THE PATH TO SALES PERFORMANCE 6 WAYS TO WIN

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THE PATHTO SALESPERFORMANCE6 WAYS TO WIN

TRANSFORM:DIGITAL BUSINESSIS THE NEW REALITYToday’s informed customer has changed the game for sales,adding complexity and pressure to the business. Sales teamsmust play harder, deliver more, engage customers earlier, andaccelerate and close more deals.So what’schanged?What does itmean for you?What’s atstake?Customers are doing theirhomework online before theyeven speak to a sales rep. Asa result, a lot of their decisionmaking is done before they evenmeet a member of your team.Businesses are digitallytransforming to keep up with theevolution of technology and dataand to be agile enough to pivotin real-time to meet the evolvingways that customers buy.Too many sales professionalsare struggling to move beyondyesterday’s sales funnel,bogged down by poor qualityleads, marketing and salesfriction, low conversion, andinconsistent data.57%67%Purchase cycle that is completebefore a sales rep engages witha supplier1CEOs who will have digitaltransformation at the center of theircorporate strategy by 2018295%CSOs reporting higherrevenue goals437%Potential growth of digital revenuesin the next 5 years385%CSOs who don’t think theywill reach those targets5Corporate Executive BoardForbes3Forrester Research4, 5CSO Insights12

COMPETE:GO BOLDLYINTO THE FIGHTThere is a science behind today’s elite sales teams:They rely on more than force to win. They know basic contact managementtools and aggressive tactics like cold calling and emotional appeal no longercut it. Instead, they are turning to advanced sales technology solutions toperform better, faster, and smarter.

6 WAYS TO WINTop sales teams go, crush, win. Here are theways they become game changers:1SELL MORE,FASTERAdvanced sales forceautomation (SFA) increasesbusiness agility and allowsteams to achieve more, faster,and with fewer resources.A modern cloud-based SFAstrategy helps not just salesreps, but the entire organizationto sell more. This puts focus on:23Cloud-based sales analyticsleads to better sales decisionmaking. A modern salesanalytics solution in the cloudprovides a 360-degree view ofaccounts that:The more knowledge that salesreps are armed with, the morelikely they’ll self-serve and sellmore. But they need to trust thequality and source of that data. Anintegrated, scalable customer datamanagement (CDM) solution allowssales teams to:LEAD WITHINTELLIGENCEIdentifies patterns in purchasinghistoryProviding accurate forecastingPredicts the most profitableproducts to recommendto customersImproving the speed ofthe sales process throughmobile applicationsAllows businesses toaccelerate sales and makeinformed decisionsBoosting rep selling timeHelps reps better achievetheir quotasIncreasing the sales pipelineSEE CUSTOMERSCLEARLYConsolidate account and contactdata originating from multiplesourcesCreate a single 360-degree viewManage activities data in one placeEnsure a “best version” customerprofile that can be trusted

6 WAYS TO WIN(CONT’D)456Powerful sales performancemanagement (SPM) solutionshelp build a higher performingsales team. An end-toend SPM solution shouldmanage, motivate, and mentorsalespeople and include:By the time today’s informedcustomers contact a sales rep,they’re focused on price, notvalue. A modern configure pricequote (CPQ) solution empowersteams to achieve higher marginselling by providing faster, moreaccurate quotes. A best-in-classCPQ also can:FORGE WINNING MAXIMIZEPARTNERSHIPS PERFORMANCEA modern partner relationshipmanagement (PRM) programlets you engage, manage, anddevelop business partners. Itempowers sales teams to:Customize and streamlinebusiness processesDevelop and managepartner portalsDrive successfulpartner channelsSales on-boardingTerritory planningand managementSignificantly reducesales cyclesQuota modelingPrevent pricing anddiscount errorsImproving onboardingprogramsIncentive compensationand gamificationStreamlining dealregistrationsSales appraisals andcoaching systemsDecreasing stalledopportunities and channelenablement challengesOPTIMIZE COMPLEXPROCESSESIncrease up-sell andcross-sell opportunitiesControl and mitigate risk

yesterday’s sales funnel, bogged down by poor quality leads, marketing and sales friction, low conversion, and inconsistent data. 95% CSOs reporting higher revenue goals4 85% CSOs who don’t think they will reach those targets5 Customers are doing their homework online before they even speak to a sales rep. As a result, a lot of their decision-

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