Strategic Alliance Program Rates 2021 - Test.aaha

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AAHA   aaha.org/vendorsStrategic Alliance Program   Rates   Ad SpecsAAHA MEANS MOREDeadlines   A A HA MEDIA KIT2021

AAHA MeansExceptionalQuality of CareAAHA-accredited member practices maintain a higher count of activeclients (4,405) than nonmember practices (3,810).*On average, AAHA member practices have a higher count of newpatients versus nonmember practices (851 and 644 per fiscal year,respectively).*Ad SpecsAAHAMeansHigherRevenueAAHA-accredited practices have moreloyal clients, retain more clients,and see more repeat clients thannonaccredited practices.**Deadlines   AAHAMeansExcellentCustomerServiceAAHA-accredited practices have moreengaged clients who visit morefrequently, as well as fewer lapsedpatients than nonaccredited practices.**AAHA     Strategic Alliance Program     Rates   Patients of AAHA-accredited practices receive more comprehensivecare and clients elect to have more diagnostic services performed thannonaccredited practices.**On average, AAHA-accredited members outearn nonmember practices inrevenue ( 1,707,813 to 1,206,035, respectively), exceeding the national averagefor all practices by more than 34%.*Practices that generate higher levels of revenue have higher staff-to-doctorratios. The ratio of nonveterinarian staff per FTE veterinarian is highest amongAAHA-accredited practices.**Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press. **“Practice Analysis Report,” VetSuccess, 20191

15,131 Veterinarians 15,787 Veterinary assistants and support staff 6,722 Veterinary technicians 3,946 Practice managers 2,589 Other 44,175 TOTAL MEMBERS 2Billiontotal annualpurchasing power*Deadlines   AAHA members’ total averageyearly income per practice is 501,7784,511AAHA-accredited andpreaccredited practices***Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019.**As of July 1, 202044,175veterinary professionals**Ad Specsmore than nonmembers.*AAHA     Strategic Alliance Program     Rates   AAHA Members2

AAHA means more engaging content on the practice-management and medical topics that matter totoday’s veterinary professionals.Trends CalendarJanuaryJAAHA Calendar*JulyJanuary/FebruaryJuly/August Physaloptera (parasites) Dentistry Endocrinology Feline medicineThe Diversity Issue CBD Workplace culture Endoscopy Marketing Client service Infectious diseaseFebruary MarketingThe Dental IssueAugust Pain management Working dogs Lab equipment Integrative medicine Dentistry Workplace safetySeptember Nutrition Pet insurance Software Disaster preparedness Flea and tick TelehealthAprilOctoberThe Technician Issue Anesthesia Wellbeing for technicians Social media Careers for techniciansMay Radiology and imaging Emergency and critical care Respiratory diseases Pain management OncologyNovember/DecemberMay/June Radiology and imaging Neurology Orthopedics Soft tissue surgery Internal medicine Gastroenterology*Please contact us for AAHA Guidelines topics and publishing schedule. Diversity FinanceNovember Client service Pain management Retirement Laser therapyJune Clinical pathologyAd Specs Wellness plansMarch/April Dermatology BehaviorDecember Technology Stem cells/orthobiologics Inventory Telehealth Lab equipmentDeadlines   MarchSeptember/OctoberAAHA     Strategic Alliance Program     Rates   Editorial CalendarsTrends and JAAHA ReprintsCustomize articles with your company logo.Contact Stephanie Pates for more informationat stephanie.pates@aaha.org.3

AAHA means more small-businessand practice-management guidance.Published monthly, Trends magazine offers best businesspractices, single-theme issues, JAAHA abstracts, executivesummaries of AAHA's guidelines, and detailed discussionsof hot topics.52%read half or moreof each issue*82%believe Trends helpsthem better managetheir practice*Benefits of advertising in Trends Distributed monthly to AAHA members andsubscribers in both print and digital formats Free Trends article distributed monthly to nonsubscribersvia email, social media, and featured in NEWStat Free website listing in the Advertiser Index Bonus circulation at all major conferences40%took action afterseeing an ad*59%share their copywith others*Trends OnlineDeadlines   25,634 pageviews**2:27 spent on articles**Opportunities include: Advertisements in the print magazine and Trends webpages Belly bands Inserts or other custom pieces Roundtable booklets Got a little extra budget?The AAHA Marketplace in Trends magazine offers multiple sizesof ads to round out your overall advertising strategy.*Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStatconducted by Readex Research. **Source: Website data from January–June, 2020 Custom developed with AAHA and polybagged with TrendsMore thanAd Specs False covers Content booklets and posters AAHA     Strategic Alliance Program     Rates   Trends30,000subscribers4

