Downtown Holland Projects
Marketing Package for Downtown Holland/Holland Farmers MarketRequest for QualificationsThe Principal Shopping District (PSD), a department of the City of Holland, Michigan, is currently seeking qualifieddesign firms to produce a full marketing package for Downtown Holland and the Holland Farmers Market. Designprojects included in the package are outlined and described in detail below. Your response to this RFQ must include athe final page of this RFQ, a cover letting introducing your firm and examples of the following print and digital projectsthat your firm has produced for other client(s) within the last five years:Logo DesignBrand Standards DevelopmentWebsite DesignEmail Newsletter TemplateBrochure or Rack CardBusiness CardLetterheadResponses to this RFQ must be received by 5:00 pm on Wednesday, October 16. Responses must be emailed toDowntown Holland Marketing Coordinator Kara de Alvare at downtown@cityofholland.com or mailed to:Kara de AlvareDowntown Holland150 West 8th StreetHolland, MI 49423RFQ’s will be reviewed by City of Holland staff and the PSD Board of Directors prior to firms being selected toprovide a final quote for the project. Once a firm has been selected to complete the project, the final agreement forthe project will be subject to the approval of the PSD Board of Directors and the City Council for Holland, Michigan.1
Downtown Holland ProjectsAbout Downtown HollandLocated in the heart of the City of Holland just minutes from the shores of Lake Michigan and adjacent to HopeCollege, Downtown Holland is a premier shopping, dining and events destination like none other. Downtown Hollandoffers over 100 locally-owned boutiques, shops, galleries, restaurants, and breweries, along with offices for serviceproviders and non-profit organizations, private residences and more. Downtown Holland is also home to familyfriendly special events throughout the year, along with unique cultural attractions and an award-winning farmersmarket. Thus, the PSD’s mission is to increase the awareness and overall appeal of Downtown Holland on a local andnational scale to benefit our stakeholders, while actively working to ensure that all members of our diverse communityfeel welcome and engaged here.Logo Design and Brand Standards ManualDowntown Holland is seeking a new logo and brand standards (presented in the form of a manual) that reflect thefollowing: The vibrancy and uniqueness of our shopping, dining and events destination.The progressive nature and growth of our district as we expand towards the waterfront.Our desire to create a culture where all members of our diverse community feel welcome.Our relationship to the City of Holland and proximity to Hope College.The City of Holland’s brand standards manual was adopted in 2014 and can be provided upon request.Business Cards, Letterhead and EnvelopesThe PSD will require an updated business card template for Downtown Holland staff, along with a custom letterheadand envelope design featuring the new logo and office contact information.Website RedesignThe Downtown Holland website must serve the needs of both the public and stakeholders who are seekinginformation about Downtown Holland. The website is both a marketing tool for promoting Downtown Hollandevents and businesses, along with providing important information related to Downtown Holland policies andprocedures to our stakeholders, including business and property owners, residents and employees.The Downtown Holland website needs to be dynamic, as business and event information changes often. The site planmust include the following: Attraction ListingsBoard Meeting InformationBusiness Listings (Categorized by business and product type.)Downtown Development Authority Information (Required by State of Michigan)Event Calendar (With PSD Events Highlighted)Featured Upcoming EventsHotel ListingsImportant Links (Affiliations, Social Media, City of Holland, Holland Visitors Bureau, etc.)Meeting and Convention InformationNewsletter Sign Up Form (Must integrate with Mail Chimp.)Online Donation Form (Must integrate with Stripe.)Parking and Parking Permitting Information (For customers, residents and employees.)Residential Property Listings (Not based on vacancy.)Signage InformationStreet Performer Permitting InformationStaff Contacts2
The PSD is seeking a custom-looking website that is ADA compliant, mobile compatible and able to be translated intoother languages using Google Translate. PSD staff must have full access to the Content Manage System in order toeasily update the homepage, all attraction, hotel and business listings, the event calendar and featured upcoming events.In addition, the website must include an online form where members of the public and Downtown stakeholders cansubmit event information that will autofill the event listing in the calendar after review and approval by staff. Staff mustbe able to be easily duplicate events and schedule events to repeat on custom schedules. Staff must be able to uploadPDF’s of forms for user download and provide links to external online forms created in Wufoo. The PSD may also beinterested in the possible development of a mobile app that can be auto-populated using the same CMS as thewebsite.Email Newsletter TemplateThe PSD currently uses Mail Chimp to send a monthly newsletter to members of the public to update them onupcoming event information and business news. A design template for this newsletter should be included in the scopeof the project that staff can program into Mail Chimp once and use to