ANNUAL REPORT FY 20/21 - Amazon Web Services, Inc.
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For the Love of Mesa Wins Gold Telly AwardSocial Video Series: Travel & TourismNational Sales Reaches25 New Clients atMilitary ReunionEducational SummitVisit MesaInstagram CelebratesThe Boston Globe FeaturesMesa: Autism Certified City10,000 FOLLOWERS#MemoriesOfMesaInfluencer CampaignReachesVisit Mesa Launches ShortTerm Rental MarketingCampaign with s Viral Social MediaSpotlight on Mesa with2M Impressions and200K EngagementsIncrease inVisitMesa.comWebsite TrafficSports Sales Hosts the NCAA Western AthleticConference Baseball Championships:“This was the smoothest and one of the mostsuccessful championships we have ever hosted.”National Sales Secures3 RFPs and Meets30 CLIENTSat Connect Las VegasSports Sales andGene Autry Tennis CenterHost First CollegiateChampionship withthe NJCAA.
GRAMMY Award-winningCellist Zuill BaileyPerforms Bach CelloSuites in ReopeningCampaignMeet Our MakersVideo Series Launcheswith Brand AmbassadorZoey ShircelPresident andCEO Marc GarciaNamed Most Influentialin Valley Tourism byArizona FoothillsPresident and CEO Marc Garcia selectedto serve as U.S. Travel AssociationAt-Large Director, 2021-202327%Digital Strategies Reaches ImpressiveINCREASE10% ENGAGEMENT RATEin Citywide Short TermRental Revenueon Sponsored Social PostsVisit Mesa LaunchesTikTok Strategy Reaching1.4M Total ViewsNew Fresh FoodieTrail GeoTour Logs1,100 VISITSat 10 LocationsFor the Love of MesaSteering Committee Growsto More than A DozenCivic LeadersVisitMesaDeals.comWebsite Launches,Seasonal DiscountsGrab Local Headlines
VISIT MESA performanceCity investment in Visit Mesa in FY 2021:FY 2021 Production: 2,198,72387,852 Room Nights 40,205,988*For every dollar the City of Mesa investsin Direct Visitor Spendin Visit Mesa there is a return of 18.29 inestimated future direct visitor expenditures.100,68810-YEAR HISTORY101,40995,534NUMBER OF BOOKED ROOM 122013201420152016NATIONAL SALES2017201820192020SPORTS SALESBookings: 27Bookings: 73Booked Room Nights:Booked Room Nights:26,437# of Visitors: 7,631# of Visitors:19,130Direct Visitor Spend:Direct Visitor Spend: 14,743,7147,924 6,160,937V ISITOR MARKETINGBookings: 57Booked Room Nights:53,491# of Visitors:57,147Direct Visitor Spend: 19,301,337*Source: Destinations International Event Impact Calculator5 VISIT MESA CIT Y LIMITLESS 2021
COMMUNICATIONSArticles Generated:99Earned Media Impressions:197,863,478Media Assisted: 216Media Hosted (FAMs):37Hosted Influencer Engagements*:23,637Paid Influencer Engagements*:268,302Earned Social Media Impressions:4,335,731Paid Influencer Impressions:2,639,816* Engagements are tracked as a combination of likes, comments, sharesand saves on social media posts.SOCIAL MEDIAV ISIT M ESA ACCO U N T AC T I V IT YFacebook Lifetime Likes:39,875Blog Views: 77,891YouTube Lifetime Views:658,164Digital Visitor Guide Views:4,395Twitter Followers:8,636Digital Visitor Guide Downloads:467Instagram Followers:11,459#VisitMesa (all-time uses):21,000Instagram Engagement:35,503#MesaCityLimitless (all-time uses):1,900Instagram Story Views:236,488#FreshFoodieTrail (all-time views):1,000TikTok Followers:212TikTok Impressions:12,145Pinterest Impressions:122,320V ISI T M ESA .CO M1,262,479Visits1,953,127Page Views 37.4%4,583Website PartnerReferralsIncreasePARTNERSHIPTotal Partners: 129Boundless: 4Effortless: 90Limitless: 12Priceless: 23Revenue Total*: 139,159*Reflects combined trade and cash contracts for FY21ANNUAL REPORT FY 20/21 6
MESA CARES: VISIT MESA JUMP STARTS RECOVERY EFFORTSVisit Mesa’s collaboration with City of Mesa leadershipproved stronger than ever when together they earnedthe Autism Certified City distinction. On the heels ofthis place-making honor received in 2019, Visit Mesacontinued to garner incredible support and guidancefrom City of Mesa’s Economic Development staff whoacted quickly to support Mesa’s hospitality communityduring the COVID-19 pandemic. Visit Mesa worked intandem with the City throughout the first six months ofthe fiscal year to develop a series of impactful outreachcampaigns aimed at supporting the business communityand hospitality partners, while sharing positive messagesthat would resonate with Mesa