Twitter Planner - Twitter Careers
Twitterplanner
What’s includedGetting started Find your voice on Twitter #ProTipsMonthly planning Objectives Monthly calendar Weekly planning Quarterly reflectionHelpful resources Month of Tweets Creative best practices Tweet ideas Website Card ideas 24/7 hashtags Twitter Ads targeting Video thought starters Twitter ads targeting Campaign optimisation Create your Twitter Ads
Gettingstarted
0101Find your voice on reatea ateWords,phrases,andtopicsto o toincludein levantEmojisthatareareencouragedandrelevantto toyourbrandyourbrand01Establish guardrails01Establish guardrails01Establish guardrailsDefine the general guidelines for your Tweets. This will help create a safe space for your o toincorporateThingsto toincludein imagesor orvideoEmojisthatareencouragedand relevant topicsNOTto Tokayto touseWords,phrases,andtopicsNOTThingsNOTincludein vity.Definetheincorporategeneral guidelinesguidelines forfor youryourTweets.This willwillhelpcreatea safesafe spacespace forfor iversematerial?representation?Companylogos?your torOldcompanytaglines?)(LicensedIs Isthetheinteriorof ofa ngtoomuch?)someonetoomuch?)CopyMediaEmojisWords, phrases,phrases, andand topicstopics toto incorporateincorporateThings toto includeinclude inin imagesimages oror videovideoEmojis thatthat areare encouragedencouraged andand relevantrelevant totoWords,ThingsEmojisDefine the general guidelines for yourTweets. This will helpcreate a safe space for your creativity.(Themes?(Diverseyour(Themes? Slogans?)Slogans?)(Diverse representation?representation? CompanyCompany logos?logos?your brandbrandProduct placement?)placement?)ProductCopyWords, phrases, and topics NOT to incorporateSpice-o-meter:Spice-o-meter:(Competitor names? Old company taglines?)Words, phrases, and topics to incorporate(Themes? Slogans?)BusinessBusinessWords,Words, phrases,phrases, andand topicstopics NOTNOT toto incorporateincorporate(Competitor names?names? OldOld companycompany taglines?)taglines?)(CompetitorMediaThings NOT to include in images or video(Licensed material? Is the interior of a bar okay, butThingsto includeimagesor videosomeonedrinkingintoomuch?)(Diverse representation? Company logos?Product placement?)EmojisEmojis that are NOT okay to use(Weapons? Gender representation?)Emojis that are encouraged and relevant toyour on’tbebeafraidto toplaywithdifferentvariationsof ofyourtoneto gsThings NOTNOT toto includeinclude inin imagesimages oror videovideo(Licensed material?material? IsIs thethe interiorinterior ofof aa barbar okay,okay, butbut(LicensedEmojisEmojis thatthat areare NOTNOT okayokay toto useuse(Weapons? GenderGender representation?)representation?)(Weapons?Things NOT to include in images or video(Licensed material? Is the interior of a bar okay, butsomeone drinking too much?)Emojis that are NOT okay to use(Weapons? Gender representation?)someonesomeone drinkingdrinking tootoo much?)much?)Spice-o-meter:Words, phrases, and topics NOT to incorporate(Competitor names? Old company taglines?)BusinessTip: don’t be afraid to play with different variations of your tone to find what works. Experimentation thrives on TSpice-o-meter:Spice-o-meter:BusinessTip:Tip: don’tdon’t bebe afraidafraid toto playplay withwith differentdifferent variationsvariations ofof youryour tonetone toto findfind whatwhat works.works. ExperimentationExperimentation thrivesthrives onon TwTwSpice-o-meter:This worksheet is available for downloadat business.twitter.com/downloads.htmlBusinessTip: don’t be afraid to play with different variations of your tone to find what works. Experimentation thrives on Tw
Find your voice on Twitter02Create a personaFill in the blanks below to start envisioning your brand in its most human form. After all, brandsdon’t Tweet –– people do!If your brand was a person.Its favorite restaurant would beTheir go-to outfit would be.Their catchphrase would beDraw a portraitIf your brand was a person, wwould it look like?.Their most-used emoji would be.In their high school yearbook, they won the award for most likely toTheir coffee shop order would be.The background image on their laptop would beTheir most-called phone number is theirTheir pet would be aTheir most-played album would benamed.‘s.Narrowing inAfter people interact with our brand they should feelThree words I think of when I think of that feeling areA brand that makes me feel that way isThat brand’s tone isandsDrawa portraitBusinessIf your brand was a person, whatwould it look like?This worksheet is available for downloadat business.twitter.com/downloads.htmland.,., and.
