DSCI BRAND GUIDELINES The DSCI Brand - Data Security Council Of India
BRAND GUIDELINES The DSCI brand
2 DSCI BRAND GUIDELINES The DSCI brand DSCI: Brand Identity Logo o COLOR o SIZE o EXCLUSION ZONE DSCI: Brand Typography Brand Image Style
3 DSCI BRAND GUIDELINES The DSCI brand DSCI LOGO The DSCI Logo is simple, elegant and effective. The upper-case letterforms originated because ‘DSCI’ was short for DATA SECURITY COUNCIL OF INDIA’. The brand name is only DSCI. However, the upper-case letters still serve the brand well because they communicate solidity and stature. In text, the word ‘DSCI’ must be written in upper-case. Original Logo Do NOT The logo should always be sharp and clear. Do not attempt to recreate the logotype or change its font. Do not change the orientation of the logo.
4 DSCI BRAND GUIDELINES The DSCI brand LOGO COLOR The DSCI logo employs one color, the DSCI Blue. The only other permitted version is the Reversed Version of the logo. This version does not permit the use of black and red colors (see the Brand Color Palette section). The logo should only be used in the specified brand colors. The DSCI BLUE color compositions on various scales are: RED : 20 GREEN : 50 BLUE CYAN : 100 MAGENTA Original Logo : 150 : 80 YELLOW : 0 BLACK :20 Logo in reverse Do NOT Don’t use DSCI Logo on black and red color.
5 DSCI BRAND GUIDELINES The DSCI brand LOGO SIZE The DSCI Logo can be used in any desired size subject to a minimum width of 20mm. This is to ensure that the subtle details of the logo are always reproduced clearly. SCALING DSCI Logo’s Height and Width proportion needs to be 1:2.75. Maximum: any desired size Minimum: 1” width DO NOT Do not scale the logo disproportionately. Do not make the logo smaller than the minimum recommended size.
6 DSCI BRAND GUIDELINES The DSCI brand EXCLUSION ZONE A minimum clear space helps to highlight the logo, giving it greater prominence. A clearly defined exclusion zone should, therefore, always be maintained round the logo. Ensure that it is never compromised by any other graphic, text or imagery. The exclusion zone around our logo would be the area defined by leaving a uniform clear space on all sides of the logo, equivalent to the height ‘X’ as shown in the first diagram on the right. DO NOT Do not place other elements within the exclusion zone. Do not place the logo too close to the edge in any application.
7 DSCI BRAND GUIDELINES The DSCI brand DSCI: Brand Typography Primary Typeface: BankGothic (to be used across all applications) The primary brand typeface for DSCI is BankGothic. Bank Gothic is a rectilinear geometric sans-serif typeface designed by Morris Fuller Benton for the American Type Founders (ATF) in 1930. Bank Gothic is a commercial hit in the science fiction genre and is often used for opening & closing credits. Although initially designed for print usage the square shaped forms of Bank Gothic also make it a great font for use on screen. Windows Default Typeface: Calibri (Body) In cases where the application is dependent on the user’s system, (presentations / web sites / e-mails) it may be necessary to use a Windows default font. Since target viewers may not have BANKGOTHIC installed on their systems, use the Calibri font family.
8 DSCI BRAND GUIDELINES The DSCI brand Brand Image Style Our distinctive image style uses close up forms, patterns and textures that evoke a certain mood, relevant to the context of the forum. We avoid use of people, instead sticking more to abstract visuals. DO NOT Do not use people shots. Do not use stereotype imagery. Do not use lock, eye, shield and magnifying glass images.
4 DSCI BRAND GUIDELINES The DSCI brand LOGO COLOR The DSCI logo employs one color, the DSCI Blue. The only other permitted version is the Reversed Version of the logo. This version does not permit the use of black and red colors (see the Brand Color Palette section). The logo should only be used in the specified brand colors.
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brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
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