Healthcare Marketing And Physician Strategies Summit
Healthcare Marketingand PhysicianStrategies Summitfocus on:Strategic IssuesCustomer Communication &EngagementAnalytics, Data & MeasurementInteractive Strategies & New MediaPhysician Relations & SalesPhysician StrategiesApril 30 – May 2, 2014Omni Orlando Resortat ChampionsGateOrlando, FLwith special support from:
Marketing, Strategy, and Physician RelationsExpanding Roles.New OpportunitiesIn today’s healthcare organizations, those responsible for marketing and physicianrelationship strategies are dedicated to the same goals: driving growth, improvingservice, defining the brand, and understanding and communicating with customers.In fact, in many organizations, the departments function as one organic unit.The Healthcare Marketing and Physician Strategies Summit combines thestrategies and tactics from the Healthcare Marketing Strategies Summit andthe Physician Strategies Summit into one cutting-edge agenda. The result aone-of-a-kind opportunity for executives from these two essential functions tocome together to share “best practices” and network with colleagues.Dear Colleague:These are transformational times for all of us in healthcare. Implementation ofthe ACA is in full swing; the exchanges are open for business; and consumers,employers, and payers — public and private alike — are increasing their calls forvalue and transparency from healthcare providers.For healthcare executives with responsibility for marketing, strategy, andphysician relations, the challenges are many. The shift in focus from volume tovalue and from sickness care to population health management means that newresponsibilities — and an expanded role — are emerging.How can we communicate more effectively with patients, consumers, andphysicians so that we not only connect, but build engagement and lastingrelationships? How can we ensure that our brand is more than just a name, buta promise that is reflected in all that our organization does? And how can weimprove our use of, data, analytics, and measurement in accomplishing marketingand physician strategy objectives?At the Healthcare Marketing and Physician Strategies Summit, you’ll hear strategiesand tactics for addressing these issues and more. Case study sessions featuringleading healthcare organizations, internationally renowned keynote speakers, andhands-on workshops make this an exceptional educational experience.On behalf of the Forum for Healthcare Strategists, we extend a very specialinvitation to you to attend the Summit. Join your colleagues to solve today’s mostimportant healthcare marketing and physician relationship challenges.Conference Co-ChairsEdward BennettDirector, Web & CommunicationsTechnologyUniversity of Maryland Medical SystemJoanne DetchVice President, Physician Relations andNetwork DevelopmentAdvocate Health CareDavid A. FeinbergVice President, Chief Marketing OfficerNewYork-Presbyterian HospitalC. Josef Ghosn, EdD, FACHESenior Vice President, Strategic PlanningFlorida Hospital/Florida Division ofAdventist Health System2Healthcare Marketingand PhysicianStrategies SummitExamine theWinning StrategiesActual case studies from leading healthcareorganizations will allow attendees to: Define the evolving role of healthcaremarketing and physician relations in thenew era of value-based care Identify the steps needed to assess andtrack your organization’s marketing andphysician relations strategies Examine effective branding andrebranding strategies, including branddevelopment, positioning, messaging,and valuation Describe proven approaches forincreasing physician satisfaction,retaining physicians, and generatingreferrals Differentiate innovative approaches foradvancing digital strategy Define the marketer’s crucial role ascommunicator Examine new concepts for understanding,engaging, and “activating” the customerWho Should AttendThe Healthcare Marketing and PhysicianStrategies Summit is designed for thefollowing executives from hospitals,health systems, academic medical centers,integrated networks, and medical grouppractices: Chief Marketing Officers Chief Strategy Officers/Senior Strategists Marketing Communication Executives Network/Business Development/Planning Executives Web/Social Media Strategists Physician Relations Directors Physician Referral/Outreach Directors Sales Executives Public Relations Directors Advertising Executives CRM Directors Consultants
