Ad Pack - The Essential Too - Forever Living

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AD PACK The Essential Tool IMPORTANT INFORMATION INCLUDING YOUR LEGAL OBLIGATIONS (Trading Schemes Regulations 1997) UPDATED 04 FEBRUARY 2014

CONTENTS PAGE 1 CONTENTS 2 INTRODUCTION 3 LOGO‟S AND IMAGES 4 PRODUCT ADVERTISING 5 RECRUITMENT ADVERTISING 6 WEBSITES 7 EDITORIALS 7 EXHIBITIONS / TRADE FAIRS / SHOWS 7 USE OF DISTRIBUTORS‟ OWN LITERATURE 8 PRODUCT ADVERTS (pre-approved examples) 9 RECRUITMENT ADVERTS (pre-approved examples) 11 SONYA RECRUITMENT ADVERTS (pre-approved examples) 12 WORKING PARENTS ADVERTS (pre-approved examples) 13 CLEAN 9 & NUTRI-LEAN ADVERTS (pre-approved examples) 14/15 FOREVER LIVING PRODUCTS (FOREVER) INTERNATIONAL – Background information 16/17 FOREVER LIVING PRODUCTS (UK) LTD – Background information 18/19 „HOW TO AVOID MAKING A MEDICAL CLAIM‟ ARTICLE FOREVER LIVING PRODUCTS 1

INTRODUCTION The Ad Pack is your essential tool to ensuring you effectively and legally communicate your Forever business to the world. It is advised that you become familiar with the Forever Company Policy but this pack is designed to act as a reference guide to advertising the products and the business opportunity. This pack refers back to the Company Policy for greater detail. A copy of the Company Policy is available for download on www.foreverknowledge.info: Home Page The Company Company Policy Or http://www.foreverknowledge.info/index.php?id 437 Please remember all advertising in whatever format must be submitted to Head Office for approval before use Email to sarahacklam@flpuk.net or post to Forever Living Products (UK) Ltd, Unit 3 Titan Business Centre, Spartan Close, Tachbrook Park Drive, Warwick CV34 6RR. FAO Sarah Acklam, Compliance Team Leader. Please allow 7 working days for approval. If you require advise or assistance please call Sarah Acklam on 01926 626678. FOREVER LIVING PRODUCTS 2

USE OF LOGOS & IMAGES 1 The Eagle logo can be downloaded from FOREVERknowledge: Home Page The Products Image Library Or http://www.foreverknowledge.info/index.php?id 975 and select “Logos” in the folder list. 2 The DSA logo is for Head Office use only and cannot be used by Distributors on independent websites or in advertising. However any promotional material that contains over 30 words should include the following statement: “Forever Living Products is a member of the Direct Selling Association” 3 The following logos CANNOT be used by Distributors as they are strictly for use by Head Office: 4 OFT (Office of Fair Trading) is no longer available to use The IIP (Investor in People) * IASC (the International Aloe Science Council) Kosher Symbol Islamic Seal of Approval DSA logo Printed advertisements may include photographs of the products. Photographs of discontinued products or out-of-date product packaging are not permitted. You may download photographs of the product from FOREVERknowledge. Home Page The Products Image Library http://www.foreverknowledge.info/index.php?id 975 FOREVER LIVING PRODUCTS 3

