Branding Identity Guidelines - Optimist
BrandingIdentityGuidelinesOptimist International4494 Lindell BoulevardSt. Louis, MO 63108(314) 371-6000www.optimist.orgCanadian Service Centre5205 Metropolitan Boulevard East, Suite 200Montreal, QC H1R 1Z7Canada(514) 593-4401www.optimiste.org
ContentsUsing these Guidelines: These guidelines are broken into sections; Our Brand, a general overview of what abrand means and why you, as an Optimist Member, needs to know. The second section deals with the VisualIdentity, the actual specifics of our logo and typeface. The third section is Brand Application or how to use thelogo properly.Our BrandIntroductionWho We Speak ToOur MissionVisual IdentityOptimist International LogoBrand StrategyLogo HorizontalLogo StackedInternational Logo OptionsDistrict Logo OptionsClub Logo OptionsInternational Logo – ArtworkInternational - Roundrel – ArtworkDistrict Logo – ArtworkClub Logo – ArtworkIncorrect Usage of LogoTypographyPrimary Color PaletteSecondary Color PaletteBackground ColorPhotographyLogo Application nd ApplicationStationery OverviewLetterhead SpecificationsLetterhead – PersonalizedLetterhead – LayoutDistrict Letterhead SpecificationsDistrict Letterhead – PersonalizedDistrict Letterhead – LayoutClub Letterhead SpecificationsClub Letterhead – PersonalizedClub Letterhead – LayoutBusiness Card Specifications FrontDistrict Business Card SpecificationsClub Business Card SpecificationsBusiness Card Specifications BackBusiness Envelope SpecificationsPowerPoint PresentationsPresentation FolderBrochuresWebsiteFacebookClothing and Novelty ItemsCopy 8-4950-5657
Our BrandThe Optimist International brandis our organization’s reputation.A reputation shared by our Districts,our Clubs, our Members, our Programs,and our Foundation. It exists in thehearts and minds of the general public,our membership, and those we desireto join us as sponsors and partners.Our reputation is driven primarily bywhat we do, but is greatly influencedby what and how we communicate.IntroductionMorgan BlackExecutive Director4494 Lindell Boulevard, St. Louis, MO 63108Toll Free (800) 500-8130 Tel (314) 371-6000 Fax (314) 371-6006E-mail executiveoffice@optimist.org www.optimist.org4494 Lindell Boulevard, St. Louis, MO 63108Toll Free (800) 500-8130 Tel (314) 371-6000 Fax (314) 371-6006E-mail executiveoffice@optimist.org www.optimist.orgUsing these GuidelinesThere are four main sections thatcomprise these guidelines. The firstsection speaks to the ideas and messagesthat drive the Optimist Internationalbrand; the second section introducesyou to the various elements that wereutilized to create the visual identityand the third section deals with theapplication of the brand. The fourth andfinal section provides information andtips on how to manage the brand.Note:Optimist International is not creating anew identity for our organization, butupgrading and strengthening our existingone. The familiar symbol of the octagonframing the interlocking OI has beenretained. However, a new logotype andcolor scheme has been adopted. Theseguidelines were developed to assistOptimist International in consolidatingand strengthening our brand throughoutthe organization. Our objective is toachieve a balance between greaterrecognition, unity, and the autonomyenjoyed by each of our clubs.Optimist International Brand Identity Guidelines2
Our BrandTo achieve effective brandrecognition Optimist Internationalmust communicate with three mainaudiences: the general public, ourmembership, and those we wish toattract as sponsors or partners. Eachof these audiences require specificinformation targeted to answertheir questions and understandingabout what we do, how we do it,and why we do it.Who We Speak ToGeneral Public: Optimist International can not assume thatthe general public knows who we are and what we do.Communications with this audience has to be simple and directwith a consistent message that reinforces our brand recognition.Membership: If the Optimist International brand is to be successfulthe relationship between the organization and its membershipmust be strengthened and dedicated. Communications to thisaudience must be easily understood, focused, and inspirational.Sponsors and Partners: This audience includes corporations,retailers, governments, educational institutions, sportsorganization, and other non-profits that Optimist Internationalwould like to develop as a sponsor or partner to help increase ourservice outreach. Communications with these entities requiressophistication, professionalism, and a greater degree of detail.Optimist International Brand Identity Guidelines3
