the discipline of Management. Thiscourse introduces Entrepreneurship to budding managers. This course enables individuals to grow into a dynamic entrepreneur to sustaineconomic growth. To understand the nature of entrepreneurship & the function of the entrepreneur in theestablishment & growth of an enterprise To motivate the students for innovations & commercial application of the same To confirm an entrepreneurial business idea through practical projects & fairs To identify personal attributes that enable best use of entrepreneurial opportunities explore entrepreneurial leadership and management style. to understand the systematic process to select and screen a business idea to design strategies for successful implementation of ideas to write a business planLearning Outcomes The learner studies the entrepreneurship theories, gets well versed with the Social,Economic & Psychological aspects of entrepreneurship. The learner understands the various modes like Social entrepreneurship, Self HelpGroups, E- business, Franchising etc. The learner discusses & deliberates the opportunities & risks involved in starting aventure. The learner examines the causes & consequences of business failures & analyses waysto avoid the same. The learner comprehends ways to manage funds from various sources & Governmentbodies The learner is stimulated with techniques of creative problem solving, developing andentrepreneurial culture & the latest entrepreneurship trends.PedagogyLectures, Class Discussions, Debate, Case Studies, Video Presentations, Role Play, News& Articles reading, Entrepreneurship Mela7

SYBMS – SEMESTER 3 SYLLABUSDetailed Syllabus PlanModule Module ContentI Foundations ofEntrepreneurshipDevelopment:Concept and Need ofEntrepreneurshipDevelopmentDefinition ofEntrepreneur,Entrepreneurship,Importance andsignificance ofgrowth ofentrepreneurialactivitiesCharacteristics andqualities ofentrepreneurTheories ofEntrepreneurship:Innovation Theory bySchumpeter&ImitatingTheory of HighAchievement byMcClellandX-Efficiency Theoryby LeibensteinTheory of Profit byKnightTheory of Socialchange by EverettHagenExternal ural,Political,Economical,Personal.Module wisePedagogy UsedLectures, ClassDiscussions,Debate, CaseStudies, VideoPresentations,Role Play, News& Articlesreading,EntrepreneurshipMelaDuration Reference BookofModule15 hours The Sagehandbook forsmall business &entrepreneursRobert BlackburnEntrepreneurshipdevelopment &management- DrVasant Desai, DrKulveen shipTata Mc GrawHill- DrSabyasachi Sinha,Dr MichealPeters, Dr RobertHisrichThe Essentials ofEntrepreneurship& Small ey Cornwall8

SYBMS – SEMESTER 3 SYLLABUS IIRole ofEntrepreneurialculture inEntrepreneurshipDevelopment. occupationalmobility-factors inmobilityTypes & Classification ofEntrepreneurs: Intrapreneur –Concept andDevelopment ofIntrapreneurship WomenEntrepreneur–concept,development andproblems faced byWomenEntrepreneurs,Development ofWomenEntrepreneurs withreference to SelfHelp Group Socialentrepreneurship–concept, developmentof Socialentrepreneurship inIndia. Importance andSocial responsibilityof NGO’s. EntrepreneurialdevelopmentProgram (EDP)–concept, factorinfluencing EDP. Option available toEntrepreneur.(Ancillarisation,BPO, Franchise,M&A) , ClassDiscussions,Debate, CaseStudies, VideoPresentations,Role Play, News& Articlesreading,EntrepreneurshipMela15 hoursThe Sagehandbook forsmall business &entrepreneursRobert BlackburnEntrepreneurshipdevelopment &management- DrVasant Desai, DrKulveen shipTata Mc GrawHill- DrSabyasachi Sinha,Dr MichealPeters, Dr RobertHisrichThe Essentials ofEntrepreneurship& Small ey Cornwall9