PRODUCT ADVERTISING All Adverts MUST contain the following: 1. Your name and the words “Independent Distributor of Forever Living Products” CP Section 12,3 The Company name i.e. „Forever Living Products‟. Distributors are NOT allowed to add „UK Limited‟ as this is FLP UK‟s Head Office registered name. A description of the goods sold by the Company (Aloe Vera drinking gels, supplements, skincare and personal care products) If over 30 words it must state that Forever is a member of the DSA (Direct Selling Association) Adverts for publication in magazines, newspapers and on display boards must clearly show the approval code (supplied by Head Office on submission of advert). If a pre-approved advert is used (from the Ad Pack), then this code too must be visible within the advert. CP: Section 12,7 2. ASA (Advertising Standards Association) requirement; the advert must be legal, decent, honest, truthful and accurate. CP: Section 12,2 3. You cannot make medical claims, and disclaimers such as „we make no claims‟ do not make claims permissible. (See advice on „How to avoid making a medical claim‟ at end of Ad Pack). CP: Sections 6,16 & 12,17 4. Examples of words to be avoided: healing, natural healer, therapeutic properties, first aid, remedies etc, a list of medical conditions (the latter implies a medical claim when used in an advert). It is your responsibility to ensure you comply with the law (we are merely making suggestions). 5. Exterior signs and window displays are not allowed except for notice boards in newsagents, libraries and gyms. CP: Section 12,11 Note: We do not provide trade references for newspapers for Distributor advertising. 6. We suggest you say „our aloe is grown using ecologically and environmentally responsible procedures‟ or „grown without the use of herbicides and pesticides‟ not „organically grown‟ and not „organic‟ (these imply an accreditation awarded by the Soil Association). 7. Distributors must NOT sell or display Forever products or literature on E-commerce vehicles such as E-Bay or auction sites or any third party site. CP: Section 6,12 8. Distributors must not place advertisements for products online, with the exception of social media sites such as facebook, however these must not make medical claims. (see website rules) FOREVER LIVING PRODUCTS 4

RECRUITMENT ADVERTISING All recruitment advertising MUST contain the following: Your name and the words ‘Independent Distributor of Forever Living Products’. (You can also include your group‟s name as well). CP Section 12,3 Description of the goods sold e.g. Aloe Vera drinking gels, supplements, skincare and personal care products. When promoting the business opportunity, you must also emphasise the retailing aspect of the business i.e. that you will be selling products to consumers. Name and address of Forever Living Products (required by law as the promoter but please don‟t use UK Ltd in the address as this is for Head Office use only). Promote the opportunity as a self-employed business relationship with the Company and not as an offer of employment. CP Section 12,23 If over 30 words it must state that Forever is a member of the DSA (Direct Selling Association) The statutory warning below, should be included (unless the advert is to go in a magazine, newspaper, TV or radio). This means any website, business card, excuse me card, flyer or interest generator of any sort, if giving any information likely to lead to someone signing up, MUST contain the statutory warning below. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. This warning must not be at the beginning or end of an advert and must be given the same prominence as other information in the advert i.e. size of text must not be smaller. If on a website it must be on each page with information or benefits of joining the business. If the item gives NO information likely to lead, directly or indirectly, to someone being recruited, e.g. „Interested in becoming a Forever Distributor? Ask me.‟ or „ask me about the fantastic Forever business/earnings opportunity‟, then the Regulations do NOT apply. Correct logos The eagle logo can be used and downloaded from www.foreverknowledge.info. All other logos should be avoided i.e Kosher, IASC, OFT, IIP, DSA. Display approval code Once you have done all of the above, don‟t forget to send your advert/website to Head Office for approval, and display the code on the advert. FOREVER LIVING PRODUCTS 5

If the following are referred to within the advertisement please make sure that: 1. Earnings claims are achievable. Make sure you can give examples of key people who are representative of this earning potential. (Please note all earnings claims must relate to an identifiable person and be capable of verification. They should be representative and not achieved by just one person). CP Section 12,23 2. Income claims are balanced. The key here is to avoid suggestion or implication of „easy money‟. This means you need to make reference to hard work, commitment and time needed as well as using statements like „better wealth‟ and „extra income‟. (Please note words we can no longer use are unlimited, legacy, passive, financial independence/freedom and residual income). 3. Images that are suitable to use. These include product images that have eagles on and are the latest design. No seagulls please! If you use the ones from the image library on FOREVERknowledge.info, you can‟t go wrong. If you source your own, please make sure you have the correct permission to use them. (Please note it is best to avoid pictures of palm beaches, yachts and fast cars unless they are yours, as this could be misleading). WEBSITES All websites must comply with section 16 of Company Policy. If you create your own website it must be checked by Forever Living Products Head Office before going live. Please note Distributors may not display, promote or sell any Forever Living Products brand products online through independent websites (see Company Policy section 16 Internet Policies for further information. This can be downloaded from www.foreverknowledge.info) Please note URLs/Website addresses should not be used that can be confused with Head Office. If you have your own website you need to make sure it can‟t be mistaken for a Head Office site e.g. avoid Forever Living in the title, and make sure it doesn‟t look like the official website. Business Opportunity websites must contain all the elements detailed in the Recruitment Advertising section. They can also include one picture of products that can be obtained from the Marketing Department, please email sarahacklam@flpuk.net for this. There should not be a link to shop from these websites but there can be a link to further information about the business opportunity. If you would like a product related website there are a number of Company created sites to choose from via www.foreverliving.com or www.foreverknowledge.info. Social media sites such as facebook and twitter are permitted as long as: 1 The title of the page is not Forever Living Products or any of its product names 2 It clearly states it‟s an Independent Distributors site 3 No medical claims are made about the products 4 Any reference to the business opportunity must contain or link to the statutory warning FOREVER LIVING PRODUCTS 6

