BRAND MODEL YEAR
BRANDMODELYEARALFA ROMEO14594 01ALFA ROMEO14696 01ALFA ROMEO14700 10ALFA ROMEO15697 05ALFA ROMEO16698 03ALFA ROMEO156 Crosswagon04 07ALFA ROMEO156 Sportwagon00 05ALFA ROMEOMiTo08 16ALFA ROMEOMiTo16 AUDIA1 (8X)10 14AUDIA3 (8P)04 07AUDIA3 (8P)08 12AUDIA3 (8PA) Sportback04 12AUDIA4 (B5/8D)94 00AUDIA4 (B5/8D) Avant94 00AUDIA4 (B6/8E/8H)00 04AUDIA4 (B6/8E/8H) Avant00 04AUDIA4 (B7/8E/8H)04 07AUDIA4 (B7/8E/8H) Avant04 07AUDIA4 (B8/8K)07 15AUDIA4 (B8/8K) Allroad07 15AUDIA4 (B8/8K) Avant07 15AUDIA5 (8T3) Coupé14 AUDIA6 (4A/C4)94 97AUDIA6 (4A/C4) Avant94 97AUDIA6 (4B/C5)97 04AUDIA6 (4F/C6)04 11AUDIA6 (4F/C6) Allroad06 11AUDIA6 (4F/C6) Avant04 11AUDIA6 (4G/C7)11 18AUDIA6 (4G/C7) Allroad12 14AUDIA6 (4G/C7) Avant11 15AUDIA8 (D2/4D)94 02AUDIA8 (D3/4E)02 09AUDIA8 (D4/4H)09 13AUDIQ5 (8R)14 16BMWSerie 1 (E81)07 11BMWSerie 1 (E82) Coupé07 13BMWSerie 1 (E87)04 11BMWSerie 1 (F20/F21)11 15BMWSerie 1 (F20/F21)15 BMWSerie 2 (F46) Gran Tourer15 BMWSerie 3 (E36)90 00BMWSerie 3 (E36) Touring94 99BMWSerie 3 (E46)98 07BMWSerie 3 (E46/3) Touring99 05BMWSerie 3 (E90)05 12BMWSerie 3 (E91) Touring05 12BMWSerie 3 (E93) Cabrio05 13
BRANDMODELYEARBMWSerie 3 (F30)12 15BMWSerie 3 (G20)19 BMWSerie 5 (E39)95 03BMWSerie 5 (F11) Touring10 16BMWSerie 5 (G30)17 BMWSerie 7 (E65)01 08BMWSerie 7 (G11)15 BMWX1 (E84)09 12BMWX3 (F25)10 17BUICKEncore12 CHEVROLETAveo (T250) Hatchback05 11CHEVROLETCaptiva06 11CHEVROLETCaptiva11 CHEVROLETCruze09 10CHEVROLETCruze11 CHEVROLETCruze Hatchback09 16CHEVROLETEpica05 CHEVROLETEvanda00 06CHEVROLETKalos (T200)02 08CHEVROLETMalibù VII08 12CHEVROLETMatiz05 09CHEVROLETTrax13 CHRYSLER300 C05 11CHRYSLER300 C11 14CHRYSLER300 C Touring05 11CHRYSLERGran Voyager08 16CHRYSLERPT Cruiser00 10CHRYSLERVoyager08 16CHRYSLER96 00CITROENVoyagerBerlingo II (B9) / Berlingo II (B9)Van /Berlingo II (B9) XTRBerlingo III / Berlingo III XLCITROENC3 (Mk1)01 10CITROENC3 (Mk2)09 13CITROENC3 (Mk2)13 15CITROENC3 (Mk2) Picasso08 15CITROENC5 (Mk1)00 07CITROENC5 (Mk2) Cross Tourer14 17CITROENSaxo96 04CITROENXsara Picasso99 10DACIADokker12 DACIADuster08 13DACIADuster II13 18DACIALodgy12 DACIALogan04 12DACIALogan MCV13 DACIASandero08 12DACIASandero13 DACIASandero Stepway13 CITROEN08 1818
BRANDMODELYEARDAEWOOLacetti02 11DAEWOOLanos97 02DAEWOOLeganza97 02DAEWOOMatiz98 07DAEWOONubira97 03DAEWOONubira Station Wagon97 03DAIHATSUCharade11 13DAIHATSUCuore07 DAIHATSUSirion (M100)98 04DAIHATSUSirion (M300)04 11DAIHATSUTrevis04 10DRdr 417 DRdr 618 FIAT50007 14FIAT50015 FIAT500 L Living13 FIATBravo95 01FIATCroma05 10FIATGrande Punto05 12FIATIdea05 12FIATMarea96 03FIATMarea Weekend96 03FIATPanda I80 03FIATPanda II03 12FIATPanda II Trekking03 12FIATPanda