craft the monthly newsletter in an efficientmanner.Annual Calendar of Events Rack CardEach January, the PSD publishes a double-sided promotional rack card featuring information about Downtown Hollandand the full calendar of event for the year. The piece is distributed year round to visitors by Downtown Hollandbusinesses, the Holland Visitors Bureau and State of Michigan Welcome Centers.Summer and Holiday Calendar of Events BrochuresTwice each year, the PSD publishes a double-sided gatefold brochure promoting summer events in DowntownHolland and the Holland Farmers Market, along with holiday events. The pieces are published in May and October,respectively, and are distributed to residents and visitors by Downtown Holland businesses, the Holland VisitorsBureau, State of Michigan Welcome Centers and local elementary schools. Through a partnership with the HollandBoard of Public Works (BPW), the brochures are also mailed with bills sent to BPW customers within the City limits.Shopping and Dining DirectoryThe PSD works with the Holland Visitors Bureau to print a Downtown Holland Shopping and Dining Directory in theform of a tear-off map that is given out to visitors at Downtown Holland businesses, area hotels and the HollandVisitors Center. The Holland Visitors Bureau designs one side of the map, which features the attractions in the greaterHolland area, while the PSD designs the flip side, which features a color-coded map of Downtown Holland businesseswith phone numbers. The map also includes direction from area hotels, parking details and contact information for theDowntown Holland office.3
Holland Farmers Market ProjectsAbout The Holland Farmers MarketThe Holland Farmers Market is located at the Eighth Street Market Place in Downtown Holland and is home to nearly100 vendors throughout the season. We are a producer-focused Market featuring only Michigan-grown produce andMichigan-made goods produced in licensed kitchens. Area farmers offer freshly-picked fruit and vegetables of everyvariety, beautiful bouquets of flowers and plants for home and garden. A wide variety of baked goods (includingbreads, pies and cookies), all natural honey and maple syrup and farm fresh cheese, eggs, and meats are also available,in addition to sweet treats, healthy snacks and much, much more! Our goal is to connect the surrounding communitywith high-quality local food while supporting the livelihoods of our farmers and vendors. We aim to educate thecommunity on the local food system, while making healthy food accessible for all in a welcoming atmosphere.Logo Designs and Brand StandardsThe Holland Farmers Market is seeking a new logo and brand standards (presented in the form of a manual) thatreflect the following: The vibrant, colorful and welcoming atmosphere of the market.Our hardworking farmers and the importance of the agricultural community.Our desire to make healthy, locally-grown and fresh food accessible to all.Our relationship to the City of Holland.Business Cards, Letterhead and EnvelopesThe PSD will require an updated business card template for Holland Farmers Market staff, along with a customletterhead and envelope design featuring the new logo and office contact information.Website RedesignThe Holland Farmers Market website serves as a useful tool for residents and visitors who are looking for informationabout the products available at the Market, hours of operation, our vendors and upcoming events.The Holland Farmers Market website also needs to be dynamic, since vendor, product and event information changesoften. The site plan must include the following: Days/Hours of Operation (Monday Night Market, Regular Market, Indoor Winter Market)Event CalendarFeatured Upcoming EventsFood Court InformationImportant Links (Affiliations, Social Media, City of Holland, Holland Visitors Bureau, etc.)Information about Becoming a VendorIntegration with MarketWurks Online Management SoftwareNewsletter Sign Up Form (Must integrate with Mail Chimp.)Online Market Bucks Order Form (Must integrate with Stripe.)Product ListingsStreet Performer Permitting InformationStaff ContactsFarmer/Vendor ListingsVendor Wait List InformationThe PSD is seeking a custom-designed website that is ADA complaint, mobile compatible and able to be translatedinto other languages using Google Translate. PSD staff must have full access to the Content Manage System in order toeasily update the homepage, vendor and product information, along with the event calendar and featured upcomingevents.The Market Beet Email Newsletter TemplateThe City currently uses Mail Chimp to send a bi-weekly newsletter called The Market Beet to members of the publicto update them new vendors, seasonal crops, special events, recipes and more. A design template for this newsletter4
should be included in the scope of the project that Staff can program into Mail Chimp once and use to craft the biweekly newsletter in an efficient manner.Promotional Rack Card and Food Assistance Rack CardEach spring, the PSD publishes a promotional rack card featuring information about the Holland Farmers Market. Thisinformation is provided in English on one side and in Spanish on the other side. Likewise, the PSD also publishes adouble-sided rack card using the same design template that details which vendors accept which food assistanceprograms at the Market. These cards are distributed year round to visitors by Downtown Holland businesses, theHolland Visitors Bureau, Holland Farmers Market staff, State of Michigan Welcome Centers and organizations thatserve low income individuals in our community.5