Inspire.Innovate.TransformAgile Engagement in a Real-Time WorldWednesday, April 30Summit ScheduleAt-A-Glance4:00 – 5:15pWednesday, April 30, 2014David Meerman Scott8:00a–5:00pDavid Meerman Scott is back with new thoughts and ideas to inspireus! A best-selling author and energetic speaker, David movesaudiences to action with fresh, real-world tested strategies andtactics for establishing and maintaining relationships and buildingnew business in today’s real-time world. David’s advice and insightshelp people, products, and organizations stand out, get noticed, andcapture hearts and minds. He is author or co-author of 10 books,three of which are international bestsellers, including the modernbusiness classic The New Rules of Marketing & PR. David shows whyan agile mindset and adeptness with a variety of new communicationtools are musts for mastering today’s marketing and customerengagement challenges.9:00a–12:00p Pre-Summit Strategy Sessions I –IVInvisible or Remarkable: Which PathWill You Choose?Thursday, May 1Marketing Strategist and Best-Selling Author8:00 – 9:15aSponsored by EvariantSeth GodinWorld’s Foremost Marketing ProvocateurNamed one of the top 21 speakers for the 21st century by SuccessfulMeetings magazine, Seth Godin tops the list of every marketer’s“must see” speakers! He draws on his 14 best-selling books andyears of being a marketing pioneer to bring audiences of all kindsto their feet. A prolific and engaging author, Seth writes about thepost-industrial revolution, the way ideas spread, marketing, quitting,leadership, and most of all, changing everything. Seth has also beencalled the ultimate entrepreneur for the Information Age. Seth takesan enlightening look at what it takes to be remarkable, including thecreative thinking necessary to stand out from the crowd and causecustomers to take notice.Three Ways Predictive AnalyticsFortifies HealthcareFriday, May 28:00 – 9:15aEric Siegel, PhDPredictive Analytics Expert and AuthorToday’s world is increasingly data-driven — and one of the mostpowerful things about data is its ability to predict. Start your dayright with Eric Siegel as he takes a down-to-earth and captivatinglook at the how and why of predictive analytics. Eric, a formerColumbia University professor, is a renowned author, speaker,educator, and leader in the field of predictive analytics. His book,Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, orDie, has been called “an operating manual for 21st century life” and“Moneyball for business, government, and healthcare.” Hear whypredictive analytics is important to healthcare and the potential itoffers for marketing, treatment, and operations.Registration1:00–3:45pConcurrent Sessions4:00–5:15pGeneral Session5:15–6:45pOpening Reception in the Exhibit HallThursday, May 1, g Breakfast8:00–9:15aGeneral Session9:15–9:45aBreak in the Exhibit Hall9:45–11:00aConcurrent Sessions11:00–11:15aBreak11:15a–12:30p Concurrent Sessions12:30–1:15pNetworking Luncheon1:15–2:00pDessert in the Exhibit Hall2:00–3:15pConcurrent Sessions3:15–3:45pBreak in the Exhibit Hall3:45–5:00pConcurrent Sessions5:00–6:15pReception in the Exhibit HallFriday, May 2, al Breakfast8:00–9:15aGeneral Session9:15–9:30aBreak9:30–10:45aConcurrent Sessions10:45–11:00aBreak11:00a–12:15p Concurrent Sessions12:30–2:30pSpecial Workshop Sessions2:30pSummit Adjourns3
9:00a–12:00pWednesday, April 30, 2014Pre-Summit Strategy Session IPre-Summit Strategy Session IIThe Radical Marketing MakeoverHealthcare leaders are racing to put services andstructures in place for a value-based world. Formarketers, a shift in thinking is required, with afocus on radically transforming the marketingorganization. Hear how to: create cross-functional accountability forrevenue growth and ROI build skills in digital marketing, CRM/PRM,sales, data analytics, and customer engagement prepare for the future of ACOs, clinicalintegration, partnerships, retail, and newmarketsContent Marketing for Service Line GrowthAs consumers search for healthcare information,share experiences, and select providers andservices through online channels, an integratedcontent strategy is essential for reaching targetaudiences and converting customers. Learn howto develop a content strategy that anticipatesconsumer needs, and engages them at every pointof the buying cycle. Hear how to: build content marketing strategies around aservice line develop a robust brand journalism capability gain executive buy-in track ROISuzanne H. Sawyer, Chief Marketing OfficerPenn Medicine (Philadelphia, PA)Stewart Schaffer, VP, Marketing & CommunicationsBayCare Health System (Clearwater, FL)Chrisie Scott, VP Marketing and