#ProTipsRefresh your profileKeeping your profile up to date showsyour audience what’s happening withyour brandCreate listsCustom timelines with Tweetsfrom the accounts you wishto includeIncorporate rich mediaImages, GIFs, or short videos drivehigher engagement ratesLeverage Twitter toolsDrive more engagement withThreads, Polls or Go LiveActionable, always-on tips to useto adapt, refine and grow yourpresence on TwitterUse Website CardsDrive more organic clickscompared to a simple urlwithin a TweetTarget creativelyBroaden your targeting strategy byexpanding your reachTest & optimisePlay around. Test what worksfor you and your campaignsExperiment withcopy & creativesDon’t assume one-size fits all,different audiences engage withdifferent TweetsTest different CTAsHelp your Tweets stand outVideo campaignsMake your message morememorable by adding video
Monthlyplanning
JanObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
819202122232425262728293031Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comGet in on the fun of award season (we see you, #GoldenGlobes and#Grammys) with some ‘awards’ of your own.Use Twitter Polls to have followers vote for their favorites — this couldbe research driven, like their favorite type of content or somethingpurely fun, like their favorite emojis
#PrioritiesMonday 28th DecTuesday 29th Dec#ToDoWednesday 30th DecThursday 31st Dec#IdeasFriday 1st JanSaturday2nd JanSunday3rd Jan
#PrioritiesMonday 4th JanTuesday 5th Jan#ToDoWednesday 6th JanThursday 7th Jan#IdeasFriday 8th JanSaturday9th JanSunday10th Jan
#PrioritiesMonday 11th JanTuesday 12th Jan#ToDoWednesday 13th JanThursday 14th JanFriday 15th JanSaturday16th Jan#IdeasSunday17th Jan
#PrioritiesMonday 18th JanTuesday 19th JanWednesday 20th Jan#ToDoThursday 21st JanFriday 22nd JanSaturday23rd Jan#IdeasSunday24th Jan
#PrioritiesMonday 25th JanTuesday 26th JanWednesday 27th Jan#ToDoThursday 28th Jan#IdeasFriday 29th JanSaturday30th JanSunday31st Jan
FebObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
202122232425262728SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comLike valentines themselves, Tweets are often best when short andsweet. As you draft up your February and future Tweets, here are somethings to keep in mind: Condense your Tweet copy to its core message or hook Limit yourself to 1-2 hashtags Keep videos between 6-15 seconds
#PrioritiesMonday 1st FebTuesday 2nd FebWednesday 3rd Feb#ToDoThursday 4th FebFriday 5th FebSaturday6th Feb#IdeasSunday7th Feb
#PrioritiesMonday 8th FebTuesday 9th Feb#ToDoWednesday 10th FebThursday 11th Feb#IdeasFriday 12th FebSaturday13th FebSunday14th Feb
#PrioritiesMonday 15th FebTuesday 16th Feb#ToDoWednesday 17th FebThursday 18th Feb#IdeasFriday 19th FebSaturday20th FebSunday21st Feb
#PrioritiesMonday 22nd FebTuesday 23rd Feb#ToDoWednesday 24th FebThursday 25th FebFriday 26th FebSaturday27th Feb#IdeasSunday28th Feb
MarObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
819202122232425262728293031Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comYou may not be attending this month’s events in person, but itdoesn’t mean you can’t attend in Tweet. Use Event targetingwithin Twitter Ads to target an event’s relevant audience.
