Vera Brand Partnerships Media Kit - Ink
VeraBrandPartnershipsMedia Kit
aboutthe airlineAn iconic British challenger brandInnovative, famous for their friendly serviceand with a unique spirit, Virgin Atlantic are anairline that customers love to flyFounded by Sir Richard Branson in 1984, withthe aim of offering a great customer experienceVirgin Atlantic now fly to over 30 of the world’smost popular destinations. They also offerhundreds of onward connections thanks toa partnership with Delta Air Lines . Never hasit been easier to connect with the USVirgin Atlantic offer a taste of the excitementand enjoyment of travel lost to many airlinestoday, thanks to everything from theirluxurious Upper Class bars and Clubhouselounges, to award-winning inflightentertainment in every cabin
by the numbers5.44 millionpassengers per annumNew York 63mper monthAverage income 65,000 Las Vegas 23mper monthOrlando 38mper monthover 3xmore likely to stayin 5 star hotels*over 3xmore likely to spend11 nights in a hotel*Antigua 8.6mper monthCancun 6.6mper monthJamaica 9.8mper monthBarbados 14mper monthAnnual spendon holiday76%above average*Monthly average spend ofVirgin Atlantic passengers*vs. UK averageSource: CAA/Mintel/TGI GB 2016/YOUGOV
by the numbersAverage Income 50,000 2.5xmore likely than averageto have 1,000 spareeach monthUPMARKEThigher social grade andmore likely to be c-suitethan British Airways passengers40 above average 40 profile, with 59% ofpassengers aged over 40Virgin Atlanticpassengers consumechallenger brandsSource: CAA/Mintel/TGI GB 2016/YOUGOV
whytravel mediaAs more people travel, our media growsstronger and stronger every day. Travelmedia is unique in today’s advertisingenvironment, not only because of theincreasing consumer numbers, butbecause we have a deep understandingand knowledge of who is travelling, aswell as where and when. Furthermore ourmedia is always positive, aspirational andinspiring.Passenger numbers are growing 3-5% every year(IATA)Passenger numbers will double in the next20 years (IATA)74% of passengers read inflight magazines (Kantar TGI)Travel media has the most affluent readership in theworld (Gfk MRI)Travellers are 50% more engaged reading inflightthan when on the ground (Ink: A Flight to Remember)Inflight media is always inspiring and positiveTravel media reaches real people without being adigital distractionAll travel media can be targetedInk is the largest travel media company in the worldwith award-winning content
aboutveraVera, our monthly inflightmagazine, combines the latestentertainment with travelinspiration from around ourroute networkVera is a dazzling A-listentertainment and travel magazine,cleverly connecting the onboardentertainment content with originaldestination tips from across VirginAtlantic’s global route network
IFETV advertisingOptions:– Spot 30 second adverts aroundour inflight entertainment– Boarding video (30 seconds)– Booked monthly– Audience 500,000 passengers inall three cabins per monthCreative deadline:Seven weeks prior to onboard dateprices start from 39,800
inflightdigitalVirgin Atlantic is the firstEuropean carrier to offerwifi on ALL of its fleet ofaircraftBrands have the abilityto deliver digitaladvertisements topassengers whilst theyare in the air and in aunique mindsetOptions rangefrom complete wifisponsorship andtakeover to targetingspecific routes anddestinationsprices start from 10,000
ambientPlane wraps:Your chance to have one of ourplanes flying across the world withyour brand on itOn board:create your own unique experienceon board one of our flights. Froma mixologist to a chef, an on boardcompetition to giving out presentsto our passengers.Check in areas– Check in promotions at allVirgin Atlantic destinationsaround the world– Campaigns range from productsampling to experiential ideas– Average passengers a day:Heathrow: 7,000POAGatwick: 2,700
loungesVarious Clubhouse promotions available,ranging from monthly masterclasses toproduct placements.- Heathrow: average 1,300 per day- Gatwick: average 200 per day- Global: available on request– Passengers travelling inUpper Class or Flying ClubGold members– Average stay of 2.5 hoursLondon Heathrow ClubhouseLondonClubhousesLocations include:– Heathrow– Gatwick– LHR Revivals (for use for arrivals)– JFK, New York– Newark, New York– Los Angeles– Washington– San Francisco– Boston– Johannesburg– Hong KongMore information on Clubhousesvirginatlantic.com/clubhouses
lounge experientialPreviousexamples include:Champagne served inClubhouses.Complemented withonboard ads and retaillisting.New York City based,premium audio companyobsessed with sound andcreativity.Listening rig set acrossClubhouse networkMarketing onboard50 headphones given asgift to Million MilersDuty free pre order item.
lounge experiential continuedVirgin clubhouse lounges providethe perfect opportunity to connectwith Upper Class and gold andmembers in a unique way.We have the ability to createan experience which allows ourclubhouse visitors to engage withyour brand.prices start from 10,000
well red-ECRMWell Red e-newsletterMonthly email newslettersent to 1.2m active FlyingClub members.– Includes all tiers(Red, Silver, Gold)– Average open rate: 45%Click through rate: 28%– Competition sponsor slotsavailable on request– Feature in email andcompetition landing pageprices start from 15,000
headphone packs– Feature in Economy, Premium andUpper Class cabins– Spec: 12cm x 12cmDelivery deadline:Two weeks before campaignprices start from 10,000
amenity kitsEconomyPremiumEconomyUpperClassPlastic SleeveEye MaskEarbudsToothbrushToothpastePenHerschel Bag2 x SocksVoucherToothbrushToothpasteEarbudsPenHerschel BagEye riserEarbuds
social mediasupport
contactLouise TilleyHead of Brand Partnerships - Virgin Atlantic, Inklouise.tilley@ink-global.com 44 7811 868 611Alice Temple-LatterPublisher - Veraalice.temple-latter@ink-global.com 44 20 7625 0822
Vera, our monthly inflight magazine, combines the latest entertainment with travel inspiration from around our route network Vera is a dazzling A-list entertainment and travel magazine, cleverly connecting the onboard entertainment content with original destinatio
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1. LEA and Head Start Program Partnerships . 2. LEA and Early Learning Center Partnerships 3. In-district Charter School Partnerships . Informal Partnerships . Many LEAs, early learning centers, and Head Start pro- grams choose to establish informal partnerships prior to or instead of establishing formal partnerships. Informal
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
ANATOMI Adalah ilmu yang . “osteon”: tulang; “logos”: ilmu skeleton: kerangka Fungsi tulang/kerangka: - melindungi organ vital - penghasil sel darah - menyimpan/mengganti kalsium dan pospat - alat gerak pasif - perlekatan otot - memberi bentuk tubuh - menjaga atau menegakkan tubuh. Skeleton/kerangka dibagi menjadi: 1. S. axiale sesuai aksis korporis (sumbu badan): a. columna .
