2017 CRUISE INDUSTRY OUTLOOK - Cruising

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2017 CRUISE INDUSTRY OUTLOOK December 2016

Cruise Lines International Association (CLIA) released the State of the Cruise Industry Outlook 2017, revealing global cruise travel is continuing to grow at a steady pace. The outlook provides a snapshot of the global cruise industry while also forecasting trends that will impact cruise travel and the industry. 2

Cruise Lines International Association (CLIA) is the unified global organization helping members succeed by advocating, educating and promoting for the common interests of the cruise community. 3

CLIA MEMBER COMMUNITY 60 Cruise Lines Ocean, river and specialty cruise lines, representing more than 95 percent of global cruise capacity 15,000 Travel Agencies Includes the largest agencies, hosts, franchises and consortia 300 Executive Partners Key suppliers and cruise line partners, including ports & destinations and ship development, suppliers and business services 25,000 Travel Agent Members Worldwide 4

GLOBAL VOICE 15 Offices Around the World Brasil / Alaska / Australasia / Belgium & Luxembourg / Europe / France / Germany / Italy / Netherlands / North America / North Asia / North West & Canada / Southeast Asia / Spain / UK & Ireland 5

2017 CRUISE INDUSTRY OUTLOOK

2017 PASSENGER SNAPSHOT 2017 25.8 Million Passengers Expected to Cruise CLIA Global Ocean Cruise Passengers (In Millions) 30 25 20 17.8 19.1 20.5 20.9 21.3 22.34 23.19 24.7 2011 2012 2013 2014 2015 2016p 25.8 2017p 15 10 5 0 2009 2010 p projected 7

2017 NEW SHIPS 26 New Ships on Order (as of December 2016) Total Investment of More than 6.8 Billion in New Ocean Vessels in 2017 Year Ocean River Ships Ordered New Capacity 2017 13 13 26 30,006 2018 15 2 17 29,448 2019 20 2 22 51,824 2020 – 2026 32 0 32 119,510 Total 80 17 97 230,788 8

TRANSLATING TO BOOKINGS Eight Out of Ten CLIA-Certified Travel Agents Stated They are Expecting an Increase in Sales in 2017 Over Last Year 9

ECONOMIC IMPACT

2015 GLOBAL ECONOMIC IMPACT 23 Million 956,597 Jobs PASSENGERS FT EQUIVALENT EMPLOYEES 38 Billion WAGES SALARIES 117 Billion TOTAL OUTPUT WORLDWIDE 11

CRUISE PASSENGERS COME FROM AROUND THE WORLD* Canada .75 UK 1.89 US 11.52 Spain .49 Germany 2.02 China 2.1 Italy .75 France .57 Brazil .49 Australia 1.29 Demand for Cruising has Increased 62% in the Last Ten Years (2005-2015) *Represents 2016 total ocean cruise passengers (Millions) 12

STEADY CRUISE INDUSTRY GROWTH

RISE OF THE RIVER CRUISE 184 18 River Cruise Ships in 2015 New River Cruise Ships on Order for 2017, an Increase of about 7% 14

MORE SHIPS, MORE OPTIONS 448 26 Cruise Ships in 2016 New Ocean, River and Specialty Ships Scheduled to Debut in 2017 15

CRUISE SPECIALISTS Then: 2010 12,000 CLIA Travel Agents Now: 2016 More than 25,000 CLIA Travel Agents Globally 16

TREND OUTLOOK

1 NEW GENERATION TAKES TO THE WATER Younger generations—including Millennials and Generation X — will embrace cruise travel more than ever before. 18

2 TRAVEL AGENT USE INCREASES Travel agents will continue to be the matchmakers between travelers and cruise lines in 2017. 19

3 RIVER CRUISE DEMAND INCREASES CLIA Cruise Line Members currently deploy 184 river cruise ships with 13 new river cruise ships on order for 2017, an increase of about 7 percent. 20

4 MORE PRIVATE ISLANDS ON CRUISE ITINERARIES In 2017, cruise lines offer ports on a total of seven private islands. 21

5 NEW CRUISERS WILL TAKE TO THE SEA Interest in ocean cruising is projected to remain strong in 2017 – nearly half (48 percent) of non-cruisers expressed interest in taking an ocean cruise. 22

6 DRIVABLE PORT LOCATIONS IN FAVOR Cruisers like the convenience and cost of driving to a cruise port. 23

7 LURE OF CELEB CHEFS Several cruise lines feature restaurants and dishes created by famous chefs. 24

8 DEMAND FOR EXPEDITION CRUISES Adventure travel is growing at a record pace and cruise expeditions are seeing the impact. 25

THANK YOU For more information, please visit cruising.org/research or contact: Sarah Kennedy 202.759.9313 skennedy@cruising.org 26

Cruise Lines International Association (CLIA) released the State of the Cruise Industry Outlook 2017, revealing global cruise travel is continuing to grow at a steady pace. The outlook provides a snapshot of the global cruise industry while also forecasting trends that will impact cruise travel and the industry. 2

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