Urban Art Guidelines - City Of Gold Coast

Urban Art GuidelinesThe City has a vision for urban art that is vibrant, contemporary, world classand distinctly Gold Coast. We will work with artists and private propertyowners to connect and create innovative works to enhance artistic calibre,diversity and community connection. This will create vibrant spaces forpeople to move through, gather in and celebrate our beautiful city.The Urban Art Guidelines aim to support and encourage urban artists to createcontemporary art that has community benefits including graffiti prevention,community building, placemaking and urban regeneration. These guidelines willassist artists who wish to create art in the public space and provide them with keycontacts and information about funding and for the public display of work.The City has a visionfor urban art that isvibrant, contemporary,world class anddistinctly Gold Coast.Artwork: SK–412Understanding urban art:Urban art assist in the beautification ofthe city through the regeneration andre-imagining of flat spaces includingwalls and building perimeters that sit inthe public space. Urban art can include,but is not limited to murals, projections,lighting and landscape architecture andcan be City or private commissioned, artistand organisation projects or temporary/ephemeral works.Artwork: Lachlan Hansen, Sofles, John Kayefor 40/40 CreativeUrban Art Policy Guidelines and FAQs2

Artwork: Deep Fried TheoryGuidelinesThe key reference point for the development, commissioning and approval of Urban Art projects is the Culture Strategy 2023.The underlying principles of Urban Art add to our vision of the Gold Coast, where as a city we are:CreativeExcellent and leading edge artistic practice will be delivered through the commissioning ofartworks which embody imaginative concepts. These artworks will be well executed, intelligentand appropriately sited to create a city that creates everyday community engagement.DistinctOur artwork is relevant and complementary to our outdoor lifestyle. Artworks will reflect andexpress different aspects of the Gold Coast, stimulating the imagination and renewing the spirits ofits viewers.ConnectedEncourage networks so creative collaborations and partnerships between artists, business andcommunity can inspire new projects. Give strength to the community voice and explore the sharednarratives of our culture through urban art platforms.DiverseWe acknowledge and celebrate our social, cultural, creative and environmental diversity.InnovativeEncouraging innovation and entrepreneurship. Supporting artworks and concepts which expandour understanding of the urban art form and challenge traditional modes of expression.StrategicWork in conjunction with City objectives and plans to add value to the public space whilst ensuringthe maintenance of new spaces is efficient and economical.The City of Gold Coast’s Graffiti Policy supports projects which focus on Graffiti prevention outcomes through the following mechanisms: Artworks to address the local identity Artworks not to contain tags, commercial branding, offensive language or explicit images Anti-graffiti paint coatings, where applicableCompliance requirements: artwork durability, permanence/impermanenceUrban Art Policy Guidelines and FAQs3

FAQSHow do I commission an artwork?Urban art projects are a great way to connect with the local community, provideopportunities for local artists and implement graffiti preventive measures for properties. Ifyou would like to commission an artwork on public or private outdoor walls, there are afew things you need to know before you get started.We use the Urban Art Guidelines as the foundation of our commissions.Property ownerCommissionArtist initiated projectPrivateNotify the City by completingthe Urban Art Notification formNotify the City by completingthe Urban Art Notification form1. Commissions are formulatedusing the Urban ArtChecklist4. Applications are completedusing the Urban ArtApplication form2. We send the opportunity outto our artist/curator register5. Explain how your projectfits in line with the Urban ArtGuidelines. The Urban ArtChecklist gives a good list ofexamples. You don’t need tofill out the checklist, it’s just areference point so you knowhow we review applications.Council3. Applications are completedusing the Urban ArtApplication form, unlessotherwise stated.The questions within the Urban Art Application are referred to for all City commissions.Before you fill out this form you need to make sure you know if this is a private property ora public (Council owned) property. If your project is on a private property, we recommenddownloading the Consent of Property Owner form. You will need to upload a signed copyof this into your online application form.Artwork: Elysium GreeneUrban Art Policy Guidelines and FAQsArtwork: Deep Fried Theory

FAQs /continuedHow much should artists charge for urban art projects?Artists can have a range of methods for calculating their fees based on materials, size of work, hours or agreed fees with clients. To helpwith understanding what you’re worth, the National Association of Visual Arts recommends the following hourly pay rates for artists:Studio Artist Minimum Hourly Rates (2010)Professional Self employedshort-term contractSelf employedlong-term contractSenior Practitioner 44.42 53.30 87.77 73.14Standard 32.90 39.48 65.01 54.18Minimum/Trainee 18.35 22.02 36.25 30.22Minimum/Trainee RateThe minimum rate should only apply to trainees or inexperienced practitioners with low levels of responsibility who are still developingskills through off-and on-the-job training and experience.Standard RateThis is a standard or ‘going’ hourly rate that reflects the majority of professional artists/practitioners in the field.Senior Practitioner RateThe senior rate is for very experienced artists/practitioners who would have above average skills and experience. It is important to notethat these rates represent the minimum for this level, and that many senior artists should be able to negotiate significantly higher rates.Urban Art Policy Guidelines and FAQs5