#PrioritiesMonday 1st MarTuesday 2nd Mar#ToDoWednesday 3rd MarThursday 4th Mar#IdeasFriday 5th MarSaturday6th MarSunday7th Mar
#PrioritiesMonday 8th MarTuesday 9th MarWednesday 10th Mar#ToDoThursday 11th MarFriday 12th MarSaturday13th Mar#IdeasSunday14th Mar
#PrioritiesMonday 15th MarTuesday 16th Mar#ToDoWednesday 17th MarThursday 18th Mar#IdeasFriday 19th MarSaturday20th MarSunday21st Mar
#PrioritiesMonday 22nd MarTuesday 23rd MarWednesday 24th Mar#ToDoThursday 25th Mar#IdeasFriday 26th MarSaturday27th MarSunday28th Mar
#PrioritiesMonday 29th MarTuesday 30th Mar#ToDoWednesday 31st MarThursday 1st AprFriday 2nd AprSaturday3rd Apr#IdeasSunday4th Apr
#Reflect Q1Grab a cuppa and take some time to reflect on the past quarterWhat worked?What didn’t work so well?Learnings & opportunities
AprObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
2021222324252627282930SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comInternal research has shown Tweets with GIFs gained 55% moreengagement than Tweets without them.(Added bonus: they’re free, easy, and fun.)Consider using GIFs not only as outbound Tweets, but as replies —joining a popular conversation can be just as effective asstarting your own.Twitter Internal data: Based on study of 3.7M accounts
#PrioritiesMonday 29th MarTuesday 30th Mar#ToDoWednesday 31st MarThursday 1st AprFriday 2nd AprSaturday3rd Apr#IdeasSunday4th Apr
#PrioritiesMonday 5th AprTuesday 6th Apr#ToDoWednesday 7th AprThursday 8th AprFriday 9th AprSaturday10th Apr#IdeasSunday11th Apr
#PrioritiesMonday 12th AprTuesday 13th Apr#ToDoWednesday 14th AprThursday 15th Apr#IdeasFriday 16th AprSaturday17th AprSunday18th Apr
#PrioritiesMonday 19th AprTuesday 20th AprWednesday 21st Apr#ToDoThursday 22nd Apr#IdeasFriday 23rd AprSaturday24th AprSunday25th Apr
#PrioritiesMonday 26th AprTuesday 27th Apr#ToDoWednesday 28th AprThursday 29th Apr#IdeasFriday 30th AprSaturday1st MaySunday2nd May
MayObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
2021222324252627282930Sun31Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comConversation targeting allows you to target people who areinteracting with a particular topic. You can choose from 25 categories and 10,000 topics. When it comes to fun days like#StarWarsDay, consider using conversation targeting to promoteyour relevant Tweets to members of your audience alreadyshowing interest in that day.
#PrioritiesMonday 26th AprTuesday 27th Apr#ToDoWednesday 28th AprThursday 29th Apr#IdeasFriday 30th AprSaturday1st MaySunday2nd May
#PrioritiesMonday 3rd MayTuesday 4th May#ToDoWednesday 5th MayThursday 6th May#IdeasFriday 7th MaySaturday8th MaySunday9th May
#PrioritiesMonday 10th MayTuesday 11th May#ToDoWednesday 12th MayThursday 13th May#IdeasFriday 14th MaySaturday15th MaySunday16th May
#PrioritiesMonday 17th MayTuesday 18th May#ToDoWednesday 19th MayThursday 20th May#IdeasFriday 21st MaySaturday22nd MaySunday23rd May
#PrioritiesMonday 24th MayTuesday 25th May#ToDoWednesday 26th MayThursday 27th May#IdeasFriday 28th MaySaturday29th MaySunday30th May
#PrioritiesMonday 31st MayTuesday 1st Jun#ToDoWednesday 2nd JunThursday 3rd Jun#IdeasFriday 4th JunSaturday5th JunSunday6th Jun
JunObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
2021222324252627282930SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comGoing on a summer holiday? Don’t stop engaging withyour audience. You can schedule your Tweets atTwitter.com, in the app or by visiting ads.twitter.com
#PrioritiesMonday 31st MayTuesday 1st Jun#ToDoWednesday 2nd JunThursday 3rd Jun#IdeasFriday 4th JunSaturday5th JunSunday6th Jun
#PrioritiesMonday 7th JunTuesday 8th Jun#ToDoWednesday 9th JunThursday 10th Jun#IdeasFriday 11th JunSaturday12th JunSunday13th Jun
#PrioritiesMonday 14th JunTuesday 15th Jun#ToDoWednesday 16th JunThursday 17th Jun#IdeasFriday 18th JunSaturday19th JunSunday20th Jun
#PrioritiesMonday 21st JunTuesday 22nd JunWednesday 23rd Jun#ToDoThursday 24th JunFriday 25th JunSaturday26th Jun#IdeasSunday27th Jun
#PrioritiesMonday 28th JunTuesday 29th Jun#ToDoWednesday 30th JunThursday 1st Jul#IdeasFriday 2nd JulSaturday3rd JulSunday4th Jul
#Reflect Q2Grab a cuppa and take some time to reflect on the past quarterWhat worked?What didn’t work so well?Learnings & 0pportunities
JulObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
202122232425262728293031SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comAs the summer of sport continues to build, so doesthe conversation on Twitter. Consider embracing thethemes of teamwork and competition with a Tweetchallenge of your own.
