Prototype Design Guide Dual Brand - Choice Hotels
Prototype Design Guide Dual Brand
Two great brands und
The innovative Sleep Inn and MainStay Suites new construction prototype joins two great brands together in a single building, offering savvy developers the ability to capitalize on the growing midscale segment, which is under-served with new product. With a smart design positioned to capture unique demand segments – both short-term and extended stay guests - this concept is growing fast across the U.S. The robust pipeline is being driven by both multiunit and first-time developers that recognize the attractive ROI potential from the combination of two well-established brands under one roof. The dual brand prototype promotes significant operating cost savings over two separate hotels thanks to reduced staffing and shared facilities. Plus, topline er one roof revenue benefits from higher occupancies achieved through accommodating extended-stay demand.
Welcome Area The lobby offers a welcoming feel, combining elements from both brands. Shared front desk Innovative
Signature Sleep Inn Designed to Dream accent wall with customizable color schemes design
Communal Room This multi-functional space meets the needs of guests throughout the day. Combined breakfast area Coffee bar Flexible seating options
for work or socializing
Sleep Guest Rooms Each guest room features soothing color palettes and a timeless design. Contemporary artwork White triple sheeting Carpet tile option
King Room Double Queen Room Color Palettes Convenient micro-fridge unit
MainStay Guest Suites Each suite features space for guests to cook, eat, work and relax. Multi-use furniture with movable desk/table
One BR Suite King Suite Fully-equipped kitchen Double Queen Suite
Floor Plans 82 Room Prototype Ground Level Plan Typical Floor Plan
Site Plan PUBLIC SPACE (NSF) Total (sf) Function Lobby Community Room MS King Suite 420 857 Meeting Room (optional) Fitness Room 341 Food & Beverage Breakfast Servery 267 Public Circulation Vestibule 172 Public Restrooms 127 Public Corridor TOTAL PUBLIC SPACE GUEST ROOMS (NSF) Rooms Unit Area 22 341 Total (sf) 7,502 PROGRAM AREA SUMMARY Total Guestroom 5,433 Total Public Space 2,809 Total Back-of-House 2,575 14 413 5,782 MS 1BR Suite 2 554 1,108 MS ACC King Suite 1 481 481 TOTAL NET BUILDING AREA Walls & Shafts/Total Estimated 1 481 481 MS ACC 1 BR Suite 1 554 554 SL King 20 254 5,080 SL Double Queen 18 289 5,202 SL ACC King 2 289 578 625 SL ACC Double Queen 1 357 357 2,809 TOTAL GUEST ROOMS 82 331 27,125 27,125 Total Guestroom Support MS Double Queen Suite MS ACC Double Queen Suite Total (sf) TOTAL GROSS BUILDING AREA TOTAL SF PER ROOM DEVELOPED SITE SUMMARY Building Coverage 37,942 4,679 42,621 520 Total (sf) 14,333 Paved Areas 34,505 Net Landscape Area 23,907 TOTAL DEVELOPED SITE AREA 1.67 AC/72,745
One of the fastest-growing
Sleep Inn and MainStay Suites Dual Brand Hotels Open or Under Development ng concepts in the industry.
DualBrandDevelopment.com This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Sleep Inn #F-1799, MainStay Suites #F-3269. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850. DUAL BROCH 2018
The dual brand prototype promotes significant operating cost savings over two separate hotels thanks to reduced staffing and shared facilities. Plus, topline . MainStay Suites #F-3269. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD .
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
The brand meaning evolution model The brand resonance pyramid model Brand knowledge is defined in terms of two components: brand awareness and brand image o Brand awareness relates to brand recall and recognition performance by consumers o Brand image refers to the set of associations linked to
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