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Canadian SportPolicy 20121

Endorsed by Federal, Provincial and Territorial Ministers responsiblefor sport, physical activity and recreationJune 27, 2012Inuvik, Northwest TerritoriesPhotos Courtesy ofArctic Winter Games Whitehorse 2012 – Omaar Reyna (cover)Arctic Winter Games Whitehorse 2012 – David Musselwhite (page15)Canadian Collegiate Athletic Association – Brendan Miller (cover)Canadian Collegiate Athletic Association (cover)Canadian Cycling Association (cover)Canada Games Council (cover)Canadian Olympic Committee (cover, pages 2, 11, 13, 16, 17, 19)Canadian Association for the Advancement of Women and Sport – Marianne Domonkos Photography (page 10)Coaches of Canada (page 12)

CANADIAN SPORT POLICY 2012TABLE OF CONTENTSExecutive Summary .21. INTRODUCTION .42. POLICY VISION .53. POLICY VALUES .54. POLICY PRINCIPLES .65. POLICY FRAMEWORK .66. POLICY GOALS AND OBJECTIVES .87. POLICY IMPLEMENTATION AND ACTION PLANS .158. ROLES OF GOVERNMENTS AND KEY STAKEHOLDERS .169. MONITORING AND EVALUATION .1910. CONCLUSION .1911. REFERENCES .22Annex: Building on Success .221

CANADIAN SPORT POLICY 2012 EXECUTIVE SUMMARYGovernments have been involved in sport since the early partof the twentieth century because they recognize sport as apowerful means of enhancing society’s health and well-being.Over the past few decades in Canada, increasing collaborationamong federal-provincial/territorial governments in sportdemonstrated governments’ responsibility for articulatingpublic policy, and culminated in the creation of a CanadianSport Policy (CSP) in 2002.The vision of the 2002 policy reflected governments’ desirefor increased effectiveness of the sport system and forCanadian athletes to move to the forefront of internationalsport. With the Policy’s ten-year time span complete, a newpolicy (“the Policy”) with an expanded vision, new goals, andadditional stakeholders, takes its place.This Policy sets direction for the period 2012-2022 forall governments, institutions and organizations that arecommitted to realizing the positive impacts of sport onindividuals, communities and society.Policy VisionA dynamic and innovative culture that promotes andcelebrates participation and excellence in sport.Policy ValuesFunSafetyExcellenceCommitmentPersonal DevelopmentInclusion and AccessibilityRespect, Fair Play and Ethical Behaviour2Policy PrinciplesFundamental to the Policy is the assumption that qualitysport is dependent on seven principles appropriatelyintegrated into all sport-related policies and programs:Values-based: All sport programs are values-based, designedto increase ethical conduct and reduce unethical behaviour.Inclusive: Sport programs are accessible and equitable andreflect the full breadth of interests, motivations, objectives,abilities, and the diversity of Canadian society.Technically sound: Principles of long-term participantdevelopment inform sport programs in all contexts of sportparticipation, recognizing that different participant pathwaymodels exist across jurisdictions.Collaborative: Sport is built on partnerships with othersectors – most importantly with Education and Recreation– and is fostered through linkages with communityorganizations, service providers, and the private sector.Intentional: Sport programs are based on clear objectives inorder to achieve their desired outcomes.Effective: Monitoring and evaluation of programs andpolicies support improvement, innovation and accountability.A research agenda supports the identification of conditionsunder which programs and policies have the strongestpotential to deliver on their objectives.Sustainable: Organizational capacity, partnerships,innovative funding, sharing and economizing of resources,exist to achieve system objectives.

Policy GoalsImplementation INTRODUCTION TO SPORTCanadians1 have the fundamental skills, knowledge andattitudes to participate in organized and unorganized sport.The Policy is designed as a ‘roadmap’ that establishesdirection and desired outcomes. It provides the flexibility forgovernments and NGOs to contribute to goals consistentwith their core mandates and jurisdictions. The Policy willbe implemented by complementary action plans developedby governments individually and collectively, bi-laterally andmulti-laterally, and by non-government organizations (NGOs)in the sport and related sectors. RECREATIONAL SPORTCanadians have the opportunity to participate in sport for fun,health, social interaction and relaxation. COMPETITIVE SPORTCanadians have the opportunity to systematically improve andmeasure their performance against others in competition in asafe and ethical manner. HIGH PERFORMANCE SPORTCanadians are systematically achieving world-class results atthe highest levels of international competition through fairand ethical means.Note: The Policy must be interpreted in respect of thejurisdiction of each government. Nothing should be interpretedin such a way as to override the jurisdiction of the respectivegovernments. Furthermore, each government will determinewhich of the goals and objectives of the Policy they plan topursue, taking into account their relevance to jurisdictionalmandate and priorities. SPORT FOR DEVELOPMENT2Sport is used as a tool for social and economic development,and the promotion of positive values at home and abroad.12A desired outcome of the Policy is that both the number and diversityof Canadians participating in sport will increase between 2012 and2022.Quebec recognizes the positive impact of sport on economic and socialdevelopment; however it cannot subscribe to this goal as part of aCanadian sport policy.3