CorporateCommunicationsMeridian Health (Neptune, NJ)Karen Corrigan, CEOCorrigan PartnersChristine Holt, VP Marketing & Chief Experience OfficerHoly Redeemer Health System (Meadowbrook, PA)Carla Bryant, Partner/Digital StrategistCorrigan PartnersDebbie Myers, Senior Vice PresidentPadillaCRTSeparate registration fees apply to the Pre-Summit Strategy Sessions. Please check the Registration Form for details.1:00–2:15p1:00pConference CommencesStrategic IssuesCustomer Communication & EngagementSponsored by Coffey Communications, Inc.Sponsored by HealthgradesMarketing Accountability: Metrics and ROIHealthcare has become increasingly focusedon “accountability” and metrics. Rightly so, thedemand for measurement extends to marketingas well. Examine the “in the trenches” realities ofmeasuring results in 2014, including the types ofoutcomes to measure; availability, timeliness, andaccuracy of data; how often to report; and usingmetrics to set priorities for resource allocation.Learn when and why ROI is the appropriate metricand how to calculate it.Managing Your Brand as an AssetAs healthcare organizations explore new growth andpartnership opportunities, knowing the financialvalue of the organization’s brand is a must. Learnhow to conduct a brand valuation to quantifybrand value and report the results using thelanguage of finance. Hear practical applications.2:30–3:45pDavid MarlowePrincipalStrategic Marketing ConceptsBuilding a Brand Journalism SiteMore hospitals and health systems are diving intobrand journalism as a way to deliver compellingcontent and showcase the work of the organizationand its people. Is a brand journalism site rightfor you? And, if so, how do you make the case toorganizational leaders and get the site up andrunning? Examine Cleveland Clinic’s experiencewith its Health Hub brand journalism site, whichdraws more than 1 million monthly visitors.4:00–5:15pScott LinabargerSenior Director, Multichannel Content MarketingCleveland Clinic (Cleveland, OH)General SessionUnifying Scripps Under a Master Brand StrategyWhile highly regarded in the community, ScrippsHealth lacked a clear and compelling brandidentity that could distinguish it from competitors.Learn how Scripps evolved its brand to speak withone voice. Explore the research, positioning, brandarchitecture, new design system, and messagemaps that helped bring all of Scripps together intoa more focused, more powerful brand.Christine Clay, Senior Director, Brand Strategy andMarketing andDon Stanziano, Vice President, Marketing CommunicationsScripps Health (San Diego, CA)Lynne Field, Strategy Director, Monigle Associates Inc.Agile Engagement in a Real-Time WorldConsumers are increasingly turning to online sources to learn for themselves about your organization, its services and physicians,and what patients say about you (whether true or not!). The key to mastering this new environment, says David Meerman Scott,is an agile real-time mindset and an arsenal of new communication tools. David shows how to use these tools to personalizecare, improve service, and deliver the precise information that people need at just the right time and in just the right way. Agile,real-time marketing means gaining more customers with fewer resources — and David shows how to make it happen.David Meerman Scott, Marketing Strategist and Best-Selling Author5:15–6:45p OPENING RECEPTION IN THE EXHIBIT HALL Sponsored by Cineviz4Alison Brown, Senior Vice PresidentUniversity of Maryland Medical Center (Baltimore, MD)Bill R. Gombeski, Jr., Director of Strategic MarketingUK HealthCare (Lexington KY)Tadd M. Pullin, FACHE, SVP, Marketing & PlanningInterim Human Capital OfficerThe Nebraska Medical Center (Omaha, NE)Al King, Principal, King Valuation Services
9:00a–12:00pWednesday, April 30, 2014Pre-Summit Strategy Session IIIPre-Summit Strategy Session IVThe New Hospital-Physician EnterpriseThe demands of a value-based environmentare creating new challenges for hospitals andphysicians as they pursue alignment. Examine thechallenges and best practices for addressing them.Through case study examples, attendees will gaininsights and practical information. Examine: the range of alignment/integration models,including imperatives under future paymentmodels effective governance and management of thephysician enterprise optimizing physician practice operations structuring appropriate financial incentivesJoin your colleagues for an interactive discussion!Creating A Successful Sales CultureOngoing training and development of the salesteam should be at the core of