Social Media 101 Engaging With Your Audience On Social Media
Social Media 101 Engaging with your Audience on Social Media
Agenda 1 Where and How to Target Different Audiences a) social media platforms b) audience 2 How to Engage with your Followers: Maximizing Instagram Features 3 Social Media for Knowledge Translation
Ice Breaker Speak Up or Add to the Chat What is your Personal Favourite Social Media Platform? And What is your Favourite Social Media Account?
1 Where and How to Target Different Audiences Social Media Platforms
Facebook Easily Share Links, Images, Videos, Text Posts, and More Fairly Even Spread Amongst Age Groups Seniors are Fastest Growing Audience hootsuite.com
Twitter Scannable – Posts Must Be Less Than 280 Characters Go-to Platform for News and Current Events Twitter Audience Tends to be Younger, More Educated
Twitter It took just over 3 years to get to the billionth Tweet. Now, Twitter users submit 500 million Tweets a day; 200 billion Tweets a year! In 2020 usage of the house emoji increased by 40%, the chocolate emoji increased by 27%, and the cupcake emoji increased 81% sproutsocial.com
Instagram Prioritizes Visual Content Known for Creating Close Relationships Between Account and Followers 18 – 34-Year-Old Audience
TikTok
TikTok a) 10 Million b) 60 Million c) 135 Million d)200 Million @charlidamelio
TikTok App Hosts 15 Second to 3 Minute Videos Approachable and Easy-to-Digest Content The Current Platform to Reach a Youth Audience
1 Where and How to Target Different Audiences Targeting Different Audiences
Baby Boomers Prefers In-Depth Information Values Privacy; Wary of Targeted Ads Find Them on Facebook 1946 – 1964
Gen X 1965 - 1980 Values Brand Loyalty Keep a Consistent Brand Identity Across All Platforms Find Them on Facebook, Instagram, and Twitter
Millennial 1981 - 1996 Values Influencer Opinion and Customer Reviews Enjoys Other Content Like Podcasts and Newsletters Find Them Everywhere
Gen Z 1997 – 2012 Values Influencer Opinion and Authenticity Known to Algorithm Hack to Find Content Find Them on TikTok
2 How to Engage with your Followers Maximizing Instagram Features
Main Feed Can Consists of Images or Videos and Includes a Caption This is What Your Followers See When Scrolling their Home Page or Explore Page Creates the “Grid” of Your Profile (left)
Main Feed
Main Feed “What else makes a relationship healthy? Let us know in the comments” “Register for this event, and then share with a friend!” “If you found this post helpful, make sure you save it for later!”
Stories
Stories Appears at the Top of Home Page / Profile Disappears after 24 Hours Great for Creating Close Relationships
Stories Chat with your Followers with Vlogs Show Behind-the-Scenes Footage Highlight Reality vs Curated Instagram
Stories
Reels 15 to 60-second videos Great Way to Reach Younger Audience and Expand Reach Approachable, Easy-to-Digest Tone
Reels
Link in Bio
Link in Bio
3 Social Media for Knowledge Translation Instagram Carousels
Knowledge Translation: Carousels Up to 10 Images in a Post Generates More Comments than Average Post Excellent Tool for Sharing Big Ideas in Smaller Space
@MattXIV
Knowledge Translation: Carousels Treat First Image as Headline; Last Image as Call to Action Ask Users to Swipe Through Ensure Each Slide Makes Sense on its Own
3 Social Media for Knowledge Translation Twitter Threads
Knowledge Translation: Threads Series of Connected Tweets Excellent Way to Tell a Story Without Users Click Away from App Receive More Engagements Than Single Tweets
The Power of Threads for Storytelling
Knowledge Translation: Threads Create Intrigue with First Tweet Identify a Thread with Numbers or Thread Emoji Ensure Each Tweet Makes Sense on its Own
Questions? krista.stephenson@queensu.ca
Audience on Social Media . Social Media 101. Agenda. Where and How to Target Different Audiences a) social media platforms b) audience. How to Engage with your Followers: Maximizing Instagram Features. Social Media for Knowledge Translation . 1 2 3. Ice Breaker . Speak Up or Add to the Chat
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3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
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Index Terms—social media; social media marketing; strat-egy; sufficient, e-word-of-mouth; Starbucks I. INTRODUCTION N MODERN society, social media is one of the essential factors in a media sector and marketing. It is said that so-cial media is a new measure for media over the world, which has a vast difference with public media. I
A "Social Media 101" presentation is developed and shared with the Maine AF4Q Alliance's various stakeholder groups to provide basic education on social media and its potential role in engaging consumers in their health and healthcare. August 2009 The Maine AF4Q Alliance holds a Social Media Workshop
Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy. The limits of social media are only set by the limits of the tec
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