Our BrandOur MissionMission StatementBy providing hope and positive vision,Optimists bring out the best in our youth,our communities, and ourselves.Vision StatementOptimist International will be recognizedworldwide as the premier volunteerorganization that values all children andhelps them develop to their full potential.Brand PromiseOptimists bring out the best in our youth,our communities, and ourselves.SloganFriend of YouthTaglineBringing Out the BestOptimist International Brand Identity Guidelines4
Visual IdentityThe Optimist International LogoOptimist International’s visual identity iscomprised of a set of elements that arecombined to assist the organization inconveying its brand to its membership,the general public, and potentialsponsors/partners.The SymbolThe symbol is a universal element of thevisual identity and should be utilized onall communications.SymbolLogotypeThe LogotypeThe logotype should always be used withthe symbol.Primary Color PaletteThe primary color palette is to be utilizedfor all identity items such as stationeryand other official communications.ABCDefgh1234TypographyHelvetica Neue should be used for allofficial documents and informational text.Secondary Color PaletteThese colors are used to provide a visualdistinction for Optimist International, itsDistricts and Clubs. This palette shouldbe utilized for banners, publications,PowerPoint presentations and websites.PhotographyImages are the most effective way toillustrate what Optimists do, why they doit and how they do it.Optimist International Brand Identity Guidelines5
Visual IdentityBrand StrategyOptimist International is active at threebasic levels and each of these need tobe appropriately recognized. It is alsoimportant that the relationship betweenthese three levels be clearly defined.InternationalBrand StrategyThe primary brand of our organizationis Optimist International and everythingwe do should be focused on buildingrecognition and positive associationsaround our name and symbol.District and Club NamesDistrict and Club names shouldalways be used with the OptimistInternational symbol and logotype for allcommunications and branding.DistrictNorth Texas DistrictClubNorth Perimeter ClubOptimist International Brand Identity Guidelines6
Visual IdentityLogo – HorizontalThe Optimist International logo iscreated by combining the OptimistInternational symbol and logotype. Itshould always be used in its full version(Symbol and Logotype). The symbolshould never be used without thelogotype.ColorIn its color application the symbol isprinted in Pantone 872 Gold on abackground of Pantone 7499 Beigebordered by a ring of Pantone 286Blue. The blue is outlined by Pantone 872 Gold. The Logotype is printed in286 Blue.The logo may only be reproduced inits designated Pantone colors or theequivalent conversion to four-colorprocess. When these colors are notavailable, the logo must be reproducedin a single color – either Pantone 286or Black.Free spaceFree space should be left around thelogo. Take the height of the lowercase“s” in whatever size you are using thelogo – allow that much space aroundthe logo.Minimum sizeThe minimum size for the logo is1/3 inch or 8mm in height. Thisrecommendation is for standard printonly. The minimum size will dependon the method of reproduction beingused, the material onto which the logois being printed, or the materials out ofwhich the logo is being fabricated.1/3 InchColors should be visually matched to anup-to-date Pantone Swatch.Optimist International Brand Identity Guidelines7
Visual IdentityLogo – StackedOptimist International logo may alsobe used in a stacked format. Thisconfiguration was developed to providea more compact format that can beutilized where space is at a premium.North Texasa District1/3 InchOptimist International Brand Identity Guidelines8