any successfulphysician relations program. One-on-one coaching,ongoing education opportunities, and overallsupport for day-to-day activities in the field ensuresuccess. Examine: the infrastructure and core training to developand maintain a sales culture, including systems,models, and techniques for engaging the team specific sales training techniques, and how to applythem on a monthly, quarterly, and annual basis how to drive sales behaviors that becomehabitual and translate into referrals coaching techniques, and how to modelsuccessful behaviorsEvaluate your own sales culture!1:00–2:15pStephen F. Messinger, PrincipalandDavid Wofford, Senior ManagerECG Management Consultants, Inc.Interactive Strategies & New MediaPhysician Relations/SalesSponsored by Corrigan PartnersSponsored by AVID DesignEngage Consumers with Online AdvertisingThe race to engage consumers and convert themto patients will be won online. But, caution is theword for today’s online advertising strategies.Learn how to maximize search marketingcampaigns, avoid common pitfalls in buying onlinemedia, and make the case for increasing youronline media budget. Examine new toolsfor closing the sales loop on your website.Evolving Physician Relations: Models thatCreate the Right ResultsMore than ever, physician relations executives areintegral in building trusted physician relationshipsand aligning physicians to execute a sharedagenda. Is your department positioned for success?Attend this session and explore: the use of data for targeting, measuring, andmanaging the team roles of the team, including near term growth,employment support, and niche servicepositioning ROI models and sample results internal positioning to ensure the team is at theforefront in physician-focused needsJoin your colleagues in this interactive session!Scott Samples, Marketing Communications ManagerMartin Health System (Stuart, FL)J.K. Lloyd, PresidentEruptrStephen Moegling, EVP, Client PlanningFranklin Street2:30–3:45pBeverly Miller, MBA, Director, Physician RelationsThe Valley Hospital (Paramus, NJ)Laurie Slater, MBA, PartnerCorporate Health GroupOpenTable Comes to Healthcare: Increasing theDigital Connection to the ConsumerBy using web-based platforms that enable real-timescheduling, health systems can improve digitalconnections with consumers as well as carecontinuity. Hear how the platforms work, includinghow they can help link unaffiliated patients withprimary care physicians.Michael FourattDirector, eMarketing andPreston GeeVice President, Strategic MarketingCHRISTUS Health (Irving, TX)Omar AlviHealthPost, Inc.Summer M. Lesic, Group Director Provider RelationsMountains and North Denver Operating GroupSt. Anthony Hospital (Lakewood, CO)Janell Moerer, Group Vice President, Strategy andBusiness DevelopmentMountains and North Denver Operating GroupCentura Health (Denver, CO)Ann Tesmer, OTR, MBA, Director, Access ServicesFroedtert & The Medical College of WisconsinKriss Barlow, RN, PrincipalBarlow/McCarthy MidwestSummit SponsorThe Forum for Healthcare Strategists wasestablished by a distinguished group ofsenior healthcare strategists seeking anopportunity to collectively examine currentand future strategies for the delivery ofhealthcare. The Forum provides networksof communication and support, as well asopportunities for professional development,with the ultimate purpose of inspiring new,more effective models of care. Call 312-4409080 or visit www.healthcarestrategy.com.Join the Forum!Join the Forum for Healthcare Strategistsand benefit from: Exclusive networking opportunitiesavailable only through the Members OnlySection of the Forum Website Discounts on Forum Summits Discounted and complimentary Webinars Healthcare Strategy Alert!, the Forum’sacclaimed newsletter focusing on today’simportant strategic issues.For more information, visitwww.healthcarestrategy.com.Continue the Conversation2015 Healthcare Marketing &Physician Strategies SummitThe Cosmopolitan of Las VegasApril 13 –15, 20155:15–6:45p OPENING RECEPTION IN THE EXHIBIT HALL Sponsored by Cineviz5