#PrioritiesMonday 28th JunTuesday 29th Jun#ToDoWednesday 30th JunThursday 1st Jul#IdeasFriday 2nd JulSaturday3rd JulSunday4th Jul
#PrioritiesMonday 5th JulTuesday 6th Jul#ToDoWednesday 7th JulThursday 8th Jul#IdeasFriday 9th JulSaturday10th JulSunday11th Jul
#PrioritiesMonday 12th JulTuesday 13th Jul#ToDoWednesday 14th JulThursday 15th Jul#IdeasFriday 16th JulSaturday17th JulSunday18th Jul
#PrioritiesMonday 19th JulTuesday 20th Jul#ToDoWednesday 21st JulThursday 22nd Jul#IdeasFriday 23rd JulSaturday24th JulSunday25th Jul
#PrioritiesMonday 26th JulTuesday 27th Jul#ToDoWednesday 28th JulThursday 29th Jul#IdeasFriday 30th JulSaturday31st JulSunday1st Aug
AugObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
819202122232425262728293031Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comInternal research has shown that Tweets with video attract 10Xmore engagement. As you plan out your video strategy, remember:videos don’t have to be a heavy lift! There’s a lot you can do withslideshows, image animation apps, and your very own smartphone.Twitter Internal data: Based on study of 3.7M accounts
#PrioritiesMonday 26th JulTuesday 27th Jul#ToDoWednesday 28th JulThursday 29th Jul#IdeasFriday 30th JulSaturday31st JulSunday1st Aug
Monday 2nd Aug#PrioritiesTuesday 3rd Aug#ToDoWednesday 4th AugThursday 5th Aug#IdeasFriday 6th AugSaturdaySunday7th Aug8th Aug
#PrioritiesMonday 9th AugTuesday 10th Aug#ToDoWednesday 11th AugThursday 12th Aug#IdeasFriday 13th AugSaturday14th AugSunday15th Aug
#PrioritiesMonday 16th AugTuesday 17th Aug#ToDoWednesday 18th AugThursday 19th Aug#IdeasFriday 20th AugSaturday21st AugSunday22nd Aug
#PrioritiesMonday 23rd AugTuesday 24th Aug#ToDoWednesday 25th AugThursday 26th Aug#IdeasFriday 27th AugSaturday28th AugSunday29th Aug
#PrioritiesMonday 30th AugTuesday 31st Aug#ToDoWednesday 1st SeptThursday 2nd Sept#IdeasFriday 3rd SeptSaturday4th SeptSunday5th Sept
SeptObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
18192021222324252627282930Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comIn the #BackToSchool spirit, consider serving up someeducational content of your own. Some ideas: Tweet a video tutorial Use a Tweet thread to answer FAQs Host a webinar or Periscope Sharing a little #WednesdayWisdom
#PrioritiesMonday 30th AugTuesday 31st Aug#ToDoWednesday 1st SeptThursday 2nd Sept#IdeasFriday 3rd SeptSaturday4th SeptSunday5th Sept
#PrioritiesMonday 6th SeptTuesday 7th Sept#ToDoWednesday 8th SeptThursday 9th Sept#IdeasFriday 10th SeptSaturday11th SeptSunday12th Sept
#PrioritiesMonday 13th SeptTuesday 14th Sept#ToDoWednesday 15th SeptThursday 16th Sept#IdeasFriday 17th SeptSaturday18th SeptSunday19th Sept
#PrioritiesMonday 20th SeptTuesday 21st SeptWednesday 22nd Sept#ToDoThursday 23rd Sept#IdeasFriday 24th SeptSaturday25th SeptSunday26th Sept
#PrioritiesMonday 27th SeptTuesday 28th SeptWednesday 29th Sept#ToDoThursday 30th SeptFriday 1st OctoberSaturday2nd Oct#IdeasSunday3rd Oct
#Reflect Q3Grab a cuppa and take some time to reflect on the past quarterWhat worked?What didn’t work so well?Learnings & opportunities
OctObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
819202122232425262728293031Create your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.com‘Tis the season for planning! As you begin to outline yourQ4 content, here are some ideas to consider: Gift guides Product spotlights Campaigns that give back How-to videos Pre-order campaigns
#PrioritiesMonday 27th SeptTuesday 28th Sept#ToDoWednesday 29th SeptThursday 30th Sept#IdeasFriday 1st OctoberSaturday2nd OctSunday3rd Oct
#PrioritiesMonday 4th OctTuesday 5th OctWednesday 6th Oct#ToDoThursday 7th OctFriday 8th OctSaturday9th Oct#IdeasSunday10th Oct
#PrioritiesMonday 11th OctTuesday 12th Oct#ToDoWednesday 13th OctThursday 14th Oct#IdeasFriday 15th OctSaturday16th OctSunday17th Oct
#PrioritiesMonday 18th OctTuesday 19th Oct#ToDoWednesday 20th OctThursday 21st Oct#IdeasFriday 22nd OctSaturday23rd OctSunday24th Oct