Visual IdentityInternational Logo OptionsA number of logo formats have beendeveloped to provide flexibility for avariety of layout situations.Standard VersionHorizontalThe horizontal version of the logo isthe standard and is the best option forletterhead, business cards, envelopes,and general use where adequatehorizontal space can be afforded.StackedThe stacked version of the logo isbest utilized for vertical applications,centered layout, and areas wherethere is limited space.Stacked VersionRoundrel VersionRoundrel with TaglineRoundrel with SloganRoundrelThe roundrel version of the logo isfor use on T-shirts, uniforms, specialtyadvertising items, pins, banners,and signage.Note:All of these logo options are available ina variety of artwork versions andfile formats.Optimist International Brand Identity Guidelines9
Visual IdentityDistrict Logo OptionsA number of logo formats have beendeveloped to provide flexibility for avariety of layout situations.Standard VersionHorizontalThe horizontal version of the logo isthe standard and is the best option forletterhead, business cards, envelopes,and general use where adequatehorizontal space can be afforded.Roundrel VersionNote:All of these logo options are availablein a variety of artwork versions and fileformats. An adapted version of the logohas been developed for Districts withlonger names.RTCTNORoundrelThe roundrel version of the logo isfor use on T-shirts, uniforms, specialtyadvertising items, pins, banners,and signage.INTERNATISTRIOPTIMStacked VersionNALIOStackedThe stacked version of the logo isbest utilized for vertical applications,centered layout, and areas wherethere is limited space.North Texas DistrictTHTE X A S DISNorth Texas DistrictOptimist International Brand Identity Guidelines10
Visual IdentityDistrict Logo OptionsLonger Name VersionA special version of the OptimistInternational logo has been developedfor Districts with names that extendbeyond one line. In these situations,multi-line and centered versions of thelogo have been created.Standard VersionAlberta, Montana,Sas k at chewan &Northern WyomingDistrictRoundrel VersionOPTIMStacked VersionNote:All of these logo options are available ina variety of artwork versions andfile formats.A,RT ORALBE NRoundrelThe roundrel version of the logo isfor use on T-shirts, uniforms, specialtyadvertising items, pins, banners,and signage.INTERNATISTIALONStackedThe stacked version of the logo isbest utilized for vertical applications,centered layout, and areas wherethere is limited space.HIC E WT AN &HorizontalThe horizontal version of the logo isthe standard and is the best option forletterhead, business cards, envelopes,and general use where adequatehorizontal space can be afforded.MCTH O NAT RE R TA N A , S A S K D I S TNWYO M I N GAlberta, Montana,S a s k at ch ew a n &Northern WyomingDistrictOptimist International Brand Identity Guidelines11
Visual IdentityClub Logo OptionsA number of logo formats have beendeveloped to provide flexibility for avariety of layout situations.Standard VersionHorizontalThe horizontal version of the logo isthe standard and is the best option forletterhead, business cards, envelopes,and general use where adequatehorizontal space can be afforded.Roundrel VersionUBTHRNote:All of these logo options are availablein a variety of artwork versions andfile formats. An adapted version ofthe logo has been developed for Clubswith longer names.NORoundrelThe roundrel version of the logo isfor use on t-shirts, uniforms, specialtyadvertising items, pins, banners,and signage.INTERNATISTCLOPTIMStacked VersionNALIOStackedThe stacked version of the logo isbest utilized for vertical applications,centered layout, and areas wherethere is limited space.North Perimeter ClubPERI M ETERNorth Perimeter ClubOptimist International Brand Identity Guidelines12
Visual IdentityClub Logo OptionsLonger Name VersionA number of logo formats have beendeveloped to provide flexibility for avariety of layout situations.Standard VersionHorizontalThe horizontal version of the logo isthe standard and is the best option forletterhead, business cards, envelopes,and general use where adequatehorizontal space can be afforded.Stacked VersionRoundrel VersionTCLU BD-CEGUORNote:All of these logo options are availablein a variety of artwork versions andfile formats. An adapted version ofthe logo has been developed for Clubswith longer names.CONCRoundrelThe roundrel version of the logo isfor use on T-shirts, uniforms, specialtyadvertising items, pins, banners,and signage.INTERNATISTIALONOPTIMStackedThe stacked version of the logo isbest utilized for vertical applications,centered layout, and areas wherethere is limited space.Concord-Cedar BluffFarragut ClubDAR B L U F F - FA RRAConcord-Cedar BluffFarragut ClubOptimist International Brand Identity Guidelines13