CANADIAN SPORT POLICY 20121. INTRODUCTIONThis Policy sets direction for the period 2012-2022 forall governments, institutions and organizations that arecommitted to realizing the positive impacts of sport onindividuals, communities and society.In 2010, a renewal process of unprecedented breadth,scope and transparency – involving governments, NGOs andcommunities – was launched. Its purpose was to build on thesuccess of the 2002 Canadian Sport Policy and ensure aneffective transition to its successor (“the Policy”) in 2012.3Partnerships were established with key stakeholders insport and related sectors to guide the renewal process. Eachgovernment carried out consultations to map the landscape ofsport in Canada, reflecting accurately where and how sport isplayed, and to understand the values, motivations and needsof its participants and providers.Canadians from diverse backgrounds, sectors andcommunities sent a clear message that sport is an essentialpart of life in Canada. The accomplishments of our athletesgive Canadians a source of pride, as does the vibrant sportpractised in communities from coast to coast to coast. Sportprovides a means for personal and social development, as wellas being an end in itself.Looking ForwardThe success of Canadian athletes at major internationalgames and competitions, particularly the 2010 Winter Olympicand Paralympic Games, demonstrates that excellence is anaspiration worthy of focussed and continued pursuit. Lookingforward, it will be necessary to build on the successfulpractices and lessons learned during preparation for theGames, so that Canada’s place among top sporting nationsis solidified.Canadians have identified population health, communitybuilding, social development, nation building, and civicengagement as areas in which sport can make the greatestcontributions to Canadian society over the next ten years.4These contributions are significant as Canada faces severalchallenges: obesity, physical inactivity and related health344A summary of key differences between the policies is contained in theAnnex.As summarized in the Conference Board of Canada’s analysis of CanadianSport Policy renewal consultation data.problems, an aging population, and increased diversity ofthe Canadian population. Sport participation must reflectand accommodate Canada’s changing demographics. Sportparticipation must meet high standards in its design anddelivery, and the potential of sport must be leveraged toachieve positive societal outcomes.Sport is potentially a powerful agent of socialchange and innovation.The sport community is well-positioned to contribute topositive societal outcomes and to play a role in fosteringthe growth of community networks working toward theseoutcomes.– Public Policy Forum (2011)Ultimately, high quality, intentionally designed sportprogramming can contribute to the following broad societaloutcomes.Excellence: Canadians excel in sport to the extent of theirabilities, and excellence is embraced as an aspiration worthyof pursuit in all facets of delivery and practice.Enhanced education and skill development: Canadiansgain physical literacy and sport skills that allow them toparticipate, compete and excel in sport, deriving personalpleasure and pride in their accomplishments, and skills thatcan be transferred to other fields of practice.Improved health and wellness: Canadians participate insport activities in a manner that strengthens their personaldevelopment, provides enjoyment and relaxation, reducesstress, improves physical and mental health, physical fitnessand general well-being, and enables them to live moreproductive and rewarding lives.Increased civic pride, engagement and cohesion:Canadians feel proud, united and connected to theircommunities through participation in, and hosting of, sportactivities, events and major games.Increased economic development and prosperity:Canadians improve their standard of living and economicwell-being through sport; communities benefit from healthiercitizens and the reduction of health care costs; and the sportand tourism sectors benefit from legacies of hosting of local,regional, national and international sport events.

