Drip Email Campaigns For Reverse Mortgages

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Drip Email Campaigns for ReverseMortgagesDocument InformationPublished by: MarketingDate: 10.03.2017Revision Date: 06.29.18OverviewThese email drip campaigns are manually selected under the contact page, under the Contact Detailsection. You will need to select the appropriate reverse mortgage campaign, dependent upon yourreceiving audience.Following is a list of drip email campaigns sent out through Jungo specific to reverse mortgages. Toeasily access each email campaign and a description of when it is sent, use the hyperlinks on thefollowing Table of Contents.Reverse Mortgage Drip Email Campaigns:Consumers: Reverse Mortgage-Basics-ConsumersReverse Mortgage-Financial PortfolioReverse Mortgage-Home PurchaseReferral Partners: Reverse Mortgage-Basics-PartnersReverse Mortgage-Financial PortfolioReverse Mortgage-Home PurchaseReverse Mortgage-Purchase-RealtorsRevised: June, 2018Page: 1

Table of Contents12Reverse Mortgage Email Drip Campaign Consumers: Reverse Mortgage Basics-Consumers51.1Email 1 - Subject: Can you relate to Jeanne & Frank? . 61.2Email 2 – Subject: Lenore’s Best Move Ever . 71.3Email 3 – Subject: Lenore started Sophie’s College Fund . 81.4Email 4 – Subject: Living on the edge, nearby. . 91.5Email 5 – Subject: How to Pay-Off Medical Expenses. 101.6Email 6 – Subject: Jeanne Remembered F-A-S-T: Saved Frank . 111.7Email 7 – Subject: Medical Bills are not Jeanne’s first concern . 121.8Email 8– Subject: The Truth About Reverse Mortgage . 131.9Email 9– Subject: HECM Beats HELOC for Louis & Marianna . 141.10Email 10– Subject: Marianna Adores Her New Kitchen . 151.11Email 11– Subject: Do you know Jack? . 161.12Email 12– Subject: Can I leave my home to my heirs? . 17Reverse Mortgage Email Drip Campaign Partners: Reverse Mortgage Basics-Partners . 182.1Email 1 - Subject: Why Reverse Mortgages? . 192.2Email 2 - Subject: Did you know: Borrowers can access the equity in their home using a reversemortgage? . 2032.3Email 3 - Subject: Did you know: With a reverse mortgage income is not a factor?. 202.4Email 4 - Subject: Reverse Mortgage Qualifications . 212.5Email 5 - Subject: Are Reverse Mortgages Safe? . 222.6Email 6 - Subject: Reverse Mortgage Safeguards . 232.7Email 7 - Subject: Reverse Mortgage Safeguards . 242.8Email 8 - Subject: Reverse Mortgage Products . 252.9Email 9 - Subject: How is the Reverse Mortgage Repaid? . 252.10Email 10 - Subject: How is the Reverse Mortgage Repaid? . 262.11Email 11 - Subject: Reverse Mortgage Proceed Options . 272.12Email 12 - Subject: What is a Reverse Mortgage? . 28Reverse Mortgage Email Drip Campaign: Financial Portfolios . 293.1Email 1 - Subject: Opportunities for Reverse Mortgage, Financial Planner Relationships . 30Revised: June, 2018Page: 2