Visual IdentityInternational LogoArtwork VersionsSpecific artwork has been developedfor the International logo in three color,single color, and white.Three ColorThree ColorThis version of the logo is used on awhite background.Single ColorThis version of the logo is for use insingle color. When utilizing a singlecolor the logo should be printed inPMS 286 C or black against a light lowcontrast background. Make sure thereis sufficient contrast between the logocolor and the background color.Single Color (PMS 286)WhiteThis version of the logo is utilized ondark solid colors and photographicimages.File FormatsPNG artwork has been prepared foruse in software applications suchas Microsoft Word and MicrosoftPowerPoint.Single Color (Black)EPS (vector) artwork has been preparedfor use by designers and can be scaledto any size without the loss of quality.WhiteOptimist International Brand Identity Guidelines14
Visual IdentityInternational Logo – RoundrelArtwork VersionsSpecific artwork has been developedfor the International logo in three color,single color, and white.Three ColorThree ColorThis version of the logo is used on awhite background.Single ColorThis version of the logo is for use insingle color. When utilizing a singlecolor the logo should be printed inPMS 286 C or black against a light lowcontrast background. Make sure thereis sufficient contrast between the logocolor and the background color.Single Color (PMS 286)WhiteThis version of the logo is utilized ondark solid colors and photographicimages.File FormatsPNG artwork has been prepared foruse in software applications suchas Microsoft Word and MicrosoftPowerPoint.Single Color (Black)EPS (vector) artwork has been preparedfor use by designers and can be scaledto any size without the loss of quality.WhiteOptimist International Brand Identity Guidelines15
Visual IdentityDistrict LogoArtwork VersionsSpecific artwork has been developedfor the District logo in four color, singlecolor, and white.Four ColorFour ColorThis version of the logo is used on awhite background.Single ColorThis version of the logo is for use insingle color. When utilizing a singlecolor the logo should be printed inPMS 286 C or black against a light lowcontrast background. Make sure thereis sufficient contrast between the logocolor and the background color.North Texas DistrictSingle Color (PMS 286)Op mistINTERNATIONALNorth Texas DistrictWhiteThis version of the logo is utilized ondark solid colors and photographicimages.File FormatsPNG artwork has been prepared foruse in software applications suchas Microsoft Word and MicrosoftPowerPoint.Single Color (Black)Op mistINTERNATIONALNorth Texas DistrictEPS (vector) artwork has been preparedfor use by designers and can be scaledto any size without the loss of quality.WhiteOp mistINTERNATIONALNorth Texas DistrictOptimist International Brand Identity Guidelines16
Visual IdentityClub LogoArtwork VersionsSpecific artwork has been developed forthe Club logo in four color, single color,and white.Four ColorFour ColorThis version of the logo is used on awhite background.Single ColorThis version of the logo is for use insingle color. When utilizing a singlecolor the logo should be printed inPMS 286 C or black against a light lowcontrast background. Make sure thereis sufficient contrast between the logocolor and the background color.North Perimeter ClubSingle Color (PMS 286)Op mistINTERNATIONALNorth Perimeter ClubWhiteThis version of the logo is utilized ondark solid colors and photographicimages.File FormatsPNG artwork has been prepared foruse in software applications suchas Microsoft Word and MicrosoftPowerPoint.Single Color (Black)Op mistINTERNATIONALNorth Perimeter ClubEPS (vector) artwork has been preparedfor use by designers and can be scaledto any size without the loss of quality.WhiteOp mistINTERNATIONALNorth Perimeter ClubOptimist International Brand Identity Guidelines17