EDITORIALS 1. We do not vet or approve these. CP: Section 12, 20. 2. A Distributor may place an advert next to an editorial in the same publication. CP: Section 12, 21. 3. Editorial is an article appearing in a magazine or newspaper, which the Distributor has not paid for. EXHIBITIONS / TRADE FAIRS / SHOWS 1. Do not make medicinal claims. CP: Section 12,17 2. Company Products and/or Literature may be offered for sale at craft fairs, exhibitions and shopping malls up to a maximum period of two weeks at the same venue in any one year. CP: Section 6,9 3. Please note that if you are storing products rather than buying them in when Customers order i.e. for fetes etc, then you may need to register with your local Environmental Health department. This is free to do and very quick and easy, just call your local council and ask to speak to someone in that department. USE OF DISTRIBUTOR’S OWN LITERATURE We recommend you use Company approved literature. If you choose to create your own literature rather than use Company literature you must seek approval from Head Office first. CP: Section 12,6 Do not use text from the Product Manual or Forever magazines as these are for Distributor use only. Neither should you use text from either David Urch or Dr Peter Atherton‟s flyers as these refer to aloe in general and the text is therefore not suitable when promoting Forever products specifically. Their text is also copyrighted. When using Company literature don‟t forget to put on labels with your details, so Customers contact you directly. If you are looking for labels try info@stationeryking.co.uk or telephone 01865 893220. You can also order them via our website www.foreverknowledge.info where there are special offers and discounts available through Stationery King in the Suppliers & Offers section (they also do business cards, letterheads and compliment slips). If you have any other design or print requirements, go to www.foreverknowledge.info and select the Suppliers & Offers menu option. LEAFLETS LEFT ON CARS Please be aware that leaving leaflets / flyers or cards on cars can be considered littering, which is an offence under section 87 of the Environmental Protection Act 1990. You must first seek permission from the land owner of any area you wish to leave such material. These must comply with all product and recruitment advertising guidelines. FOREVER LIVING PRODUCTS 7

PRODUCT ADVERTS (pre-approved examples) Please note these adverts have been allocated an approval code (Hoap ) this code must appear somewhere on the advert if you use this exact text just adding your own contact details. Any changes must be approved by Head Office. Hoap0114 Discover the SECRETS of Cleopatra and ENJOY the BENEFITS of aloe vera Call John & Jane Smith - Independent Distributors of Forever Living Products Hoap0115 ENJOY A HEALTHIER LIFESTYLE DISCOVER THE BENEFITS of aloe vera with FOREVER LIVING PRODUCTS Forever and its affiliates are the world‟s largest and best grower of aloe vera products Extensive range from Health Drinking Gels to Skincare products 60-day „satisfaction or your money back‟ guarantee Millions of delighted customers Phone NOW for more details on John & Jane Smith - Independent Distributor of Forever Living Products Forever Living Products are members of the Direct Selling Association Hoap0116 ARE YOU SERIOUS about maintaining good HEALTH? Then take a look at our exclusive range of aloe vera health and skincare products Forever Living Products and its affiliates are the World leaders in the production of aloe vera Our products contain 100% stabilised Aloe Vera Gel Phone John Smith - Independent Distributor of Forever Living Products Forever Living Products are members of the Direct Selling Association Hoap0117 IT’S HARDLY SURPRISING that so many people BENEFIT from ALOE VERA TRY IT TODAY You‟ve absolutely nothing to lose and a lot to gain! Phone John Smith - Independent Distributor of Forever Living Products FOREVER LIVING PRODUCTS 8

