Drip Email Campaigns For Reverse Mortgages

1.5Email 5 – Subject: How to Pay-Off Medical ExpensesIs the high cost of medical care is keeping you awake at night? There may be a way to breathe afinancial sigh of relief.Recent reports show senior homeowners sit on an estimated 6-8 trillion in homeequity an answer to financial prayers for many.It was for Jeanne. Recently she and her husband, tapped into their home’s equity using a reversemortgage. As real estate agents, they’ve known the benefits of reverse mortgage for purchase along time. They used their reverse to access their equity and stay put.The best part: they’re no longer saddled with a monthly mortgage payment*.The federally secured Home Equity Conversion Mortgage (HECM aka ReverseMortgage) allows qualifying senior homeowners age 62 to use their equity to: Access funds for medical and/or dental costsPay-off some credit card bills and, as aPossible tax-free growing line of credit and more!The HECM program has been around since the 1980’s. HECMs are becoming increasinglypopular as more and more seniors realize the benefit of using their equity funds.Call me today! Find out how reverse mortgage can help you or your loved ones.* No more mortgage payments. Borrowers must maintain the property and remain currenton property taxes, homeowner’s insurance and applicable HOA dues.Revised: June, 2018P a g e : 10

1.6Email 6 – Subject: Jeanne Remembered F-A-S-T: Saved FrankThankfully, Jeanne and Frank’s doctor explained the acronym F-A-S-T as an aid to recall the symptomsof a stroke.F: Face DroopingA: Arm Weakness (numbness)S: Speech DifficultyT: Time to call 9-1-1Just days after the doctor’s visit, Jeanne was dialing 9-1-1. She knew she needed to get Frank to thenearest ER right away. Frank’s slurred speech and tingling, weak arms were stroke indicators. Her quickreaction likely saved the love of her life.According to the American Stroke Association, it’s critical to get immediate medical attention if you’resuffering a stroke. Doing so may minimize the long-term effects of the stroke and even prevent death.Additional stroke symptoms include sudden confusion, trouble walking, severe headache and suddentrouble seeing in one or both eyes.For more information regarding the warning signs of strokes or to get info regarding life after a stroke,visit: http://bit.ly/WeCare FASTThank you for sharing this information with your loved ones.Revised: June, 2018P a g e : 11

1.7Email 7 – Subject: Medical Bills are not Jeanne’s first concernFour weeks ago, Jeanne saved Frank’s life.She remembered F-A-S-T (Face Drooping, Arm Weakness, Speech Difficulty, Time to call 911)because Jeanne’s doctor reviewed the early warning signs of a stroke with her and Frank justdays prior to his actual stroke.Thankfully, Frank is on a solid road to recovery. And, though the medical bills arrived, Jeanneand Frank are breathing a financial sigh of relief.Jeanne and Frank recently tapped into the equity in their home using a Reverse Mortgage(aka Home Equity Conversion Mortgage: HECM).Available to qualifying senior homeowners age 62 , the benefits of a HECM include: Zero Monthly Mortgage Payment Joy *Funds for medical, dental, home repair and other expensesPossible tax-free growing line of creditGreater Purchasing Power for those who use a reverse for purchase.The federally secured HECM program has been around since the 1980’s. HECMs arebecoming increasingly popular as more and more seniors realize the benefit of using untappedequity funds.* No more monthly mortgage payments. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Scenarios described represent case studies, relate opportunities and protect client identitytherefore specific likenesses and names are fictional.Call me today! Find out how reverse mortgage can help you or your loved ones.Revised: June, 2018P a g e : 12