SYBMS – SEMESTER 3 SYLLABUSIII Entrepreneur ProjectDevelopment &Business planInnovation, Invention,Creativity, BusinessIdea, Opportunitiesthrough change,Resourcefulness &Frugality conceptsIdea generation–Sources-Development ofproduct /idea, therelationship ofinnovation andentrepreneurship,Invention v/s innovation,categories of innovation,the creative process,leapfrogging innovation,creation of competitiveadvantage based oninnovationEnvironmental scanningand SWOT analysisCreating EntrepreneurialVentureEntrepreneurshipDevelopment CycleBusiness PlanningProcess-The businessplan as anEntrepreneurialtool, scope and value ofBusiness plan.Elements of BusinessPlan, Objectives, Marketand Feasibility Analysis,Marketing, Finance,Organization&Management,Ownership, Causes ofentrepreneurialfailure Critical RiskContingencies of theproposal, Types ofrisks-Riskmanagement plan,Lectures, ClassDiscussions,Debate, CaseStudies, VideoPresentations,Role Play, News& Articlesreading,EntrepreneurshipMela15 hoursThe Sagehandbook forsmall business &entrepreneursRobert BlackburnEntrepreneurshipdevelopment &management- DrVasant Desai, DrKulveen shipTata Mc GrawHill- DrSabyasachi Sinha,Dr MichealPeters, Dr RobertHisrichThe Essentials ofEntrepreneurship& Small ey Cornwall10

SYBMS – SEMESTER 3 SYLLABUSIVScheduling andmilestones. Venture Development:Steps involved instarting of VentureInstitutional support to anEntrepreneur: Role ofCentral Government andState Government inpromoting Entrepreneurship- Introduction to variousincentives, subsidies andgrants - Fiscal and Taxconcessions available.Lectures, ClassDiscussions,Debate, CaseStudies, VideoPresentations,Role Play, News& Articlesreading,EntrepreneurshipMela15 hoursThe Sagehandbook forsmall business &entrepreneursRobert BlackburnEntrepreneurshipdevelopment &management- DrVasant Desai, DrKulveen KaurEntrepreneurshipDevelopmentS.Chand Venturefunding,requirements ofCapital (Fixedand working)Sources offinance,problem ofVenture set-upand prospects Marketing:Methods, Channelof Marketing,MarketingInstitutions andAssistance. New trends inentrepreneurshipEntrepreneurshipTata Mc GrawHill- DrSabyasachi Sinha,Dr MichealPeters, Dr RobertHisrichThe Essentials ofEntrepreneurship& Small ey CornwallPrepared by:Approved by:SignatureSignatureBMS Coordinator(Principal)11

SYBMS – SEMESTER 3 SYLLABUSProgram : Bachelor of Management StudiesSemester IIICourse : Production and Total Quality ManagementCode : NMUBMS311Teaching SchemeLecture60PracticalNilEvaluation ternalInternalExternal25Marks75MarksNilNilInternal ComponentClass Test DurationAssignmentClass Participation10 Marks15 MarksNilLearning Objectives To enable the learners to understand the operational activities of business.To make the learners understand the designing aspect of production systemsTo acquaint learners with the basic management decisions with respect to productionand quality managementLearning Outcomes Learners should be able to list operational activities of various businesses.Learners should know different theories of plant layouts, manufacturing systemsLearners should know contributions of Quality gurus and their applications inBusiness.Pedagogy PPTs, Case studies, Group discussions, Classroom Activity, Videos, Role plays &Simulations, Research papers, News articles etc.12