Thursday, May 1, 20147:00–7:50a NETWORKING BREAKFAST Sponsored by Neathawk Dubuque & Packet8:00–9:15aInvisible or Remarkable: Which Path Will You Choose? Sponsored by EvariantEvery organization is either invisible or remarkable, says Seth Godin, marketing pioneer and best-selling author. But what makes anorganization remarkable? Using real-world examples from extremely successful companies, Seth reveals the benefits of using creative,remarkable thinking to transform business ideas and practices. Join Seth for an engaging and inspiring exploration of how ideas spread,why the stories companies tell matter, why treating customers with respect pays off, and how these and other decisions determine whethera business becomes invisible or remarkable.9:45–11:00aSeth Godin, World’s Foremost Marketing ProvocateurStrategic IssuesCustomer Communication & EngagementAnalytics, Data & MeasurementSponsored by Coffey Communications, Inc.Sponsored by HealthgradesSponsored by EvariantStrategic Planning for Market Growth & SuccessOften, organizations give up on planning in timesof rapid change. But those are the times whenrigorous planning is most essential to marketgrowth and a successful future. Examine FloridaHospital’s approach to strategic and physicianmarket planning, including the data and analysesrequired and the importance of marketing input.Communications: The New “Black”“Strategic communications” is becoming evermore critical to engaging and supporting patients,employees, physicians, executives, and other keyaudiences to achieve organizational goals. Learnhow to use communication tools effectively,and integrate communications and messagingwith marketing, positioning, thought leadership,and internal programs. Share your ideas andexperiences!Analytics 201 for Healthcare OrganizationsBy pushing analytics beyond visits, page views, andtime on site, marketers can take their efforts, bothonline and offline, to the next level. Find out howto use Google Analytics and other free or low-costtools to attract and engage prospective patients,segment website traffic, create goals to accomplishmarketing objectives, and improve campaign ROI.11:15a–12:30pChelle BruiningAVP, Physician Integration & Business Development andC. Josef Ghosn, EdD, FACHESenior Vice President, Strategic PlanningFlorida Hospital/Florida Division of Adventist HealthSystem (Maitland, FL)Health Insurance Exchanges: Implications forMarketersBoth public and private health Insurance exchangesare seeing growth as a result of the ACA andemployer efforts to manage costs. Examine theunique opportunity providers have in this evolving,consumer-centric market to position and respond toconsumer demand. Hear the marketing implications.Preston Gee, Vice President, Strategic MarketingCHRISTUS Health (Irving, TX)Martin E. Hickey, MD, CEONew Mexico Health Connections (Albuquerque, NM)Joel English, Managing DirectorBVKDalal Haldeman, PhD, MBA, Senior Vice PresidentJohns Hopkins Medicine (Baltimore, MD)Terri Goren, Principal, Goren & AssociatesHolli Salls, Principal, SallsGroup, LLCJoseph EbelingSupervisor, e-Business & MarketingBarnes-Jewish Hospital (St. Louis, MO)John OdomWebmasterSt. Louis Children’s Hospital (St. Louis, MO)Transform Your Organization With A SinglePromiseBeyond building reputation, driving preference,and improving customer experience, your brandpromise can drive innovation that transforms yourdepartment, your culture, and your operations.Learn how IU Health leverages a singularly-focusedbrand promise to drive operational change andcreate innovative programs that live the promise.Evidence-Based MarketingIt’s time to rethink how we approach measurementin healthcare marketing. Learn how to shift thefocus from awareness and loyalty to understandinghow the community is responding to all of yourmarketing, evaluating what they like and don’tlike, and then measuring the effectiveness of itall. Examine strategies for determining the everelusive “lifetime value of a patient.”Ron Stiver, SVP, Engagement and Public AffairsIndiana University Health (Indianapolis, IN)Kellie Bliss, SVP, Director, Client Service & ChiefExperience OfficerHY ConnectChris Boyer, AVP, Digital StrategyandMarian Dezelan, Chief Marketing OfficerNorthshore-LIJ Health System (Great Neck, etworkingNETWORKINGLUNCHEON 1:15–2:00p DESSERT IN THE EXHIBIT HALLTracking and Reporting: Dashboards Make theDifferenceIn today’s era of accountability, marketers must beprepared to prove results to organizational leaders.Learn how to use dashboards and scorecards todemonstrate the impact of all of your online andoffline marketing. Examine multiple approaches,including a live automated dashboard.3:45-5:00pScott Linabarger, Senior Director, Multichannel ContentMarketingCleveland Clinic (Cleveland, OH)Stewart Schaffer, VP, Marketing & CommunicationsBayCare Health System (Clearwater, FL)Daniel Fell (Facilitator), CEO, Neathawk Dubuque & PackettDeveloping and Marketing a Population HealthModelTrue population health programs go beyondtraditional wellness