2. POLICY VISIONThe vision for the Policy is to have, by 2022:A dynamic and innovative culture that promotes andcelebrates participation and excellence in sport.Implicit in the vision is the notion that Canada is a leadingsport nation where all Canadians can pursue sport to theextent of their abilities and interests, including performingat the highest competitive levels; and where sport deliversbenefits, for increasing numbers, to individual health andwell-being, and contributes to socio-economic outcomes.“A dynamic and innovative culture.”The vision emphasizes a commitment to learning andimplementing best practices in an ever-changing environment.This includes building collaborative partnerships and linkageswithin the sport system, as well as with other sectors such aseducation and health, with municipalities, local governmentsand community organizations, and with schools, recreationproviders and the private sector.The vision also recognizes the importance of creative,progressive approaches to resource sharing, infrastructuredevelopment, community partnerships, and program delivery.The vision reflects the importance of nurturing a culture thatdevelops all aspects of sport participation, is proud of its highperformance athletes, and leverages sport for the benefit ofits youth and the enhancement of its communities.“ that promotes and celebrates participation andexcellence in sport.”The broadness of the vision is intended to resonate withCanadians involved in the practice and provision of sport in allits forms and contexts, including organized and unorganized,in schools, colleges and universities, parks, and public andprivate sport centers.Participation includes all individual sport participants5,organizations and sectors involved in the realization ofbroader socio-economic outcomes through sport.Excellence is embraced in all contexts and facets of sportdelivery and practice, and Canadians participate and excel tothe full extent of their abilities.3. POLICY VALUESValues are the foundation of participation in sport by allCanadians. Stakeholders are encouraged to use the followingsport values, as identified by Canadians 6, to inform the design andimplementation of policies and programs, recognizing that theirinterpretation, application and emphasis are onal DevelopmentInclusion and AccessibilityRespect, Fair Play and Ethical Behaviour56Individual sport participants include athletes, coaches, officials, administrators,leaders, educators, sponsors, organizers, spectators and parents.The list of values was developed by the Conference Board of Canada basedon data that was collected in April to August 2011, from a series of morethan 50 consultation sessions with over 500 total respondents and ane-survey with a sample of 3300 respondents.5

4. POLICY PRINCIPLESFundamental to the Policy is the assumption that qualitysport is dependent on seven principles appropriatelyintegrated into all sport-related policies and programs:For sport to achieve its potential as a driver of personaland social development, sport programming must be ofsufficient quality in relation to the varied motivations,interests and abilities of participants.Values-based: All sport programs are values-based, designedto increase ethical conduct and reduce unethical behaviour.Quality sport is values-based and appropriatelyinclusive, technically-sound, collaborative, intentional,effective and sustainable.Inclusive: Sport delivery is accessible and equitable andreflects the full breadth of interests, motivations, objectives,abilities, and the diversity of Canadian society.Technically sound: Principles of long-term participantdevelopment inform programming in all contexts of sportparticipation, recognizing that different participant pathwaymodels exist across jurisdictions.Collaborative: Sport is built on partnerships with othersectors – most importantly with Education and Recreation– and is fostered through linkages with communityorganizations, service providers, and the private sector.Intentional: Sport programs are based on clear objectives inorder to achieve their desired outcomes.Effective: Monitoring and evaluation of programs andpolicies support improvement, innovation and accountability.A research agenda supports the identification of conditionsunder which programs and policies have the strongestpotential to deliver on their objectives.Sustainable: Organizational capacity, partnerships,innovative funding, and sharing and economizing of resourcesexist to achieve system objectives.65. POLICY FRAMEWORKThe Policy’s framework draws on the full spectrum of sportpractice in Canada. The graphic below identifies four commoncontexts of sport participation plus physical literacy, and keysectors involved in and influenced by sport participation.Contexts of Sport ParticipationFor the purposes of the Policy, participation in sport ischaracterized by four general contexts: introduction to sport,recreational sport, competitive sport, and high performancesport. The graphic demonstrates the complementary nature andinterdependence of the contexts. The graphic also recognizesmovement of participants between the contexts; movementthat can be fluid, self-directed and multi-directional.While professional sport enterprises are beyond the scopeof this policy, their powerful influence on sport and society,both positive and negative, cannot be ignored. Examplesof exceptional role modeling and community-building byprofessional athletes and organizations serve as inspiration.The often-sensationalized incidents of violence, dopingand cheating distort sport’s most fundamental values, andnecessitate vigilance and proactive measures to protect theintegrity of sport and its potential contribution to society.