AAHA means morecutting-edge medicine.AAHA’s bimonthly, peer-reviewed medical journal,JAAHA, Journal of the American Animal HospitalAssociation, features original studies, review articles,and AAHA's guidelines, available in print and online.50%save their copies forfuture reference*Benefits of advertising in JAAHA Distributed bimonthly to members and subscribers89% Free JAAHA article distributed bimonthly tononsubscribers via social media and featured inNEWStatview JAAHA as a trustedsource for scientificinformation* AAHA guidelines published in JAAHA first Peer-reviewed topics at theforefront of veterinary medicine More than 6,200 print subscribers293,328 pageviews**131,861 sessions** Belly bands Print and digital advertising Inserts*Source: 2020 AAHA Readership Survey of Trends,JAAHA, and NEWStat conducted by Readex Research**Source: Website data from January–June, 202043,700digitalsubscribers57%share their copywith others*Ad SpecsOpportunities include: False coversMore thanDeadlines   JAAHA OnlineAAHA     Strategic Alliance Program     Rates   JAAHA5

AAHA     Strategic Alliance Program     Rates   NEWStatAAHA means morebreaking news coverage.Covering breaking news, industry trends, innovativenew research and technology, and legislative updates,AAHA’s NEWStat website and weekly e-newsletterkeep a finger on the pulse of current events that matterto the veterinary community.Benefits of advertising in NEWStat Distributed straight to veterinary professionals’inboxes every week Journalistic integrity and vetted contributors Trusted source during times of crisis, such as theCOVID-19 pandemicMore than35,000subscribersNEWStat E-NewsletterDeadlines   21% open rate**18% clickthrough rate**NEWStat WebsiteConsider advertising or contributing aneducational article for inclusion in ourweekly NEWStat e-newsletter.*Source: 2020 AAHA Readership Survey of Trends, JAAHA, andNEWStat conducted by Readex Research**Source: E-newsletter and website data from January–June, 202044%read half or moreof each issue*33%Ad Specs407,981 pageviews**5:14 spent on articles**share NEWStatarticles via socialmedia*6

AAHA means more high-quality virtual CE forevery member of the veterinary team.More than Exclusive, free member benefit highly valued by AAHA members Relevant scientific and practice-management topics to helpevery team member earn RACE-approved CE credits and growprofessionally91% Variety of formats including case-based learning modules, virtualsimulations, podcasts, webinars, and moreof AAHA members believemembership holds them tostandards that make theirpractice better** Easy-to-use, mobile-friendly interface and user experienceOpportunities include digital advertising and the chance todevelop with AAHA: Custom educational courses Web conferences PodcastsAAHA means more ways to connect online.total courseenrollments* Educational articles and advertisements on the NEWStatwebsite and weekly e-newsletter Professional website advertising Branded or product email to AAHA members(Strategic Alliance Program only)Ad Specs9,183 JAAHA, Trends, and AAHA Learning digital advertisingDeadlines   Digital AdvertisingAAHA     Strategic Alliance Program     Rates   AAHA Learning Connexity digital advertisingaaha.org*As of July 2020, includes premium coursesOver 2.5 million pageviews**1:57 average time on a page****Source: Website datafrom January-June 20207