Hoap0118 EVERYBODY’S TALKING about ALOE VERA Have you found out why? Forever Living Products offer an exclusive range of nutritional and skincare products for those wise people who have learned the benefits of aloe vera. Why not join them today? Phone John Smith - Independent Distributor of Forever Living Products Forever Living Products are members of the Direct Selling Association RECRUITMENT ADVERTS (pre-approved examples) If these are to be used as Excuse Me cards on websites or as Interest Generators/Flyers they also need to feature the statutory warning which reads: ‘It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.’ Hoap0119 Looking for an extra income? – look no further! We are looking for self-motivated individuals/couples with a desire to exceed their current salary. To find out more about this opportunity please contact Independent Distributor of Forever Living Products Aloe Vera Drinking Gels, Supplements, Skincare and Personal Care Products Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, ,members of the Direct Selling Association Hoap0120 Would you like to be your own boss? Well now you can. You need to be self-motivated, enthusiastic and have a need for the finer things in life. If this is you please contact (your name) on the number below for more information about this business opportunity. Tel: . Independent Distributor of Forever Living Products Aloe Vera Drinking Gels, Supplements, Skincare and Personal Care Products Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association FOREVER LIVING PRODUCTS 9

Hoap0121 Successful Driven People Required International Health & Beauty Company expanding in UK & Europe If you want to earn an extra income without compromising your current career/business Call now . Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association Hoap0122 BE YOUR OWN BOSS! Lifestyle changing opportunity for self motivated individuals/couples Part-time/full-time no start up fee. For more information contact . Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare and personal care products Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association Hoap0123 International Health & Beauty Company with 2.5 billion a year turnover seeks key people with business experience If you are this person please contact (your name) for more information An Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association FOREVER LIVING PRODUCTS 10

SONYA RECRUITMENT ADVERTS (pre-approved samples) If these are to be used as Excuse Me cards on websites or as Interest Generators/Flyers they also need to feature the statutory warning. Hoap0124 Skincare/Beauty Consultants required Working from Home Full & Part Time Transport Essential Contact : Tel: Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association Hoap0125 International Company requires self motivated, freelance Beauty / Colour Consultants Experience preferred but not essential as full training programme offered Flexible working hours Transport Essential Contact for interview: A N. Other Tel: Voicemail: Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association Hoap0126 WANTED “PARTY PLANNERS” Full & Part Time, Own Transport Essential for more information contact : Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association FOREVER LIVING PRODUCTS 11

Hoap0127 Beauty Therapists / Salon Owners Looking for a second income. Flexible Hours Tel: Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association Hoap0824 Do you have a passion for skincare and cosmetics? Imagine working for yourself, in control of when you work. You could earn an extra 250, 500 or even 1000 a month or more! With support and training from a major international company. Interested then call . Independent Distributor of Forever Living Products Aloe Vera drinking gels, supplements, skincare, personal care and cosmetics Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association WORKING PARENTS ADVERTS (pre-approved examples) If this is to be used as Excuse Me cards on websites or as Interest Generators/Flyers they also need to feature the statutory warning. Hoap0358 WORKING PARENTS Would you like to find a way of seeing more of your children without compromising your income? Are you worried about childcare after school and in the long school holidays? And what about those school fees? I can show you a way to address these issues For more information please contact me on: Independent Distributor of Forever Living Products YOU HAVE NOTHING TO LOSE - AND YOU (and your child) MIGHT JUST HAVE A LOT TO GAIN Aloe Vera drinking gels, supplements, skincare, personal care products Forever Living Products, Longbridge Manor, Warwick. CV34 6RB, members of the Direct Selling Association FOREVER LIVING PRODUCTS 12