453.2Email 2 - Subject: NBC Nightly News Spotlights Reverse Mortgages on National Stage . 313.3Email 3 - Subject: Dr. Wade Pfau Covers the Reverse Mortgage Program . 313.4Email 4 - Subject: Reverse Mortgages and the Holy Grail of Retirement Planning . 323.5Email 5 - Subject: The Truth About Reverse Mortgages and Heir Legacy. 323.6Email 6 - Subject: What's Driving Baby Boomers' Retirement Housing Decisions . 333.7Email 7 - Subject: Retirees Can Make Money Last Longer with a Reverse Mortgage . 333.8Email 8 - Subject: Think Tank Sees Promise in Reverse Mortgages for Retirement Planning . 343.9Email 9 - Subject: Reverse Mortgages Help Cash-Strapped Retirements . 343.10Email 10 - Subject: AARP Columist Changed Her Mind on Reverse Mortgages . 353.11Email 11 - Subject: New Social Security Rules Play Into Reverse Mortgage Retirement Strenghts353.12Email 12 - Subject: Paper Spells Out Reverse Mortgage Strategies for Financial Planners . 36Reverse Mortgage Email Drip Campaign: Reverse Mortgage for Home Purchase . 374.1Email 1 - Subject: Reverse Mortgage for Home Purchase - a Life Changing Event! . 384.2Email 2 - Subject: Advantages of the Reverse Mortgage for Home Purchase . 404.3Email 3 - Subject: Reverse Mortgage for Home Purchase Specifics . 414.4Email 4 - Subject: Reverse Mortgage - What is it? . 424.5Email 5 - Subject: Reverse Mortgage for Home Purchase - Who is Eligible? . 434.6Email 6 - Subject: Reverse Mortgage for Home Purchase Prequalification . 444.7Email 7 - Subject: Reverse Mortgage for Home Purchase Scenario . 454.8Email 8 - Subject: Reverse Mortgage for Home Purchase FAQ's . 464.9Email 9 - Subject: Reverse Mortgage for Home Purchase FAQ's . 474.10Email 10 - Subject: Reverse Mortgage for Home Purchase Myths . 484.11Email 11 - Subject: Reverse Mortgage for Home Purchase Scenario . 494.12Email 12 - Subject: Reverse Mortgage for Home Purchase - The Process . 50Reverse Mortgage Email Drip Campaign: Reverse Mortgage -Purchase - Realtors . 515.1Email 1 - Subject: Is Diane your client? . 525.2Email 2 – Subject: Diane needs an experienced agent . 535.3Email 3 – Subject: Referrals: Good news spreads like wildfire . 545.4Email 4 – Subject: Do you know Jack? He wants to move closer to downtown. . 555.5Email 5 – Subject: Help Jack & Grow: 62 H4P Greater Potential . . 565.6Email 6 – Subject: Rita has a referral. They’re under contract! . 575.7Email 7 – Subject: Help Boomers Move Near Grandkids . 58Revised: June, 2018Page: 3

5.8Email 8– Subject: Robert’s looking for a smart agent . 595.9Email 9– Subject: Help Clients Discover Zero Mortgage Payment Joy * . 605.10Email 10– Subject: Did you forget someone? . 615.11Email 11– Subject: Here’s a lead: Sylvia wants to move . 62Revised: June, 2018Page: 4

1 Reverse Mortgage Email Drip Campaign Consumers:Reverse Mortgage Basics-ConsumersBi-monthly (2xs per month) email drip that is highly recommended for ALL reverse mortgageconsumer prospects on your list including borrowers and their loved ones, as well as previousforward clients who are themselves in the market for a reverse mortgage – or have lovedones in the market for a reverse mortgage.Designed to create interest, engagement and help recipients see themselves and/or loved ones.An up-close and personal campaign featuring story-like portrayals and differing scenarios ofReverse Mortgage prospects. Subject lines have been created for maximum opens. Focusing oneducating recipients (borrowers and their families) regarding the benefits of the Home EquityConversion Mortgage (HECM) aka Reverse Mortgage.Copies of emails are below. Each email will include your signature block at the bottom.Revised: June, 2018Page: 5

1.1Email 1 - Subject: Can you relate to Jeanne & Frank?Meet Jeanne and Frank.For years, this husband and wife team have helped others discover their zero mortgagepayment joy* through Home Equity Conversion Mortgage (HECM: aka ReverseMortgage). Now it’s Jeanne and Frank’s turn to tap into their hard-earned equity andlive without the stress of monthly mortgage payments. *Many of their real estate clients have used the HECM for Purchase or Reverse Mortgage topurchase new homes. Now, after raising three kids in the family home, Jeanne and Frankare looking forward to making more memories in it. Thanks to their reversemortgage, they’ll also have access to funds they may need down the road.Breathe Easier with Reverse Mortgage According to financial experts, seniors in our country haveaccumulated between 6-8 trillion in home equity (Reasons why Baby Boomers are a Market to Watch,David Loman). Equity that can be put to good use.In place since the 1980’s, the benefits of a government secured Home Equity Conversion Mortgage(HECM aka Reverse Mortgage) for senior homeowners 62 are many, including: Zero Monthly Mortgage Payment Joy*Funds for Medical or Dental expensesAccessible cash for home improvementGreater New Home Purchasing PowerCall me today! Discover your Zero Mortgage Payment Joy*.* No more monthly mortgage payments. Borrowers must maintain the propertyand remain current on property taxes, homeowner’s insurance and applicable HOAdues. Scenarios described represent case studies, relate opportunities and protect clientidentity therefore specific likenesses and names are fictional.Revised: June, 2018Page: 6

