GREATER VANCOUVER URBAN FUTURES OPINION SURVEY 2012 - PlaceSpeak

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GREATER VANCOUVER URBAN FUTURES OPINION SURVEY 2012TECHNICAL REPORTNew City Ventures Inc.MARCH 2013

URBAN FUTURES SURVEY 2012 SPONSORSReal Estate Foundation of British ColumbiaCity of VancouverCity of SurreyCity of North VancouverTransLinkVancity2

EXECUTIVE SUMMARYThe 2012 Greater Vancouver Urban Futures Survey of a geographically identified sample ofhouseholds in the Metro Vancouver Region is the third in a series of surveys. The 2012 surveyrevisits the 1990 “Choosing our Future” program of the Greater Vancouver Regional District andthe 1973 Vancouver Urban Futures survey carried out as part of the Livable Region Plan. Allthree surveys deal with urban issues and attitudes, mobility and housing, and demographiccharacteristics.The 2012 Urban Futures Survey has gathered important information on the attitudes andexperiences of the population of the region. As the third wave of similar surveys, the results ofthe 2012 Urban Futures Survey allow for the analysis of what has and has not changed in publicattitudes over the past forty years.All three surveys examine attitudes connected to sustainable land use, including protecting theenvironment and responding to climate change impacts, developing complete communities,supporting sustainable transportation choices, creating a compact urban area, and supporting adynamic economy.The 2012 Survey results are reported under nine major headings:1. Demographic/Household Information: Household-based questions to inform the profile2.3.4.5.6.7.8.of survey respondents.Employment: Questions relating to respondents’ household employment history.Statements I and II: A series of statements concerning various aspects of the metroregion, including government, business, industry and society.Housing: Questions regarding housing choices and preferences.Recreation/Leisure: Questions relating to how respondents spend their free time.Transportation: Questions about transportation and mobility around Metro Vancouver.Regional Context: Questions looking at Metro Vancouver in a regional context. Thequestions deal with issues such as population and sources of news in the region.Issues and Problems: Ranking of specific issues facing Metro Vancouver in order ofimportance.3

These groupings correspond to the 1990 headings developed for the “Choosing our Future” process:EnvironmentCommunity LifeMobilityBuilt EnvironmentManaging GrowthGovernanceThe survey also provides information on the gender differences, on the geographic variability, and onthe effect of age and education on survey responses.Impact of the Internet. New questions were added to the 2012 survey that addressed the impact of theinternet including: e.g. “the internet makes it possible for me to work from home.”Gender Differences. Differences in responses between genders are a principal finding of the study. TheTop Ten statements in which women express statistically higher ratings than men are as follows (in rankorder):1.2.3.4.5.6.7.8.9.I use my car because I have a number of activities to do en route.Local Government should support increasing child care spaces.The provision of child care spaces should be a priority of local governments.I am not prepared to change my mode of transportation to get to and from work.It now takes me longer to travel to work than it did a year ago.It is important to maintain existing agricultural land for food production.Preserving the quality of the environment should be the first goal of any local government.Bicycle use would increase if designated routes were expanded.Active citizen groups are needed because governments at all levels never recognize a problemuntil it is critical.10. More parks and open space are needed within a short distance of local neighbourhoods.Geographic Variation. Maps present the variation in response across the Region. The major conclusionis that the responses are enormously varied and that the old core / periphery, east / west, city / suburbdichotomies are no longer generalizations that provide unambiguous conclusions.1973 – 1990 – 2012 Comparison. Although there are differences in intensity and response, in generalthe survey reaffirms the principles of the Livable Region Strategy.In conclusion, the public shows a willingness to act as individuals, groups, and through targeted fees andtaxes to maintain and enhance this incredibly livable region.4

ACKNOWLEDGEMENTSThe authors would like to express our gratitude to all those who participated in and contributed to the2012 Greater Vancouver Urban Futures Survey. In particular, we would like to thank the VancouverChapter of Lambda Alpha International — the non-profit Society for the Advancement of Urban LandEconomics, for sponsoring our efforts.None of this would have been possible without the inspiration of the late Dr. Walter G. Hardwick.The late Dr. Warren Gill, a key member of the 1973 and 1990 survey teams, was notably absent and ismissed.Members of the 1990 research team including Dr. Raymon Torchinsky and Dr. Arthur Fallick.PlaceSpeak Board of Directors members Mike Harcourt and Ken Cameron.Public Service Announcements by (alphabetically):Massoud AbediDan AlderJim ByrnesGarry ChalkMike HarcourtBlu MankumaUmberto MenghiDarrell MussattoBob RennieRed RobinsonDiane WattsDavid WongThe Vancouver Sun and other regional newspapers.Haiku Media for contributing out-of-home digital advertising in the City of Vancouver.Leonard Schein and Festival Cinemas for running public service announcements in Vancouver theaters.Angus McAllister of McAllister Opinion Research, for compiling the survey data.Ian McKinnon of Pacific Issues Partners, and Chair, National Statistics Council, for reviewing theTechnical Report.The PlaceSpeak team, including:Yuri ArtibiseRenate BublickWill CadellLee GildemeesterColleen HardwickPariya KaligiSpencer RasmussenDustin SampsonRichard ShimookaPaul Sullivan5