programs; they also includedata analytics and technology. Hear how onenetwork reconfigured its TPA company into afull-service population health organization.Examine the branding and marketing, and how keyaudiences, partners, and strategies were integrated.Gregory Kile, SVP, Insurance and Payer StrategiesLehigh Valley Health Network (Allentown, PA)Rob Rosenberg, PresidentSpringboard Brand & Creative StrategyBranding and Communication for New AffiliationsMergers and affiliations create unique challengesfor marketing executives, including branding newand existing entities as well as communicatingabout new relationships to employees, physicians,patients, and the community at large. Hear howorganizations that are involved in different types ofaffiliations are mastering the challenges, including: getting employees on board engaging physicians educating the community, before, during, andafter the affiliation takes place developing an effective strategy and tools forcommunicating about new brand relationshipsand affiliations across multiple internal andexternal channelsExamine best practices and lessons learned.Rebecca ClimerSVP, Chief Communications and Marketing OfficerSaint Thomas Health (Nashville, TN)David A. Feinberg, VP, Chief Marketing OfficerNewYork-Presbyterian Hospital (New York, NY)Paul G. MatsenChief Marketing & Communications OfficerCleveland Clinic (Cleveland, OH)Susan M. Alcorn (Facilitator)Senior Vice PresidentJarrard Phillips Cate & Hancock5:00–6:15p RECEPTION IN THE EXHIBIT HALL Sponsored by IMS Health6Measuring Your Content StrategyHow do you create a web publishing strategy formultiple specialties and physicians with a smallcontent team, and then measure results? Hearabout a “Lycra ” content strategy that flexes foreach specialty, while communicating brandmessages. Examine the focus on brand identity,physician input, and existing content. Learn how tomeasure success using analytics, internal reports,and client feedback.Margo WhislerManager, Web Content StrategySeattle Children’s Hospital (Seattle, WA)Ahava Leibtag, President, Aha Media GroupWhat CRM Can Do For You: Let’s TalkHear from some of the leading companies in theHealthcare CRM space. This is NOT a sales session,but a chance to learn exactly what it is that CRMsystems do and how they can strengthen yourmarketing efforts, regardless of hospital size orbudget. Bring your questions!Chris Catallo, Senior Vice President, Healthgrades, Inc.Laura Lee Jones, Founder & CEO, LionShareWilliam Moschella, Co-founder and CEO, EvariantKaren Corrigan (Facilitator)CEO, Corrigan Partners
Thursday, May 1, 201411:15a–12:30p9:45–11:00a7:00–7:50a NETWORKING BREAKFAST Sponsored by Neathawk Dubuque & PacketInteractive Strategies & New MediaPhysician Relations/SalesPhysician StrategiesSponsored by Corrigan PartnersSponsored by AVID DesignSponsored by Truven Health AnalyticsSelecting the Right Content Management SystemContent Management Systems are strategic assetsthat impact marketing, customer service, webgovernance, and more. Learn how to select andimplement the right CMS, including matchingtechnology to IT and marketing environments;determining resource allocation; building a webstructure to handle mobile and social; andmigrating large, complex sites.Tackling Leakage to Grow VolumeWhether from employed physicians or within aservice line, plugging the sources of leakage canbe a great opportunity to grow volume. Hear howTexas Health Resources deployed strategies andtactics both internally and in the field to identifyleakage opportunities and develop tactics forimprovement. Learn how to report findings andresults to engage leadership.Owning Your Physicians’ Online ReputationsBy building internal support through transparencyand physician engagement, University of UtahHealth Care became the first health system inthe country to post patient satisfaction scoresand survey comments online. The result: moreinformation for patients, better search engineoptimization, and a level playing field with onlinereview sites. Examine the approach.Edward Bennett, Director, Web & CommunicationsTechnologyUniversity of Maryland Medical System (Baltimore, MD)John Berndt, President/CEO and Chief StrategistThe Berndt GroupTricia Anderson, Director of Business DevelopmentTexas Health Resources (Arlington, TX)Susan Boydell, PartnerBarlow/McCarthyChrissy Daniels, Director of Strategic InitiativesandBrian Gresh, Senior Director, Interactive Marketing & WebUniversity of Utah Health Care (Salt Lake City, UT)The Digital Future of Physician MarketingGiven