1.2Email 2 – Subject: Lenore’s Best Move EverLenore grew tired of traveling to see Sophie. Saying good-bye was just too sad.It was Lenore’s son-in-law who broached the idea of her moving nearby.Like many senior homeowners, Lenore had a great deal of equity in her far away home. But wasconcerned her finances might not last through retirement.Lenore’s daughter helped put her mind at ease by recommending Lenore use a ReverseMortgage to purchase her new home by accessing the equity from her far away home.By using a Home Equity Conversion Mortgage (HECM aka Reverse Mortgage) for PurchaseLenore experienced greater buying power and: Discovered Zero Mortgage Payment Joy*Can pay-off medical expensesHelps with Sophie’s college fund.Is able to access cash down the road.Call me today learn more about the benefits of a reverse mortgage for you or your lovedones.* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Scenarios described represent case studies, relate opportunities and protect client identity thereforespecific likenesses and names are fictional.Revised: June, 2018Page: 7

1.3Email 3 – Subject: Lenore started Sophie’s College FundLenore is all about discovery. She’s what educators call a life-long learner.It looks like her passion for learning is genetic.Good thing Sophie’s parents encouraged Lenore to consider using a Home EquityConversion Mortgage (HECM) to purchase her home nearby.Sophie doesn’t understand a thing about how Lenore used the equity in her old home far awayto get her new home.Sophie just knows she loves being with Lenore after school doing cool stuff.If you or a loved one longs to move closer, please contact me today. I enjoy helping seniors 62 discover the benefits of Home Equity Conversion Mortgage for Purchase (H4P)including: Greater Purchasing PowerZero Monthly Mortgage Payment Joy *Funds for medical expenses, home improvement and more Lenore helped set-up a college fund for Sophie.* No more monthly mortgage payments. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Call me today to learn more about H4P.Revised: June, 2018Page: 8

1.4Email 4 – Subject: Living on the edge, nearby.Good thing Sophie’s parents urged Lenore to consider using a Home Equity ConversionMortgage for Purchase (H4P) so she could move nearby.* No more monthly mortgage payments. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Revised: June, 2018Page: 9

1.5Email 5 – Subject: How to Pay-Off Medical ExpensesIs the high cost of medical care is keeping you awake at night? There may be a way to breathe afinancial sigh of relief.Recent reports show senior homeowners sit on an estimated 6-8 trillion in homeequity an answer to financial prayers for many.It was for Jeanne. Recently she and her husband, tapped into their home’s equity using a reversemortgage. As real estate agents, they’ve known the benefits of reverse mortgage for purchase along time. They used their reverse to access their equity and stay put.The best part: they’re no longer saddled with a monthly mortgage payment*.The federally secured Home Equity Conversion Mortgage (HECM aka ReverseMortgage) allows qualifying senior homeowners age 62 to use their equity to: Access funds for medical and/or dental costsPay-off some credit card bills and, as aPossible tax-free growing line of credit and more!The HECM program has been around since the 1980’s. HECMs are becoming increasinglypopular as more and more seniors realize the benefit of using their equity funds.Call me today! Find out how reverse mortgage can help you or your loved ones.* No more mortgage payments. Borrowers must maintain the property and remain currenton property taxes, homeowner’s insurance and applicable HOA dues.Revised: June, 2018P a g e : 10

1.6Email 6 – Subject: Jeanne Remembered F-A-S-T: Saved FrankThankfully, Jeanne and Frank’s doctor explained the acronym F-A-S-T as an aid to recall the symptomsof a stroke.F: Face DroopingA: Arm Weakness (numbness)S: Speech DifficultyT: Time to call 9-1-1Just days after the doctor’s visit, Jeanne was dialing 9-1-1. She knew she needed to get Frank to thenearest ER right away. Frank’s slurred speech and tingling, weak arms were stroke indicators. Her quickreaction likely saved the love of her life.According to the American Stroke Association, it’s critical to get immediate medical attention if you’resuffering a stroke. Doing so may minimize the long-term effects of the stroke and even prevent death.Additional stroke symptoms include sudden confusion, trouble walking, severe headache and suddentrouble seeing in one or both eyes.For more information regarding the warning signs of strokes or to get info regarding life after a stroke,visit: http://bit.ly/WeCare FASTThank you for sharing this information with your loved ones.Revised: June, 2018P a g e : 11