CLEAN 9 & NUTRI-LEAN ADVERTS (pre-approved examples) Hoap0697 See Results in 9 days With Forever‟s weight management products One pack to kick start your new health regime Contact: A. N. Other Tel: Voicemail: Independent Distributor of Forever Living Products Aloe Vera Drinking Gels, Supplements, Skincare and Personal care Products Forever Living Products are members of the Direct Selling Association Hoap0696 Revolutionary Route to your Ideal Weight Try Clean 9 & Nutri-Lean The path to a cleaner and healthier you Clean 9 is a 9-day nutritional cleansing programme The perfect kick-start to a new health regime, allowing you to see and feel results in just nine days. Then follow with Nutri-Lean to help you achieve and maintain your ideal weight. Contact for interview: A N. Other Tel: Voicemail: Independent Distributor of Forever Living Products Aloe Vera Drinking Gels, Supplements, Skincare and Personal care Products Forever Living Products are members of the Direct Selling Association FOREVER LIVING PRODUCTS 13

FOREVER LIVING PRODUCTS (FOREVER) INTERNATIONAL Background Information Forever Living Products (Forever) was founded in 1978 by Rex Maughan, the President and CEO and th celebrated its 35 anniversary in 2013. In 1997 Forever purchased a 92,000 square foot headquarters building in Scottsdale, Phoenix, Arizona – now known as Forever Corporate Plaza. Forever has experienced 35 years of soaring sales and growth. Forever operates in over 150 countries. In 2012 there were over 9 million Distributors and over 2.8 billion in retail sales worldwide. We also have 58 exclusive resorts across the US and around the world. Forever and its affiliates are the world leader in the growing, processing and distribution of aloe vera products and the collection, processing and distribution of beehive products (Forever‟s range includes: health, nutrition, skin care, cosmetics, weight management and animal care products). Forever was the first aloe vera company in the world to have the International Aloe Science Council Seal of Approval on its aloe vera products (ten years before any of its European based competitors). Forever‟s commitment to quality assurance and control is exemplified by its investment in state of the art production facilities in places like Dallas that house research facilities that are comparable to any cosmetic laboratory in the world. Forever offers an unconditional 60-day money back guarantee on all its products. Forever‟s aloe vera is grown using ecologically and environmentally responsible procedures it is the only aloe vera company in the world to operate a totally vertically integrated system, i.e. from plant to product to end-user/customer, ensuring unmatched levels of quality control, assurance and customer service. Forever owns and farms over 6000 acres of aloe vera plantations in Texas, Mexico and the Dominican Republic. Forever owns patents for its unique aloe vera stabilisation process and its beehive products‟ collection systems. Forever also has the internationally approved Kosher rating (including a „P‟ for Passover) and the Islamic Seal of Approval on a selection of its products. Forever‟s beehives are located in the high Sonoran Desert in Arizona, an area noted for its pollution-free environment, rich soil and unique flora and fauna. Forever is actively involved with many leading medical institutions in the USA that are using its products, both internally and topically, including the Arizona Burns Centre in Phoenix. FOREVER LIVING PRODUCTS 14

Forever and its sister company, Aloe Vera of America, are member companies of PETA (People for the Ethical Treatment of Animals) and are featured on the organisation‟s website at: www.peta-online.org as a consumer product company that does not test on animals. Our sister company, AVA (Aloe Vera of America), has a new manufacturing facility in Dallas, Texas, which is 66% larger than the previous premises at 273,000 sq ft. They currently bottle 6 million litres per month. Forever has over 1.5 billion of wholly owned assets including head office buildings, hotels, inland waterway marinas and other assets such as „Southfork Ranch‟ made famous through the TV programme, „Dallas‟ and its „infamous‟ star, J. R. Ewing. Southfork Ranch is now one of the leading, privately owned tourist attractions in the USA. It also owns several safari lodges in South Africa and is investing in other leisure and corporate assets world-wide. Forever‟s European sales increased in 2012 compared to 2011. In 2012, the world-wide direct sales industry is expected to be worth close to 110 billion. It involves over 30 million Distributors world-wide and is one of the fastest growing industries in the world. FOREVER LIVING PRODUCTS 15