III12 FIATPanda III Cross14 FIATPunto Evo09 12FIATPunto I93 99FIATPunto II99 07FIATPunto II Classic07 10FIATPunto III12 FIATQubo08 16FIATSedici05 14FIATSeicento98 05FIATStilo01 10FIATTipo15 FORDB-Max12 FORDC-Max03 10FORDC-Max 7 II / Grand C-Max10 FORDC-Max II10 FORDEcosport14 FORDEscort IV Station Wagon90 00FORDFiesta IV96 02FORDFiesta V02 08FORDFiesta VII17 FORDFiesta VII Active18 FORDFocus I98 05FORDFocus I Station Wagon98 05
BRANDMODELYEARFORDFocus II04 11FORDFocus III11 18FORDFocus III ST14 18FORDFocus IV18 FORDFocus IV Active19 FORDFocus IV Wagon18 FORDFusion02 12FORDGalaxy I99 05FORDGalaxy II06 15FORDKa96 08FORDKa 16 FORDKa Active19 FORDKa II08 16FORDMondeo I93 00FORDMondeo I Wagon93 00FORDMondeo III Wagon07 14FORDS-Max I10 15FORDTourneo Connect13 FORDTourneo Courier13 18FORDTourneo Courier18 GREAT WALLHover06 HONDAAccord VII03 07HONDACivic VI Hatchback96 01HONDACivic VII Hatchback01 05HONDACivic X Hatchback16 HONDACivic X Sedan16 HONDACR-V IV12 16HONDACR-Z10 HONDAHR-V II / Vezel / XR-V16 HONDAInsight II09 14HONDAJazz / Fit I02 08HONDAJazz / Fit II07 15HONDALegend III96 03HONDALogo96 01HYUNDAIAccent II03 05HYUNDAIAccent II99 03HYUNDAIAtos97 08HYUNDAIGetz02 11HYUNDAIi10 (IA)13 17HYUNDAIi10 (PA)07 13HYUNDAIi20 I08 14HYUNDAIi20 II14 HYUNDAIi30 (FD)07 12HYUNDAIi30 (FD) Wagon07 12HYUNDAIi30 (PD)16 HYUNDAIIoniq16 HYUNDAIix2010 HYUNDAIix3513 HYUNDAILantra / Elantra (HD)06 10
BRANDMODELYEARHYUNDAILantra / Elantra (J2)95 00HYUNDAILantra / Elantra (J2) Station Wagon95 00HYUNDAILantra / Elantra (XD)00 06HYUNDAIMatrix01 08HYUNDAISanta Fe (CM)06 12HYUNDAISanta Fe (SM)00 06HYUNDAISonica (EF)98 05HYUNDAITerracan02 06HYUNDAITrajet99 08HYUNDAITucson04 09INFINITIQ5013 INFINITIQ7013 JAGUARS-Type04 JAGUARS-Type99 03JAGUARXE15 JAGUARXF (X250)08 15JAGUARXF (X260)15 JAGUARX-Type01 09JAGUARX-Type Wagon03 JEEPCherokee (KL)14 JEEPGrand Cherokee (WJ)99 04JEEPGrand Cherokee (WK/WH)05 10JEEPGrand Cherokee (WK2)10 KIACarens (RP)13 KIACarens (UN)02 06KIACarnival / Sedona (GQ)01 05KIACarnival / Sedona (GQ)98 01KIACarnival / Sedona (VQ)06 11KIACee'D (CD)18 KIACee'D (ED)06 12KIACee'D (ED) SportsWagon06 12KIACerato (LD)03 08KIAOpirus03 KIAOptima (JF)15 KIAPicanto (SA)04 10KIAPregio04 06KIAPride00 05KIARio (DE) Hatchback05 11KIARio (YB) Hatchback17 KIASorento (BL)02 09KIASorento (UM)14 18KIASorento (UM)19 KIASoul08 14KIASportage (JE)04 10KIASportage (SL)10 13KIAStonic17 KIAVenga10 14KIAVenga14 KIALargus12