Visual IdentityIncorrect Usage of Logo Do not stretch, distort, change theproportion/appearance/shape/layout of the logo Do not change the proportions ofany element of the logo.Op mist Do not use color in the logo inany way other than specified inthe guidelinesOp mist Do not change the appearance,shape or layout of the logoINTERNATIONALINTERNATIONALOp mistINTERNATIONAL Do not crop or cut off any part ofthe logoOp mistINTERNATIONALDo not use the elements of the logoindependently from one anotherOptimist International Brand Identity Guidelines18
Visual IdentityTypographyRecommended FontCalibri has been chosen as the primaryfont for use by Optimist Internationalbecause of it clarity and accessibilityboth in print and on screen. It isavailable in a range of weights andstyles, and is included as a Windowsand Mac system font, and MicrosoftOffice font.Calibri rstuvwxyz1234567890Calibri Regular stuvwxyz1234567890Calibri uvwxyz1234567890Calibri Bold stuvwxyz1234567890Calibri tuvwxyz1234567890Optimist International Brand Identity Guidelines19
Visual IdentityTypographyRecommended FontHelvetica Neue has been chosen asthe supporting font for use by OptimistInternational because of its clarity,legibility, and versatility, both in printand on screen. Helvetica Neue isnot the same font as Helvetica.It is available in a wide range of weightsand styles.Helvetica Neue RegularIf using Helvetica Neue fonts withinMicrosoft Office documents (Word,PowerPoint) please note that thesedocuments should be shared with thirdparties or members of the public inPDF format. Otherwise Arial shouldbe used in place of Helvetica Neue.Arial is available as standard on all PCand Mac cdefghijklmnopqrstuvwxyz1234567890Helvetica Neue ItalicHelvetica Neue uvwxyz1234567890Helvetica Neue Bold stuvwxyz1234567890Helvetica Neue tuvwxyz1234567890Helvetica Neue Light stuvwxyz1234567890Optimist International Brand Identity Guidelines20
Visual IdentityTypographyAlternative FontArial has been chosen as the alternativesupporting font for use by OptimistInternational because of its clarity,legibility, versatility and availabilityboth on Windows and Apple computers.It is available in a wide range of weightsand styles.Arial RegularHelvetica Neue is the chosensupporting font and should beutilized in all printed documents.However, when using HelveticaNeue fonts within Microsoft Officedocuments (Word, PowerPoint)please note that these documentsshould be shared with third partiesor members of the public in PDFformat. Otherwise Arial should beused in place of Helvetica Neue.Arial is available as standard on allPC and Mac opqrstuvwxyz1234567890Arial stuvwxyz1234567890Arial uvwxyz1234567890Arial Bold stuvwxyz1234567890Arial tuvwxyz1234567890Arial Light stuvwxyz1234567890Optimist International Brand Identity Guidelines21
Visual IdentityThe primary color palette for OptimistInternational consists of PMS 286 C,PMS 872 C, and PMS 7499 C.These colors, supported by blackand white, should be used for allprimary applications of the OptimistInternational logo such as stationeryand signage.Note:White should always be considered asan important color within the palette.Use white space within design layoutsand the use of the logo against whitebackgrounds contribute to the feelingof a bright, open, and contemporarydesign.Primary Color PalettePMS 286PMS 872What those letters mean and when touse them:PMSPantone Color Matching System forscreen printing (banners, merchandise,T-shirts) and printing on a press.CMYKCyan/Magenta/Yellow/BlackThis is the ink code utilized in printingfour color process. This type of printingwould be used for brochures, posters,flyers, and pamphlets.PMS 7499BlackRGBRed/Green/Blue for Facebook, videoand web sites.HEXHexidecimal for specifying code whencoding with HTML or RGBHEX0/0/0/0255/255/255FFFFFFOptimist International Brand Identity Guidelines22
Visual IdentityA palette of secondary colors have beenspecified to support the primary palette.These colors may be used to cover largeareas or to provide highlights within adesign. Colors may also be combined tocreate gradients. Keep in mind that inorder to maintain a fresh clean look andfeel, gradients should be created fromcolors within the same family.Note:Avoid using too many secondary colorson a design. It is suggested that on anyone item the color palette be limitedto the primary color palette plus colorsfrom within the same range within thesecondary palette.Secondary Color PalettePMS 294 CPMS 123 CPMS 291 CPMS 418 CWarm Grey HEX15/13/17/0215/210/203d7d2cbOptimist International Brand Identity Guidelines23