AAHA means a more personalized content strategy to makethe most of your advertising dollars.We’ll help you create unique content that engages veterinary professionals with yourproducts and messaging.Options include:Proactively educate clients to be prepared to managecosts with payment options, such as those that can betransferred from GP to specialty hospitalsKey Barriersto ProvidingCare for aLifetime Polybagged or tipped-in custom booklets in TrendsProviding CareStress-free handling techniques and client educationConsistent education and information across allcommunication channels on the importance of careat every stage of life Financial concerns Targeted articles and advertisements in NEWStat Perceived stress on the pet Pet owner misinformation Roundtable discussions polybagged or appearing in Trends Lack of convenience Client communication Cobranded products from AAHA Press Distance to hospital Referrals: Misconceptions Posters or wall clings mailed with Trends or hand-delivered by your sales teamand lack of trust Reactive approachBreakthroughPracticeSolutionsfor a LIFETIMEExtended hours, telemedicine, improve ease ofmaking appointmentsOvercoming Obstacles and Improving Quantity and Quality of LifeOngoing training on client communication andengagement along with clear and consistent educationfor clients on value of lifelong veterinary carePublished by the American Animal Hospital AssociationExplore telehealth or patient pick up optionswith a generous educational grant from CareCreditPurposefully develop relationships betweenpet families, GPs, and specialists; educate GPCareCredit LifetimeCare Booklet r2.indd 1veterinarians on how revenue can increase withcollaborative care7/7/20 4:50 PMShift the focus from responding in the moment tocreating a lifelong plan for the patient’s health Social media campaigns highlighting your educational message Guidelines sponsorship AAHA Learning coursesCareCredit LifetimeCare Poster.indd 17/7/20 5:07 PMAAHA     Strategic Alliance Program     Rates   Custom ContentDeadlines   Mailing ListsAAHA means more tailored direct-mailcampaigns to meet your specificbusiness needs.Ad SpecsWork with our team todevelop the perfect contentand design tailored toyour audience!Target the best of the best with your message customized for: Member type (accredited or individual) Individual type (medical director, practice manager, etc.) Practice size (based on number of veterinarians) Contacts (based on location)8

AAHA means more exclusive accessto the top veterinary practices.When you join forces with AAHA as a Strategic Alliance Program member, you’ll receive straightforwardbudgeting and flexible options to make sure your messaging is seen and heard.Strategic Alliance Program membership includes: Corporate AAHA membership Quarterly reports personalized by Strategic Alliance member activity Use of the AAHA Strategic Alliance Program logo Website recognition and advertising AAHA member mailing list (1) Sponsor AAHA guidelines and strategic initiatives Send a commercial email to AAHA members Develop AAHA Learning courses and custom content materialsDeadlines   Create a social media campaign through AAHA channelsRates   Members may also receive an invitation to participate in Connexity 2021, as well as opportunities to:AAHA     Strategic Alliance Program   Strategic Alliance ProgramAd Specs9

DiamondPlatinumGoldTrends advertising 50,000 49,500 45,000JAAHA advertising 10,500 10,500 5,000Digital advertising 26,000 24,000Connexity sponsorshipand advertising 49,000Connexity exhibit boothSilverGarnetBronzeCopper 20,000 16,000 12,000 10,700 8,000 20,000 10,000 8,000 6,000 6,000 3,500 49,000 34,000 19,000 13,000 9,000 5,000 6,000 6,000 6,000 6,000 6,000 6,000 3,300Guidelines or strategicinitiative programs 30,000 30,000 30,000 30,000Additional opportunities 192,500 95,000 21,000 18,000 34,000 17,000 13,000 9,500 8,250Strategic AllianceProgram membership 49,000 40,000 37,000 32,000 30,000 29,000 27,000 25,000 22,250Total value 413,000 304,000 198,000 135,000 107,000 79,000 65,000 46,000 30,500Your cost 350,000 250,000 150,000 100,000 75,000 50,000 35,000 20,000 10,000Deadlines   SapphireRates   EmeraldAAHA     Strategic Alliance Program   2021 AAHA Strategic Alliance Program LevelsAd Specs10