#PrioritiesMonday 25th OctTuesday 26th Oct#ToDoWednesday 27th OctThursday 28th OctFriday 29th OctSaturday30th Oct#IdeasSaturday31st Oct
NovObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
2021222324252627282930SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comTwitter moves fast. Leverage this energy with flash sales,special offers, and urgent language such as“limited time only” and “buy now”.#ProTip: when offering discounts, express them as apercentage, not a number.
#PrioritiesMonday 1st NovTuesday 2nd Nov#ToDoWednesday 3rd NovThursday 4th Nov#IdeasFriday 5th NovSaturday6th NovSunday7th Nov
#PrioritiesMonday 8th NovTuesday 9th Nov#ToDoWednesday 10th NovThursday 11th Nov#IdeasFriday 12th NovSaturday13th NovSunday14th Nov
#PrioritiesMonday 15th NovTuesday 16th Nov#ToDoWednesday 17th NovThursday 18th Nov#IdeasFriday 19th NovSaturday20th NovSunday21st Nov
#PrioritiesMonday 22nd NovTuesday 23rd Nov#ToDoWednesday 24th NovThursday 25th Nov#IdeasFriday 26th NovSaturday27th NovSunday28th Nov
#PrioritiesMonday 29th NovTuesday 30th Nov#ToDoWednesday 1st DecThursday 2nd Dec#IdeasFriday 3rd DecSaturday4th DecSunday5th Dec
DecObjectivesHow to achieve themGoals & resultsTweetsImpressionsProfile visitsMentionsTargetResultsGo to Account home in Ads ManagerNew followers
202122232425262728293031SunCreate your calendar of key events and occasions.For inspiration check out the 2021 Marketing Calendar at business.twitter.comDecember is a month of events — and a month of travel. If there’scontent you want people to read or listen to, consider framing, oreven creating your content as a way to pass time en-route.
#PrioritiesMonday 29th NovTuesday 30th Nov#ToDoWednesday 1st DecThursday 2nd Dec#IdeasFriday 3rd DecSaturday4th DecSunday5th Dec
#PrioritiesMonday 6th DecTuesday 7th Dec#ToDoWednesday 8th DecThursday 9th Dec#IdeasFriday 10th DecSaturday11th DecSunday12th Dec
#PrioritiesMonday 13th DecTuesday 14th DecWednesday 15th Dec#ToDoThursday 16th DecFriday 17th DecSaturday18th Dec#IdeasSunday19th Dec
#PrioritiesMonday 20th DecTuesday 21st Dec#ToDoWednesday 22nd DecThursday 23rd Dec#IdeasFriday 24th DecSaturday25th DecSunday26th Dec
Monday 27th Dec#PrioritiesTuesday 28th DecWednesday 29th Dec#ToDoThursday 30th DecFriday 31st DecFriday 31stHappyNewDecYear!#Ideas
#Reflect Q4Grab a cuppa and take some time to reflect on the past quarterWhat worked?What didn’t work so well?Learnings & opportunities
Helpfulresources
A month of TweetsA Month of TweetsWe’ve outlined some ideas to get you started–– use the extra space to add your notes.We’ve outlined some ideas to get you started – use the extra space to add your etPro-tipRetweetwith commentBehind-the-scenespicMotivationMondayKey piece of contentGIFStatisticMemeTwitter pollAsk a questionWednesdayWisdomSuccessful pastTweetShout outPositive brand newsUGCVideoGo live!One-linerThis worksheet is available for downloadat business.twitter.com/downloads.htmlBusiness15
Creativebest practicesBusinessCreativebestpracticesCreative best practicesMake your creatives stand outStrongTweet copy:Is concise and to the pointIncludes a call-to-action (CTA)StrongTweet copy:Is human and conversationalIs concise and to the pointGives discounts by % (not a dollar amount)Includes a call-to-action (CTA)Createsa senseof theurgencyIs conciseand topoint(i.e. “limited time only”)Is human and conversationalIncludesa ntsby % (not a dollar amount)IsGiveshumanand conversationalStrong Tweet copy: Createsa sense byof urgency(i.e.