SYBMS – SEMESTER 3 SYLLABUS13

SYBMS – SEMESTER 3 SYLLABUSSr.No1Module ContentIntroduction to Operations Managementand its interactions with Marketing,Finance, etcIntroduction Production Management Objectives,Components–Manufacturing systems: Intermittentand Continuous Production Systems. Product Development, Classificationand Product Design. Plant location &Plant layout–Objectives, Principles of goodproduct layout, types oflayout.Importance of purchase management.2Materials Management Materials Management:Concept, Objectives and importanceof materials managementVarious types of Material HandlingSystems. Inventory Management:Importance–InventoryControlTechniques ABC, VED, FSN, GOLF,XYZ, SOS, HML.EOQ:Assumptionslimitations&advantages of Economic OrderQuantity, Simple numerical on EOQ3Basics of Productivity & TQM Basics of Productivity &TQM:Concepts of Productivity, modesofcalculatingproductivity.ImportanceOf Quality Management, factorsaffecting quality; TQM– conceptand importance, Cost of Quality,Philosophies and Approaches ToQuality: Edward Deming, J.Juran , Kaizen , P. Crosby’sphilosophy. QualityDimensions bate,CaseStudies,VideoPresentations, News &ArticlesreadingNo. tudies,VideoPresentations, News &Articlesreading15Reference Books1. Production andOperationsManagement: R.Paneerselvam2. Production(Operations)Management: udies,VideoPresentations, News &Articlesreading3. ProductivityManagement:Concepts andTechniques,Sawhney S.C., TataMcGraw Hill4. SrinivasGondhalekar andUday Salunkhe,“ProductivityTechniques”,Himalaya PublishingHouse5. John S. Oakland,“TQM: Text withCases”, ButterworthHeinemann6. Gerard Leone andRichard D. Rahn,“ProductivityTechniques”, JaicoBook House

SYBMS – SEMESTER 3 SYLLABUS4Characteristics of Quality, QualityAssurance,Quality Circle : Objectives Of QualityCircles, Ishikawa Fish Bone DiagramsQuality Improvement Strategies &Certifications Quality Improvement Strategies&Certifications:Lean Thinking, Design Thinkingapproach to Problem Solving, Sigmafeatures,Enablers,Goals,DMAIC/DMADV, ISO 9000,ISO1400, QS9000.International and Indian QualityAwards: Malcolm Baldrige NationalQuality Award(MBNQA), Deming’sApplication Prize, Rajiv GandhiNational Quality Award, GoldenPeacock National Quality Award, VideoPresentations, News &Articlesreading7. David J. Sumanth,“Total ProductivityManagement(TPmgt): Asystematic andquantitativeapproach to competein quality, price andtime”, St. LuciePress8. K. Ashwathappaand K .ShridharBhatt ; Productionand OperationsmanagementPrepared byApproved bySignatureBMS CoordinatorSignature(Principal)15

SYBMS – SEMESTER 3 SYLLABUSProgramme : Bachelor of Management StudiesSemester : IIICourse : Strategic ManagementCode : NMUBMS309Teaching SchemeEvaluation SchemeLecture PracticalTutorialCredits TheoryPracticalInternal External InternalExternal60NILNil0425Marks 75NILNILMarksInternal Component (Theory Break up )Class Test Duration 20 MinsAssignments10 Marks15 MarksLearning Objectives Class ParticipationNILTo expose participants to various perspectives and concepts in the field of StrategicManagementTo help participants develop skills for applying these concepts to the solution ofbusiness problems.To acquaint the learner with business environment & its impact on businessdecisions.To equip the learner with tools for analyzing business situations & making strategicchoices.To teach strategic implementation, evaluation & control techniques for strategies,along with understanding the synergistic effects.Learning Outcomes The learner is acquainted with business policies & strategies, strategic intent &strategic management process at various levels.The learner explores the internal & external environments impacting business.The learner gets an insight into the different levels of strategies and their real lifeapplication.The learner is exposed to the various business analysis tools to make strategicchoices and understands the implementation.The learner now comprehends how to evaluate the implemented strategy andcontrol it.PedagogyLecture Method, Case studies, News Paper reading & Article Discussions, Debating,Videos & Presentations, Analyzing Interviews, Brainstorming16