Visual IdentityBackground ColorColor LogoThe color version of the logo should beused against a white background.Single Color LogosOn backgrounds with a tonal valuebetween white and 30% black, the singlecolor logo should be used in a dark color.On backgrounds that have a tonal valuegreater than 30% the white version ofthe logo should be used.Low Contrast BackgroundWhen the logo is utilized on solid colorsand photographic images place a singlecolor or white logo as appropriateon the color background or on a lowcontrast section of the photograph.Optimist International Brand Identity Guidelines24
Visual IdentityPhotography is a great asset in helpingus tell the Optimist International story.Photographs can be used to educate,explain, raise awareness, illustrateneed, evoke emotions, foster values orcreate empathy. A great photographuses scene, composition, and subject totell a unique story captured in a singlemoment of time.Photographs are never used inisolation. When developed properly,they show our audiences that OptimistInternational is a hands-on organizationthat provides volunteers theopportunity to give of oneself in serviceto others. The meaning and impactof a photograph will be determinedby the context they are placed in,the headlines used, the captions thataccompany them or when branded bythe Optimist International se-up/PersonalAsk for parental permission beforetaking photos of children participatingin Club activities.ActionOptimist International Brand Identity Guidelines25
Visual IdentityOnly use original artworkand standard colorsUse only official master logo artworkfiles. Do not photocopy, scan or attemptto redraw your own version of theOptimist International logo. Whenprinting the logo in spot color the symbolis printed in PMS 286, PMS 872, and PMS7499. The logotype is printed in PMS286. District and Club names are printedin black.Logo Application TipsPMS 286PMS 872PMS 7499PMS 286Op mistINTERNATIONALNorth Texas DistrictBlackPMS 872Give the logo roomto breatheMake sure in your layout and designsyou leave sufficient space around thelogo so that it can be clearly recognizedand is not encroached upon by any otherelements. The general rule is that theminimum free space around the logoshould be equal to the height of thelower case letter “s” in “Optimist”.Place the logo on anappropriate backgroundThe logo should be placed on abackground which does not interferewith its recognition. When placing thethree color version of the logo use awhite background. When using a singlecolor version of the logo make sure toplace it on a low-contrast background.Optimist International Brand Identity Guidelines26
Brand ApplicationThis section provides guidelines forproducing Optimist Internationalletterhead, business cards, envelopes,and other related materials.General copy standards and stylerecommendations for typingcorrespondence are also included.It is our objective that anycommunications sent from OptimistInternational be consistent in lookand format to help maintain visualbrand-name integrity. We hope youwill find these guidelines easy tounderstand and use. We stronglyencourage supplying your vendorswith photocopies of this document.Stationery OverviewStandard Items1Morgan BlackExecutive Director4494 Lindell Boulevard, St. Louis, MO 63108Toll Free (800) 500-8130 Tel (314) 371-6000 Fax (314) 371-6006E-mail executiveoffice@optimist.org www.optimist.orgMay 15, 20183Dear President John,Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.4494 Lindell BoulevardSt. Louis, MO 631083 EnvelopePrint artwork: Adobe InDesignTemplate4 PresentationMS PowerPoint TemplateDuis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sitMs. Mary Chathamamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet105 East Wesley Streetdolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationAtlanta, GA 30305ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputatevelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Sincerely,1 Letterhead (US Letter)Print artwork: Adobe InDesignTemplate2 Business CardPrint artwork: Adobe InDesignTemplateMr. John