2017 Media Kit
SP82342XNSP83797XNSP85503XNSP858202017 Media Kit
[[Welcome to the Ledger Media GroupThe LedgerMedia Grouppublishes two daily publications,The Ledger and News Chief,along with websites theledger.comand newschief.com.The Ledger has served quality news to PolkCounty for the last 90 years and reaches over484,000 adults each week, which includesprint and digital readers. Located along theI-4 Corridor in Central Florida, The Ledgercontinues to receive numerous Addy andFNAME creative awards along with nationwiderecognition for our newsroom, whichcontinues to perform and receive recognitionfrom the Florida Press Association along withnumerous Photography awards throughoutthe year.The News Chief, located in downtown WinterHaven, provides hyper-local community news— along with a healthy recap of state, nationaland world news — for the East Polk Countyarea. Located along US Hwy 27 along thecenter line of the state, its news staff coversmore than a dozen cities in East Polk County.The News Chief includes daily sports, businessreports, and editorials, as well as weeklyAccent and Weekend Plus sections focusingon local people and places.
[[GateHouse Media OverviewPortfolio OverviewGateHouse ReachAs part of GateHouse Media, weoffer a diverse and growing portfolio ofresources to serve your marketing needslocally, regionally and nationally.
[[Market ProfilePolk County, FLTotal Adults 516,666LakelandOrlandoWinter HavenTampaPolkTotal Population666,124Total Households248,755Average Household Income59,185GenderMen250,027 48%Women266,639 52%Age18-3435-4445-5455 140,39477,52181,139217,61227%15%16%42%Education (adults age 25 )College GraduateSome College, no degreeHigh School %Total Households 248,755Home OwnershipOwnRent175,86672,88971%29%Household IncomeUnder 35,000 35,000- 49,999 50,000- 74,999 75,000 96,01840,89747,56864,27239%16%16%26%Children at Home79,75432%2017 Nielsen - Polk County, FL
Consumer SpendingTotal Annual Consumer Spending 9 BillionKey Consumer categoriesExpenditure(in millions)Apparel and ServicesContributionsEducationFood at HomeFood Away from Home and AlcoholHealth CareHousehold Furnishings & AppliancesHousing Related ExpensesPersonal Care Products and ServicesPet ExpensesSports & EntertainmentTransportation & Auto Expenses 407 342 251 1,023 669 1,323 295 1,596 222 132 670 1,6322017 Nielsen - Polk County, FLWe will help youincrease your sales.
[ [ReachPrint& Digital ReachLedger Medial Groupdelivers277,000shoppers,which is56%of the market.Digital Traffic56% of Total Adults52% of Men60% of Women50% of Adults Age 18-5465% of Adults Age 55 56% of College Educated Adults64% of High School Graduates53% of HHI under 50,00060% of HHI 50,000 60% of Homeowners56% of Families with Children in the HomeScarborough 2016 R1, Polk County adults; INA Audience(weekly print, monthly digital, Polk Life)theledger.com; newschief.comAverage Monthly TrafficPage Views5.4 million; 130,600Unique Visitors883,200; 45,800Google Analytics Oct. 2016We reachyour mostprofitablecustomers.
Multi-Media Solutionsone sourceWe are thefor your customized solution.PRINT PRODUCTSWe offer a large variety of printproducts and other creativesolutions to grow your business:Premium PlacementSpecial SectionsMagazinesTotal Market CoveragePolybagsDIGITAL SOLUTIONSTheLedger.comNewsChief.comThriveHiveWe delivershoppers to your business.
[[PromotionsLeverage the Power of Promotions!Promotions provide the strength of integrated mediawith high engagement and database growth.Promotional Marketing mixestraditional advertising with the new,resulting in multiple consumer touchpoints across all platforms.By running promotions, you’ll generaterevenue and excite your audience,while building your email databasewith new users for future campaigns.DESIREDAUDIENCEWhether you want to reach as manypeople as possible or only a highlytargeted niche, there’s a contest for that.Promotions attract a more targeted (andequally valuable) audience.QUALIFIEDLEADSKeep your sales funnel full. Qualityis just as important as quantity andpromotions allow you to qualifyleads by targeting a niche audienceresulting in greater ROI.Promotions provide an incentive forcustomers to engage with your brandon even a deeper level.TYPES OFPROMOTIONS: Ballots Sports Pick ‘Ems Sweepstakes Photo/Video Contests QuizzesEMAILDATABASECOLLECTRICH DATAPromotions help you build a robustdatabase and is something YOUcustomers and driving sales and isthe #1 driver in digital conversions.Promotions is one of the best ways tocapture data on customers. They providesimple ways to build rich consumerinterests of your customers.Sharing via social media, contestsmarketing message.Promotions need to be part of everybusiness’ marketing toolkit!SOCIALFOLLOWINGPromotions allow you to connectdirectly with your audience, buildingrelationships with your community.A larger social database bringsopportunities for continued engagement.Promotions require activation, whichAUDIENCEENGAGEMENTaction. Contests supercharge yourby getting people involved.