CSP 2012 Policy FrameworkCSP 2012 Policy ND DEFENCEINFRASTRUCTUREMUNICIPALITIES ANDLOCAL PAND RISMABORIGINALAFFAIRSEDUCATIONPHYSICAL LITERACYRECREATIONThe graphic identifies four common contexts of sport participation plus physicalliteracy, and key sectors involved in and influenced by sport participation.Sport for DevelopmentPhysical LiteracyPhysical literacy is the ability of an individual to move withcompetence and confidence in a wide variety of physicalactivities in multiple environments that benefit the healthydevelopment of the whole person.7 Physical literacy is importantfor every individual, because it is related to the holistic nature ofa person, the importance of our relationship to the environmentin which we live, and the role of movement in the developmentof both cognitive functions and sense of self.8Physical literacy is recognized as a precondition for the lifelongparticipation in, and enjoyment of, sport. Ideally, developmentof physical literacy is begun in childhood and improved78Physical and Health Education Canada, 2010.Whitehead, 2007.Sport Developmentthroughout one’s life. It is both a driver of performance forthe competitive athlete and a foundation for active living andhealth for everyone. Physical literacy can be learned throughphysical activities other than sport, such as physical educationand play. As such, it provides a basis for collaboration withnon-sport partners.Physical literacy is depicted in the graphic because itprovides the foundation for optimal participation in each ofthe contexts. Physical literacy is one of numerous essentialconditions for quality participation in sport and is highlightedin this graphic because of its current relevance to policystakeholders. Its inclusion in the graphic also recognizes theimportant role sport participation plays in contributing tophysical literacy.7

Sport and Socio-economic DevelopmentThe outer ring of the graphic depicts the potential forpartnerships and linkages between sport and othersectors. The double arrows pointing to and away from therelated sectors illustrate both their contributions to sportdevelopment and the opportunities that exist to use sportas a tool for social and economic development.The education and recreation sectors, under provincialand territorial jurisdictions, play critical roles in sportparticipation as both providers and partners in its delivery.Educators recognize the many academic and developmentalbenefits derived from sport participation. Accordingly,sport is included in school curricula and in after-school,interscholastic and intramural programming. Schools playan essential role in increasing and promoting programs thatallow participants to develop physical literacy, to learn andpractice the fundamentals of sport, and to participate in sportrecreationally or competitively. Post-secondary institutionsare significant contributors through opportunities forparticipation, building and managing facilities, training leaders,officials, administrators and volunteers, and conductingresearch and evaluation.In the recreation sector, local governments and municipalrecreation departments provide facilities and infrastructure,deliver sport programs, train leaders, officials, administratorsand volunteers, and stage sport festivals and events. Therecreation sector plays a large role in facilitating sport’scontribution to personal, community and socio-economicdevelopment.6. POLICY GOALS AND OBJECTIVESThe following five broad goals of the Policy are presented inrelation to the elements presented in the policy frameworkgraphic on page 7. INTRODUCTION TO SPORTCanadians9 have the fundamental skills, knowledge andattitudes to participate in organized and unorganized sport.98A desired outcome of the Policy is that both the number and diversityof Canadians participating in sport will increase over the timeframe of2012-2022. RECREATIONAL SPORTCanadians have the opportunity to participate in sport for fun,health, social interaction and relaxation. COMPETITIVE SPORTCanadians have the opportunity to systematically improve andmeasure their performance against others in competition in asafe and ethical manner. HIGH PERFORMANCE SPORTCanadians are systematically achieving world-class results atthe highest levels of international competition through fairand ethical means. SPORT FOR DEVELOPMENTSport is used as a tool for social and economic development,and the promotion of positive values at home and abroad.A desired outcome of the Policy is that both the number anddiversity of Canadians participating in sport will increase overthe timeframe of 2012-2022. Under each of the five goalstatements, policy objectives are presented to enhance thequality of sport programming and its potential to achieveintended outcomes. The objectives also help existing and newpartners and stakeholders to understand their important rolein implementing the Policy.Each context of sport participation is characterized by itsunique set of stakeholders, support needs and outcomes, andby the motivations, interests and abilities of its participants.The framework reflects only the contexts in which sportparticipation occurs, without prescribing or proposingpathways between the contexts. However, each context canoften be associated with stages of participant developmentas described in long-term participant development models.Several objectives are relevant to more than one policy goal.An asterisk (*) at the end of the objective indicates thatthis objective is also found under other Policy goals. Thesecommon objectives are repeated under each relevant goal toensure clarity for the reader.

