Application And Reproduction Guide - Usa.visa

Visa Point-of-Sale (POS) GraphicApplication and Reproduction Guide 2017 Visa. All Rights Reserved.

Point-of-SaleThis guide contains specifications to help Visa and itslicensed member financial institutions, merchants andpartners (”Licensed Users”) accurately reproduce the VisaPOS Graphic across all media. Correct and consistentreproduction is essential to protecting the integrity of thisvaluable asset.Licensed Users should follow these application andreproduction guidelines precisely wherever the Visa POSGraphic is used. These guidelines should be used inconjunction with the Visa Core Rules, Visa Product BrandStandards, and any other agreements entered into withVisa (the “Visa Rules”). Should these guidelines conflict withany Visa Rules, the terms within the Visa Rules shall prevail.2

ElementsVisa Point-of-Sale (POS) GraphicThe Visa Point-of-Sale (POS)Graphic is for use whereVisa payment products areaccepted.All physical merchantlocations, online merchantlocations and ATMs thataccept Visa products forpayment or cash disbursement must display the VisaPOS Graphic.The full-color option ispreferred, but one-color(white/light and darkbackground) options arealso provided for caseswhen full-color reproduction is not possible.In countries where use of VisapayWave is required, the VisapayWave POS Graphic wouldbe used in addition to the VisaPOS Graphic.Full-colorPOS GraphicOnly use Visa-providedartwork. Scale the artwork forthe Visa POS Graphic larger orsmaller as needed, but do notalter the proportions orelements in any way.The standardized whitebackground will not be visibleon a white background.One-colorPOS GraphicFull-colorPOS Graphic with payWaveVisa POS Graphic artwork is availablefor download on www.visa.com/POS3

ElementsVisa POS Graphic: Color SpecificationsFor print applications: Visually match Visa Blueand Visa Gold to theappropriate Pantone colors when printing inspot color. Unless mediademands 4-colorprocess, always print inspot color- Visa Blue (coated):Pantone 280- Visa Gold (coated):Pantone 130 Visually match Visa Blueand Visa Gold toappropriate CMYKformulas when printingin a 4-color process- Visa Blue: CMYK C100M85 Y0 K25- Visa Gold: CMYK C0 M33Y100 K0For online/onscreenapplications: The Visa-provided artworkfor online/onscreen usecontains the correct RGBcolor formulas for Visa Blueand Visa Gold:- Visa Blue: R26 G31 B113- Visa Gold: R247 G182 B0 Note that converting toRGB from Pantone spotcolors or CMYK will notautomatically produce theVisa-specific RGB colors Save the artwork as a GIFwith all necessary colors.This will maintain thecorrect RGB values innon-anti-aliased areas When copying artworkfrom one application toanother, convert the newdocument to RGB beforepasting the artwork intothe fileVisa BlueCoatedPMS 280 CUncoatedPMS 280 820HEXF7B600Visa GoldCoatedPMS 130 CUncoatedPMS 129 U4

ElementsVisa POS Graphic: Use with Other Network MarksWhen using the Visa POSGraphic with other networkmarks we recommendplacing Visa in the firstposition.Marks may be configuredvertically or horizontallyand may be placed on lightor dark backgrounds.Vertical ConfigurationHorizontal ConfigurationLOGOLOGOLOGOLOGOLOGOLOGOLight BackgroundLOGOLOGOLOGOLOGOLOGOLOGOLight BackgroundDark BackgroundDark Background5

ElementsContactless Symbol and Contactless IndicatorThe Contactless Indicatoris comprised of foursemicircles, graduated fromthe smallest to the largest insize.The Contactless Indicator isused on payment devices toindicate contactless paymenttechnology. It may also beused in marketing collateraland at point of sale topromote availability ofcontactless payments.The Contactless Indicatormust appear in a solid colorthat provides the best colorcontrast and legibilityagainst the selectedbackground color. Optimalcolors include black, white,gray or other neutral colors.Contactless Symbol and ContactlessIndicator artwork is available fordownload from emvco.comThe Contactless Symbol iscomprised of three elements: The Contactless Indicatorat the center of thesymbol A drawn hand holding ageneric Contactless formfactor An oval keyline that wrapsaround the Indicator andhandThe Contactless Symbol isrequired on all terminals thatmeet ISO 14443 and EMVCoContactless specifications.It may also be used withinassociated marketingcollateral educatingconsumers on how to makecontactless payments at pointof sale.ContactlessIndicatorcolor optionsContactlessSymbol coloroptionsOn a white/light background,the Contactless Symbol appearsin blackOn a dark background, theContactless Symbol appearsin whiteNote: The Contactless Indicator and Contactless Symbol are owned by EMVCo LLC, and use ofthese marks is subject to a license with EMVCo, LLC. Use should comply with the EMVCoContactless Indicator and Contactless Symbol Reproduction Requirements.6

