Sample Home Based Bakery Business Plan Template

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Sample HomeBased BakeryBusiness PlanTemplate1Cake Business Owners Club

OVERVIEW Bakery Industry OverviewThe bakery industry has come a long way, and will continue to evolve with countless of bakersbringing creativity into the industry. The Baked foods production has been in existence for along time.Bread and all flour based foods are generally consumed by almost everybody in our planet; assuch, anyone who chooses to establish a bakery in any part of the world is sure going to get goodreturns on his or her investment, as long as they are doing the right things when it comes torunning a business.Aside from bread which seems to be the face of the bakery industry, cake is also one of theproducts of the bakery commerce that is doing pretty well in the market all over the world. Yes,people eat bread and other flour made snacks on a daily basis, but you would quite agree thatcake making is also one of the major money spinners for bakers.Although not all bakers are specialized in cake making, but those who are into the art, alongsidebread and other snacks, are the ones who seem to be maximizing the bakery industry. The factthat people order for cakes during their special events like birthday parties, wedding ceremonies,wedding anniversaries, and other memorable occasions, makes the bakery business a high – in –demand business.MARKET ANALYSIS Market TrendsWhen it comes to breads, cakes, and snacks etc., everyone may want to quite agree that themarket trend changes a lot. Bakers are seriously researching and creating flavors and varietiesthat will keep them afloat in the bakery business. Any baker who wants to remain relevant in thescheme of things in the industry must be willing to explore the ‘bakery world’; he or she must beable to come up with a product that tastes unique from what is readily available in the presentmarket.In view of the above stated fact, we have hired the best of hands available in Lagos to work withus in becoming a pacesetter when it comes to exploring and producing products with tastes thatcan meet the demand of the markets that is available to us in the cities where our bakeries arelocated. Part of the marketing and sales strategies that we will adopt include but not limited tothe following; Open our bakery with a bang – big launch partyNeighborhood, door to door and mouth to ear mode of advertisement to introduce ourbusinessEngage in road shows ( make some open air noise) to introduce our businessCreate same products in different sizes, with different prices and perhaps a little lower that theprices of similar products in the marketStart a YouTube channel in line with our business goal and objectivesSponsor relevant events, such as bakery competitions and wedding shows on TV et al.2Cake Business Owners Club

TARGET MARKET Our Target MarketWe are quite aware that the target market for bakery products cut across people of all walks oflife. Since everybody needs food to survive; we are prepared to meet the needs of as muchpeople as we can, within the various locations our bakeries will be located.It is indeed difficult to create a list of the people we intend selling our bakery products to.because everybody needs what we have to offer except for our trainings and consultancyservices. Here are just a few of the people / places that we intend selling our products andservices to: FamiliesMothersSchoolsSupermarketShopping MallsWedding CeremoniesEvent PlannersLeisure CentresOfficesAspiring Entrepreneurs (Those who want to learn baking)SWOT ANALSIS Our Competitive AdvantageThere is hardly any city in the Nigeria and perhaps in other parts of the world where there isn’t atleast one bakery. People eat bread, cakes and snacks in all parts of the world and as such loads ofpeople are already running their bakery businesses. We are not ignorant of the fact that there area lot of standard bakeries in Nigeria, but that will not deter us from forging ahead to set – up ourown bakery company.Our Company has a couple of factors that is counting as a positive for us; our competitiveadvantage in the market place. One of our competitive advantage is that we are one of the fewbakery companies that is not only involved in the sale of breads, cakes and snacks but alsooperate an accredited bakery school where professional bakers are hatched and sent forth to starttheir own bakery business or manage their home based cake business properly.The fact that we offer consultancy services in line with what we do, gives us an edge over otherbakery companies in Nigeria. We are of the view that if we are able to get it right from theoutset, it will likely take us less time than projected for us to be amongst the top 5 bakerycompany in the whole of Nigeria.3Cake Business Owners Club

