Shibuya, The Startup City - Asia.stanford.edu
Shibuya, the Startup City Shiho Watabe (Advisor, Shibuya city government) Entrepreneurship in Asian High-Tech Industries Spring Seminar, May 10th, 2022
Hello! GTM, marketing, growth for global startups B2C, marketplace, D2C, B2B & others Lived and worked in Japan, South East Asia, Europe, Africa and Silicon Valley
Shibuya leadership Mr. “Yoshi” Tasaka Director of Global Strategy Division The Mayor, Ken Hasebe
Introducing Iconic Shibuya city Vibrant commercial and financial center Influence on pop culture, music, fashion, art Young population (70% is 10 - 60 yrs) Shibuya is the world’s No. 2 station. 3.3M users daily Yoyogi Park is the largest park in central Tokyo NHK (national TV station) right next to city office First local government in Japan to issue marriage certificates to LGBTQ couples
Startup Hub “Bit Valley” the most startup-concentrated city in Japan Home for over 2,000 startups, over 60 VCs, 10 acceleration programs, and 100 co-working spaces Japan’s top universities within 20 mins from Shibuya Strategic entrance for foreign tech companies (Google, Stripe and others)
Shibuya Startup Support Startup visa “Smooth Landing” program (incorporation, bank account, housing & cell phone, office space. one-stop-shop virtual help desk) Innovation for New Normal POC program with city’s resources and residents https://shibuya.throttle.biz/innovation/ Shibuya Startup Deck with over 100 members (half of them are Japan’s top 500 corporations) https://shibuya-startup-support.jp/partners/
Shibuya Startup Support 2020 - 2022 Infrastructure Global outreach 2020 Nov. 2020 Sept. Shibuya Startup Support Website 2021 Mar. Startup Welcome Service (including visa program) 2020 Dec. “1-wk corporate bank account setup” with Mizuho Bank Linkedin page 2021 Mar. ”Shibuya Inclusion Base Jinnan” pilot with Co-ba Jinnan YouTube channel 2021 April Women Entrepreneur Support with Nomura Real Estate pilot Partnership Shibuya Startup Deck (consortium of 100 corporations) TOKYU RAILWAYS Co., Ltd 2020 PoC 2020 Jun Innovation for New Normal. 2020 Nov. PoC program with residents 2021 Feb Shibuya Growth Guild 11 advisors joins the mayor 2021 Mar New Normal Lab with Ministry of Economy, Trade and Industry Scrum Ventures (SmartCity X) WeWork Yokohama City 2021 April 2021 July Kobe city SKII 2021 Visas issued to 15 startups 2021 Tech events in Finland, Germany, UK, Taiwan, Singapore 2021 Sept Shibuya Startup University Luup (micro mobility) 2021 Miles (Maas) Launching tech-media (English, covers Japanese startups) 2021 Dec. Food Loss Challenge pilot (startups apply to solve assigned social issues) 2022 Jan Flexible & optimal real estate guidelines by Shibuya. Noroshi project by Shibuya 2022 Accelerator 2022 Coworking office Community management team 2021 Jun VACAN’s “AirKnock Ads” POC in a shopping mall in Shibuya 2021 Dec Babyjob POC in 18 nurseries across Tokyo. Zelo (legal) Mimura Komatsu yamagata law firm Progos (Edtech AI), Elvez (Senior health AI), Truly (Femtech), Solution Gate (Education robotics) & more 2022 Deel (global payroll & HR) 2022 Taeltech Japan PoC with a Deck corporate member Stripe (payment) Moff Poc with Shibuya’s Seniorcare Div. 7
Coming in 2022 1. Coworking space for startup visa holders (Opened in April. Portal Point Shibuya) 2. Startup community management team (Started in May. Former Slush members) 3. Startup media in English language (Coming this summer) 4. Accelerator (Timing TBD)
Accelerator for global startups, powered by Shibuya Community of globally-minded founders in Shibuya City’s resources, SSS, Startup Deck, and PoC program fully leveraged Access to mentors, events, talents, PR opportunities Stage agnostic. Vertical agnostic Application open to anyone regardless gender, age, religion, sexual orientation, disability, economic status, race, ethnicity and nationality English language
Why? Enabling global talents doing amazing things in (and out of) Japan Positive influence on Japanese ecosystem (startups/corporates) Give back to the local community (social & economic impact, job opportunities)
Shibuya startups Think local and scale global. Inspired by the city, magnified for global traction Change the way we do things. Shibuya has healthy disregard to “normal” and we look forward to finding that in our founders Work for causes (and profit). Purpose inspire and unite us from different background
Thank you
Shibuya Startup Deck with over 100 members (half of them are Japan's top 500 corporations) https://shibuya-startup-support.jp/partners/ Shibuya Startup Support 2020 - 2022 Shibuya Startup Support Website Global outreach 2020 Sept. Infrastructure 2020 Nov. Shibuya Startup Deck (consortium of
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