TABLE OF CONTENTSI.SURVEY DESIGN. 14A. SAMPLING STRATEGY. 14B.THE SURVEY PROCESS . 25C.REPORTING METHODOLOGY . 27II.OVERVIEW OF COMMUNITY AND REGIONAL ISSUES . 36III.COMPARISON WITH THE 1973 AND 1990 URBAN FUTURES SURVEYS. 44IV.SURVEY RESULTS . 54V.A.DEMOGRAPHIC/HOUSEHOLD INFORMATION . 55B.EMPLOYMENT . 60C.STATEMENTS I . 62D.HOUSING . 75E.RECREATION/LEISURE . 86F.TRANSPORTATION . 95G.STATEMENTS II . 99H.REGIONAL CONTEXT. 112I.ISSUES AND PROBLEMS . 116GENDER DIFFERENCES . 118VI. METRO VANCOUVER PRIORITIES . 121APPENDICES . 123APPENDIX 1: MAP INDEX . 123APPENDIX 2: SURVEY PROMOTION . 124APPENDIX 3: MEDIA COVERAGE . 1256

LIST OF MAPSMap 1: Location of Respondents . 20Map 2: Age of Respondents . 21Map 3: Type of Housing . 22Map 4: Frequency of Use of Public Transit . 23Map 5: Educational Level . 24LIST OF FIGURESFigure 1: Current Marital Status . 55Figure 2: Age . 55Figure 3: Gender . 56Figure 4: Education . 56Figure 5: Continuing Education – Personal Interest . 57Figure 6: Continuing Education – Career . 57Figure 7: Total Combined Household Income . 58Figure 8: Long Term Savings Plan. 58Figure 9: Financial Investment Program . 59Figure 10: Household Spend on Internet Shopping . 59Figure 11: Present Employment Status. 60Figure 12: Years in Present Position . 60Figure 13: Willingness to Move. 61Figure 14: If Child Care Used . 61Figure 15: Is Childcare Important. 61Figure 16: Expanded Public Transit System . 62Figure 17: Task Better Use of Existing Transit Facilities . 62Figure 18: No Real Traffic Problem in Metro . 63Figure 19: More Parks & Open Space Needed. 63Figure 20: Neighbourhood Planning . 64Figure 21: Quality of Environment . 64Figure 22: Both Public Transit and Highways. 65Figure 23: Private Motor Vehicle . 65Figure 24: Influencing Planners and Politicians . 66Figure 25: Active Citizen Groups . 66Figure 26: Dissident Groups . 67Figure 27: Too Busy . 67Figure 28: Diversity of Cultural Amenities . 67Figure 29: Apartment Living is 2nd Choice . 687

Figure 30: Convenient Shopping Centre . 68Figure 31: Children Gain Being Raised in Urban Area . 69Figure 32: Shopping Centres . 69Figure 33: Suburbs a Cultural Wilderness . 70Figure 34: Working to Buy a House . 70Figure 35: Getting to Work No Problem . 71Figure 36: Inadequate Recreational Facilities . 71Figure 37: Rush Hour Commuters Pay More at Peak . 72Figure 38: Cars with Multiple Occupants Given Priority at Peak Commuting Times . 72Figure 39: Not Prepared to Change Mode of Transportation to Work . 73Figure 40: Work Influence. 73Figure 41: Increase in Bicycle Use . 74Figure 42: Local Government Support of Child Care . 74Figure 43: Comparative Shopping . 75Figure 44: Own or Rent Primary Residence . 75Figure 45: Length of Time at Primary Residence . 76Figure 46: Past Housing Types . 76Figure 47: Present Housing Choices. 76Figure 48: Future Housing Choices . 77Figure 49: Number of Years Lived in Present Neighbourhood . 77Figure 50: Number of Years Lived Elsewhere in Present City . 77Figure 51: Number of Years Lived Elsewhere in Metro Vancouver . 78Figure 52: Number of Years Lived Elsewhere in BC . 78Figure 53: Number of Years Lived Elsewhere in Canada . 78Figure 54: Number of Years lived Outside Canada . 79Figure 55: Number of Years Rented Primary Residence . 79Figure 56: Number of past 25 years Owned Primary residence . 80Figure 57: Factors Led to Leaving Last Residence . 80Figure 58: Choice of Present Residence . 81Figure 59: Satisfaction with Current Residence . 81Figure 60 Features Disliked . 82Figure 61: Plan to Move in 2012 . 82Figure 62: Important Factors in Decision to Leave Current Residence . 83Figure 63: Most Important Factor in Choosing New Residence . 83Figure 64: First Choice in Moving Residence . 84Figure 65: Revenue from Primary Residence. 84Figure 66: 2011 Property Tax Bill . 85Figure 67 Total Monthly Rent (if renter) . 85Figure 68: Estimate Free Time – Home . 86Figure 69: Estimate Free Time – Neighbourhood . 86Figure 70: Estimate Free Time – Municipality . 87Figure 71: Estimate Free Time – Metro . 878