1.7Email 7 – Subject: Medical Bills are not Jeanne’s first concernFour weeks ago, Jeanne saved Frank’s life.She remembered F-A-S-T (Face Drooping, Arm Weakness, Speech Difficulty, Time to call 911)because Jeanne’s doctor reviewed the early warning signs of a stroke with her and Frank justdays prior to his actual stroke.Thankfully, Frank is on a solid road to recovery. And, though the medical bills arrived, Jeanneand Frank are breathing a financial sigh of relief.Jeanne and Frank recently tapped into the equity in their home using a Reverse Mortgage(aka Home Equity Conversion Mortgage: HECM).Available to qualifying senior homeowners age 62 , the benefits of a HECM include: Zero Monthly Mortgage Payment Joy *Funds for medical, dental, home repair and other expensesPossible tax-free growing line of creditGreater Purchasing Power for those who use a reverse for purchase.The federally secured HECM program has been around since the 1980’s. HECMs arebecoming increasingly popular as more and more seniors realize the benefit of using untappedequity funds.* No more monthly mortgage payments. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Scenarios described represent case studies, relate opportunities and protect client identitytherefore specific likenesses and names are fictional.Call me today! Find out how reverse mortgage can help you or your loved ones.Revised: June, 2018P a g e : 12

1.8Email 8– Subject: The Truth About Reverse MortgageIf you’re a senior homeowner age 62 , you’ve probably been hearing more about ReverseMortgage as a means of using your equity and the ability to continue living in your homemortgage-free*.Maybe you’ve heard about using a reverse mortgage to purchase your next home, free up fundsfor medical or other expenses, make home improvements and more.Unfortunately, there are a few myths about Home Equity Conversion Mortgage (HECM:aka Reverse Mortgage) that you may have also heard. That’s why I wanted to get in touch withyou today: to put a common misconception to rest.Myth #1: “A Reverse Mortgage (HECM) is similar to a Home Equity Loan (HELOC).”Truth: A home equity line of credit (HELOC) requires borrowers to make monthly payments.A reverse mortgage does not require monthly payments*, ever. In addition, a HECMoffers some distinct advantages to qualifying seniors. Such as: Zero Monthly Mortgage Payment Joy *It cannot be canceled, reduced or frozen *The amount you can access grows each monthAccess to funds for medical or other expenses* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Call me today! Find more about the advantages of a Reverse Mortgage.Revised: June, 2018P a g e : 13

1.9Email 9– Subject: HECM Beats HELOC for Louis & MariannaLouis is the picture of good health.But, like many seniors he was tormented worrying he might outlive his savings. He fretted continuallyabout his lifelong bride Marianna’s wellbeing. He knew their home needed some changes, but had noidea how to finance such. He had no joy.Today, Louis’ biggest worry is if there’ll be enough cake to go around.He found his Zero Mortgage Payment Joy* after discovering how to access the equity in his home forretirement expenses using a Home Equity Conversion Mortgage (HECM: aka Reverse Mortgage). TheReverse Mortgage gave them the funds to make necessary home improvements. Marianna can use herkitchen and get around better.A few years back Louis and Marianna considered ways to access their hard-earned home equity. Theycompared the differences between HECMs vs. HELOCs (Home Equity Line of Credit). They quicklydetermined HELOC resets seemed too risky, especially at their age.Lou and Marianna discovered using a HECM (Reverse Mortgage) to access their equity means: The amount of funds they can access grows each month The HECM can never be cancelled, reduced or frozen *Call me today! Find out about the benefits of a Reverse Mortgage for you or your loved ones.* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Scenarios described represent case studies, relate opportunities and protect client identity thereforespecific likenesses and names are fictional.Revised: June, 2018P a g e : 14

