Magento Marketplace Xcelerate Partner Program

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Magento Marketplace Xcelerate Partner Program

Bhavin Rawal Head of Magento Marketplace Technology Partnerships @bhavinr

Marketplace Mission Make the discovery, purchase & use of high-quality Magento extensions a delightful experience for Magento customers.

Accelerating Magento, one extension at a time Extension Builders Opportunity & ROI Tools & Resources Demand Generation Extension Buyers The official extension store. Build Recommendations Extension Curators Approval without surprises! Dashboard & Insights Design Excellence Support & Engagement Increase Awareness Extension Quality Program Delightful Storefront Personalized Discovery Curated Collections Reviews & Ratings Try, Buy & Love Manage Recommendations Process Optimization Insights & Billing

Marketplace Momentum: Growth Since Launch Extensions Sales 5x 10x Extensions live in Marketplace Sales volume growth Rev Share Visitors 10x 2x Revenue Share for Marketplace and Developers Daily traffic to Marketplace Conversion Extensions Paid Extensions ASP 10% Marketplace visitors 750 on 70% Extensions Marketplace are 185 Average sales price for converted into Marketplace buyers Extensions live in Marketplace one-time paid extensions one-time paid extensions

Marketplace Roadmap Developer Portal Submissions, Approvals & Dashboards Leads Sharing to/from Partners Rev Share Payout Automation Top Extensions Security Scanning by Veracode Re-imagined Marketplace Experience on Magento Cloud Marketplace @ M2.x Admin Recurring Billing for Partners Connect EOL Sandbox A/B Tests & Optimizations Discounts & Bundles

Marketplace Experiences

Driving Demand for Developers Featured Partners & Promos Marketplace Emails Tip Blogs

Xcelerate Technology Partner Program

Who Are Our Technology Partners? REGISTERED SELECT PREMIER Marketplace partner extensions vetted for quality, for merchant confidence and security. Top tier partner technology within strategic categories, for merchant flexibility and growth. Deeply integrated with Magento, for merchant ease of implementation and choice.

Premier Technology Partner Shout Out Premier Partner Technology Customer Benefits Braintree & Express Checkout Secure Payments, Better Conversion / Checkout Experience Email Automation Platform Easy to Use, Time Saved, Beautiful Emails Sales Tax Calcs (Free), Reporting & Filing Natural Language Site Search and Merchandising Save Time, Accuracy, Automated Reporting & Filing Customers Matched with Products Sought, Customized Search Application Performance Management & Monitoring Improve Site Performance & Experience Content Delivery Network Faster, Secure, Improved Content/Experience Shipping Platform for Commerce Increased Sales, Streamlined Fulfilment, Reduced Shipping Costs

Gaining Technology Partner Marketing Momentum 86 Sponsorships 28 Email Campaigns 11 Hosted Webinars 10 Blogs 9 Lunch & Learns 8 Premier Info Sheets 3 Premier Landing Pages 2 Gated White Papers 1 Gated Case Study and much more

Upcoming Opportunities Magento PayPal Webinar Event Sponsorships Q1 2017 “4 Key Trends Transforming Commerce” Tuesday, November 15th 10 am PT 1 pm ET Guest Presenter: Jill Rose PKO, January 10 SKO, January 11-12 Quick Start Paris, February 1-3 PKO EMEA, February 8 SKO EMEA, February 9-10 Register on Magento.com Premier Partners get priority access

Extension Quality Program

Extension Quality Program 1 2 3 4 5 Submit Extension Level 1 Review Welcome to Marketplace Level 2 Review Top Quality Badge

Extension Quality Program Level 1 Quality Check Level 2 Quality Check Auto Check for All Extensions Verification for Premier & Select Partners Business Review Technical Review Documentation review Package validation Deep code review Essential coding standards Security check Antivirus and malware Q A check Plagiarism check Security check Marketing Review Level 2 Partners receive a Top Quality banner Contact: Marketplace@magento.com

How to be Successful on Marketplace Demo Videos Success Stories Content SEO SEM Pricing Extensions Appropriately

Panel Discussion Karthik Chidambaram Sean Pieres DCKAP MindArc Digital Agency Founder & CEO Founder & Director

Q&A

Thank you! marketplace@magento.com 2016 Magento, Inc. Page 21

high-quality Magento extensions a delightful experience for Magento customers. . Program Insights & Billing Marketplace Momentum: Growth Since Launch 2x Daily traffic to Marketplace Visitors 10x Sales volume growth Sales 5x Extensions live in Marketplace Extensions 10x Revenue Share

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