Branded Environments & Experiential Design

Branded Environments& Experiential DesignGreshamSmith.com

Celebrating51 Years950 Professionals in25 Offices WorldwideGenuine IngenuityAt Gresham Smith our designers are passionate about creatingspaces that translate a brand’s identity into an emotion. We dig deep,research and collaborate with other disciplines like architecture,interior design, roadway design and landscape architecture to createprograms that function just as great as they look. We evoke anemotional connection with your brand and infuse your organization’sDNA throughout your workplace. We know you’re not designing foronce upon a time, that’s why our solutions have an eye for futuresustainability and flexibility. What story can we help you tell?We are a global companywith well establishedroots in each of thecommunities we serve.Services we offer:Our project team is committed to guiding your project throughall phases of planning and implementation. Passion andenthusiasm contribute to our success, but specific experience iswhat truly enables us to deliver effectively and efficiently.General RankingsBDC Giants (2018) #14 Top Architecture/Engineering FirmsENR (2018) #83 Top 500 Design Firms #58 Top 100 Pure DesignersBrand Discovery ProcessLarge Format Graphic DesignLogo DesignExhibit DesignHolistic Brand ArchitecturalSign DesignIntegrationProduct Display Design

Celebrating51 Years950 Professionals in25 Offices WorldwideWe are a global companywith well establishedWerootsconnectyoutoin each of theyouraudience.communities we serve.Every space tells a unique story. Branded Environmentscarry the essence of your brand throughout multipleOur project team is committed to guiding your project throughmediums. It inspires, defines, promotes, attracts andphasesPassion andretainsalltoptalentoftoplanningthrive in andyourimplementation.atmosphere.enthusiasm contribute to our success, but specific experience iswhat truly enables us to deliver effectively and efficiently.We use brandedtouchpointsto tell your story.MuralsBrandedLobbiesCafés ne &HistoryProductDisplayVisitorCenters

We create alasting impressionthrough an emotional experience.We are committed to continuing topush the limitsby delivering fresh, rich,sustainable environmentsWe are committed to continuingto push the limits by deliveringthat will inspire, motivate,fresh,andrich, sustainablewow your guests.environmentsthat will inspire, motivate,and wow your guests.

TheExpertsWe care about designand communication. Weunderstand the rules andlogic that guide a goodwayfinding program. We alsounderstand that wayfindingis for peopl e —and peopleare complicated. Goodcommunication is the key.Take a glimpseinto our balancedbrand promise.Helping our clients tell their story throughan impactful branded experience.

NissanFranklin, TNDisplaying Innovation and ExcitementNissan’s energetic brand of technology and innovationinspires the graphics, which were designed to beinterchanged as the company evolves. The branding alsoprovides a color scheme that is useful for wayfinding andfloor designation throughout the office.

FanaticsNew York, NYShowcasing the Sports Fan ExperienceFanatics is the number one online retailer for officiallylicensed sports apparel. Gresham Smith is the enterpriseinterior and branded environment designer for their worldwide locations. Each location will focus on the cultureof “Fueling Fan Passion” by using a kit of parts to create aconsistent brand experience.

LifeWayNashville, TNIntegrating the Past into the FutureFor over 100 years, LifeWay has producedChristian publications, media and events.Their new facility integrates some of therich history and values within a modernspace. The interior space is designed torepresent an ethereal and uplifting spirit,while the branded design elements arecreated to reflect the traditions of printing.

GreshamSmithNashville, TNDefining Who We AreIn 2017, we relocated our Nashville headquarters to thepopular and fast growing So Bro district. Designing ourown space was fun. Our guiding principles and design werethe result of an in-depth research-based workplace strategyprogram including employee surveys and observations,workshops, focus groups and vision sessions. We’re excitedthat our new office is truly a reflection – functionally andaesthetically – of our staff’s vision for who we want to beand how we want to work.

