Stanford University DESIGN THINKING: TEST - Cafirst
DESIGN THINKING: TEST 2021 FIRST California Workshop Series: Product Development Design Thinking adapted from Divya Nagaraj and Sidra Nadeem Stanford University 02/20/2021
Introductions Divya Nagaraj Sidra Nadeem Sophomore Computer Science Biology Houston, TX Sophomore Computer Science Rogers, AR
Design Thinking EMPATHIZE IDEATE DEFINE Prototype adapted from TEST PROTOTYPE
Today’s Focus EMPATHIZE IDEATE DEFINE . Test adapted from TEST PROTOTYPE
Testing is your chance to gather feedback, refine solutions, and continue to learn about your users Iterative mode of design process PRESENT REFINE SOLUTION Place low-resolution prototypes in appropriate context of user’s life TESTING Prototype as if you know you’re right, but test as if you know you’re wrong GATHER FEEDBACK EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Create authentic experiences for users to test your prototypes Learn more about your user Refine your prototypes and solutions Test and refine your Point of View EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Brief Overview of User Testing adapted from https://youtu.be/U 5 UuET7mQ
Testing from Developers’ and Users’ Perspectives adapted from https://youtu.be/baY3SaIhfl0
Introduce A/B Testing What is A/B Testing? Testing different versions of a new feature EMPATHIZE . Test adapted from image from Shutterstock IDEATE DEFINE TEST PROTOTYPE
Qualitative Testing - Observational findings - When do users seem to struggle? - Look at facial expressions - “Aha!” or “I’m confused.” - Generate new ideas and find pain points EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Qualitative Testing EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Quantitative Testing Decisions are made based off of data More observations data is better Can describe how much better a new feature is Time saved New users Cost Testing different versions of a new feature EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Quantitative Testing EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Who to Test? Recruiting users for testing Find a diverse set of users Think about extreme users Think about multiple users! Ex: Lyft has both drivers and passengers as users EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Conducting a Good Interview Don’t ask leading or biased questions. 5 W’s - Who, What, When, Where, Why? Have them talk through their experience! Use their language. EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Reminder: Understand Both Perspectives Understand POV of interviewer Brainstorm good interview questions about using adjustable straps on a backpack Share with others! Understand POV of interviewee Run the experiment on yourself Ask yourself how heavy is the backpack when it’s full? etc Share results! adapted from
Tip: Scenes/Props/Roles When acting out your interviews, it is important to set the scene. When where would your users be testing your product? What props would you need to use? What roles will everyone be playing? adapted from
Demonstration: Headphone Sound Quality adapted from
But sometimes user testing doesn’t go as expected adapted from https://youtu.be/3Qg80qTfzgU
Breakout Rooms: Backpacks ( 15 min) Problem: What questions can we ask our interviewees about their experience with our new backpack design? Heavy backpacks are uncomfortable for commuting students. Proposed Solution: Backpack with multiple adjustable straps. Scene: Outside park that allows users to run/move with pack. Roles: adapted from User, interviewer, documenter, photographer
Breakout Rooms: Share out How helpful? Complications? Is the strap system too complicated? Can students feel the load? Is it user-friendly? How easy was it to use? Benefits/Flexibility? When running/walking, is it comfortable? Would you like to add or change any features (adjustable straps)? - roll them up Is there anything you want to remove from the backpack? adapted from
Feedback Capture Matrix ? Δ EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Feedback Capture Matrix Maybe change the app color palette Integration of Maps in the UI Promising user testing interviews! Why is this approach more successful? When should people use this app? ? Δ X feature is a little confusing to me This made me think of Y which could be a great integration! EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Homework - Think about major research questions/hypotheses - Draft a test plan - Think about a qualitative and quantitative test - Who should you interview? - Try to run at least one type of test EMPATHIZE . Test adapted from IDEATE DEFINE TEST PROTOTYPE
Thank you for attending! materials adapted from the Hasso Platner Institute of Design at Stanford d.school Bootleg by CC BY-NC-SA 4.0 . Test adapted from
Stanford University 02/20/2021 adapted from. Divya Nagaraj Sophomore Computer Science Biology Houston, TX Introductions Sidra Nadeem Sophomore Computer Science Rogers, AR. adapted from Design Thinking EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Prototype. adapted from. Test Today's Focus EMPATHIZE DEFINE IDEATE PROTOTYPE
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