TrendsAdvertising1x3x6x8x12xFull spread 8,825 8,275 7,825 7,450 7,07516.75" 10.875"bw: 4,675bw: 4,375bw: 4,125bw: 3,925bw: 3,725Full page 4,450 4,175 3,950 3,750 3,5758.375" 10.875"bw: 2,350bw: 2,200 bw: 2,075bw: 1,975bw: 1,875Premium position* 4,550Inserts31,000 1,000 Details2-page insertadd vertical perf 2,925 375 50Bind-inRemovable; perforated4-page insert 3,450 50Bind-in4-page gatefoldPerf-out poster add 3,950 375 55Bind-inRemovable; perforated8-page insert 4,475 65Bind-in8-page poster 8,250 65Removable; tip-on; quarterfold8-page Quadalog 8,500 80Removable; tip-on 3,000 2,800 2,625 2,475 2,32512-page magnastrip 11,325 235 Removable; saddle-stitched7.875" 5"bw: 1,575bw: 1,475bw: 1,375bw: 1,300bw: 1,22516-page insert 8,750 1301/2 page vertical 3,000 2,800 2,625 2,475 2,3253.75" 10.375"bw: 1,575bw: 1,475bw: 1,375bw: 1,300bw: 1,22524-page magnastrip 14,425 285 Removable; saddle-stitched1/4 page vertical 2,425 2,275 2,150 2,050 1,9503.75" 5"bw: 1,275bw: 1,200bw: 1,125bw: 1,075bw: 1,025 3,750 3,500 3,300 3,150 3,0005" 10.375"bw: 1,975bw: 1,825bw: 1,725bw: 1,650bw: 1,5751/3 page vertical 2,650 2,475 2,325 2,225 2,1252.625" 10.375"bw: 1,400bw: 1,300bw: 1,225bw: 1,1754-color process on 70# gloss coated.Belly bands31,000 1,000 Detailsbw: 1,12518.5" x 5" 6,0504-color process on 80# gloss coated.1/6 page vertical 1,600 1,500 1,400 1,325 1,2502.625" 5"bw: 850bw: 800bw: 750bw: 700bw: 650All sizes are width by height. All rates quoted in US dollars.*Premium position includes inside front cover, inside back cover, or back cover full-page ad. 130One-sidedPolybagging31,000 1,000 DetailsUp to 15 pages 3,750 105Additional postage costs will apply16–48 pages 3,975 125Additional postage costs will applyCovers31,000 1,000 DetailsFalse cover, 1-page 5,650 100Removable; tip-on; one-sidedFalse cover, 2-page 6,275 100Removable; tip-on; double-sidedGatefold 7,050 105Bind-inZgate 9,100 130Bind-inFrench door 11,400 155Bind-inAll options are 4-color process on 119# gloss. All rates quoted in US dollars.Gatefold: Cover opens to the right and folds out to reveal additional pages.Z-gate: Cover opens from the left to reveal an additional two-page spread.French door: Cover opens from the middle to reveal your advertising message underneath.Postcards31,000 1,000 Details5" 7" cardPerf bind-in 2,800 3,150 30 35Blow-in or bind-inRemovable; perforated6" 7" cardPerf bind-in 2,875 3,225 30 35Blow-in or bind-inRemovable; perforated4-color process on 100# gloss coated. All sizes are width by height. All rates quoted in US dollars.Tip-on: Attached with removable glue.Bind-in: Affixed directly to the magazine binding.Blow-in: Loosely inserted between pages.Magnastrip: Removable saddle-stitched insert with tip-on strip bound into the magazine.Available in a variety of sizes and page counts.Quadalog: Removable mini booklet with tip-on strip bound into the magazine. Available in avariety of sizes and page counts.Ad SpecsOnserts must be machinable and preapproved. Maximum trim size 8.375" 3 10.875".Deadlines   2/3 page verticalBind-in   Rates   1/2 page horizontalAAHA     Strategic Alliance ProgramRates11