SALES AND MARKETING STRATEGY Marketing Strategy and Sales StrategyWe are quite aware that the market for breads, cakes and snacks is on the increase and won’tplummet anytime soon, and we are also aware that loads of entrepreneurs in Lagos are into thesale of almost all the products that we have on our stable, save for the consultancy services thatwe render and the bakery institute that we operate.In view of that, we have been able to work out plans that will help us win a large percentage ofthe available market in the cities where our bakeries located.For the reason of the business goals that we have set for ourselves, we will continue to exploreand improvise, so that we will remain relevant in the market place. In a nutshell, we will explorethe following marketing and sales strategies to promote our bakery business; Direct MarketingFacebook AdsErect Our Billboards in Strategic locations around the citySales RepsOnline Marketing (via our official website, social media platforms and blog et al)Referral MarketingPromotion of our products during our training sessions in our Bakery Institute Our Pricing StrategyPart of our strategy for entering the market is to leverage on pricing in gaining a good percentageof the available market. The fact that we are going to be selling our products a little bit below themarket price does not in any way mean that we will compromise our quality and quantity.As a matter of fact, we have perfected strategies to ensure that we are shoulders higher than ourcompetitors in terms of quality and quantity. Payment OptionsOur payment policy is all inclusive, because we are quite aware that different people preferdifferent payment options as it suits them. Here are the payment options that will be available inevery of our outlets;Payment by cash Payment via Point of Sale (POS) Machine Payment via online bank transfer (preferably for those that will order our products and wouldwant us to deliver it to them, those who want to attend our bakery institute training, as well asfor payment for our consultancy services) Payment via check (preferably for those who will order our products and would want us todeliver it to them, those that want to attend our bakery institute training, as well as forpayment for our consultancy services) Payment via Mobile moneyIn view of the above, we have chosen banking platforms that will help us achieve our planswithout any hitche 4Cake Business Owners Club

Publicity and Advertising StrategyBakery business especially products like breads and confectionaries might not necessarily needhuge budget for publicity and advertisement.Aside from our consultancy services and bakery institute, we don’t intend to spend huge amountfor publicity and advertisement. We have perfected plans to maximize the recourse we have, toget the result (sales) that we require to make profits and expand the business. Here are theplatforms we intend in making use to promote and advertise our business; Place adverts on both print and electronic media platformsSponsor relevant community programsLeverage on the internet and social media platforms like; Instagram, Facebook etc.Install our Bill Boards on strategic locationsEngage in road shows from time to timeDistribute our fliers and handbills to targeted areas from time to time Generating Funding / Start-up Capital for Top Taste ConfectionariesWe don’t have the intention of bringing business partners outside the family to invest in thebusiness, which is why we have restricted raising our start up capital to; Generate part of the start – up capital from personal sourcesSource for soft loans from family members and friendsApply for loan from the bankN.B: We have been able to generate about N150,000 and we are at the final stage of obtaining aloan of N500,000 from our bank. All the papers and document have been signed and submitted,the loan has been approved and any moment from now our account will be credited. Sustainability and Expansion StrategyWe don’t have the plans to invest hugely in our bakery business and watch the business fold upor struggle to make progress. We have perfected our strategies on sustainability and expansion.Part of what we will do to stay relevant in the bakery business is to strive to maintain or increaseof quality and quantity, to run bakery trainings and also offer consultancy services. We haveperfected plans to triple our sales every year and we also have plans to open different outlets ofour bakery in different locations in Lagos and other key cities in Nigeria5Cake Business Owners Club

CHECKLIST/ MILESTONE Business Name Availability Check: CompletedBusiness Registration at the CAC: CompletedOpening of Corporate Bank Accounts: CompletedSecuring Point of Sales (POS) Machines: CompletedOpening Mobile Money Accounts: CompletedOpening Online Payment Platforms: CompletedApplication and Obtaining Tax Payer’s ID: In ProgressApplication for business license and permit: CompletedRenting of Facility and Construction of the Bakery: In ProgressConducting Feasibility Studies: CompletedGenerating capital from family members and friends: CompletedApplications for Loan: In ProgressWriting of Business Plan: CompletedDrafting of Employee’s Handbook: CompletedDrafting of Contract Documents and other relevant Legal Documents: In ProgressDesign of The Company’s Logo: CompletedGraphic Designs and Printing of Packaging Marketing / Promotional Materials: In ProgressRecruitment of c employees: In ProgressPurchase of the Needed furniture, electronic appliances and bakery equipment: In progressCreating Official Website for the Company: In ProgressCreating Awareness for the business both online and in the neighbourhood: In ProgressHealth and Safety and Fire Safety Arrangement: In ProgressOpening party / launching party: In ProgressCompilation of our list of products and detailed recipe: CompletedArrangement for trainers and training facility: In ProgressEstablishing business relationship with vendors – suppliers of all our needed raw materials: InProgressPurchase of delivery vehicles: In Progress6Cake Business Owners Club

business Engage in road shows ( make some open air noise) to introduce our business Create same products in different sizes, with different prices and perhaps a little lower that the prices of similar products in the market Start a YouTube channel in line with our business goal and objectives

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