1.10 Email 10– Subject: Marianna Adores Her New KitchenMarianna is in love with Louis and, of course, her new kitchen.A few years ago, the love of her life oversaw a complete kitchen remodel for his sweet bride offifty-nine years. Marianna’s passion has always been cooking for her family --- 6 kids, 18grandkids, and 3 great grands. But, with her limited mobility, cooking in her kitchen hadbecome impossible a real health hazard.A remodel seemed financially out of reach until Louis and Marianna learned how to access theequity in their home through the use a Home Equity Conversion Mortgage (HECM: akaReverse Mortgage). Their government-backed reverse mortgage gave Marianna back her joy.She now has a kitchen where everything’s within reach and she can accommodateher family.Nationwide, senior homeowners 62 are realizing the benefits of Reverse Mortgage to: Pay off medical expenses or other billsRemodelPurchase a new home and more In addition to her accessible modern kitchen (she baked Louis’ birthday cake), Marianna alsosleeps easier knowing they’ve the finances to meet expenses. Louis appreciates not making amonthly mortgage payment *.Call me today! Find out how a reverse mortgage can bring joy to you or your lovedones.Revised: June, 2018P a g e : 15

1.11 Email 11– Subject: Do you know Jack?Let’s talk about Jack.He’s 68 years old. He and his wife Rita are looking to sell the two-story home where they raised threekids. They want to move into a mid-century modern nearer to downtown.But with housing purchase costs rising and concerns about retirement savings, Jack and Ritawondered if a new home purchase made financial sense. Fortunately, like many baby boomers age62 , Jack and Rita have built a lot of equity in their current home.Jack and Rita recently discovered the benefits of Home Equity Conversion Mortgage (HECM: akaReverse Mortgage) for Purchase (H4P). They will enjoy: Greater Purchasing PowerZero Mortgage Payment Joy*Funds for home improvements, medical bills and other expensesAnd, quite possibly, a tax-free growing line of creditJack is especially thrilled to be able to move into a home that better meets his and Rita’s needs andbe done with mortgage payments*.* No more monthly mortgage payments, ever. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Call me today. Find out how 62 H4P Potential for Jack and for you.Revised: June, 2018P a g e : 16

1.12 Email 12– Subject: Can I leave my home to my heirs?It’s important you know the truth about Reverse Mortgage.If you’re a senior homeowner age 62 you’ve probably been hearing more about ReverseMortgage as a means of using your equity and the ability to continue living in your homewithout making monthly mortgage payments*.Maybe you’ve heard about using a reverse mortgage as a tool to purchase your next home, freeup funds for medical or other expenses and make home improvements.Unfortunately, there are a few myths about Home Equity Conversion Mortgage (HECM:aka Reverse Mortgage) you may have also heard. That’s why I wanted to get in touch with youtoday, to put a common misconception to rest.Myth #2: “My heirs won’t inherit my home.”Truth: A senior’s heirs actually have many options at the time of their loved one’s passing.They can either pay the balance due (principal minus accumulated interest and MIP) and keepthe home, or sell the home and use the proceeds to pay-off the reverse. If they opt to sell thehome, any remaining equity after repayment is theirs to keep. It is also important to note,seniors who outlive the equity available from the reverse retain possession of the property* aslong as they wish; and do not incur any debt for their heirs. Heirs can simply walk away or havefirst right of refusal to purchase the property.* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Call me today! I’d love to share more details with you and your loved ones.Revised: June, 2018P a g e : 17

2 Reverse Mortgage Email Drip Campaign Partners:Reverse Mortgage Basics-PartnersProvides informational material on the Reverse Mortgage product; Good for anyone interested inlearning about Reverse Mortgages for themselves, clients, family or friends. The ‘Partner’ campaign willsend 12 monthly emails over the course of 12 months.(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 18

2.1Email 1 - Subject: Why Reverse Mortgages?Revised: June, 2018P a g e : 19

2.2Email 2 - Subject: Did you know: Borrowers can access the equity in their home using areverse mortgage?2.3Email 3 - Subject: Did you know: With a reverse mortgage income is not a factor?Revised: June, 2018P a g e : 20

2.4Email 4 - Subject: Reverse Mortgage QualificationsRevised: June, 2018P a g e : 21

2.5Email 5 - Subject: Are Reverse Mortgages Safe?Revised: June, 2018P a g e : 22

2.6Email 6 - Subject: Reverse Mortgage SafeguardsRevised: June, 2018P a g e : 23

2.7Email 7 - Subject: Reverse Mortgage SafeguardsRevised: June, 2018P a g e : 24

2.8Email 8 - Subject: Reverse Mortgage Products2.9Email 9 - Subject: How is the Reverse Mortgage Repaid?Revised: June, 2018P a g e : 25

