Exciting Changes To Gartner Magic Quadrants

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Exciting Changes to GartnerMagic QuadrantsFor Tech ProvidersJuly 2016ConfidentialNote: Screenshots are alpha versionCONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may containinformation that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Important updates for you and your enterprise Gartner Peer Insights momentum andnew tools for technology providers Interactive Magic Quadrant withPeer Insights user reviews Magic Quadrant Reference Survey pilot1 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Peer InsightsRatings and reviews of enterprise technology solutions byend-user professionals for end-user professionals More than 4,000 reviews published in 80 markets and on 660 technology solutions 90 markets open for reviews, with 50more coming in 2016 Reviews cover the entire technology lifecycle(evaluation, implementation, service & support) Makes Gartner the must-have source fortechnology buyers, providing a full spectrumperspective from analyst-led research and advicesuch as Magic Quadrants to the peer perspectivein Gartner Peer Insights Open to public since October 20152 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Why Gartner Peer Insights?Tech buyers consult unbiased references when making purchase decisionsTechnology Buying CycleDetermine thebusiness problemor goal3 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Identify technologycritical to thesolutionForm a shortlist ofprovider solutionsto considerTalk to end users ofsolutions on theshortlistSelect solution,negotiate pricingand terms

What’s in it for Tech Providers? Technology decision makers use peer input during the buying processImpactProspectiveBuyers Peer Insights reviews are read by enterprise technology buyers, yourtarget customers Publicize Peer Insights reviews and ratings, in whole or in partReceive unfiltered customer feedback to help refine product offerings andcompetitive positioning, e.g.:GainStrategicInsights Customer opinion on product capabilities, ease of integration, and service& support Other products considered (win/loss) but only if you have Reviews in Peer Insights!4 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Who’s reading Peer Insights reviews?70% from organizations with 500M revenue and public sectorUser’s roleTop 10 job roles of IT users: Enterprise Architect Infrastructure & Ops CIO Applications Security & Risk Mgt Data & Analytics Sourcing and VendorRelationships Other CxO CEO CMOBased on available data as of July 4, 2016; Users are not yet required to enter all demographic info5 2016 Gartner, Inc. and/or its affiliates. All rights reserved.User’s firm size

New tools for Technology Providers on Peer InsightsNew suite of “Technology Provider Tools”enable you to: See review counts by product Track volume of reviews at each moderationstage Create and track review sourcing campaigns6 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Or go directly to:gartner.com/peerinsights/providers

Gartner Peer Insights overviewAdditional resource and informationGartner Peer Insights - Tech Providers 3-Minute Site Walkthrough video “How it works” infographic Gartner Quote and Logo Policy links Technology Provider FAQ Gartner Peer Insights Market RoadmapVisit: gartner.com/peerinsights, thenselect Technology Providers link at topEmail us at peerinsights@gartner.com7 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Interactive Magic QuadrantGartner’s proven and established market and vendor evaluation methodology for more than 140 major technology markets Vendors in a market rated against each otherin relative terms on two dimensions –Completeness of Vision and Ability to Execute Essential resource for organizations, enablingtheir strategic technology decisions Interactive Magic Quadrant on Gartner.comallows clients to gain unique insight aligned totheir needs and priorities8 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Interactive Magic Quadrant evolutionEnhancements to Client Experience:– Improved display for reading0– Vendor list moved to ‘filter’– Improved mobile browser usabilityNote: No changes to Magic Quadrantmethodology or dot position09 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsGartnerMagic Quadrant10 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tabHovering on a vendor‘dot’ in Magic Quadrantshows the Peer Insightsreview results summary11 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tabSelecting avendor and thenhovering over thePeer Insights logoreveals thatvendor’s reviewdata histogram12 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab Brings user reviews contextto the Magic Quadrant Color scale highlights vendors’overall user review rating Identifies Magic Quadrantvendors with user reviewsand live links to their PeerInsights reviews Also lists additional vendorsnot covered in the MQ whohave Peer Insights reviews inthe market Digital Watermarking tolimit distributionNote: No Reprints for Interactive MagicQuadrant with Peer Insights User Reviews13 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tabSelecting a vendorreveals its detailedreview data: Average overall rating Histogram of ratings Sample of most recentreviews14 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Design for demonstration only and subject to change

Magic Quadrant reference survey enhancementObjectives: Continuing improvement to the Magic Quadrantreference survey and process Help vendors and their customer referencesget the most out of the time they put in Create one survey that combines existingMagic Quadrant reference questions andexisting Peer Insights review questions: Customers complete one survey butcontribute to two efforts; Magic Quadrantreference and Peer Insights reviews15 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Integrated reference and review experienceMagic QuadrantReference Survey Combine Magic QuadrantReference and Peer Insightsquestions into one surveyPeer InsightsSurvey All survey responses aredelivered to the MQ authorsas usualNew Magic QuadrantReference SurveyGartner Peer Insights16 2016 Gartner, Inc. and/or its affiliates. All rights reserved.OPTIN! Respondents can opt in to sharetheir review comments andratings on Peer InsightsAnalysts receiveall results Confidential Magic QuadrantReference survey answers arenever published on Peer Insights

Magic Quadrant reference survey enhancementsRolling out in 20161H 2016Pilot10% of referencesurveys piloted usingnew reference surveyprocess17 2016 Gartner, Inc. and/or its affiliates. All rights reserved.2H 2016Transition 70% of referencesurveys* using newreference surveyprocess* Final roadmap to be confirmed August 20162017Fully deployedAll reference surveysusing new referencesurvey process

Summary and next steps Gartner Peer Insights momentum and new tools fortechnology providers Start capturing reviews from your clients and track thereviews you may already have – get started atgartner.com/peerinsights/providers Interactive Magic Quadrant with Peer Insights userreviews Launch will be on Friday, July 22, 2016 and Gartner clientswill use review information in conjunction with the MagicQuadrant Magic Quadrant Reference surveyContacts for questions and assistance:Research: InteractiveMagicQuadrant@gartner.com Rolling out throughout 2016 and will apply to all MagicQuadrant reverences in 2017 – make sure your referencesknow they can submit reviews18 2016 Gartner, Inc. and/or its affiliates. All rights reserved.Peer Insights: PeerInsights@gartner.com

Interactive Magic Quadrant with Peer Insights user reviews Launch will be on Friday, July 22, 2016 and Gartner clients will use review information in conjunction with the Magic Quadrant Magic Quadrant Reference survey Rolling out throughout 2016 and will apply to all Magic Quadrant reverences in 2017 -make sure your references

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