SYBMS – SEMESTER 3 SYLLABUSDetailed Syllabus PlanModule Module ContentIINTRODUCTION: Business PolicyMeaning, Nature,Importance Strategy-Meaning,Definition trategicmanagement Four phases in theStrategic ManagementProcess Concept of SBU,importance of StrategicBusiness UnitsStrategic Intent-Meaning &attributes of strategic intent,Meaning of Vision,Meaning of mission,differencebetween vision & mission,characteristics of goodmission statements,objectives ,goals and plans.Critical success factors(CSF), Key PerformanceIndicators (KPI), Key ResultAreas (KRA).IISTRATEGYFORMULATION:Environment AnalysisScenario planningPreparing an EnvironmentalThreat and OpportunityProfile(ETOP). Module wiseDurationPedagogy Used ofModuleLecture12Method, Casestudies, NewsPaper reading& ArticleDiscussions,DebatingReference BookLectureMethod, Casestudies, NewsPaper reading& ArticleDiscussions,Debating,Videos &Presentations,Kazmi Azhar,Business Policy &StrategicManagement, TataMcGraw Hill.17111. Kazmi Azhar,BusinessPolicy &StrategicManagement,Tata McGrawHill.2. P.K. Ghosh :BusinessPolicy ,Strategy ,Planning andManagement3. Christensen ,AndrewsDower:BusinessPolicy- Textand Cases4. William F.Gkycj :BusinessPolicy –StrategyFormationandManagementAction5. Bongee andColonan :Concept ofCorporateStrategy.

SYBMS – SEMESTER 3 SYLLABUS IIILevels of Strategy Corporate LevelStrategy ,Business LevelStrategy,FunctionalLevel StrategyGeneric CompetitiveStrategies:Meaning of genericcompetitive strategies,Low cost,Differentiation, Focusstrategy.Grand Strategies:Stability, Growth(DiversificationStrategies, VerticalIntegration Strategies,Mergers, Acquisition &Takeover Strategies,StrategicAlliances ,Divestment, Liquidation,Outsourcing Strategies.STRATEGYIMPLEMENTATION: Models of Strategymaking. Porter’s Model ofCompetitiveAdvantages of Nations StrategicAnalysis&Choices&Implementation:BCG Matrix, GE9Cell, Porter5Forces, 7S FrameWork Implementation:Meaning, Stepsandimplementation atProject, Process,Structural,Behavioural,Functional level.AnalyzingInterviewsLectureMethod, Casestudies, NewsPaper reading& ArticleDiscussions,Debating,Videos &Presentations1812Kazmi Azhar,Business Policy &StrategicManagement, TataMcGraw Hill.William F. Gkycj :Business Policy –Strategy Formationand ManagementAction

SYBMS – SEMESTER 3 SYLLABUSIVSTRATEGICEVALUATION &CONTROL: StrategicEvaluation & Control–Meaning, Steps ofEvaluation & Techniquesof Control;Gap Analysis for Strategicchoice,Use of Balanced Scorecardfor strategy evaluation.LectureMethod, Casestudies, NewsPaper reading& ArticleDiscussions,Debating10Kazmi Azhar,Business Policy &StrategicManagement, TataMcGraw Hill.William F. Gkycj :Business Policy –Strategy Formationand ManagementActionSynergy: Concept , Types ,evaluation of Synergy.Synergy as a Component ofStrategy & its Relevance.Prepared by:Approved by:SignatureSignatureBMS Coordinator(Principal)19

SYBMS – SEMESTER 3 SYLLABUSFINANCE ELECTIVES:Program: Bachelor of Management StudiesSemester: IIICourse: Corporate FinanceCode: NMUBMS302Teaching SchemeLecture45PracticalNilEvaluation xternalInternalExternal25 Marks75 MarksNilNilInternal ComponentClass Test Duration (20 Mins)AssignmentClass Participation10 Marks15 marksNilLearning Objectives1. To develop a conceptual frame work of finance function and to acquaint the participantswith the tools techniques and process of financial management in the realm of financialdecision making2. To understand the core concepts of corporate finance and its importance in managing abusiness3. To provide the understanding of nature, importance, structure of corporate financerelated areas and to impart knowledge regarding source of finance for a business4. To understand the emerging trends in finance.Learning Outcomes1. The learner acquires knowledge about the tools and techniques that can be used fortaking financial decisions for any business.2. The learner is able to understand the need of corporate finance for analyzing the varioussources of finance for a business.Pedagogy Class lectures and discussions, Case studies, Research papers, Excel exercises andNewspaper article discussions20