residents and in-statevisitors. When combined, City of Mesa awarded nearly 300,000 under the Mesa Cares Act to Visit Mesa toensure destination marketing efforts would remainrobust, targeted, and inspirational.Mesa CARES Visitor IndustryRecovery Marketing Proposal: 262,366.94Mesa CARES TechnicalAssistance Program: 30,000TARGETED MARKETING CAMPAIGNS: Recovery for Visit Mesa began to take shape in August 2020 withthe application of Mesa CARES funding for a series of direct-to-consumer marketing campaigns. The DriveMarket and Arizona campaigns included various display banners, pre-roll video, and paid search ads thatshared a consistent call to action, encouraging prospective travelers to ‘Escape Now.’ Combined, the twocampaigns served more than 17 million impressions. Visit Mesa also expanded its Expedia.com presence andserved more than 10 million impressions across their platform, offering exclusive discounts to select Mesahotels. See Visitor Marketing for entire campaign results.7 VISIT MESA CIT Y LIMITLESS
escape to mesa vacation packagesCity of Mesa’s leadership team served as the catalyst for the Escape to MesaVacation Packages that were developed to encourage close-to-home overnightstays for residents. This seasonal campaign kicked off with video footageof Mayor Giles paddleboarding the Lower Salt River and appearing on localtelevision to launch our website. Each of the three vacation packages offeredincentives of 150 toward food and entertainment at select Mesa businesses.The campaign expanded to reach an even wider statewide audience andresulted in positive media coverage in Prescott, Tucson, and Flagstaff,encouraging trips to Mesa over a four-month period.WEEKEND WARRIORFAMILY FUNESCAPE TO MESA PACKAGESCONFIRMED RESERVATIONS: 40REL AXATION RETREAT1,777,581TOTAL REACH(UNIQUE VIEWS)4,303,140FAMILY FUN:MESA AWARENESSMESSAGES DISTRIBUTED16REL AXATION RETREAT:WEEKEND WARRIOR:111329,943MESSAGES ACTIVATEDBY VISITS TO WEBSITEANNUAL REPORT FY 20/21 8
FOR THE LOVE OF MESA: COMMUNITY SPIRIT GROWSAs part of the COVID-19 response to the pandemic,Visit Mesa formed a steering committee in March2020 of local leaders, city and small businessemployees, and residents to rally support for Mesa’svisitor industry. An extension of those efforts tookplace this past year when Visit Mesa reached outto the steering committee to seek their supportand vision for a new campaign that would includea video series celebrating our destination throughfilm. Arizona weathered numerous closures and reopenings in 2020, only to close businesses againat the end of the summer and into the fall season.Visit Mesa wanted to strengthen its support of theresidential community and share a message thatwould encourage residents and statewide visitors toconsider exploring ‘close to home’ and choose Mesaas a nearby destination. The video series becameknown as ‘For the Love of Mesa,’ a name selected bythe committee to reflect a passion and admiration fortheir community. Visit Mesa produced five episodeswith each one focused on an existing lifestyle brand:Adventure Explorer, Fresh Foodie, Active Family,Culture Seeker and Sports Enthusiast. The steeringcommittee met prior to filming each episode tocollect a long list of their favorite Mesa-basedexperiences and shared that list with Visit Mesa.Visit Mesa would review the list to make sure eachbusiness had active operations and was acceptingpublic visitation; each committee member votedon which restaurants, activities, and event venueswould be featured in each episode. Visit Mesa onlyfilmed the locations that were ‘selected by Mesa,for the love of Mesa’ and that theme carried forthinto each episode. The committee was also heavilyinvolved in selecting the local influencers that wouldserve as episode hosts. Social media influencerswere selected based on their natural alignment andaffinity to each of Mesa’s branded lifestyles. In June2021, Visit Mesa was awarded a Gold Telly Award forthe Social Video under the Travel & Tourism category.The five influencers selected as episode hosts had a combined social media following ofmore than 600,000 followers across various social media platforms. The total Instagramtelevision views reached 14,082. The TikTok videos that were posted to the influenceraccounts had the largest reach and impact with 114,546 views. Consumer engagementrelated to the video series reached 15,531 comments, likes, and shares at the time of thisreport. The video series was so well received by stakeholders, the community, and the localinfluencers that Visit Mesa is planning a follow-up series led by the committee that willhighlight the expanded regional City Limitless attributes in the year ahead.9 VISIT MESA CIT Y LIMITLESS