1.8Email 8– Subject: The Truth About Reverse MortgageIf you’re a senior homeowner age 62 , you’ve probably been hearing more about ReverseMortgage as a means of using your equity and the ability to continue living in your homemortgage-free*.Maybe you’ve heard about using a reverse mortgage to purchase your next home, free up fundsfor medical or other expenses, make home improvements and more.Unfortunately, there are a few myths about Home Equity Conversion Mortgage (HECM:aka Reverse Mortgage) that you may have also heard. That’s why I wanted to get in touch withyou today: to put a common misconception to rest.Myth #1: “A Reverse Mortgage (HECM) is similar to a Home Equity Loan (HELOC).”Truth: A home equity line of credit (HELOC) requires borrowers to make monthly payments.A reverse mortgage does not require monthly payments*, ever. In addition, a HECMoffers some distinct advantages to qualifying seniors. Such as: Zero Monthly Mortgage Payment Joy *It cannot be canceled, reduced or frozen *The amount you can access grows each monthAccess to funds for medical or other expenses* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Call me today! Find more about the advantages of a Reverse Mortgage.Revised: June, 2018P a g e : 13

1.9Email 9– Subject: HECM Beats HELOC for Louis & MariannaLouis is the picture of good health.But, like many seniors he was tormented worrying he might outlive his savings. He fretted continuallyabout his lifelong bride Marianna’s wellbeing. He knew their home needed some changes, but had noidea how to finance such. He had no joy.Today, Louis’ biggest worry is if there’ll be enough cake to go around.He found his Zero Mortgage Payment Joy* after discovering how to access the equity in his home forretirement expenses using a Home Equity Conversion Mortgage (HECM: aka Reverse Mortgage). TheReverse Mortgage gave them the funds to make necessary home improvements. Marianna can use herkitchen and get around better.A few years back Louis and Marianna considered ways to access their hard-earned home equity. Theycompared the differences between HECMs vs. HELOCs (Home Equity Line of Credit). They quicklydetermined HELOC resets seemed too risky, especially at their age.Lou and Marianna discovered using a HECM (Reverse Mortgage) to access their equity means: The amount of funds they can access grows each month The HECM can never be cancelled, reduced or frozen *Call me today! Find out about the benefits of a Reverse Mortgage for you or your loved ones.* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Scenarios described represent case studies, relate opportunities and protect client identity thereforespecific likenesses and names are fictional.Revised: June, 2018P a g e : 14

1.10 Email 10– Subject: Marianna Adores Her New KitchenMarianna is in love with Louis and, of course, her new kitchen.A few years ago, the love of her life oversaw a complete kitchen remodel for his sweet bride offifty-nine years. Marianna’s passion has always been cooking for her family --- 6 kids, 18grandkids, and 3 great grands. But, with her limited mobility, cooking in her kitchen hadbecome impossible a real health hazard.A remodel seemed financially out of reach until Louis and Marianna learned how to access theequity in their home through the use a Home Equity Conversion Mortgage (HECM: akaReverse Mortgage). Their government-backed reverse mortgage gave Marianna back her joy.She now has a kitchen where everything’s within reach and she can accommodateher family.Nationwide, senior homeowners 62 are realizing the benefits of Reverse Mortgage to: Pay off medical expenses or other billsRemodelPurchase a new home and more In addition to her accessible modern kitchen (she baked Louis’ birthday cake), Marianna alsosleeps easier knowing they’ve the finances to meet expenses. Louis appreciates not making amonthly mortgage payment *.Call me today! Find out how a reverse mortgage can bring joy to you or your lovedones.Revised: June, 2018P a g e : 15

1.11 Email 11– Subject: Do you know Jack?Let’s talk about Jack.He’s 68 years old. He and his wife Rita are looking to sell the two-story home where they raised threekids. They want to move into a mid-century modern nearer to downtown.But with housing purchase costs rising and concerns about retirement savings, Jack and Ritawondered if a new home purchase made financial sense. Fortunately, like many baby boomers age62 , Jack and Rita have built a lot of equity in their current home.Jack and Rita recently discovered the benefits of Home Equity Conversion Mortgage (HECM: akaReverse Mortgage) for Purchase (H4P). They will enjoy: Greater Purchasing PowerZero Mortgage Payment Joy*Funds for home improvements, medical bills and other expensesAnd, quite possibly, a tax-free growing line of creditJack is especially thrilled to be able to move into a home that better meets his and Rita’s needs andbe done with mortgage payments*.* No more monthly mortgage payments, ever. Borrowers must maintain the property and remaincurrent on property taxes, homeowner’s insurance and applicable HOA dues.Call me today. Find out how 62 H4P Potential for Jack and for you.Revised: June, 2018P a g e : 16