INTRODUCTION TO SPORTIn the Introduction to Sport context, participants areintroduced to the fundamentals of sport through programsdelivered primarily by clubs and schools, and local recreationdepartments. Participants develop sport-specific skills with anemphasis on fun, a positive attitude toward sport, and healthyhuman development.10This context is most closely related to the acquisitionof fundamental movement skills and positive attitudes,contributing to an individual’s physical literacy and life-longappreciation of, and participation in, sport. Fundamentalmovement skills can be learned through a variety of organizedand unorganized sport and physical activities. This highlightsthe need for linkages and partnerships with other sectors,such as education and recreation, which have the potential toprovide programming, leadership and facility access.While this context is relevant to those being introduced toa sport at any age, it is often associated with the earlieststages of long-term participant development, for example,Active Start and FUNdamentals, as described in CanadianSport for Life (CS4L), or the equivalent stages described inother participant development models.10 Healthy human development includes areas such as physical fitness,physical and mental health, psychological well-being, social competency,and cognitive ability.Policy GoalCanadians have the fundamental skills, knowledge andattitudes to participate in organized and unorganized sport.Policy Objectives1. Leaders, educators and parents support the developmentof physical literacy and safe, healthy, values-based playand sport among children and youth.2. Opportunities are provided for persons from traditionallyunderrepresented and/or marginalized populations toactively engage in all aspects of sport participation,including leadership roles.*113. Partnerships among sport and other sectors deliver qualityage and stage-appropriate programs to an increasingnumber of participants.*4. Programming is accessible, equitable and inclusive to meetthe needs, motivation and interests of participants in a funand safe experience.*5. Children and youth have access to safe and appropriatespaces for unstructured play and self-organized sport.6. Educators12 increase the opportunities for children tolearn and practice the fundamentals of sport.11 An asterisk indicates that the objective appears under more than onepolicy goal.12 The term ‘educators’ includes early childhood education, elementary,secondary and post-secondary teachers and administrators, teachingassistants, ministries of education, and Boards of Education.9

RECREATIONAL SPORTIn the Recreational Sport context, individuals participate inorganized and/or unorganized sport programs or activities.These are delivered primarily by clubs, schools and recreationdepartments of municipalities and local governments andoften involve some form of competition. In this context, evenwhen participation is competitive, participants are motivatedprimarily by fun, health, social interaction and relaxation.Intentionally designed, barrier-free and relevant sportprogramming can help benefit physical health, mental health andpsychological well-being. In this context, it is particularly effectiveto promote customized, quality programming for traditionallyunderrepresented and/or marginalized populations to increaseparticipation and the personal and social benefits. Strong linkagesand partnerships with stakeholders in other sectors, such aseducation and recreation, will help ensure recreational sport canachieve its potential in personal and social development.This context is most often associated with the FUNdamentals,Active for Life, Learn to Train, and Train to Train stages ofparticipant development, as described in CS4L or the equivalentstages described in other participant development models.Policy GoalCanadians have the opportunity to participate in sport for fun,health, social interaction and relaxation.Policy Objectives1. Opportunities are provided for persons from traditionallyunderrepresented and/or marginalized populations toactively engage in all aspects of sport participation,including leadership roles.* 1313 An asterisk indicates that the objective appears under more than onepolicy goal.102. Qualified community coaches and leaders delivertechnically sound sport fundamentals and guidelines forethical conduct.3. Partnerships among sport and other sectors deliver qualityage and stage-appropriate programs to an increasingnumber of participants.*4. Linkages and partnerships are fostered and supportedamong municipalities / local governments, schools,provincial/territorial and national sport organizations toprovide leadership and resources for recreational sportprograms.5. Programming is accessible, equitable and inclusive to meetthe needs, motivation and interests of participants in a funand safe experience.*6. Capable volunteers and salaried workers are recruited andretained in order to achieve system objectives.*7. Collaboration among community, regional and provincial/territorial partners supports the development ofsustainable sport facilities, green spaces and equipmentaccessible to all citizens.8. Linkages and partnerships between and among sportorganizations, municipalities / local governments, andeducational institutions align and leverage athlete,coach and officials’ development and maximize facilityutilization.*9. Facilities developed for major games and events

Sport is used as a tool for social and economic development, and the promotion of positive values at home and abroad. 1 A desired outcome of the Policy is that both the number and diversity of Canadians participating in sport will increase between 2012 and 2022. 2 Quebec recognizes the positive impact of sport on economic and social

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