Figure 72: Estimate Free Time - Outside Metro. 88Figure 73: Frequency of Travel outside Metro . 88Figure 74: Weeks of Annual Vacation . 89Figure 75: Regular Exercise . 89Figure 76: Attend Spectator Sports. 90Figure 77: Attend Theatre/Symphony/Opera. 90Figure 78: Attend Museums/Art Galleries . 91Figure 79: Organizations . 91Figure 80: Hours per Month Volunteered . 92Figure 81: Agreement with Principle of User Fees for Community Facilities . 92Figure 82: Basic User Fees Lower for Children 5. 93Figure 83 Basic User Fees Lower for Children 5 to 18 . 93Figure 84: Basic User Fees Lower for Adults . 94Figure 85: Basic User Fees Lower for Seniors . 94Figure 86: Basic User Fees Lower for Families . 94Figure 87: Location of Work . 95Figure 88: Primary Mode of Commute . 95Figure 89: Distance of Commute . 96Figure 90: Length of Commute . 96Figure 91: Most Common Mode of Travel for Shopping . 97Figure 92: Frequency of Public Transportation. 97Figure 93: Number of Cars in Household . 98Figure 94: Transit Funding Options (Percent approval for each funding option) . 98Figure 95: Car use . 99Figure 96: Childcare Spaces a Priority . 99Figure 97: Longer Travel Time. 100Figure 98: Security in Home Over 10 Years. 100Figure 99: Housing Affordability a Problem . 101Figure 100: Many Cultures Contribute to Quality of Urban Life . 101Figure 101: Living with Higher Densities . 102Figure 102: Frequent Traffic Congestion . 102Figure 103: Generational Change . 103Figure 104: Cultural Diversity Community Better . 103Figure 105: Social Housing . 104Figure 106: Neighbourhoods should Plan for Accommodating More Residents . 104Figure 107: New Ways to Deal with Waste . 105Figure 108: Home-based Businesses Encouraged . 105Figure 109: Internet Makes Work at Home Possible . 106Figure 110: Industrial-zoned Land Use . 106Figure 111: Urban Containment Boundaries . 107Figure 112: Agricultural Land for Food Production . 107Figure 113: Commercial Activity in Public Parks . 1089

Figure 114: Compact Urban Growth Reduces Environmental Impact. 108Figure 115: Pay Less for Transportation in Off-Peak Times . 109Figure 116: Off-leash Dog Parks . 109Figure 117: Urban Agriculture . 110Figure 118: Diversified Forms of Public Transportation . 110Figure 119: Recycling of Organic Waste . 111Figure 120: Pay Less for Off Peak . 111Figure 121: Change in Next 10 Years . 112Figure 122: Major Source of Information . 112Figure 123: Taxes . 113Figure 124: Voted in 2011 Municipal Elections . 113Figure 125: Voted in 2009 Provincial Election . 114Figure 126: Voted in 2011 Federal Election . 114Figure 127: Awareness of Regional Growth Strategy . 115Figure 128: Rank 5 Goals. 115Figure 129: Priority Waste Disposal . 115Figure 130: Rank 16 Challenges . 116Figure 131: Rank 11 Issues . 11610

LIST OF TABLESTable 1: Responses by Municipal Area . 17Table 2: Representation of Aggregated Geographic Region. 18Table 3: Respondent Gender Distribution . 19Table 4: Respondent Age Distribution . 19Table 5: Respondent Age Distribution . 27Table 6: Respondent Gender Distribution . 28Table 7: Educational Level . 29Table 8: Distribution of Respondents by Region. 30Table 9: Distribution of Respondents by Municipality. 31Table 10: Housing Types . 32Table 11: Commuting Mode . 33Table 12: Ranking of 16 Challenges . 36Table 13: Ranking of Challenges: Regional Breakdown - Overall Rank.

households in the Metro Vancouver Region is the third in a series of surveys. The 2012 survey revisits the 1990 "Choosing our Future" program of the Greater Vancouver Regional District and the 1973 Vancouver Urban Futures survey carried out as part of the Livable Region Plan. All

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