[[Web RedesignThe Best Local News Site Just Got BetterNEW DESIGN BETTER USER EXPERIENCE& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet theneeds of readers and advertisers. Still the main source ofdigital news in the area and a key part of our community we’ve totally rebuilt the site with a fresh new design!But more than just a redesign, the website hasbeen totally rebuilt to improve navigation, increaseconsumption of content by users and deliver great valueto advertisers.What’s new?Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on siteYour message is seen by users on any device so you’ll reachthem wherever they are.Get started today!Contact yourrepresentative forcurrent rates andadditional details.Why do you need it?Our site delivers high-value, trusted content thatengages our growing community of loyal readers. Yourmessage appears in the ideal environment and is seen byconsumers in your backyard.ADS LOAD AS USERS SCROLL THROUGH THE PAGE#IMPRESSIONS #VIEWS!HIGHER IMPACT AD UNITS FRESH, CLEAN ENVIRONMENT CROSS PLATFORM PRESENCE POWER FOR YOUR BUSINESS!
[[ThriveHiveEverything you need to market your business onlineDigital marketing solutions for local businessesAbout ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining humanguidance with easy-to-use technology to make marketing more understandable, effective andaffordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edgetechnology and high-quality digital advertising services for small and mid-sized businesses.Why ThriveHiveOur expert team of 300 professionals are committed to your business success. We understandthat you have many options when looking for a digital marketing company to expand youronline presence, and we offer the help and results that make it easy to choose us — and stay with us.Unparalleled reach. Backed by GateHouse Media,ThriveHive reaches over 22 million people across thecountry, expanding your audience more than ever beforeThriveHive at a GlanceEST. 2012Google AdWords Premier Partner. We’re partof a select group of strategic partners that meet Google’smost stringent eligibility and training requirements,including proven expertise and years of experience indelivering high-performing AdWords campaignsDedicated advisors committed to your success.ThriveHive’s dedicated digital marketing team works tobuild stronger communities by driving the success oflocal small businessIndustry expertise. With established relationshipswith digital leaders like Google and Facebook, we havethe experience to build marketing solutions to help yourbusiness keep up with the competitionAn extension of your team. We know your time isvaluable - that’s why we do the work for you, planningand executing successful marketing strategies that letyou get back to running your businessTailored service. We customize our services basedon your business needs to provide the most effectivesolutions that fit your budgetTransparent results. We believe in completetransparency, providing you with measurable resultsthrough a 24/7 results dashboardRecognized leader inSMB Digital Solutions15K Voted 1stPlaceCustomcampaignsrunNamed BestDigital Agency30 YearsExperience in SEM190K Small and mediumbusinesses servedFull suite of Digital Marketing Solutionsincluding: Guided Marketing PlatformDisplay AdvertisingSocial Media MarketingSearching Engine MarketingSearch Engine OptimizationEmail MarketingBetter WebsiteLocal Listings BuilderCustomized digital advertising solutions also availablewww.thrivehivecom
[[Creative SolutionsSolutions to Build Your Brand and Your Business.Who are we?Creative Solutions is afull-service creative agencywithin GateHouse MediaOur award-winningdesigners specializein creating ads that help youdominate the space, bothdigital and print.Dominate our website withthe totally immersiveEDGE Unit.wDominate thehomepage orsection frontad space with aEXTRAORDINARYRESOURCESAvailable only to UF grad students, faculty and staff.24 hour on call maintenance,safety and security features.SiteTakeoverTo learn more go towww.thetraditiongrads.comLUXURY STUDENT LIVINGBoth MagazineSummer brings fun.and humidity!Keep your Hearing Aidsworking well through summer.Come in for a routine clean andcheck at Clear Sound Audiology.We monitor and remove evidenceof moisture, and professionallyapply anti-moisture treatment.celebrate thesoundsand Newspaper adsof life!StandardDigital AdsHear now, Hear always555.555.5555NOWSOUNDAUDIOLOGY2240 NW 20th Terr, Suite 2