BRANDMODELYEARLANCIAK94 00LANCIALybra99 05LANCIALybra Station Wagon99 05LANCIAMusa04 06LANCIAThema11 14LANCIAThesis02 09LANCIAVoyager11 14LANCIAY95 03LANCIAYpsilon04 13LAND ROVERFreelander 2 (L359)07 LEXUSCT11 LEXUSGS (L10)16 LEXUSGS (S160)97 04LEXUSIS (XE30)13 LEXUSLS (XF30)03 05LEXUSRC14 MAHINDRAXUV 50012 MAZDA508 13MAZDA513 MAZDA2 (DE)07 09MAZDA2 (DJ)14 MAZDA2 (DY)02 07MAZDA3 / Axela (BK)03 09MAZDA6 / Atenza (GG)02 08MAZDA6 / Atenza (GJ/GL) Station Wagon12 MAZDACx-315 MAZDACx-5 (KE)12 17MAZDACx-5 (KF)17 MAZDADemio96 02MAZDAMPV99 06MAZDAPremacy05 08MERCEDESA (W169)04 12MERCEDESB (W245)05 11MERCEDESC (W202)93 00MERCEDESC (W203)01 06MERCEDESC (W204)07 13MERCEDESC (W205)14 MERCEDESC Station Wagon (S202)93 00MERCEDESC Station Wagon (S203)00 07MERCEDESC Station Wagon (S204)07 14MERCEDESCitan (W415)12 MERCEDESE (W210)95 02MERCEDESE (W211)02 09MERCEDESE (W212)09 13MERCEDESGL (X164)06 12MERCEDESM (W164)05 11MERCEDESR (W251)05 13MERCEDESViano (W639)03 13MITSUBISHIASX13
BRANDMODELYEARMITSUBISHICarisma95 04MITSUBISHIColt02 08MITSUBISHIColt95 02MITSUBISHIEclipse III00 05MITSUBISHILancer VII95 00MITSUBISHIMontero / Nativa / Pajero / Shogun (V60)99 06MITSUBISHIOutlander12 MITSUBISHIOutlander PHEV14 MITSUBISHISpacestar98 05MITSUBISHISpacestar / Mirage (A00)17 NISSANAlmera (N15)95 00NISSANAlmera Tino00 06NISSANLeaf (ZE0)10 16NISSANLeaf (ZE1)18 NISSANMicra / March (K12)02 10NISSANMicra / March (K14)17 NISSANMurano (Z50)02 07NISSANNote / Versa04 12NISSANNote / Versa13 NISSANNv 20009 NISSANPathfinder (R51)05 12NISSANPathfinder (R52)12 NISSANPulsar14 NISSANQashqai / Dualis (J11)14 17NISSANQashqai / Dualis (J11)17 OPEL / VAUXHALLAgila (A)00 07OPEL / VAUXHALLAgila (B)07 15OPEL / VAUXHALLAstra (F)91 97OPEL / VAUXHALLAstra (G)98 04OPEL / VAUXHALLAstra (G) Sportourer98 04OPEL / VAUXHALLAstra (H)04 11OPEL / VAUXHALLAstra (H) Sportourer04 11OPEL / VAUXHALLAstra (J)10 16OPEL / VAUXHALLAstra (J) Sportourer10 16OPEL / VAUXHALLAstra (K)16 OPEL / VAUXHALLAstra (K) Notchback16 OPEL / VAUXHALLAstra (K) Sportourer16 OPEL / VAUXHALLCombo (E)18 OPEL / VAUXHALLCorsa / Vita (C)00 06OPEL / VAUXHALLCorsa / Vita (D)06 10OPEL / VAUXHALLCorsa / Vita (D)11 14OPEL / VAUXHALLCorsa / Vita / Corsavan (E)15 OPEL / VAUXHALLKarl15 OPEL / VAUXHALLKarl Rocks17 OPEL / VAUXHALLMeriva (A)03 09OPEL / VAUXHALLMeriva (B)10 OPEL / VAUXHALLMokka12 OPEL / VAUXHALLMokka X16
BRANDMODELYEAROPEL / VAUXHALLVectra (B)95 02OPEL / VAUXHALLVectra (B) Station Wagon95 02OPEL / VAUXHALLZafira (A)98 04OPEL / VAUXHALLZafira (B)05 12OPEL / VAUXHALLZafira (C) Tourer11 PERODUAMyvi05 PEUGEOT10692 04PEUGEOT20698 09PEUGEOT20706 15PEUGEOT20812 15PEUGEOT20815 PEUGEOT30693 02PEUGEOT30701 09PEUGEOT30807 14PEUGEOT40695 05PEUGEOT60589 99PEUGEOT60700 05PEUGEOT80694 02PEUGEOT100705 10PEUGEOT200813 PEUGEOT500809 17PEUGEOT207 Station Wagon07 09PEUGEOT207 Station Wagon10 14PEUGEOT307 Station Wagon02 08PEUGEOTPartner Tepee08 18PEUGEOTRifter18 