visitors mean businessDuring the pandemic, Visit Mesa launched the Visitors Mean Business brand and resource website ofthe same name. The new campaign was aimed at educating local constituents on the value of travel andtourism in Mesa and to inform the public about the economic impact visitation has in our community. Thateffort strengthened this year when Visit Mesa developed a series of advocacy videos sharing the latestTourism Economics and Visitor Profile data. A six-month awareness campaign featuring video clips embeddedin ads aimed at Mesa residents ran from August 2020 – January 2021.LOCAL AZ - VISITORS MEAN BUSINESS CAMPAIGN (AUGUST 2020 - JANUARY 2021)(CLICK-THROUGH ourism Survey 2021106,5911,2481.17%-DV360 Video2,662,9863,6050.14%2,668,245Campaign INK CLICKSFacebook and Instagram Traffic132,253Facebook and InstagramVideo ViewsANNUAL REPORT FY 20/21 10
COMMUNITY PERSPECTIVES : LOCAL SENTIMENT ON TOURISM GAINS STRENGTHVisit Mesa conducted wave two of the MMGY TravelIntelligence Community Perspectives study this fiscalyear. The proprietary research method assesses thelocal sentiment of a destination’s residents and, morespecifically, garners their opinions of the impact tourismhas on their community. An online survey of 389 Mesaresidents was fielded January 15 – February 8, 2021.Similar to Visit Mesa’s first wave of responses conductedat the height of the pandemic in May 2020, nearly allresidents believe that tourism is somewhat importantto Mesa, and they support investments in the tourismindustry, with the majority confirming tourism has apositive impact. Other key findings include: Nearly half of residents (47%) believe that tourismis extremely important to Mesa. Nine in ten residents (91%) believe it is important toattract visitors to Mesa at off-peak times of the year. More than eight in ten residents (83%) believe hostingmajor sports events and festivals in Mesa has apositive impact on residents and visitors. About seven in ten residents support investments byVisit Mesa to fund incentives that create attractions,festivals, and exhibits in Mesa (72%) and to educatevisitors to protect and preserve Mesa’s naturalresources (67%). Nearly six in ten residents (56%) are at leastsomewhat familiar with Visit Mesa, while 20 percentwould consider themselves extremely or very familiar. Almost nine in ten residents (88%) indicate they areat least somewhat proud to be a Mesa resident, with22 percent indicating they are extremely proud, and30 percent are very proud. Nearly three in ten residents (29%) provide webpageand resource links to family and friends whenplanning to visit Mesa; the most frequently sharedresources include Visit Mesa, specific attractions andrestaurants, and City of Mesa. Nearly four in ten residents (37%) follow Visit Mesaon social media. The most popular social mediaplatforms on which those residents follow Visit Mesaare Instagram (65%) and Facebook (55%), while one inten follows on Twitter (12%).Residents were asked what Mesa could do to make thecity more attractive to entice travelers to visit Mesainstead of other cities. Residents would like to see Mesadevelop its own identity by showcasing its cultural,11 VISIT MESA CIT Y LIMITLESS unique, and local features. Residents would liketo see parts of town be revitalized, specificallyDowntown Mesa, and they believe this will keepvisitors in Mesa instead of leaving to go to othercities for nightlife and dining. Residents wouldlike to see a bigger focus on local when it comesto dining and shopping in town, as well as seemore upscale options and fewer chains. Lastly,many residents spoke of “cleaning up” some areasof town by redeveloping abandoned buildingsand strip malls. The full survey results are on fileat Visit Mesa and available upon request.