ElementsVisa POS Graphic: Use with Contactless IndicatorAt physical merchantlocations, graphicsrepresenting theacceptance technology(e.g., EMVCo’s ContactlessIndicator) should be usedwith the paymentacceptance networksaccepted.This is best achievedthrough a combination ofmessaging (e.g., We acceptcontactless payments) andone or more iconsrepresenting theacceptance technologypaired with paymentnetwork marks.Vertical ConfigurationHorizontal ConfigurationWe acceptcontactlesspaymentsWe acceptcontactlessmobilepaymentspayments7

ElementsVisa POS Graphic: Use with Network and Mobile Technology MarksFor physical decals,messaging and icons maybe printed all-in-one at thetime of decal production oricons/messaging can beproduced independentlyand added to existingdecals.Vertical ConfigurationAll-in-oneModular/additive to existing decalHorizontal ConfigurationAll-in-oneLOGOLOGOLOGOWe acceptcontactlesspaymentsLOGOModular/additive to existing decalLOGOLOGOWe acceptcontactlesspaymentsLOGOLOGOLOGOWe acceptcontactlesspaymentsWe acceptcontactlesspaymentsLOGOExample of two network marksplus two technologiesExample of three network marksplus one technology8

ApplicationsOverviewUse the Visa POS Graphic toindicate Visa as a paymentmethod both online andoffline in a wide variety ofapplications including Exterior/interior signage:at the entrance ofphysical merchantlocations (store door orwindow) or inside (at thecash counter, etc) POS terminal signage: onthe payment terminalscreen as well as on thephysical terminal Online acceptance: on anonline or mobilemerchant home orcheckout pageExterior/interior signagePOS terminal signageOnline LOGOLOGOWe acceptcontactlesspayments9

ApplicationsExterior SignageUse the Visa POS Graphicon a main entry door orexterior-facing window tosignify acceptance.Traditional AcceptanceWith Contactless Acceptance MessagingWe acceptcontactlesspaymentsLOGOLOGOLOGOLOGO10

ApplicationsInterior SignageUse the Visa POS Graphicat merchant locations oninterior signage at checkoutcounters, cash registers etc.to signify acceptance.Traditional AcceptanceWith Contactless Acceptance MessagingWE ACCEPTLOGOLOGOLOGOLOGOLOGOWe acceptcontactlesspayments11

ApplicationsPOS Terminal Signage: On-screenUse the Visa POS Graphicat merchant locations onPOS terminal screens.Non-contactless acceptanceContactless Symbol with network marks and contactless acceptance messagingLOGOLOGOLOGOLOGOWe acceptcontactlesspayments12

ApplicationsPOS Terminal Signage: Off-screenUse the Visa POS Graphicat merchant locations onPOS terminal hardware tosignify Visa acceptance.Contactless Symbol with network marksContactless Symbol with network marks and contactless acceptance messagingLOGOLOGOLOGOLOGOLOGOWe acceptmobile paymentsLOGOLOGOWe acceptcontactlesspaymentsWe acceptmobile payments13

ApplicationsOnline AcceptanceUse the Visa POS Graphiconline and in digitalapplications to signifyVisa acceptance.Website home pagepageLOGOLOGOLOGOLOGOLOGO14

ResourcesRegional ContactsWhom to contactFor questions regardingin these guidelines, pleasecontact the following:Asia-Pacific (AP) Brandapbrand@visa.comCentral Europe, Middle Eastand Africa (CEMEA) Brandcemeabrand@visa.comLatin America and Carribean(LAC) Brandlacbrand@visa.comNorth America (NA) Brandnabrand@visa.com15

POS Graphic Full-colo r POS Graphic with payWave One-color POS Graphic The Visa Point-of-Sale (POS) Graphic is for use where Visa payment products are accepted. All physical merchant locations, online merchant locations and ATMs that accept Visa products for payment or cash disburse-ment must display the Visa POS Graphic. The full-color option is