RENAULTClio III05 12RENAULTDuster08 13RENAULTDuster II13 18RENAULTEspace III96 02RENAULTEspace IV02 15RENAULTKoleos17 RENAULTLaguna I Station Wagon96 01RENAULTLaguna II00 08RENAULTMegane I95 03RENAULTMegane I Station Wagon95 03RENAULTMegane II02 10RENAULTMegane II Sportour02 10RENAULTMegane III08 16RENAULTMegane III Sportour09 16RENAULTModus04 13RENAULTScenic I99 03RENAULTScenic II03 08RENAULTScenic III09 16RENAULTScenic X Mod09 13RENAULTScenic X Mod13 RENAULTScenic X Mode Cross13 RENAULTTalisman15 RENAULTTwingo I93 07
BRANDMODELYEARRENAULTTwingo II07 13ROVER4599 05ROVER7599 05ROVER60093 99ROVER75 Tourer00 05SAAB9-597 12SEATAlhambra (7M)96 10SEATAlhambra (7N)10 15SEATAlhambra (7N)15 SEATAltea09 SEATAltea04 09SEATAltea XL07 09SEATAltea XL09 SEATArosa97 04SEATAteca16 SEATExeo08 13SEATExeo ST09 13SEATIbiza II93 02SEATIbiza III02 09SEATIbiza IV08 17SEATIbiza IV Cupra09 16SEATIbiza IV SC08 16SEATIbiza IV ST10 16SEATIbiza V17 SEATLeon II (1P)05 09SEATLeon II (1P)09 13SEATLeon III (5F) ST12 SEATLeon III (5F) X-Perience ST15 SEATMii12 SEATTarraco18 SEATToledo98 05SKODAFabia I (6Y)99 07SKODAFabia I (6Y) Wagon99 07SKODAFabia II (5J)07 14SKODAFabia II (5J) Wagon / Break07 14SKODAFabia III (NJ)15 SKODAFabia III (NJ) Wagon / Break15 SKODAFelicia94 01SKODAFelicia Station Wagon94 01SKODAJusty98 02SKODAKaroq18 SKODALegacy98 SKODAOctavia II (1Z)04 08SKODAOctavia II (1Z)08 13SKODAOctavia II (1Z) Wagon04 13SKODAOctavia III (5E) Wagon13 16SKODAOctavia III (5E) Wagon17 SKODARapid (NH1) Spaceback13 SKODARoomster06 15
BRANDMODELYEARSKODASuperb (3T) Wagon10 13SKODASuperb (3T) Wagon13 15SKODASuperb (3U)01 08SKODASuperb (3V)15 SKODASuperb (3V) Wagon15 SKODAYeti13 SKODAYeti (5L)09 13SKODAYeti Outdoor13 SSANGYONGKorando (C200)10 SSANGYONGTivoli15 SUBARUForester (SG)03 08SUBARUForester (SH)08 13SUBARUForester (SJ)13 18SUBARUImpreza (GD)00 07SUBARUImpreza (GF) Wagon92 00SUBARUImpreza (GT) Hatchback16 SUBARULevorg14 SUBARUOutback IV09 14SUBARUOutback V15 SUBARUPleo07 SUBARUXV11 SUZUKICelerio15 SUZUKIKarimun97 05SUZUKILiana01 07SUZUKISplash08 SUZUKISwift IV04 10SUZUKISwift V10 13SUZUKISwift VI17 SUZUKISx406 09SUZUKISx410 SUZUKISx4 S-Cross13 16SUZUKISX4 S-Cross16 SUZUKIVitara / Escudo (LY)15 SUZUKIWagon R93 08TATAIndica / Vista (V3)08 TATAIndigo I Station Wagon02 09TATAIndigo II Station Wagon09 TATAVista10 TOYOTAAuris / Corolla (E150)06 12TOYOTAAuris / Corolla (E180)12 18TOYOTAAuris / Corolla (E180) Touring Sports13 18TOYOTAAvensis (T210)97 03TOYOTAAvensis (T210) Verso97 03TOYOTAAvensis (T210) Wagon97 03TOYOTAAvensis (T250) Verso03 09TOYOTAAvensis (T270)09 11TOYOTACorolla (E120)00 07TOYOTACorolla Verso00 04TOYOTAPasso05
