The Business Of Social Media And Making The Roi Case

3m ago
26 Views
1 Downloads
500.96 KB
7 Pages
Last View : 19d ago
Last Download : 1m ago
Upload by : Wren Viola
Transcription

2/18/2014THE BUSINESS OF SOCIAL MEDIA AND MAKINGTHE ROI CASEVILASINI NARAYANANGM04966UMA DEVI MUNIYANDI GM04926QUESTION 1LET’S SAY YOUR CURRENT ANNUAL SALE IS 1 MILLION.YOU IMPLEMENT A SOCIAL MEDIA STRATEGY AND BEGANGENERATING 200 000 IN REVENUE THROUGH YOURFACEBOOK PAGE. AT THE END OF THE YEAR YOUR SALESARE STILL 1 MILLION.WAS YOUR SOCIAL MEDIA STRATEGY SUCCESSFUL? WHY ORWHY NOT?1

2/18/2014Marketing via SocialMedia1008093604020 Study shows that 93% of marketers usesocial media for business Only 7% ofmarketers say they don’t use socialmedia for their business. That meansthere are lots of people out theregetting involved and managing a socialmedia strategy.70Social Media Usage for BusinessUsableNon Usable It’s becoming more common to include social media as part of an overallmarketing budget or strategy, as opposed to when it was the outlier that noone wanted to spend time or money on however if I have invested in socialmedia for marketing purpose I would expect my sales to increase more thanwhat I have generated before using social media as a tool of marketing. Therefore if I generate sales same as before indulging in social media I wouldsay logically I have failed to use social media as a marketing tool to boost mysales.2

2/18/2014QUESTION 2EVERY SOCIAL MEDIA STRATEGY COST MONEY TO IMPLEMENT ANDWE LISTED A FEW OF COSTS IN THIS CASE STUDY.CREATE A MORE COMPREHENSIVE SOCIAL MEDIA STRATEGY COST.BRIEFLY DESCRIBE EACH COST AND IDENTIFY IT AS EITHER AS AFIXED COST OR VARIABLE COST.SOCIAL MEDIA COSTINGFIXED COSTVARIABLE COSTStaff SalariesExtra paid media (campaigns)Paid MediaExtra cost for content development(additional requirement)Cost to produce planned contentAdditional resources required forcontent development (feature updates)Training and educationCost for other campaigns (applicationssuch as mobile apps, microsite, agenciesetc)Software licensing and listening toolCost of associated starting community(existing (upgrade) or old(redevelopment))3

2/18/2014QUESTION 3Suppose you have well like business with a well liked product.One day something goes wrong and you ship 100,000 defectiveproducts. Almost the entire customer base is disgruntled.What social media strategy would you employ to help?Would you be better off just “waiting for it to blow over” oreven “sticking your head in the sand”? The best social media strategy to rectify this matter would beencourage interaction and build relationship. A briefexplanation and apology should be posted in the social media. This would create a sense of sympathy among the customers.Besides that customer would gain trust towards the companyand waiting for it to blow over or sticking my head in the sandwould not be a wise idea. This will make me to lose customer’strust and would hinder my business in the future. Competitors would use this as their winning trait and takeadvantage of my flaw. The best action would be own up tomistake and rectify it.4

2/18/2014QUESTION 4In the case study, we listed five steps to success. Identifytwo others and briefly discuss them. In my opinion one important criteria in using social media wouldbe identifying the target market. Boil your customer down toone or more personas in terms of demographics (age, gender,income, education) and psychographics (lifestyle). Marketresearch agency Forrester coined the term “technographics” todescribe how people use social media. They refer to it as the Social Technographics Ladder, and breakusage into six categories: (Next Slide) Important key to success is to be social or in another wordssocial media should have active interactions. For example cocacola fan page which manage to capture 77 million fans thusmanage to increase company sales5

2/18/2014Social Media StrategyHierarchySocialMediaMetricsSocial MediaTacticsSocial Media GoalsDepartment GoalsBusiness GoalsBusiness Mission6

2/18/2014THANK YOU7

Therefore if I generate sales same as before indulging in social media I would say logically I have failed to use social media as a marketing tool to boost my sales. 93 7 0 20 40 60 80 100 Social Media Usage for Business Marketing via Social Media Usable Non Usable Study shows that 93% of marketers use social media for business Only 7% of

Related Documents:

May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)

On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.

̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions

Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được

Glossary of Social Security Terms (Vietnamese) Term. Thuật ngữ. Giải thích. Application for a Social Security Card. Đơn xin cấp Thẻ Social Security. Mẫu đơn quý vị cần điền để xin số Social Security hoặc thẻ thay thế. Baptismal Certificate. Giấy chứng nhận rửa tội

Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.

Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.

MARCH 1973/FIFTY CENTS o 1 u ar CC,, tonics INCLUDING Electronics World UNDERSTANDING NEW FM TUNER SPECS CRYSTALS FOR CB BUILD: 1;: .Á Low Cóst Digital Clock ','Thé Light.Probé *Stage Lighting for thé Amateur s. Po ROCK\ MUSIC AND NOISE POLLUTION HOW WE HEAR THE WAY WE DO TEST REPORTS: - Dynacó FM -51 . ti Whárfedale W60E Speaker System' .