SYBMS – SEMESTER 3 SYLLABUSDetailed Syllabus PlanModule1Proposed Module ContentPedagogyUsedIntroduction to Corporate Finance: Classlectures,i.Meaning,Principlesofcase studiesCorporate Finance, Significance ofandCorporate Finance,Researchii. Stakeholders and impact on paperscorporate objectivesNo. ofLecturesReference Books61. CFA Level 1Corporate Finance2. M.Y. Khan andP.K. Jain - FinancialManagement - Tata McGrawHillEducationIndiaPvt.Ltd., Noida, UttarPradesh.3.PrinciplesofCorporate FinanceBrealey,Myers,Allen, Mohanty, TataMcGrawHillEducationIndiaPvt.Ltd, Noida, UttarPradesh.2Capital structure and leveragesi. Cost of Capital – Cost of Debt,Cost of Preference Shares, Cost ofEquity Shares, Cost of RetainedEarnings and Calculation ofWeighted Cost of Capital.ii. Capitalisation- Over, Balancedand Under Capitalisation , CapitalStructure-Theories, EBIT – EPSanalysis for capital structuredecision.iii. Concept of Leverage Operating Leverage, FinancialLeverage and hpapers,Excelexercises.134. CFA- Level 1Corporate Finance5. Principles ofCorporate FinanceBrealey, Myers,Allen, Mohanty, Tata- McGraw HillEducation IndiaPvt.Ltd, Noida, UttarPradesh.6.Damodaran,A.(2008). Damodaranon Valuation, 2nd ed.). Wiley IndiaPvt. Ltd21

SYBMS – SEMESTER 3 SYLLABUS3.Capital Budgetingi. Introduction to Time Value ofMoney – compounding anddiscountingii. Introduction to basics of CapitalBudgeting techniques (time valueof money based methods) –Traditional and Modern methods:Accounting Rate of Return,Paybackperiod,Paybackprofitability, NPV and IRR (NetPresent Value and Internal Rate Excelexercises.138. M.Y. Khan andP.K. Jain FinancialManagement - Tata- McGraw HillPublishing Co.Ltd., Noida, UttarPradesh9. Inter CA book onFinancialManagement andEconomics forFinanceiii. Risks and uncertainty involvedin Capital Budgeting-Sources ofrisks, Techniques used in riskanalysis.4Working capital, dividend policy Classand emerging trends in finance.lectures,Casei. Introduction to Working s of assessing workingPapers andcapitalExcelexercises,ii. Dividend policy: Definition,NewspaperFactors, Types, and Approachesto Dividend policyarticlediscussioniii. Emerging trends in finance:Sustainablefinance,Greenfinance, Socially ResponsibleInvesting, ESG and ImpactInvesting.7. CFA-Level 1Corporate Finance1310. CFA-LevelCorporate Finance11.Prasanna Chandra-FinancialManagement - Tata McGrawHillEducation India Pvt.Ltd, Noida, UttarPradesh.12.PrinciplesofCorporate FinanceBrealey,Myers,Allen, Mohanty, TataMcGrawHillEducation India Pvt.Ltd, Noida, UttarPradesh.Prepared by:Approved by:SignatureSignature(Concerned Faculty)(Principal)221

SYBMS – SEMESTER 3 SYLLABUSProgram : Bachelor of Management StudiesSemester : IIICourse : Introduction to Cost Accounting – Finance Code : NMUBMS310ElectiveTeaching SchemeLecture45PracticalNilEvaluation l ComponentClass Test Duration (30 Mins)AssignmentClass Participation10 Marks15 marks--Learning Objectives4. This course exposes the students to the basic concepts and the tools used in CostAccounting.5. To enable the students to understand the principles and procedure of cost accounting andto apply them to different practical situations.Learning Outcomes3. The learner acquires basic understanding of the cost accounting tools that can be usedfor decision making.4. The learner also acquires basic understanding of the procedures of cost accounting andthe its application skills in Business organizations.Pedagogy Class lectures, case studiesDetailed Syllabus PlanModule1Module ContentModuleDuration Reference BookwiseofPedagogy ModuleUsedIntroduction:ClassMeaning, Nature and scope- lectures,Objective of Cost Accounting23101. Cost AccountingPrinciplesandPractice;Arora