ACCESSIBILITY TRAVELThis year, Mesa became the first U.S. destination to adopt the Hidden Disabilities Sunflower, a programcelebrated for providing travelers with various needs additional support they may require while traveling.Developed and launched in the United Kingdom, the Hidden Disabilities Sunflower is now a recognized iconthat travelers can utilize to discreetly be identified as having a disability. Through identification by servicerepresentatives in the hospitality industry, travelers with disabilities can be assured they will be given attentionand support during their journey. Visit Mesa spearheaded this effort setting up the first Arizona Visitor Centerto offer the Hidden Disabilities Sunflower complimentary lanyards and bracelets. Visit Mesa enlisted supportfor the program from signature Mesa hotels and attractions, and the City of Mesa is considering an expansionof the program to reach more residents.To date, 550 lanyards have been distributed amongparticipating businesses to provide to visitors uponrequest; Visit Mesa staff have distributed 60 lanyardsand bracelets to date from the Visitor Center.Accessibility took on an elevated position at Visit Mesa, whose leadership team recognized this travelsegment as a natural extension of the destination’s autism certified status. Visit Mesa will strive to expandMesa’s position as an inclusive and accessible destination based on the shared interests and feedbackreceived from stakeholders, visitors, and the community. The recently established Mesa Regional Foundationfor Accessibility, Diversity and Inclusion will ensure these are priorities for the organization going forward. Youcan learn more about the foundation in the FY22 Visit Mesa Business Development Plan.“As an organization serving individuals withdisabilities and their families, Ability360has appreciated Visit Mesa’s commitment todialoging with the disability community tobetter understand the needs for accessibilityand the work to create more welcomingand inclusive environments for people withdisabilities and their families. We have beenpleased to partner on trainings on disabilityawareness and look forward to continuingthe collaboration.”April Reed, LMSWVice President of AdvocacyAbility360ANNUAL REPORT FY 20/21 12
2o21-2o23 strategic plan & VISIT MESA STAFF UPDATESVisit Mesa’s Board of Directors unveiled the organization’s next three-year strategic plan centered on fourkey goals: Strategic Sales & Marketing, Collaborative Destination Development, Interactive CommunityEngagement, and Innovative Organization. The process was led by MMGY NextFactor’s Founder & CEOPaul Ouimet during the annual Board of Directors meeting which resulted in a new Vision and Missionstatement for Visit Mesa. Internally, Visit Mesa’s Executive Team also developed five Core Values as partof the thinktank process. Visit Mesa will continue its community-centered outreach that was establishedduring the pandemic, strengthen its commitment to diversity, equity, and inclusion, identify new revenuestreams, and complete a Destination Master Plan. Contact Visit Mesa directly to request your copy of the2021-2023 Visit Mesa Strategic Plan.This past fiscal year, Visit Mesa also recalled the Visitor Marketing Coordinator position and created thenew role of Brand Ambassador, returning two full time positions to the organization as part of the recoveryefforts. In addition, Visit Mesa created the Director of People, Culture & Operations position securing a fulltime employee dedicated to human relations activity and office administration. Visit Mesa re-imagined therole of Group Services and hired a Special Projects Director to support the Sales teams, lead on accessibilitytravel, and expand the autism certification efforts.Vision:Elevate Mesa as a must-experiencedestination in ArizonaMission:Promote the value and vitalityof our visitor economy to createa better communityValues:Passion / Integrity / ExcellenceInclusivity / Determination13 VISIT MESA CIT Y LIMITLESS