BRANDMODELYEARTOYOTAPicnic95 01TOYOTAPrevia I90 99TOYOTAPrevia II00 05TOYOTARav 4 (XA40)13 18TOYOTAStarlet96 99TOYOTAVerso09 TOYOTAYaris / Vitz (P1)99 05TOYOTAYaris / Vitz (XP130)11 TOYOTAYaris / Vitz (XP9)05 11VOLKSWAGENCalifornia (T5)03 15VOLKSWAGENCalifornia (T6)16 VOLKSWAGENGolf III (1H)91 99VOLKSWAGENGolf IV (1J)97 04VOLKSWAGENGolf IV (1J) Variant97 04VOLKSWAGENGolf V (1K)03 08VOLKSWAGENGolf V (1K) Plus03 08VOLKSWAGENGolf VI (5K)08 12VOLKSWAGENGolf VII (5G)12 VOLKSWAGENGolf VII (5G) Sport Van14 VOLKSWAGENGolf VII (5G) Variant13 VOLKSWAGENJetta (A4) / Bora98 05VOLKSWAGENJetta (A4) / Bora Station Wagon98 05VOLKSWAGENJetta (A5)05 10VOLKSWAGENLupo98 05VOLKSWAGENPassat (B5)96 05VOLKSWAGENPassat (B5) Variant96 05VOLKSWAGENPassat (B6)05 10VOLKSWAGENPassat (B6) Variant05 10VOLKSWAGENPassat (B7)11 14VOLKSWAGENPassat (B8)14 VOLKSWAGENPassat (B8) Alltrack14 18VOLKSWAGENPassat (B8) Alltrack19 VOLKSWAGENPassat (B8) Variant14 VOLKSWAGENPhaeton02 VOLKSWAGENPolo III (6N)95 99VOLKSWAGENPolo III (6N) Variant95 99VOLKSWAGENPolo IV (9N)03 08VOLKSWAGENPolo V (6R/6C)09 17VOLKSWAGENPolo VI (AW)17 VOLKSWAGENSharan (7M1)95 00VOLKSWAGENSharan (7M1A)99 04VOLKSWAGENSharan (7M1B)03 09VOLKSWAGENSharan (7N)10 VOLKSWAGENT-Cross (1C)18 VOLKSWAGENTiguan (5N)07 16VOLKSWAGENTiguan (5N) Cross14 VOLKSWAGENTiguan II (AD1)16 VOLKSWAGENTouareg II (7P)10 18VOLKSWAGENTouran I (1T)03 10
BRANDMODELYEARVOLKSWAGENTouran I (1T)10 15VOLKSWAGENTouran II (5T)15 VOLKSWAGENTransporter / Multivan (T5)09 15VOLKSWAGENVento92 97VOLVO44087 97VOLVO46087 97VOLVOS4095 04VOLVOS6000 10VOLVOS6010 13VOLVOS6014 VOLVOS8006 16VOLVOV5004 08VOLVOV5008 12VOLVOV6010 13VOLVOV7007 16VOLVOXC7008 13
CITROEN C5 (Mk1) 00 07 CITROEN C5 (Mk2) Cross Tourer 14 17 CITROEN Saxo 96 04 CITROEN Xsara Picasso 99 10 DACIA Dokker 12 DACIA Duster 08 13 . MITSUBISHI Montero / Nativa / Pajero / Shogun (V60) 99 06 MITSUBISHI Outlander 12 MITSUBISHI Outlander PHEV 14 MITSUBISHI Spacestar 98 05
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
The brand meaning evolution model The brand resonance pyramid model Brand knowledge is defined in terms of two components: brand awareness and brand image o Brand awareness relates to brand recall and recognition performance by consumers o Brand image refers to the set of associations linked to
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
Brand awareness consists of brand recognition and brand recall. Brand recognition is the consumers’ ability to confirm prior exposure to the brand when given the brand directly as a cue. Brand recall relates to consumers’ ability to retrieve the brand when given the product category, the needs fulfilled by the category, or some other type