physicians’ growing adoption of digitaltechnologies, lack of time for face-to-face peerinteraction, and desire to gather informationonline, providing community physicians withrelevant digital content to guide referral decisionsis the obvious next step for physician relations.Hear new skills, capabilities, and roles required toevolve your department for a digital future.Improving Referring Physician SatisfactionMayo Clinic’s Referring Physician Office ischarged with building relationships and providingoutstanding service to referring physicians andtheir patients. Learn how measurement of referringphysician satisfaction supports the effort. Examinethe research process. Hear requirements for acoordinated, institutional response to improvingreferring physician relationships.The Next Evolution in Physician AlignmentStrategy: Physician Network SizingDetermining the right size and scope for theprimary care base is essential to a successfulphysician employment strategy. Examine threeinterdependent predictive models for determiningphysician need requirements, including the dataneeded, and calculations to be incorporated.Lyle GreenAssociate Vice President, Physician RelationsMD Anderson Cancer Center (Houston, TX)Dan Dunlop, President & CEOJenningsMaureen O’Brien PottManager, Market InsightsMayo Clinic (Rochester, MN)Michael W. MatthewsVice PresidentHolland Hospital Medical Groups (Holland, MI)Sean HartzellSenior ManagerECG Management Consultants, Inc.2:00–3:15p12:30–1:15p NETWORKING LUNCHEON 1:15–2:00p DESSERT IN THE EXHIBIT HALLIt’s All About Access!Meeting the demands of today’s always on, alwaysconnected society, means it’s all about ACCESS —and the integration of traditional channels withweb, social, and contact centers across multiplescreens and for all audiences. Hear how one systemensures that all of its solutions and services workseamlessly regardless of location, device, or user.3:45-5:00pJean HitchcockVice President, Public Affairs and MarketingMedStar Health (Columbia, MD)Michael SchneiderExecutive Vice PresidentGreystone.NetCreating a Patient-Centric Web ExperienceResponsive design has influenced what definesgood mobile and desktop web experiences, butit doesn’t end there. Examine new technologies,including mobile and touch-screen computing, thatare influencing site design. Learn the latest designtrends for websites and what’s becoming outdated.Kara TomazinWeb Development CoordinatorCentraCare Health (St. Cloud, MN)Ben DillonVice President and eHealth EvangelistGeonetric4 D
The Healthcare Marketing and Physician Strategies Summit combines the strategies and tactics from the Healthcare Marketing Strategies Summit and the Physician Strategies Summit into one cutting-edge agenda. The result a one-of-a-kind opportunity for executives from these two essential functions to come together to share "best practices .
Healthcare Marketing and Physician Strategies Summit April 30, 2014 Evolving Physician Relations Models that Create the Right Results. Speaker Profile . Healthcare Marketing and Physician Strategies Spring 2014. Centura Mountain North Denver Group Populations & Hospital Landscape
The Healthcare Marketing & Physician Strategies Summit is widely considered the "must-attend" educational and networking event of the year for senior-level marketing, strategy, and physician relations executives from healthcare organizations nationwide. Join us in celebrating the Summit's 25th year of advancing healthcare strategy.
Physician Relations Connect with Healthcare's Senior-Level Decision Makers! The Healthcare Marketing & Physician Strategies Summit (HMPS) is widely considered the "must-attend" educational and networking event of the year for senior-level marketing, communications, digital strategy, and physician relations executives from healthcare
Healthcare's Premier Summit on Marketing, Strategy, and Physician Relations Connect with Hundreds of Healthcare Decision Makers The Healthcare Marketing & Physician Strategies Summit is widely considered the "must-attend" educational and networking event of the year for senior-level marketing, strategy, and physician relations executives .
Physician Relations Connect with Healthcare's Senior-Level Decision Makers! The Healthcare Marketing & Physician Strategies Summit (HMPS) is widely considered the "must-attend" educational and networking event of the year for senior-level marketing, communications, digital strategy, and physician relations executives from healthcare
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