HOSPITALITY INDUSTRY STANDS UP FOR SPORTS TOURISMPerhaps the most important rallying cries heard this past year occurred last winter whenVisit Mesa and Mesa’s hospitality community helped keep sports facilities and venues open for business.Facing threat of closure due to the rising cases of COVID-19, Visit Mesa convened with Mesa’s largesthotel properties and owners of select restaurant and entertainment businesses to ensure enhanced socialdistancing measures and safety guidelines would be adhered to as contracted youth and amateur sportsgroups with out-of-state teams were scheduled for tournament play in Mesa. Visit Mesa had already talliedincredible economic losses to area businesses including food and beverage and commercial retail, and areduction of other ancillary spending that occurs during visitation to Mesa from out-of-state guests. Anyenforced reduction of visitation to Mesa would have had even more dramatic impacts to the local industryand throughout the state of Arizona. Mayor Giles and City Council recognized Visit Mesa’s Memorandum ofUnderstanding ensuring best safety practices would be adhered to at Mesa hotels and kept all City sportsfacilities open for business. This act supported sports-related visitation during high season and remainedin effect until April when Arizona fully opened.covid-19 loss report176,9574,727Total Programs cancelleddue to COVID-19 in FY21Room Nights cancelled dueto COVID-19 in FY21Visitors cancelled dueto COVID-19 in FY21These losses only represent Visit Mesa brokered business. This report does not include the in-house hotel groupcancellations and immense losses in individual leisure and business travel consumption, nor does it include FY 2020losses as a result of COVID-19.ANNUAL REPORT FY 20/21 14
2o2o economic impact of visitors in mesaSource: Tourism Economics An Oxford Economics Company 471 MILLION TOTAL VISITOR SPENDINGLODGING 152 MILLION32%FOOD &BEVERAGE 129 MILLION27%RETAIL 86 MILLION18%TRANSPORT 67 MILLION14%RECREATION 37 MILLION8%PERSONAL INCOME 267MILLIONThe 267 million in totalincome generated by tourismis the equivalent of over 1,400for every household in MesaPANDEMIC’S EFFECTON VISITOR ACTIVITYVisitor spending declined23% to 470.6 Million.EMPLOYMENT6,480JOBSThe number of total jobssustained by tourism, 6,480jobs, is enough to fill just overhalf of Hohokam Stadium.STATE AND LOCAL TAXES 58MILLION15 VISIT MESA CIT Y LIMITLESS The 58 million in state andlocal taxes generated bytourism would cover theaverage salaries of over 1,000public school teachers in Mesa.Employment supported by visitorspending declined 19%, with 6,480jobs in Mesa sustained by thetourism industry.Visitors generated 58 Millionin state and local taxes, whichis equivalent to 321 in taxsavings per household.Short Term Rentals supported 55 Million in sales in 2020.
2o2o mesa visitor profileSource: Longwoods International - Travel USA Visitor ProfileTOP FEEDER STATESFOR OVERNIGHT VISITORS900Kovernight visitorsin 202027%overnight 4SEASON OF TRIP3.3 MILLION 233visitors in 2020average spent per personon overnight trips33%23%16%JAN – MAR27%JUL – SEPTAPR – JUNOCT – DECACTIVITY GROUPINGS FOROVERNIGHT TO MESA:19%33%BUSINESSACTIVITIES 4947%average spent perperson on day tripsof overnight travelersplanned their trips 2months or less in %63%ENTERTAINMENTSPORTINGACTIVITIESOF RESPONDENTS WERE VERYSATISFIED WITH THEIR OVERALLTRIP EXPERIENCE IN MESATop sources for trip planning information:4.8 NIGHTS2.7 PEOPLEaverage lengthof stayaverage party size21%Anairline/commercialcarrier19%A hotelor resort18%Advice fromrelativesor friendsANNUAL REPORT FY 20/21 16