“limitedtime only”) Givesdiscounts% (not adollaramount)Avoids distracting Createsa sense ofhashtagsurgency (i.e. “limitedStrongTweetimages:time only”) AreAvoidsdistracting hashtagsclear and not pixelatedHave minimaltextStrongTweetimages:StrongTweetimages: Have a central focusAreclear and not pixelatedAre clear and not pixelatedCatcheye withbright colours, a human element,HavetheminimaltextHaveminimaltextor display of movement or emotionHave a central focusHave a central focusCatch the eye with bright colours, a humanCatch the eye with bright colours, a human element,element,or display of movement or emotionor display of movement or emotionStrong Tweet videos:Strong Tweet videos:Are 15 seconds or less Are 15 seconds or lessOpen with a productStrongTweetvideos: Open witha productHave captions or another sound-off strategy Havecaptionssound-offAre 15secondsororanotherlessHave clear logo placement throughoutstrategyOpen with a productpresentfor morethan half of the HaveHavebrandingclear logoplacementthroughoutHave captions or another sound-off strategyvideo Have branding present for more than halfHave clear logo placement throughoutthevideospecifically, we’ve seen a 62%Stat:ofOnTwitterHave branding present for more than half of theyear-over-year increase in daily video views and avideo72% year-over-year increase in watch time.Source: Internal Twitter research, 2019-2020Stat: On Twitter specifically, we’ve seen a 62%year-over-year increase in daily video views and a72% year-over-year increase in watch time.Source: Internal Twitter research, 2019-2020This worksheet is available for downloadat business.twitter.com/downloads.html1616
Tweet ideasTweet IdeasPut your pen to paper before putting your Tweet on Twitter@@@@@@@@This worksheet is available for downloadat business.twitter.com/downloads.htmlBusiness
Website Card ideasPut your pen to paper before putting your Tweet on TwitterWebsite Card ideasThis worksheetis available for downloadBusinessat business.twitter.com/downloads.html
24/7 Hashtags24/7 Hashtags24/7hashtags24/7 Hashtags24/7 Hashtags24/7Hashtags#SundayFundayPlanning your content calendar? Create Tweets that use popular, reoccurring hashtags.Use our ideas for inspiration. Then craft your own uses for the hashtag in the blank space.Planning your content calendar? Create Tweets that use popular, reoccurring hashtags.Use our ideas for inspiration. Then craft your own uses for the hashtag in the blank space.Planning your content calendar? Create Tweets that use popular, reoccurring hashtags.Use our ideas for inspiration. Then craft your own uses for the hashtag in the blank space.Final weekendthoughtsPlanningyour contentcalendar? Create Tweets that use popular, reoccurring hatuseinpopular,reoccurring hashtags.Weekendactivities#SundayFundayUse our ideas for inspiration.Then craft yourown usesfor thehashtagthe blank space.UseFinalourweekendideas forinspiration. Then craft your own uses for the hashtag in the blank space.thoughts#SundayFundayWeekend activitiesFinal weekend thoughts#SundayFundayWeekend activities#MondayMotivationFinal weekend thoughtsUplifting contentWeekend activitiesProductivity tips#MondayMotivationFinalweekendWellwishesfor thethoughtswork vityactivitiestipsWeekendUpliftingcontentWell wishes for the work week#MondayMotivationaheadProductivity tipsUpliftingcontentWellwishesfor the work week#TransformationTuesdayaheadProductivity tipsBrandevolutionovertimeweekWell wishesfor theworkahead and after stories fromBefore#TransformationTuesdaycustomersBrand evolution over timeUpliftingcontent#TransformationTuesdayBefore and after stories fromPlanningyour content calendar? Create Tweets that use popular, reoccurring hashtags.customersBrand evolutionover timeProductivitytipsUseourideasfor inspiration. Then craft your own uses for the hashtag in the blank space.#TransformationTuesdayBefore and after stories fromWellwishes for the work weekcustomersBrand evolutionover calendar?timePlanningCreate Tweets that use popular, reoccurring hashtags.