SYBMS – SEMESTER 3 SYLLABUS2Financial Accounting v/s CostAccounting- Advantages anddisadvantages of Cost AccountingElementsofCosts-Costclassification (concept only)Installation of Cost AccountingSystem, Process (Simple and Interprocess) and Job Costing(Practical Problems)Elements of Cost:Material Costing-M.N: Vikas, NewDelhi.casestudiesClasslectures,Stock valuation (FIFO & weighted casestudiesaverage method), EOQCalculation of Stock levels(Practical Problems)2. Cost Accounting;JainS.P.andNarangK.L:Kalyani New Delhi.12Labour Costing –(Bonus and Incentive(Practical Problems)Plans)Overhead Costing (Primary andSecondary Distribution)34Cost Projection:ClassCostSheet(Currentand lectures,Estimated) ( Practical nts and cost accounting(Practical Problems)ServiceCosting/Operating Classlectures,costing:caseMeaning, Determination of perstudiesunit cost, Pricing of Services,Collection of Costing Data,Simple Practical problems basedon costing of hospital, hotel,goods and passenger transportservicesEmerging Cost Concepts:Uniform Costing and InterfirmComparison, Emerging Concepts– Target Costing, Benchmarking,JIT, The Balanced Scorecard;Strategic Based Control; concept,process,implementationofBalanced Scorecard, nthonyRobert,Reece,etat:Richard D. IrwinInc. Illinois.114. Cost Accounting - AManagerialEmphasis; PrenticeHallofIndia,Horngren, Charles,Foster and Datar:New Delhi

SYBMS – SEMESTER 3 SYLLABUSin implementation of BalancedScorecardPrepared byApproved bySignatureBMS CoordinatorSignature(Principal)25

SYBMS – SEMESTER 3 SYLLABUSMARKETING ELECTIVES:Program : Bachelor of Management StudiesSemester : IIICourse : AdvertisingCode : NMUBMS303Teaching SchemeLecture45PracticalNilEvaluation l ComponentClass Test Duration (20 Mins)AssignmentClass Participation10 Marks15 marksNilLearning Objectives5.6.7.8.To understand and examine the growing importance of advertisingTo understand the construction of an effective advertisementTo gain insight into the role of advertising in contemporary scenarioTo understand the future and career in advertisingLearning Outcomes1. The learner acquires knowledge about basic advertising concepts and techniques forconstruction of effective advertisement2. The learner is able to decide on various aspects of advertising as their career in future.3. The learner gains insight into the creative aspects of advertising, media and messageplanning.4. Develops sensitivity towards legal and ethical considerations in the formulation andimplementation of communication strategies in the form of advertisingPedagogy Class lectures, group discussions, case studies, role plays, PPT presentations, videos26

SYBMS – SEMESTER 3 SYLLABUSDetailed Syllabus PlanModuleModule ContentModule wisePedagogyUsed1Introduction to Advertising ,Ethics and RegulationsClass lectures, 10groupdiscussions,case studies,role plays,PPTpresentations,videosDefinition & meaning,Features of advertising,Importance of Advertising,Types of advertising Evolution ofAdvertising;Theories ofAdvertising : AIDA,Hierarchy EffectsModel, Means – EndTheory, Visual VerbalImaging, CognitiveDissonanceAdvertisingRegulation- Social ,Cultural & Economicimpact of Advertising;Adver

SYBMS - SEMESTER 3 SYLLABUS Programme : Bachelors in Management Semester - III Course : Human Resource Management Code: NMUBMS312 Teaching Scheme Evaluation Scheme Lecture Practical Tutorial Credits Theory Practical Internal External Internal External 30 Nil Nil 2 25 Marks 75 Marks Nil Nil Internal Component (Theory Break up )

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