Virginia Workforce Network Logo Style And Use Guidelines

Logo Style and UseGuidelinesJune 2001

Logo Style and Use GuidelinesContentsPageIntroductioniiLogo Reproduction· Use of Clear Zone Spacing1· PMS Spot Colors and 4-Color Process Screen Builds, blue background2· PMS Spot Colors and 4-Color Process Screen Builds, white background3· Color-Separated Logo Elements for Print Reproduction4· Basic Reproduction in Black and White5Format of the Name of the Local Virginia Workforce Center Office6Stationery for the Virginia Workforce Center· Envelope7· Letterhead8· Business Card9· Sample of Letterhead, Envelope, and Business Card10Stationery for the Local Workforce Investment Board· Envelope11· Letterhead12· Business Card13· Sample of Letterhead, Envelope, and Business Card14

IntroductionTo effectively promote the Virginia Workforcesystem, we must consistently reinforce andstrengthen the Virginia Workforce brand identityand professional image.The logo represents the image of the VirginiaWorkforce Network.This guide will outline how, when, and in whatgraphic format the logo should be used.

Logo Style and Use GuidelinesClear Zone SpacingA clear zone equivalent to the height of the "W" must surround the overall logo and its elements, nomatter how it is reproduced. The underline bar extends to the far left side of the clear zone. This sameclear zone pertains even when the logo is reversed. The reverse portion of the logo must fill the entireclear zone.Clear zone} }Clear zone}Clear zone Clear zoneheight }Clear zoneDo not change the proportions of the logo elements. You may enlarge or reduce them proportionally witheach other, but you must not condense or expand any of the elements.June 20011

Logo Style and Use GuidelinesLogo Reproduction—PMS Spot Colorsand 4-Color Process Screen BuildsPMS Spot Colors—dark blue backgroundUsed in all spot color settings where absolute PMS colors can be specified.PMS 540 (dark blue)—backgroundPMS 8640 (metallic gold)—"VIRGINIA," state silhouette, line, and "NETWORK" (or "CENTER")Paper—"WORKforce"PMS 8640PMS 5404-Color Process Screen Builds—dark blue backgroundUsed in all 4-color process settings.PMS 540 (dark blue)—background(4-color process screen-build equivalent: 100% cyan, 47% magenta, 0% yellow, 47% black)PMS 1245 (golden yellow)—"VIRGINIA," state silhouette, line, and "NETWORK" (or "CENTER")(4-color process screen-build equivalent: 0% cyan, 27% magenta, 100% yellow, 18% black)Paper—"WORKforce"PMS 12452PMS 540June 2001

Logo Style and Use GuidelinesLogo Reproduction—PMS Spot Colorsand 4-Color Process Screen BuildsPMS Spot Colors—white backgroundUsed in all spot color settings where absolute PMS colors can be specified.PMS 540 (dark blue)—"WORKforce"PMS 8640 (metallic gold)—"VIRGINIA," state silhouette, line, and "NETWORK" (or "CENTER")PMS 8640PMS 5404-Color Process Screen Builds—white backgroundUsed in all 4-color process settings.PMS 540 (dark blue)—"WORKforce"(4-color process screen-build equivalent: 100% cyan, 47% magenta, 0% yellow, 47% black)PMS 1245 (golden yellow)—"VIRGINIA," state silhouette, line, and "NETWORK" (or "CENTER")(4-color process screen-build equivalent: 0% cyan, 27% magenta, 100% yellow, 18% black)PMS 1245June 2001PMS 5403

Logo Style and Use GuidelinesColor-Separated Logo Elementsfor Print ReproductionThese are color-separated elements of the Virginia Workforce Network logo, to be used by printers andgraphic designers for print reproduction.Logo elements to be printed in PMS 540 (dark blue)Logo elements to be printed in PMS 1245 (golden yellow) or PMS 8640 (metallic gold)4June 2001

Logo Style and Use GuidelinesBlack and White ReproductionUse in print settings where black ink is specified on white stock. Maintain the clear zone, whether logo isprinted as black text on a white background or as white text on a black background.June 20015

Logo Style and Use GuidelinesWorkforce Centers Paperwork Alignments and Information for PrintingFormat of the Name of the LocalVirginia Workforce Center OfficeThe name of the Virginia Workforce Centershould always be shown as:Virginia Workforce CenterThe only exception is when the Virginia Workforce Center is housed in another facility.Examples:Virginia Workforce Center atthe (Local) Government CenterVirginia Workforce Center atthe (Local) Community College6June 2001

Logo Style and Use GuidelinesVirginia Workforce CenterEnvelope: 9 1/2" 4 3/8" (standard No. 10)Font:Left margin for text:1/2"Text starts1/2" fromtop edge10-point Times New Roman12-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Top edge of logo2" from top edgeof envelopeVirginia Workforce Center1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Left marginfor logotype:1/2"Line on logobleeds offleft edge ofenvelopeLogo text "WORKforce" prints inPMS 540 (dark blue)Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)June 20017