1.12 Email 12– Subject: Can I leave my home to my heirs?It’s important you know the truth about Reverse Mortgage.If you’re a senior homeowner age 62 you’ve probably been hearing more about ReverseMortgage as a means of using your equity and the ability to continue living in your homewithout making monthly mortgage payments*.Maybe you’ve heard about using a reverse mortgage as a tool to purchase your next home, freeup funds for medical or other expenses and make home improvements.Unfortunately, there are a few myths about Home Equity Conversion Mortgage (HECM:aka Reverse Mortgage) you may have also heard. That’s why I wanted to get in touch with youtoday, to put a common misconception to rest.Myth #2: “My heirs won’t inherit my home.”Truth: A senior’s heirs actually have many options at the time of their loved one’s passing.They can either pay the balance due (principal minus accumulated interest and MIP) and keepthe home, or sell the home and use the proceeds to pay-off the reverse. If they opt to sell thehome, any remaining equity after repayment is theirs to keep. It is also important to note,seniors who outlive the equity available from the reverse retain possession of the property* aslong as they wish; and do not incur any debt for their heirs. Heirs can simply walk away or havefirst right of refusal to purchase the property.* No more monthly mortgage payments. Borrowers must maintain the property andremain current on property taxes, homeowner’s insurance and applicable HOA dues.Call me today! I’d love to share more details with you and your loved ones.Revised: June, 2018P a g e : 17

2 Reverse Mortgage Email Drip Campaign Partners:Reverse Mortgage Basics-PartnersProvides informational material on the Reverse Mortgage product; Good for anyone interested inlearning about Reverse Mortgages for themselves, clients, family or friends. The ‘Partner’ campaign willsend 12 monthly emails over the course of 12 months.(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 18

2.1Email 1 - Subject: Why Reverse Mortgages?Revised: June, 2018P a g e : 19

2.2Email 2 - Subject: Did you know: Borrowers can access the equity in their home using areverse mortgage?2.3Email 3 - Subject: Did you know: With a reverse mortgage income is not a factor?Revised: June, 2018P a g e : 20

2.4Email 4 - Subject: Reverse Mortgage QualificationsRevised: June, 2018P a g e : 21

2.5Email 5 - Subject: Are Reverse Mortgages Safe?Revised: June, 2018P a g e : 22

2.6Email 6 - Subject: Reverse Mortgage SafeguardsRevised: June, 2018P a g e : 23

2.7Email 7 - Subject: Reverse Mortgage SafeguardsRevised: June, 2018P a g e : 24

2.8Email 8 - Subject: Reverse Mortgage Products2.9Email 9 - Subject: How is the Reverse Mortgage Repaid?Revised: June, 2018P a g e : 25

2.10 Email 10 - Subject: How is the Reverse Mortgage Repaid?Revised: June, 2018P a g e : 26

2.11 Email 11 - Subject: Reverse Mortgage Proceed OptionsRevised: June, 2018P a g e : 27

2.12 Email 12 - Subject: What is a Reverse Mortgage?Revised: June, 2018P a g e : 28

3 Reverse Mortgage Email Drip Campaign: FinancialPortfoliosSend to professional partners in the financial industry such as Financial Planners or CPAs, aswell as prospects or consumers. Informational material on how reverse mortgages can benefitfinancial portfolios or be used as a retirement planning tool. This campaign will send 12monthly emails over the course of 12 months.(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 29