FAQs /continuedArtwork: Shida, Jae CoppHow do artists find out abouturban art opportunities?From time to time, the City of GoldCoast advertises opportunities for artiststo engage in city funded urban artprojects. To keep in the loop with theseopportunities email us to be added to theartist/curator register (updated quarterly).To help projects havesuccessful outcomes,we are providing theUrban Art Guidelinesto assist in thedevelopment of privateproperty projects.Urban Art Policy Guidelines and FAQsWho assesses my application?Depending on the size and scope of yourwork, Urban Art Permit applications arereviewed by a member of the Arts andCulture team with specialist experience inthe urban art field. For larger projects andCity commissions, a group of stakeholderswill review and provide feedback. Thispurpose of this group is to help andsupport your curatorial and designaesthetic by offering practical advice andfeedback on logistical, maintenance,community safety and creative elements.This group of stakeholders includes across section of the community, includingArts and Culture representative, urbanart specialist, local Councillor, communityrepresentative for artwork location,building maintenance representative anda community safety representative. Ifyour application is not approved, we willprovide you with feedback to assist in thedevelopment of your project to fit with ourguidelines. We urge you to reapply onceyou have integrated this feedback intoyour project.I have an urban art project thatI want to start. How do I findfunding?There are a variety of opportunities tohelp fund your project. We recommendprivate partnerships with local businessesand philanthropists for private walls andprojects. City of Gold Coast also has avariety of funding options available toassist you:Regional Arts Development Fund(RADF)RADF supports projects that help developlocal artists, show innovation and integratepartnerships with local businesses,organisations and artists. Visit our RADFwebpage here.Community grantsGood for projects with a focus on culture,history and heritage, safe city outcomesor community capacity building. Visit ourCommunity Grants webpage here.Divisional donationsEach Council division has funding for smallscale projects.Contact Divisional donations administratorE 5581 6461Other fundingPlease visit our funding and resourceswebpage for more information aboutpotential funding sources.6

FAQs /continuedWho do I need to consult whenputting a large artwork on myprivate property walls?I’m painting on private property,why do I have to fill out the UrbanArt Permit Notification form?a. Any properties that will have yourartwork in their direct line of sight ormay be directly impacted by a changeto the spaceIt is not compulsory to complete an UrbanArt Permit Notification. This a voluntaryform that to inform us of your creativeproject and better help us to supportits existence. After walls are painted,unfortunately some can be vandalised orthe City of Gold Coast receives complaintsthrough the graffiti hotline. The graffitiprevention team has a duty to visit eachsite after a complaint to check if thework is unlawful and requires repainting.We want to ensure that commissionedworks are not painted over or removedthrough this process. Some walls alsoreceive graffiti after being painted withcommissioned works to the propertyowner’s detriment.b. City of Gold Coast Arts and Culture Unitcan provide you with permits for yourartists to complete the works. This isparticularly relevant if the artist will bepositioned on public property whencompleting the works. Contact us on:P 5581 7140 orE cultural@goldcoast.qld.gov.auc. If your artwork will have any reference(text, images etc.) to a private businessin it, whether that is the owner ofthe wall, the artist or a sponsoringbusiness, it may be recognised as asign or advertising. This will have tobe approved by City of Gold CoastLicensing and Approvals unit beforeworks commence.P 5581 6668 orE licapprovals@goldcoast.qld.gov.auUrban Art Policy Guidelines and FAQsTo help projects have successfuloutcomes, we are providing the Urban ArtGuidelines to assist in the developmentof private property projects. Theseguidelines provide a framework to helpyou understand the cultural vision for thecity and measures to ensure artworksdon’t become graffitied. The Urban ArtPermit Notification form is designed to helpyou by providing a framework to ensurethat artists have permission to use yourwalls and provide a mechanism for us toadd you to our Urban Art Register. Thisregister allows our community safety teamto respond appropriately to complaintsvia the graffiti hotline and assist in thelongevity of your work.Artwork: SK–412For more informationcontact the City Of GoldCoast Arts and Culture Unit.P 07 5581 7140E cultural@goldcoast.qld.gov.au7

Urban Art Policy Guidelines and FAQs 2 Understanding urban art: Urban art assist in the beautification of the city through the regeneration and re-imagining of flat spaces including walls and building perimeters that sit in the public space. Urban art can include, but is not limited to mur