Logo Style and Use GuidelinesVirginia Workforce CenterLetterhead: 8 1/2" 11"Line in logoextends acrosspage to bleed offleft edgeFont:10-point Times New Roman12-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Top edge of logo3/4" from top edgeof letterheadVirginia Workforce Center1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.comLogo text "WORKforce" prints inPMS 540 (dark blue)Left margin for text:1/2"Right marginfor logo:1/2"Sample of letterhead at 75%Virginia Workforce Center1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.com8June 2001

Logo Style and Use GuidelinesVirginia Workforce CenterBusiness Card: 3 1/2" 2"Font:Left margin for text:1 1/4"8-point Times New Roman9-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Your NameYour Titleyour e-mail@vec.state.va.usMaintain1/4"margintop andbottomVirginia Workforce Center1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.comLeft marginfor logotype:1/2"Line on logobleeds offbottom edgeof cardJune 20016-point leading on blanklines (adjust asnecessary to maintain1/4" margin top andbottom)Logo text "WORKforce" prints inPMS 540 (dark blue)Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)9

Logo Style and Use GuidelinesVirginia Workforce CenterSample Letterhead, Envelope, and Business CardSamples are at 75% of actual sizeVirginia Workforce Center963 East Stuart DrivePost Office Box 1398Galax, Virginia 24333-1398Phone (540) 236-5105Fax (540) 236-6119www.vaworkforce.comVirginia Workforce Center963 East Stuart DrivePost Office Box 1398Galax, Virginia 24333-1398William T. WebbManagerwwebb@vec.state.va.usVirginia Workforce Center963 East Stuart DrivePost Office Box 1398Galax, Virginia 24333-1398Phone (540) 236-5105Fax (540) 236-6119www.vaworkforce.com10June 2001

Logo Style and Use GuidelinesLocal Workforce Investment BoardsEnvelope: 9 1/2" 4 3/8" (standard No. 10)Font:Left margin for text:1/2"Text starts1/2" fromtop edge10-point Times New Roman12-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Top edge of logo2" from top edgeof envelopeName of LocalWorkforce Investment Board1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Left marginfor logotype:1/2"Line on logobleeds offleft edge ofenvelopeLogo text "WORKforce" prints inPMS 540 (dark blue)Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)June 200111

Logo Style and Use GuidelinesLocal Workforce Investment BoardsLetterhead: 8 1/2" 11"Font:Line in logoextends acrosspage to bleed offleft edge10-point Times New Roman12-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Top edge of logo3/4" from top edgeof letterheadName of LocalWorkforce Investment Board1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.comLogo text "WORKforce" prints inPMS 540 (dark blue)Left margin for text:1/2"Right marginfor logo:1/2"Sample of letterhead at 75%Name of LocalWorkforce Investment Board1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.com12June 2001

Logo Style and Use GuidelinesLocal Workforce Investment BoardsBusiness Card: 3 1/2" 2"Font:Left margin for text:1 1/4"8-point Times New Roman9-point leadingFlush left, ragged rightPrints in PMS 540 (dark blue)Your NameYour Titleyour e-mail@vec.state.va.usMaintain1/4"margintop andbottomName of LocalWorkforce Investment Board1234 Your Street AddressYour Post Office Box 1234Your City, Virginia 12345-6789Phone (123) 456-7890Fax (123) 456-7890www.vaworkforce.comLeft marginfor logotype:1/2"Line on logobleeds offbottom edgeof cardJune 20016-point leading on blanklines (adjust asnecessary to maintain1/4" margin top andbottom)Logo text "WORKforce" prints inPMS 540 (dark blue)Virginia silhouette, line, andtext "VIRGINIA" and"NETWORK" print inPMS 8640 (metallic gold)13

Logo Style and Use GuidelinesLocal Workforce Investment BoardSample Letterhead, Envelope, and Business CardSouthwestern VirginiaWorkforce Investment Board318 Clinch Mountain AvenuePost Office Box 2439Lebanon, Virginia 24266Phone (540) 883-4034Fax (540) 883-4036www.vaworkforce.comSouthwestern VirginiaWorkforce Investment Board318 Clinch Mountain AvenuePost Office Box 2439Lebanon, Virginia 24266Ronald S. RatliffDirector, Area Idirector@wiaone.netSouthwestern VirginiaWorkforce Investment Board318 Clinch Mountain AvenuePost Office Box 2439Lebanon, Virginia 24266Phone (540) 883-4034Fax (540) 883-4036www.vaworkforce.com14June 2001

703 East Main StreetPost Office Box 1358Richmond, Virginia 23218-1358Virginia Employment Commission

Logo elements to be printed in PMS 540 (dark blue) Logo elements to be printed in PMS 1245 (golden yellow) or PMS 8640 (metallic gold) These are color-separated elements of the Virginia Workforce Network logo, to be used