FASHION CAREER DAY & EXPO

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B L A CK F A SH I ON WOR L D F OUNDA TI ONFASHION CAREERDAY & EXPOFR I DA Y , M A R CH 2 6 , 2 0 2 11 P M TO 6 PMSA T U R DA Y , M A R CH 2 7 , 2 0 211 0 A M TO 3 PMVIRTU AL E VE N TAddresses the lack of representation of blacks in the fashion industry by bringing them to the forefront for students to hear about their experiences.

only be what you know exists inthe world."Michelle Obama“Fashion is about so much morethan just a pretty pair of pumps orthe perfect hemline. For so manypeople across the country, it is acalling, it is a career, and it’s a waythey feed their families,”Michelle ObamaMichelle ObamaFirst Lady. Sometimes you canFormer First Lady of the United States of America"I didn't know I could be the

The ChallengesLack of OpportunitiesLack of Representation"The fashion industry must alsorespond by examining its ownpractices. We are not employingblack people in management andexecutive positions in production,wholesale, retail and media inproportions that reflect thepopulation. Black people havehistorically been shut out ofthese opportunities.""Less than 10% of the 146 designersat the 2018 New York Fashion Weekare Black. Within the CFDA (Council ofFashion Designers of America), theindustry’s most notable tradeorganization, only 3% of the membersare Black. As of last year, only 10Black designers had ever received aCFDA/Vogue Fashion Fund Award."Tracy ReeseBoard MemberCFDAApril Walker, CEOWalker WearRacial Wealth Inequality &Student Debt"White borrowers pay down theireducation debt at a rate of 10 percent ayear, compared with 4 percent for blackborrowers, a study finds.As a result, the researchers say, 15years after blacks leave college, theyhold 185 percent more in student loansthan whites."CNBC

Black FashionAccording to Datawheel.us "in 2017the student population at theFashion Institute of Technology forBlack or African American wasCAREER DAY9.27%, as compared to 44.3%White, 18.8% Hispanic or Latino,and 11.2% Asian."Our ObjectiveThe Black Fashion Career Day addresses the lack of representation of blacks in the fashion industry by bringing themto the forefront for students to hear about their experiences. Establishes a platform for college and workforce recruiters to enlist aspiring black fashion professionals. Provides black fashion students with guidance for their pursuit of a professional career in fashion design, retailand/or marketing. Provides parents with tips on how to support their creative children.Black Fashion World Foundation is a 501c3 nonprofit organization that was established to move the barriers that often stymie black fashionentrepreneurs.All contributions are fully tax -deductible to the extent allowed by law and support the BFW Foundation Scholarship Fund.

THE EVENTFASHIONCAREER TALKSFriday, March 26, 20211 pm to 6 pmSaturday, March 27, 202110 am to 3 pmFeatured Fashion ProfessionalsTwo days of insightful conversations with African American fashionprofessionals sharing highlights about their fashion career journey, what aday in their life looks like, the skills, abilities and talents required to achievesimilar results.Black Fashion World Foundation is a 501c3 nonprofit organization that was established to move the barriers that often stymie black fashion entrepreneurs.All contributions are fully tax -deductible to the extent allowed by law and support the BFW Foundation Scholarship Fund.

FashionSaturday, March 27, 2021WORKSHOPS &RECRUITING EXPO10 am to 3 pmWorkshop Topics Resume Writing Credit Management Portfolio Preparation Interviewing Financial Aid WorkshopBlack Fashion World Foundation is a 501c3 nonprofit organization that was established to move the barriers that often stymie black fashion entrepreneurs.All contributions are fully tax -deductible to the extent allowed by law and support the BFW Foundation Scholarship Fund.

TARGET AUDIENCE DEMOGRAPHICSPrimary AudienceSecondary AudienceAfrican American DescentHigh School & Fashion College StudentsAge Range: 16 to 24Income Range: 7,500 to 42,00067%Their parents are highly encouraged to attend.Pursuing a career in . . . Fashion Design Fashion Retail Fashion Marketing32% Fashion Journalism Fashion Photography Wardrobe Styling Modeling Makeup Artistry Cosmetology or Barbering1%

ABOUTSPONSORSHIPA MARKETING & PHILANTHROPICOPPORTUNITYBFW Foundation is offering opportunities to align your business with agroundbreaking fashion organization, focused on economic developmentin the black community.Nielson reported in 2019, that the black community is responsible for some 1.3 trillion in purchases annually.Take this opportunity to (1) Exhibit commitment to diversity and inclusion; (2)Magnify public awareness and strengthen your brand impact using a uniqueplatform; (3) Invest in a philanthropic economic movement in this influentialindustry.

READY MADE SPONSOR SUITES

MEDIA & AUDIENCEENGAGEMENT PLANSocial MediaSave-the-Date AdFacebook, LinkedIn, Instagram Event PromosEventbrite.com PromotionsEvent #Hashtag - #BLACKFASHIONCAREERDAYSpeakers Sharing AdsSocial Media Facebook AdsCareer Day Event CommunityPress EngagementABC News 7 Here and Now with Sandra BookmanNews Release – Pre and Post EventWeek of Event Media AlertFashion Journalists and General Journalist InvitationsCollege Campus Radio StationsTarget Audience EngagementFashion High Schools & Fashion CollegesFashion Oriented Trade SchoolsFashion College RecruitersFashion Workforce RecruitersDigital Media RequestsTeen Vogue MagazineSeventeen MagazineEssence MagazineUpscale MagazineHarlem World MagazineHuffington PostInternetCommunity CalendarsNews NY1 Community CalendarNew York City CalendarABC7 Community CalendarWebsite PromotionsGoogle AdWords

Secure YourSponsorship Today!Show your support for the African American fashion community!Benefiting the BFW Foundation Scholarship FundContact: Carla NelsonPhone Websitewww.blackfashionworld.org

Resume Writing Portfolio Preparation Financial Aid Workshop Fashion Black Fashion World Foundation is a 501c3 nonprofit organization that was established to move the barriers that often stymie black fashion entrepreneurs. All contributions are fully tax -deductible to the extent allo

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