NashvilleDowntownPartnershipNashville, TNOut With the Old, in With the NewThe Nashville Downtown Partnership is dedicatedto making the city of Nashville the best place to live,work, play and invest. The design capitalizes on thespace’s existing architectural geometry and utilizescolor to create a cohesive space. A large featurewall displays the Nashville Downtown Partnership’smantra, while an interchangeable quote wall andinteractive map supports the organization’s story.

iVentureSolutionsJacksonville, FLA Workspace that Defines CultureThe goal for iVenture was to create a space that engagesemployees and reflects who they are. The company’ssignature green color is intentionally infused throughoutthe space, while large wall graphics reinforce theorganization’s core values and connect the company’speople to their purpose. iVenture’s logo, nicknamedthe “iGuy”, inspired branded elements such as a large,interactive wall maze, that gage and inspire employees.

121 FinancialJacksonville, FLPromoting Values and Principles121 Financial is a credit union based on the Seven Principlesof a Cooperative Credit Union. Each day, employees arereminded of these values as they are predominately locatedthroughout the workplace. The graphic style is intended toreflect the approachable and accessible banking experiencewith 121 Financial Credit Union.

SchneiderElectricFranklin, TNAttracting and Retaining Top TalentThe Gresham Smith-designed project consolidatedseveral Middle Tennessee locations to six floors at theTwo Franklin Park tower, with a goal of attracting andretaining top-talent employees and transitioning to a moremobile workforce. The design team created an energetic,collaborative space that supports Schneider’s continuedgrowth and success, reflects their global brand andshowcases their technologies to potential clients.

BudweiserBreweryVisitorCenterJacksonville, FLExperiencing the TasteThe Anheuser Busch Jacksonville Brewery is the company’slargest brewery outside of St. Louis. Gresham Smith wasasked to re-imagine their visitor center by retrofittingan existing space to include a gift shop for merchandiseand tickets and a multi-purpose room with a tasting bar.The brand is prominently displayed using touchpointsthroughout the space, such as the brewery’s timeline thatshowcases story elements for visitors.

MARKETSAviationAirports are as unique as theregions they represent, and wepride ourselves on deliveringindividuality balanced withthe ever-changing demandsof the aviation industry.BuildingEngineeringAs design professionals wehave considerable experiencedeveloping building systems thatare cost effective and reliable.Corporate Urban DesignFrom fundamental interiorrenovations to complexheadquarter campuses, ouraward-winning project teamsfocus on the design goals thatsupport a client’s success.HealthcareFounded on healthcarefacility and hospital design in1967, we are now one of thenation’s leading healthcareprofessional design firms.FIRM nmental & SustainabilityExperiential Design & WayfindingInterior DesignLandscape ArchitectureHealthcareIndustrialLand PlanningTransportationWater EnvironmentPlanningProgram Management /Construction Management /EPCM / Alternative Project DeliverySite DevelopmentOur professionals bringextensive experience in newplant design, expansions andsystem modifications, and offeressential design services acrossmany industry segments.Whether as a direct partneror a complement to ourother markets, our landplanning professionalsprovide necessary expertisethroughout the life of a project.The capacity to handle everythingfrom planning to technicaldesign for transportation projectssets us apart from many otherfirms, and we’ve been doingso for almost four decades.From maintaining clean drinkingwater, treating wastewater andmanaging stormwater to overallenvironmental management—we help you keep your communityhealthy and resilient.

Alpharetta, GAAtlanta, GABaton Rouge, LABirmingham, ALCharlotte, NCChattanooga, TNChicago, ILChipley, FLCincinnati, OHColumbus, OHDallas, TXFt. Lauderdale, FLJackson, MSJacksonville, FLKnoxville, TNLexington, KYLouisville, KYMemphis, TNMiami, FLNashville, TNRichmond, VASuwanee, GAShanghai, ChinaTallahassee, FLTampa, FLFor more information onBranded Environments Experiential Design:Phillip shamSmith.com615.770.8100222 Second Avenue SouthSuite 1400Nashville, Tennessee 37201 2018 Gresham Smith

Large Format Graphic Design Exhibit Design Sign Design Product Display Design At Gresham Smith our designers are passionate about creating spaces that translate a brand’s identity into an emotion. We dig deep, research and collaborate with other disciplines like architecture, interior design, roadway design and landscape architecture to create