3.1Email 1 - Subject: Opportunities for Reverse Mortgage, Financial Planner RelationshipsRevised: June, 2018P a g e : 30

3.2Email 2 - Subject: NBC Nightly News Spotlights Reverse Mortgages on National Stage Jungo LO email signature will show up under email text 3.3Email 3 - Subject: Dr. Wade Pfau Covers the Reverse Mortgage ProgramRevised: June, 2018P a g e : 31

3.4Email 4 - Subject: Reverse Mortgages and the Holy Grail of Retirement Planning3.5Email 5 - Subject: The Truth About Reverse Mortgages and Heir LegacyRevised: June, 2018P a g e : 32

3.6Email 6 - Subject: What's Driving Baby Boomers' Retirement Housing Decisions3.7Email 7 - Subject: Retirees Can Make Money Last Longer with a Reverse MortgageRevised: June, 2018P a g e : 33

3.8Email 8 - Subject: Think Tank Sees Promise in Reverse Mortgages for RetirementPlanning3.9Email 9 - Subject: Reverse Mortgages Help Cash-Strapped RetirementsRevised: June, 2018P a g e : 34

3.10 Email 10 - Subject: AARP Columist Changed Her Mind on Reverse Mortgages3.11 Email 11 - Subject: New Social Security Rules Play Into Reverse Mortgage RetirementStrenghtsRevised: June, 2018P a g e : 35

3.12 Email 12 - Subject: Paper Spells Out Reverse Mortgage Strategies for FinancialPlannersRevised: June, 2018P a g e : 36

4 Reverse Mortgage Email Drip Campaign: Reverse Mortgagefor Home PurchaseInformational material on purchasing a home using the Reverse Mortgage for Home Purchaseproduct. This campaign is appropriate for educating Consumers, Builders, Title Company andBank Partners on the Reverse Mortgage for Home Purchase loan product. ). This campaign willsend 12 monthly emails over the course of 12 months.NOTE: This campaign is ideal for educating all of your business partners on the ReverseMortgage for Home Purchase, with the exception of Realtors. To educate your RealtorPartners, review and select the Reverse Mortgage Email Drip Campaign: Reverse Mortgage –Purchase Realtors (section 5 in this outline).(All emails will have the same header image and the signature of the LO as pulled in from Jungo. To savespace, only the first email shows the header image and signature line, between the two blue lines.)Revised: June, 2018P a g e : 37

4.1Email 1 - Subject: Reverse Mortgage for Home Purchase - a Life Changing Event!Revised: June, 2018P a g e : 38

Revised: June, 2018P a g e : 39

4.2Email 2 - Subject: Advantages of the Reverse Mortgage for Home PurchaseRevised: June, 2018P a g e : 40

4.3Email 3 - Subject: Reverse Mortgage for Home Purchase SpecificsRevised: June, 2018P a g e : 41

4.4Email 4 - Subject: Reverse Mortgage - What is it?Revised: June, 2018P a g e : 42

4.5Email 5 - Subject: Reverse Mortgage for Home Purchase - Who is Eligible?Revised: June, 2018P a g e : 43

4.6Email 6 - Subject: Reverse Mortgage for Home Purchase PrequalificationRevised: June, 2018P a g e : 44

4.7Email 7 - Subject: Reverse Mortgage for Home Purchase ScenarioRevised: June, 2018P a g e : 45

4.8Email 8 - Subject: Reverse Mortgage for Home Purchase FAQ'sRevised: June, 2018P a g e : 46

4.9Email 9 - Subjec

Revised: June, 2018 P a g e : 5 1 Reverse Mortgage Email Drip Campaign Consumers: Reverse Mortgage Basics-Consumers Bi-monthly (2xs per month) email drip that is highly recommended for ALL reverse mortgage consumer prospects on your list including borrowers and their loved ones, as well as previous forward clients who are themselves in the market for a reverse mortgage - or have loved