2.10 Email 10 - Subject: How is the Reverse Mortgage Repaid?Revised: June, 2018P a g e : 26

2.11 Email 11 - Subject: Reverse Mortgage Proceed OptionsRevised: June, 2018P a g e : 27

2.12 Email 12 - Subject: What is a Reverse Mortgage?Revised: June, 2018P a g e : 28

3 Reverse Mortgage Email Drip Campaign: FinancialPortfoliosSend to professional partners in the financial industry such as Financial Planners or CPAs, aswell as prospects or consumers. Informational material on how reverse mortgages can benefitfinancial portfolios or be used as a retirement planning tool. This campaign will send 12monthly emails over the course of 12 months.(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 29

3.1Email 1 - Subject: Opportunities for Reverse Mortgage, Financial Planner RelationshipsRevised: June, 2018P a g e : 30

3.2Email 2 - Subject: NBC Nightly News Spotlights Reverse Mortgages on National Stage Jungo LO email signature will show up under email text 3.3Email 3 - Subject: Dr. Wade Pfau Covers the Reverse Mortgage ProgramRevised: June, 2018P a g e : 31

3.4Email 4 - Subject: Reverse Mortgages and the Holy Grail of Retirement Planning3.5Email 5 - Subject: The Truth About Reverse Mortgages and Heir LegacyRevised: June, 2018P a g e : 32

3.6Email 6 - Subject: What's Driving Baby Boomers' Retirement Housing Decisions3.7Email 7 - Subject: Retirees Can Make Money Last Longer with a Reverse MortgageRevised: June, 2018P a g e : 33

3.8Email 8 - Subject: Think Tank Sees Promise in Reverse Mortgages for RetirementPlanning3.9Email 9 - Subject: Reverse Mortgages Help Cash-Strapped RetirementsRevised: June, 2018P a g e : 34

3.10 Email 10 - Subject: AARP Columist Changed Her Mind on Reverse Mortgages3.11 Email 11 - Subject: New Social Security Rules Play Into Reverse Mortgage RetirementStrenghtsRevised: June, 2018P a g e : 35

3.12 Email 12 - Subject: Paper Spells Out Reverse Mortgage Strategies for FinancialPlannersRevised: June, 2018P a g e : 36

4 Reverse Mortgage Email Drip Campaign: Reverse Mortgagefor Home PurchaseInformational material on purchasing a home using the Reverse Mortgage for Home Purchaseproduct. This campaign is appropriate for educating Consumers, Builders, Title Company andBank Partners on the Reverse Mortgage for Home Purchase loan product. ). This campaign willsend 12 monthly emails over the course of 12 months.NOTE: This campaign is ideal for educating all of your business partners on the ReverseMortgage for Home Purchase, with the exception of Realtors. To educate your RealtorPartners, review and select the Reverse Mortgage Email Drip Campaign: Reverse Mortgage –Purchase Realtors (section 5 in this outline).(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 37

4.1Email 1 - Subject: Reverse Mortgage for Home Purchase - a Life Changing Event!Revised: June, 2018P a g e : 38

Revised: June, 2018P a g e : 39

4.2Email 2 - Subject: Advantages of the Reverse Mortgage for Home PurchaseRevised: June, 2018P a g e : 40

4.3Email 3 - Subject: Reverse Mortgage for Home Purchase SpecificsRevised: June, 2018P a g e : 41

4.4Email 4 - Subject: Reverse Mortgage - What is it?Revised: June, 2018P a g e : 42

4.5Email 5 - Subject: Reverse Mortgage for Home Purchase - Who is Eligible?Revised: June, 2018P a g e : 43

4.6Email 6 - Subject: Reverse Mortgage for Home Purchase PrequalificationRevised: June, 2018P a g e : 44

4.7Email 7 - Subject: Reverse Mortgage for Home Purchase ScenarioRevised: June, 2018P a g e : 45

4.8Email 8 - Subject: Reverse Mortgage for Home Purchase FAQ'sRevised: June, 2018P a g e : 46

4.9Email 9 - Subjec

Revised: June, 2018 P a g e : 5 1 Reverse Mortgage Email Drip Campaign Consumers: Reverse Mortgage Basics-Consumers Bi-monthly (2xs per month) email drip that is highly recommended for ALL reverse mortgage consumer prospects on your list including borrowers and their loved ones, as well as previous forward clients who are themselves in the market for a reverse mortgage - or have loved

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