AAHA MarketplaceSize (column inches)NEWStat1x3x6x12x3.5 x 1 165 150 130 100Leaderboard*3.5 x 2 325 300 260 2003.5 x 3 500 450 4003.5 x 4.125 700 6403.5 x 5.25 9003.5 x 6.2512 months 5,850 5,150 4,675Rectangle 2,725 2,400 2,175 350Button 1,350 1,200 1,075 560 430* Leaderboards will appear at the top of the website and be rotated within the e-newsletter.Rates are per month based on monthly postings. All rates quoted in US dollars. 820 715 550 1,000 900 780 6003.5 x 7.25 1,200 1,100 960 740AAHA Learning3.5 x 8.375 1,300 1,180 1,020 780Digital advertisingPrint advertisingPremiumRate plus 580False cover8.375" 10.875"3x 1,475 1,300 1,175 2,200 1,950 1,775 4,6256x119# gloss; 4/4; tip-onand bindingDigital advertising6 months12 monthsMiddle banner 1,350 1,200 1,100Side banner 1,200 1,100 1,000Rates are per month based on monthly postings. All rates quoted in US dollars.TrendsDigital advertisingRectangle2 months 2,7256 months 2,40012 months 2,175Rates are per month based on monthly postings. All rates quoted in US dollars.Premium positions will be 15% more.Ad SpecsAll sizes are width by height. All rates quoted in US dollars.2 months2 months6 monthsBanner 1,350 1,200 1,100Mailing ListTower 1,200 1,100 1,000Number of names1x rentalButton 1 600 500 400First 3,000 names 650Button 2 600 500 400Additional names (per 1,000) 150Rates are per month based on monthly postings. All rates quoted in US dollars.Deadlines   Full page8.375" 10.875"1x2 months   Rates   6 monthsJAAHADigital advertisingAAHA     Strategic Alliance ProgramRates12 monthsAll rates quoted in US dollars.12

Trends & JAAHA Online NEWStat AAHA LearningTrends & AAHA MarketplaceIssueInsertionsArt materialsMail dateIssueInsertionsArt 2110/27/2111/17/21December11/19/2111/22/21Ads are purchased on a calendar month basis.NEWStat e-newsletters are delivered weekly on Thursdays. Ads remain on the website for amonth and are included in weekly NEWStat e-newsletter distribution.JAAHAInsertionsArt materialsMail Dec9/14/219/24/2110/25/21Ad SpecsIssueAAHA     Strategic Alliance Program     Rates     Deadlines   Deadlines13

SpecificationsTrends and JAAHATrim size8.375" x 10.875"Ad sizeBleed trim sizeLive area0.25" from trim8.375" 10.875"Bleed0.125" extended beyond trimFull page andfalse cover*Gutter loss0.125"Line width minimum0.25 point thickFile formatColor modeImage resolutionPDF with bleed and crop marks; transparency flattenedOther acceptable formats include Adobe InDesign*, EPS†, TIFCMYK or grayscale; SWOP standards apply;do not embed ICC profilesFull spread(2 pages)with bleed: 17" 11.125"1/2 pagehorizontalwith bleed: 8.625" 5.6875"16.75" 10.875"1/2 pageverticalwith bleed: 4.4375" 11.125"8.375" 5.4375"4.1875" 10.875"5.5" 10.875"2/3 page300 dpi (minimum)with bleed: 8.625" 11.125"with bleed: 5.75" 11.125"2.9375" 10.875"1/3 pagewith bleed: 3.1875" 11.125"Nonbleed trim size7.875" 10.375"16.25" 10.375"7.875" 5"3.75" 10.375"5" 10.375"2.625" 10.375"FontsOpenType or PostScript onlyTotal area coverageDo not exceed 320% for the darkest area of an image1/4 page3.75" 5"False coverRequest the template file1/6 page2.625" 5"All sizes are width by height in inches. *Request the template file.*Package with fonts and images and compress to zip file.†Convert text to outlines for Adobe Illustrator files before submission.Full pageFull spread (2 pages)1/2 AAHA     Strategic Alliance Program     Rates     Deadlines     Ad SpecsAd Specs1/6pageSee Rates page for AAHA Marketplace sizes.14