A. DoePresidentAnywhere Optimist Club1012 Main StreetSt. Louis, MO 63108 USAMorgan BlackExecutive Director4494 Lindell Boulevard, St. Louis, MO 63108Toll Free (800) 500-8130 Tel (314) 371-6000 Fax (314) 371-6006E-mail executiveoffice@optimist.org www.optimist.org24Op mist Interna onalPowerPoint TemplateBasic steps for crea ng a template for yourPowerPoint presenta onRecommended print stocksBright white wove, smooth uncoatedpaper and card stocks should be usedfor printing stationery.Recommended stocks include: Stathmore Writing Ultimate White:Paper 70lb/Card 120lb Environment White Smooth by Neenah:Paper 70 text/Card 100 cover Options PC White Vellum by Mohawk:Paper 70 text/Card: 100 coverWe appreciate your commitment to these brand identityguidelines. If correctly followed, the Optimist Internationalbrand-name identity will have a significant positive impact on ourservices and growth in the marketplace.If you have any questions, please contact Optimist International’sMarketing and Communications staff at (800) 500-8130 or e-mail:marketing@optimist.org.Optimist International Brand Identity Guidelines27
Brand ApplicationFormat:LetterheadSpecificationsU.S. Letter (8.5" x 11")Printed four Pantone PMS colors onWhite Uncoated Stock: Pantone 286/Pantone 872/Pantone 7499/Black.5"1.75"2.25"3Left Margin7/8-inchRight Margin1/2-inchTop Margin1/2-inchBottom Margin1/2-inch4494 Lindell Boulevard, St. Louis, MO 63108Toll Free (800) 500-8130 Tel (314) 371-6000 Fax (31
Business Card Specifications Front 37 District Business Card Specifications 38 Club Business Card Specifications 39 Business Card Specifications Back 40-41 Business Envelope Specifications 42 PowerPoint Presentations 43 Presentation Folder 44 Brochures 45 Website 46-47 Face
Hence the authors want to study what makes ardian a successful personal branding, and learn how the personal branding ardian factor as androphic is through instagram using eight (8) personal branding montoya law. In this study the authors use a centralized qualitative approach. The personal branding factor is the very use of branding montoya's .
Exodus Travels - Overseas Branding Guidelines Our Brand 3 Discontinued logos 4 Using the new artwork 5 Branding requirements for Exodus Trips 6 Branding options 7 Branded items available from Exodus 8 Supporting document: Branding Plan Exodus is a well-known and respected brand in adventure travel and we have a reputation for
About these guidelines NJIT Branding Guidelines 3 These branding guidelines are an expression of New Jersey Institute of Technology's (NJIT's) identity. They contain a variety of examples to assist you in developing printed and electronic materials that contribute to a uni fied, coherent public image.
discussed how branding and society affect each other. Based on the knowledge of how branding theories have been developed as dependent variables of each other and the society, we are able to form a better understanding of the past, the present, and the future of branding. KEYWORDS: Branding, Evolution of
Our Blank Slate Recec ea o s o g e Co ec o oreation’s Long Term Connection to Athletics & Academics . & Themed Before . Branding Strengthens Relationships. Branding Helps Build Community. Branding Underscores Traditions & Shared History. What is all the Talk About Braad gs es
Marketing strategies. Includes marketing plan template download. Chartered Institute of Marketing blog on marketing strategy. Example marketing plan: Whistlewood Common. Video introduction to branding: Branding 101, understanding. branding basics and fundamentals. The Power of Branding - introduction to branding from The. Design Council.
2.2. Authentic Personal Branding Penelitian ini bertujuan untuk mengetahui bagaimana proses personal branding. Berdasarkan pemikiran tersebut, di dalam penelitian ini, peneliti menganalisis proses personal branding melalui akun media sosial Facebook. Teori personal branding yang digunakan dalam penelitian ini adalah teori personal branding yang dikemukakan oleh Hubert K. Rampersad,
This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Please have a read to learn more about our brand identity and the standards and guidelines we have established to promote and protect our brands. Why brand identity is so important Co-branding Colours Logo specifics & usage
