Business For ECommerce Marketing Plan

Marketing Plan for eCommerce Business

Nice to meet you! We are Miles Technologies, tech enthusiasts committed to helping people accomplish more through the consultative selection, design, implementation, and ongoing maintenance of business technology. Est. 1997 1,500 Active Customers 5,000 Customers Served 350 Full Time Employees 300 Industry Certifications Nationwide & International Coverage No Outsourcing

We believe.

We believe.

Giving Back It’s important for us to contribute to our community’s success as much as they contribute to ours. Miles Helps Initiative We believe helping people accomplish more is essential to the success and growth of our local communities. Miles Helps is designed to support the many charities our employees are passionate about through volunteer time-off, donations, and financial commitments. Volunteer Time-Off With Volunteer Time-Off, our team can volunteer their time without losing a day’s income. Employees can use this for any non-profit work, but we often choose to make it a team effort. We know we get more done together. We like to use that energy to help our community!

Get your business noticed. Our goal is to help grow your business by getting your products and services in front of the right people at the right time. We're ready to establish your brand identity, craft the perfect strategy to improve your sales, and achieve success. Unforgettable Branding Stand out from the competition by making a connection with your target audience. One-Of-A-Kind Web Design We believe your website can be your greatest marketing asset. Content That Converts Written and designed with your brand and SEO in mind. Leads That Close We pride ourselves in quality and getting the most qualified leads for your marketing efforts. Marketing Services Attract your audience. Drive results.

Our Team Working together to create extraordinary solutions Marketing Strategists Meet your dedicated contact for building out a strategy, tracking progress, and providing recommendations. You can contact your marketing strategist at anytime! Website Designers & Website Developers We believe your website should be your greatest marketing asset. We’ll create a one-of-a-kind design that differentiates your brand and inspires visitors to take the next step. Marketing Technology Specialists SEO, SEM, PPC—we’re masters of all marketing acronyms and will make you look like masters of marketing too. We monitor and optimize your marketing efforts to achieve the best results. Marketing Writers Attention is hard to hold. We help brands communicate their message effectively with written content that captures reader’s interest, engages, and leaves them wanting more. Video Production Conventional is not in our dictionary. We use animations, motion graphics, and video to visually tell your story and humanize your brand.

Certifications & Partnerships

Design Awards

Raving Fans We tried to manage Google Ads ourselves and cost ourselves a fortune because we didn’t know how to do it. The biggest benefit of Miles is that they stay sharp, and they understand our business. John DiGiuseppe CEO, The Fence Authority West Chester, PA Customer Since 2006

Relevant Links Our Website Who We Are Success Stories Website Design Portfolio Customer Reviews Our Marketing Services

Our Approach to Helping US Supply Optimize Marketing Performance When Miles Technologies works with US Supply, we focus on the categories below and proactively make recommendations to continue improving each area. Brand Identity, Position & Messaging Target Market & Buyer Personas Reputation Website Marketing Assets Online Sales / Demand & Lead Generation Lead & Sales Pipeline Management Performance Reporting & Attribution (videos, photos, case studies, blogs, e-guides)

Goals Grow online sales through US Supply’s ecommerce website Target: 10M in ecommerce sales in 5 years

Executive Summary of US Supply Marketing Plan Miles Technologies will work closely with US Supply to execute marketing initiatives designed to achieve the desired goals outlined in this proposal. Our marketing process has been carefully designed to provide you with a fantastic experience in achieving your marketing goals. You will be led through this process by your Marketing Strategist, your primary contact throughout all of our initiatives, who makes sure you are fully up to date on performance and status of work, and provides leadership through their consultative guidance and recommendations.

Summary of Our Recommended Approach to Accomplish Your Goals Phase 1: Marketing & Brand Strategy for eCommerce Business Phase 2: Initial Marketing Asset Creation Phase 3: Execution of Marketing Plan

Phase 1: Marketing & Brand Strategy for eCommerce Business Identify your brand’s Why Why do you exist? / What is your core purpose? Clarify target market and build out buyer persona(s) Understand the buyer persona’s motivations, desires & goals Competitive analysis on 3 primary competitors Understand their position and brand identity in order to clarify and differentiate your brand’s identity Review results of Competitive Analysis Recommendations on brand position, identity & differentiation Clarify Brand messaging Tagline/slogan plus leading messages that provide tangible qualities for the brand and define the customer experience Analysis & decision on the brand name and domain name of online business & whether it should be different from US Supply’s traditional business Clarification of goals and time frames, such as desired volume of ecommerce transactions and revenue