Ad SpecsNEWStat leaderboard (website and e-newsletter)DigitalFile formatGIF*, SWF*, JPG, or PNGFile size40k (60k if animated) maximum*Color modeRGBImage resolution72 dpiAnimation*Maximum 15 seconds total length; 3 loops; 24 fpsAudioNoneNEWStat buttonNEWStat rectangle*AAHA Learning does not support GIF or SWF files. File size for AAHA Learning is 2mb.Best practice: For times when the user’s browser does not support creative functionality (i.e.,Flash , HTML5), provide a standard image file.NEWStatPlease submit three files for each ad sized for website, e-newsletter, andmobile.Ad sizeWebEmailMobile728 90728 90300 50Rectangle300 250120 250300 50Button300 90120 90300 50LeaderboardNEWStat mobile (all ad sizes)NEWStat email ad sizesNEWStatbuttonNEWStatrectangleJAAHA Online ad sizesJAAHA Online banner* Leaderboards will appear at the top of the website and be rotated within the e-newsletter.All sizes are width by height in pixels.Trends OnlineAd sizeRectangleJAAHAOnlinebuttonJAAHA OnlineWebMobileAd sizeWeb300 250300 50Banner468 60Tower160 600Button180 150All sizes are width by height in pixels.Trends Online web ad sizesAAHA Learning ad sizesAAHA Learning middle bannerAll sizes are width by height in pixels.AAHA LearningAd sizeJAAHAOnlinetowerAAHA     Strategic Alliance Program     Rates     Deadlines     Ad SpecsNEWStat web ad sizesWebMiddle banner900 150Side banner425 150All sizes are width by height in pixels.Trends Online rectangleAAHA Learningside banner15

AAHA means more of what you need to know,when you need to know it.Agency CommissionCommission to recognized advertising agencies is 15% (notapplicable to development charges). Commissions are allowedonly on invoices paid within 30 days.DiscountsDiscounts are available through special package pricing only.Please call AAHA’s National Sales Manager, Stephanie Pates, formore information.Acceptance of AdvertisingAll advertisements are subject to AAHA’s approval and AAHA reservesthe right, in its sole discretion, to refuse to accept any advertising and/orto cancel, remove, discontinue, or withdraw approval of any advertisingafter its publication or appearance. In the event that AAHA exercisesthis right, it will notify the advertiser and adjust the final billing to reflectany time the advertising did not appear.LiabilityNotwithstanding to whom bills are rendered, Advertisers, Agency,and Service, jointly and severally shall remain obligated to payAAHA the amount of any bills rendered by AAHA within the timespecified and until payment in full is received by AAHA. Paymentby Advertiser to Agency or to Service, or payment by Agency toService shall not constitute payment to AAHA.File reative Assistancecreative@aaha.orgAd Specs, Rate Cards,and Insertion Ordersjennifer.beierle@aaha.orgTrends and JAAHAReprintsstephanie.pates@aaha.orgAAHA     Strategic Alliance Program     Rates     Deadlines     Ad SpecsResourcesThird-Party Ad ProvidersIn order to protect our members’ privacy and to maintain controlof which cookies are set on our members’ browsers while visitingAAHA websites, AAHA will not accept advertising tags from thirdparty ad providers. We will only accept the physical graphic files(GIF, JPG, etc.) and a link to the advertiser’s website as detailed inthe media kit for each of the corresponding sites or e-newsletters.16

AAHA   Strategic Alliance Program   ContactReach out and connect with AAHA more! We would love to hear from you.Jennifer BeierleCorporate Programs andAdvertising SpecialistStrategic Alliance Program,sponsorship, g SpecialistAdvertising materials, mailing list sales,Strategic Alliance Program, ephanie Pates 2020 American Animal Hospital AssociationSean ThomasAd SpecsNational Sales ManagerAdvertising sales, Connexity advertisingsales, Strategic Alliance a.orgDeadlines   Judi Kodner CaseyDeputy Chief Executive OfficerStrategic Alliance Program, tes   Janice Trumpeter, DVMAdvertising and Sales ManagerAdvertising ors17

AAHA Members 15,131 Veterinarians 15,787 Veterinary assistants and support staff 6,722 Veterinary technicians 3,946 Practice managers 2,589 Other 44,175 TOTAL MEMBERS *Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019. **As of July 1, 2020 2 Billion purchasing power* 4,511 AAHA-accredited and preaccredited .

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