#WednesdayWisdomahead your contentUseourpracticeideasforinspiration.Beforeand afterstories#TBTBestaboutyourfromThen craft your own uses for the hashtag in the blank space.customersPlanningyourcontentcalendar? Create Tweets that use popular, reoccurring ayWisdomUseourideasforinspiration.Then craft your own uses for the hashtag in the blank space.WeekendactivitiesImportantfirstsfor omproductor r yourcompany’spastproductor our orbrandcompany’scompany pastBeforeand after stories fromWeekendactivitiesFunfactsabout yourcustomers#FridayFeelingcompany’s pastYour plans for the weekendFun GIFs#FridayFeeling#SundayFunday24/7 Hashtags24/7 Hashtags24/7 inessBusinessBusinessBusinessYourplans for the weekend#FridayFeelingFun GIFsYour plans for the weekend#WednesdayWisdomFun GIFs#CaturdayBestpractice about yourproductor brandOffice petsUGC of customer’spets withWeekendactivities#Caturdayyour productOffice pets#CaturdayThisworksheetis availabledownloadUGCof customer’spetsforwithat cepetsUGC of customer’s pets withyour productBusiness
ThoughtTwitter Pollstarters:ideasTwitter PollsEngage with your audience in creative ways and show a different side to your brandGet feedback on your accountcontentAdd humourhumorAddWhat kind of content do youwant to see from our account?The best Fridaymeetings areThought leadershipShort and focusedPro tipsBefore noonBehind the scenesCancelled.TapTapintointotrendstrendsMake aa quizquizMakeWill you tune intothe #Oscars?What year werewe founded in?Making my popcorn!2005Might watch later.1999Nope.1982Create communityco
For inspiration check out the 2021 Marketing Calendar at business.twitter.com You may not be attending this month’s events in person, but it doesn’t mean you can’t attend in Tweet. Use Event targeting within Twitter Ads
Twitter Marketing Understanding Twitter Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter Black hat techniques of twitter marketing Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Cards Video Marketing
Analyzing Big Data With Twitter Special course in Fall 2012 from UC Berkeley School of Informatics by Marti Hearst Cooperating with Twitter Inc. Taught Topics Twitter Philosophy; Twitter Software Ecosystem Using Hadoop and Pig at Twitter The Twitter API Trend Detection in Twitter's Streams Real-time Twitter Search
The Behavioral Medicine Treatment Planner The Group Therapy Treatment Planner The Gay and Lesbian Psychotherapy Treatment Planner . Psychotherapy Treatment Planner, 3rd Edition, The Child Psychotherapy Treatment Planner, 3rd Edition, and. The Addiction Treatment Planner, 2nd Edition.
The College Student Counseling Treatment Planner The Parenting Skills Treatment Planner The Early Childhood Intervention Treatment Planner The Co-Occurring Disorders Treatment Planner The Complete Women’s Psychotherapy Treatment Planner The Veterans and Active Duty
Careers & Enterprise Company: Guide for new Careers Leaders in schools. Essential information, helpful resources and practical tools to help newly appointed Careers Leaders get started in the role. National Careers Service. The National Careers Service provides information, advice and guidance to help people make decisions on learning, training and work opportunities. The service .
careers that relate to the environmental goal defined on their worksheet. Students can search for related careers by keyword, subject area, or cluster. (If they need help identifying careers that fit their assigned goal, they can find the example careers in the program and look in the Related Careers section for inspiration.)
The concept of careers and career-related learning in the primary school phase typically provokes a cautious reaction. Terms such as 'careers learning', 'careers education' or 'careers lessons' are often conflated with careers guidance which is often understood to be focused on careers choice. Many parents and teachers have concerns
Website ucl.ac.uk/careers Email careers@ucl.ac.uk Twitter @UCLCareers Instagram UCLCareers Facebook /UCLCareers Disclaimer: Please note that photographs and videos may be taken at all UCL Careers events for use in future publicity. Please speak to a member of UCL Careers staff if you have any questions or concerns. Contents How we can help you 3