FOREVER LIVING PRODUCTS (UK) LTD Background Information Forever Living Products (UK) Ltd was registered in 1988. In 1993, Forever purchased its UK headquarters, Longbridge Manor in Warwickshire (a Grade II listed manor house) for circa 1 million . In 1998, in a survey conducted by Dun & Bradstreet and published in the magazine, Real Business, Forever was listed as the 12th fastest growing privately owned company in the UK. Forever Living Products (UK) Ltd‟s retail value of sales in 2013 was over 50 million. This is a 28% growth on 2012. Forever is one of the UK‟s leading network marketing companies. In 2000, in a survey published in The Independent on Sunday, Forever was ranked fifteenth in its Top Independent Performer list. Forever is the UK‟s largest distributor of aloe vera and beehive products - serving the health, nutrition, skin care, cosmetics, weight management and animal care markets. In 2000, Forever invested over 1 million in a network of regional support centres for its Distributors. Forever is a leading member of the Direct Selling Association (DSA) - an organisation which regulates the direct sales industry which is expected to expand to circa 2 billion in the UK in 2013. Bob Parker, UK Managing Director, is a director of the DSA and a full Council Member. In 2000, Forever was recognised by the DSA for its commitment to Distributor support and presented with an award for „Outstanding Innovation‟. In 2003, Forever was the first Multi-Level Marketing (MLM) company ever to be awarded the Investors in People Standard. In 2000, Forever worked closely with DEBRA, the charity for sufferers of the genetically inherited skin disorder, Epidermolysis Bullosa (EB) and Great Ormond Street Hospital, raising around 120,000 for the charity to help fund specialist EB nurses and providing one of its products for use to soothe the skin. In 2000, following successful work on EB at Great Ormond Street Hospital, Forever‟s Aloe Propolis Creme was made available through the hospital‟s Dermatology Department. FOREVER LIVING PRODUCTS 16

In 2001, Forever announced the world‟s first ever double-blind, placebo controlled, cross over, clinical trial for Irritable Bowel Syndrome (IBS) using its Aloe Vera Gel drinking juice. The trial is being conducted at the Morriston Hospital in South Wales. It is also developing initiatives with other medical institutions in the UK to launch trials involving a number of its Aloe Vera products for both internal and topical use. Another clinical trial using the Aloe Vera Gel drinking juice has been conducted at the Royal Free Hospital in London for Ulcerative Colitis. 44 patients were involved in this trial with encouraging results suggesting that further evaluation of the therapeutic potential of Aloe Vera drink in inflammatory bowel disease is warranted. Forever operates a Chairman‟s Bonus scheme for its Distributors. In the last seven years, Forever has shared over 2 million with its Distributors, with individual cheques ranging from around 2,500 to over 400,000. Forever has a Professional Advisory Board comprising a doctor, a nutritionist, a beauty therapist and a vet to advise on all medical and related matters. It is estimated that the UK now spends over 130 million annually on complementary and alternative therapies. This figure is expected to rise to over 200 million by 2008 (Mintel, 2003). In April 2007, Forever Living Products UK Ltd was awarded the Investor in People Standard for the second time, and is the first multi-level marketing company ever to achieve this status. In May 2010 Forever achieved the Gold Standard of Investors in People, and Champion Status for outstanding promotion of IIP‟s values and principles. Forever & Macmillan Forever have chosen Macmillan Cancer Support as the Charity of the Year, to help in their aim of improving the lives of people affected by cancer. We shall be raising funds at events organised by Head Office but we also hope that you will get behind this campaign to raise money at a local level with your own events. Macmillan is a charity that deals with cancer and it cannot be seen as endorsing the benefits of Forever‟s products. Because of this policy we must kindly ask all Distributors to: Avoid making any claims that Macmillan Cancer Support endorses any of Forever’s products or that the products can help in the treatment of cancer. Please do not put Macmillan’s logo on to any of the products. Please do n

FOREVER LIVING PRODUCTS 2 INTRODUCTION The Ad Pack is your essential tool to ensuring you effectively and legally communicate your Forever business to the world. It is advised that you become familiar with the Forever Company Policy but this pack is designed to act as a reference guide to advertising the products and the business opportunity.

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