Phase 1: Marketing & Brand Strategy for eCommerce Business Assess updated ecommerce website Identify recommendations with the following objectives: Strength of brand messaging / value proposition / differentiators Clarity in navigation & messaging that guides your audiences to easily find what they need Incorporating assets like video that helps communicate your message Other visual or layout updates to enhance and improve the user experience and increase conversions / transactions Develop the marketing plan that is aligned with target market, buyer personas and goals, and incorporates brand identity & messaging, including prioritized list of marketing assets, such as videos Identify most effective methods to communicate your unique brand and quality of your products to your target market and buyer personas We will assess the potential value & opportunities in utilizing the Amazon platform to gain more exposure, drive online sales & convert into loyal customers of US Supply & their ecommerce website Explore other platforms and mediums that provide exposure to your target audience without directly competing with the “big names” Prioritized list of recommended marketing assets, such as videos, to be utilized in marketing plan Identify budgets for any recommended advertising initiatives

Phase 2: Initial Marketing Asset Creation Depending upon name and domain name for ecommerce business Updated visual brand assets such as new logo design Decisions on potential updates to color scheme & font styles Implement recommended updates from Phase 1 that US Supply agrees to move forward with Depending upon decisions made in Phase 1, Miles Technologies will create the prioritized list of marketing assets Videos that provide the most significant initial impact Can be a combination of live action and animation Photography Other graphics which may include use of motion graphics Other instructional or educational content for target market / buyer personas

Phase 3: Execution of Marketing Plan Our Marketing Plan will be developed and refined in Phase 1. The plan will be directly aligned with the Goals established in Phase 1. Our plan will incorporate the assets created in Phase 2. The plan may incorporate the following & may include other items not on this list: Ongoing consultation, collaboration, & recommendations on marketing strategy & tactics Ongoing design & development updates to your website User Experience and Conversion Rate Optimization Search Engine Optimization (including focus on technical SEO, content & domain authority) Content creation (such as blogs, guides, infographics), marketing asset creation, including video Social Media Communications & Engagement (including YouTube) Reputation & Online Review Management Targeted Email Marketing Use of Amazon Marketplace and Amazon Advertising Marketing Automation via platform such as Klaviyo or Hubspot including efforts to create loyal, repeat customers, which may incorporate forms of messaging such as SMS Advertising: Search, Product Listing Ads, Video, Remarketing Attribution & reporting to understand performance & make smart decisions in moving forward

At the Conclusion of Phase 1 At the end of Phase 1, Miles Technologies will review the results of our work in Phase 1 and our recommended approach to Phase 2 and Phase 3. We will provide our documentation on target market identification, buyer persona profiles, competitive analysis, the leading brand messages, defined goals and the documented marketing plan to US Supply. We will provide the scopes of work, exact pricing and time frames for Phase 2 and Phase 3. *Note: Phase 2 and Phase 3 can be executed simultaneously. Miles Technologies will provide our recommendations on the timing of these phases at the conclusion of Phase 1.

Pricing & Time Frames Phase 1 One-Time Price: 3,500 Phase 1 Time Frame: 3 Weeks From Approval We also offer fast track options whereby we apply resources beyond cost effective levels while maintaining the same high level of quality. This typically decreases the timeline by approximately 30% while increasing the price by 50%. Phase 2 Estimated One-Time Price Range: 10K to 30K *The actual price depends on the number and complexity of the initial set of assets we are creating. Phase 2 Estimated Time Frame: 8 to 12 weeks Phase 3 Estimated Monthly Fee Range: 5K to 15K depending on how aggressive your goals are & the amount of ongoing asset creation, like videos. *This would not include advertising fees paid directly to platforms like Google or other 3rd party costs such as marketing automation platforms.

Examples of Work & Customer Feedback All Case Studies Marketing Strategy & Execution for Home Improvement Company Marketing Strategy & Execution for Home Healthcare Company Marketing Strategy & Execution for Multi-Location Franchise Business All Customer Testimonial Videos The Fence Authority L.D. Davis J&J Staffing Google Reviews (133 Reviews) 22

What We Do In Marketing Marketing Services Overview Branding & Identity eCommerce SEO PPC Advertising Marketing Automation Social Media Content Marketing Email Marketing Video Creation (Can be utilized on website, in Ads, etc.) Motion Graphics & Animation (Can be utilized on website, in Ads, etc.) Website & Design Portfolio Our Brand Library 23

Customer References Maria Ceschan Marketing Director LD Davis Industries, Inc. (215) 886-7001 mceschan@lddavis.com Marty Berman CEO Berman Property Maintenance (407) 522-7140 marty@bermancorp.com Glenn Lane President Westchester Family Care (914) 764-7505 x201 glenn.lane@westfamilycare.com 24

eCommerce Sites We have performed some combination of design, development and marketing for the following ecommerce websites. https://www.marinerslearningsystem.com/ https://pappascrabcakes.com/ https://www.mdsforkliftparts.com/ https://www.royalfireplaceoutdoor.com/ https://zkaptivejewels.com/ https://thewirelessbox.com/ https://www.abitape.com/ 25