digital marketingCAMPAIGN TOTALS (AUGUST 2020 - JUNE 2021)MEDIAIMPRESSIONSCLICKSCTRVIDEOVIEWSCampaign Total79,602,3271,282,9031.61%10,733,697MESA CARES - ESCAPE TO MESA CAMPAIGN (AUGUST 2020 - JANUARY 2021)MEDIADATE RANGEIMPRESSIONSCLICKSCTRVIDEOVIEWSDV360 Banners8/1/20-1/31/213,837,70470,9641.85%-DV360 ook and Instagram8/1/20-1/31/214,303,14029,9430.70%-Google 64,546Campaign TotalMESA CARES - DRIVE MARKET - CAMPAIGN (AUGUST 2020 - JANUARY 2021)MEDIADATE RANGEIMPRESSIONSCLICKSCTRVIDEOVIEWSDV360 Banners8/1/20-1/31/219,174,706136,0441.48%-DV360 Google 4331,8282.82%1,404,887Campaign TotalGENERAL BRAND CAMPAIGN (JANUARY - JUNE 2021)MEDIADATE RANGEIMPRESSIONSCLICKSCTRVIDEOVIEWSDV360 Banners1/1/21-6/30/2123,209,508620,6472.67%-DV360 Video 4DV360 -6/30/216,709,8395,6120.08%62,187Madden Media 83%5,411,111Campaign Total17 VISIT MESA CIT Y LIMITLESS
ALLEGIANT FLIGHTS “AIR” CAMPAIGN (JANUARY - JUNE 2021)MEDIADATE 8,6222,6230.06%4,658,6222,6230.06%Campaign Total(Aug. 2020 - June 2021)51,941 125. 41 6,514,124BOOKED NIGHTSTOTALAVERAGE DAILY RATE(ADR) TOTALGROSS BOOKINGSTOTAL45,922 109.16 5,012,915BOOKED NIGHTSAVERAGE DAILY RATE(ADR)GROSS BOOKINGS6,019 249. 41 1,501, 209BOOKED NIGHTSAVERAGE DAILY RATE(ADR)GROSS BOOKINGSHOTEL PRODUCTIONSHORT TERM RENTAL PRODUCTIONANNUAL REPORT FY 20/21 18
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campaigns served more than 17 million impressions. Visit Mesa also expanded its Expedia.com presence and served more than 10 million impressions across their platform, offering exclusive discounts to select Mesa hotels. See Visitor Marketing for entire campaign results. Mesa CARES Visitor Industry Recovery Marketing Proposal: Mesa CARES Technical
Annual Report 2020 compared to our 2019 Annual Report. The total carbon footprint for printing CIMB Annual Report 2020 was 11,588kgCO2e, compared to 14,987kgCO2e for our 2019 annual report. The carbon footprint for the 3 books of CIMB Annual Report 2020 is 14.485kgCO2e. We are committed to reducing the environmental impact of our annual report .
and Meeting Schedules: 6: Annual Report Workgroup Next Steps: Next steps for FY18 report development: 1. HITAC full committee reviews report . FY18 Annual Report Draft discussed: March 1, 2019. FY18 Annual Report Draft discussed: Winter/Spring 2019. FY18 Annual Report completed as needed:
Annual Management Report (AMR) and the FY 2020 Annual Performance Report (APR), included in this Annual Report. As the FY 2020 Annual Report illustrates, PBGC’s two insurance programs are in dramatically different financial positions. The Single-Employer Insurance Program continues to imp
Annual report 2012 REVISED EDITION Annual report 2012 Annual report 2012 ISBN 978-92-896-1358-3 REVISED EDITION REVISED EDITION. Luxembourg: Publications Office of the European Union, 2013 Annual report 2012 REVISED EDITION. A great deal of additional information on the European Union . Cover desig
ANNUAL REPORT www.coty.com 2020 COTY ANNUAL REPORT 2020 ANNUAL REPORT w
1 / NURSING ANNUAL REPORT 2019 SENTARA MARTHA JEFFERSON NURSING ANNUAL REPORT 2019. 2 / NURSING ANNUAL REPORT 2019 NURSING ANNUAL REPORT 2019 / 3 Johnsa Greene-Morris, MBA, MHA, BSN, RN, NE-BC . related to healthcare-associated infection prevention, serving as a resource to team members, and providing peer-to-peer coaching. The team met monthly
2 ANNUAL REPORT 2020 ECONOMIC RESEARCH INSTITUTE FOR ASEAN AND EAST ASIA. ANNUAL REPORT 2020 1. 2 ANNUAL REPORT 2020 ECONOMIC RESEARCH INSTITUTE FOR ASEAN AND EAST ASIA. ANNUAL REPORT 2020 3 Contents 06 Message from the President 10 Event Highlights 32 Office of the President 38 Research
LEGO Group - Annual Report 2008 Management's Statement on the Annual Report LEGO A/S The Management Board and the Board of Directors have today consi-dered and adopted the Annual Report of LEGO A/S for 2008. The Annual Report for the Group has been prepared in accordance with International Financial Reporting Standards as adopted by the