Other RFQ InformationContentWritten copy will be provided by the PSD upon the request of the designer for the purposes of layout and populationof content for both print pieces and the website. Copies of current print materials can be obtained by contactingMarketing Coordinator Kara de Alvare at downtown@cityofholland.com or 616.796.0472. Digital materials can beviewed at www.downtownholland.com and www.hollandfarmersmarket.com. A newsletter sign-up form is alsoavailable on the websites if you wish to view our current templates.Photography and VideoDowntown Holland and the Holland Farmers Market have a large photo and video library and will provide highresolution photographs and b-roll as needed for projects. Any photography needs above and beyond what is availablein the photo library must be provided by the designer and completed within the scope of the project quote. The useof stock photography will not be accepted. Exclusive rights to any photographs or videos taken and used for theproject must be transferred to the City of Holland.Print Project SpecificationsAll print design projects must be created in Adobe Creative Suite: Version 13.1 or newer. Files provided toDowntown Holland must be the original (non-flattened) design files so projects can be altered and updated by staff asnecessary for future use. The cost of any licenses for graphics or fonts must be included in the scope of the project andprovided to the City of Holland with the design files at no additional cost. All printing costs will be paid separately bythe City outside the scope of this project.Finished file sizes should be as follows: Rack Card: 4” x 9” Brochures: 4” x 9” Business Cards: 3.5” x 2” Letterhead: Standard Letter Size Envelopes: Standard #10 Envelope Map and Directory: 12” x 18”Website Programming and HostingThe website programming costs must be included in the scope of the project, along with establishing a website host.Hosting fees will be paid separately by the City outside of the scope of the project based on the annual fee included inthe final project quote. The City owns all of the applicable website domains and will continue to pay all annual domainfees separately.6
Design Firm Information:Firm Name:Main Contact:Mailing Address:Phone:Email Address:Website:Social Media Links:Facebook:Instagram:Twitter:Year Company Founded:Number of Employees:Hourly Rate:Approximate Number of Hours to Complete Project:Estimated Length of Time for Project Completion (In Weeks):Website Host Name:Annual Website Hosting Fee: (To be paid separately by the City of Holland)7
The PSD will require an updated business card template for Downtown Holland staff, along with a custom letterhead and envelope design featuring the new logo and office contact information. Website Redesign The Downtown Holland website must serve the needs of both the public and stakeho
New Holland T4020-T4050 New Holland T4030F-T4050F New Holland T4030V-T4050V New Holland T4.75-T4.100 New Holland T5040-T5070 New Holland TD5050 New Holland T6010-T6090 New Holland T7.170-T7.270 New Holland TT45A-TT75A New Holland TN55-TN75 New Holland TN60A-TN95A New Holland TN55D-TN75D New Holland TN60DA-TN95DA
New Holland T4020-T4050 New Holland T4030F-T4050F New Holland T4030V-T4050V New Holland T4.75-T4.100 New Holland T5040-T5070 New Holland TD5050 New Holland T6010-T6090 New Holland T7.170-T7.270 New Holland TT45A-TT75A New Holland TN55-TN75 New Holland TN60A-TN95A New Holland TN55D-TN75D New Holland TN60DA-TN95DA
STORM ELECTRONICS 3B530 Digital Drum Case . NEW HOLLAND NH01322 Planetary Tool Kit . CNH 380040152 TC48DA/TC55DA Tractor Tool Kit . New Holland FNH01000 Electrical Repair Tool Kit New Holland NH01393 Dial Indicator Kit . New Holland FNH00877 Special Fitting Kit New Holland CNH299005 Class 3 Compact Tractor Kit . New Holland FNH01221 Mower .
Downtown Total: 125,246 DMA Area: 60,871 Downtown Top Industry Downtown Baltimore contains over one-third of the city's jobs despite comprising less than four percent of its geographic area. And, despite a challenging two years in the office and employment markets, Downtown employment grew from 117,970 in 2020 to 125,246 in 2021.
Mini crawler excavators: no job is too big or space too small for this champion of manoeuvrability New Holland launches the new range of New Holland compact construction models for agriculture at the SIMA 2017 show. Massimiliano Tripodi, New Holland Marketing Director EMEA, explains: “At New Holland we aim
SAF-HOLLAND accepts the responsibility to engineer and manufacture kingpins that earn the trust of every customer. The fact is, over 3.5 million HOLLAND kingpins have been manufactured in over 70 years. Simply, HOLLAND kingpins perform day in, day out, because they are made only one way. The right way. Because our customers depend on HOLLAND .
Ford New Holland Inc In 1991 Fiat Geotech purchased Ford New Holland Fiat Trattori became FiatAgri Merger Case IH New Holland New Holland acquired Bizon, combine manufacturer based in Płock, Poland HISTORY ACQUISITIONS/MERGERS INTEGRATION FiatAgri acquired Braud Merger FiatAgri Claeys was founded and Fiat Allis
Reference list The reference list must have the title word References, which should capitalised, in bold and centred. The reference list should contain full details of all the sources mentioned in your text, arranged alphabetically by surname of first author. List entries should be double-spaced (both within and between entries), and the first line of each reference is flush left with .