Creative Solutionsadditionally, Creative Solutions createsmarketing materials including sales collateral, inserts,posters, newsletters and brand identity to reachyour consumers.Logo creation andidentity developmentRich mediadigital adsGateHouse Media Office ofFENCE REPAIR NEW GATES FREE ESTIMATES MENTION THIS AD FOR A 10% DISCOUNTInformationSecurity352-258-5335Direct mailPostersInsertsLEASE OPTIONAVAILABLE!A RJK 55 CommunityNativeadvertisingCompare Lot RentsOurs Are Live Longer, StrongerLook Younger.More MuscleStronger BonesLess Time Exercising!383- 393NEW HOMES30-40%OFFA lot of Health and Fitness facilities talk a good talk about theirequipment, staff and flooring but at Abstract, our mission is forYOU to Live Stronger, Longer! It’s not about us-It’s about you!!Save Time- Live Stronger- Look Younger - No Contracts- PrivateTraining.So lets talk a little about what Health and Fitness benefits a newclient should expect:Fat LossAs you will see below, we are losing muscle every year of lifeafter the age of 25. We are becoming fatter as people and anation. According to the newest statistics over 81% of America isoverweight(over fat). This is not a good thing.FLORIDA’S PREMIERMOBILE HOME COMMUNITY!At Abstract we help our clients lose as much as 22 lbs. of fat inonly 8 weeks! This is a huge change when you understand that10 lbs. of fat is the size of a basketball. Through proper exercise,diet, motivation and accountability our clients lose on average 21/2 pounds of fat per week with only two 15 minute workouts. Thisis a total training time of just four hours over two months. Whenlooking for changes in the body remember, it’s not about howmuch exercise, it’s about good exercise!! (Please see our AbstractChallenge page for latest winner!)When you first turn into MAS VERDE and drive down thepalm lined streets you begin to feel Florida Living at itsfullest. Enjoy the activities at our Clubhouse or swimmingin the heated pool. We have an excellent place forbike riding, walking or jogging. Only 1/4 mile north ofLakeside Village.2600 Harden Blvd., Lakeland863-688-3028 Toll Free 877-688-3028Tamara Lee & Kevin Branhamwww.masverdeflorida.comNew Lean MuscleRD ANNUAL33RDANNUALJeff Cash:Fire Chief, Cherryville Fire loosa,AlabamaAlabamaSeptemberSeptember25 26,25 26,20152015FreeFreeAdmissionAdmissionI rely on The Gazette for news and informationabout what is going on in Cherryville andthroughout Gaston County. I like to keep up withwhat is happening with other emergency servicesagencies in the county and stay on top of newsabout schools, sports and awards!awards!Reporting on the work of emergency responders,The Gazette partners with us to keep thecommunity informed and helps make our casewhen the time for funding comes around everyyear from government agencies.Our clients will see a change in their bodies very quickly. In fact,usually within 6-8 weeks(if the client comes in with the rightattitude)most will see an increase of 3 lbs. of lean muscle. Newmuscle will make a very dramatic change in not only how theyfeel but also on their metabolism. This new muscle will equate toan increase of around 100-130 more calories burnt at rest and areversal of years of loss! More muscle will allow our client to losefat faster and keep it off.People after the age of 25-30 begin to lose bone at a rate of 1%year. In just 10 years we will have lost 10% of our bone density.Most of us have heard about this condition, it has become almostepidemic, this is called Osteoporosis. Thats the bad news.The good news is that through proper exercise(Abstractstrength training progam) people like you can stop andreverse this bone loss! Not only will their muscles getstronger but their bones will also. Some of ourclients have seen an increase in bone density byas much as 16% in less than a year! This newbone helps our clients to take control of a vitalpart of their aging process- helping them liveYounger and Stronger.More Time!Time is of great importance to all of us.Life is going at an all time fast pace.When looking at an exercise programhow many of us have 3-5 hours aweek to devote to getting in bettershape? If you are typical, yourlucky to just stay ahead of whatkeeps being heaped upon you.At Abstract Bodyworkswe save you time. Howwould a weekly programof only 30 minutes fit intoyour busy life? How will anexercise program designedfor you to achieve “3 timesthe results in 1/10th thetime” affect the health goalsyou have set for yourself?Understand that this programwill build strength, new bones,fight Type II diabetes and allow youto save your important extra time forother parts of your life!! As a matter offact, many of our experienced clientstrain only 15 minutes a week. Now that is agreat Return On Investment!Southern Precision Exercise & Body Works 4926 NW 39th Ave. Magnolia Parke (205) thethepublic.public.The Gazette also helps us inform residentson safety issues — preventing disasters likedeadly fires and how to respond in the event ofan emergency. It’s the best way I know to getinformation to as many people as possible at onetime. I would say The Gazette delivers more tothe community than just news.Nobodydelivers like theGaston Gazette.SEPT625-2MARK YOUR CALENDARS!XNSP135989Sales collateralThe Gazette is part of my daily routine, and I useit every day to know what’s happening in ourcommunity and beyond.We deliver more than the news to Cherryville andGaston County. We’re on your team — at workand after hours. It’s is just another way we’recommitted to our community.BrandingSP108629A Halifax Media Group CompanyAs we age we lose muscle,in fact, according to research, we loseit at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of leanmuscle per decade. This loss of muscle drops our metabolic rateby 7% every 10 years. Ever wonder why you seem to eat thesame or less as you did when you were 25 but the fat still comeson? What is the answer to this old problem? Less calories burntbecause we have less lean muscle. By the way, this is a factor ofdisuse not aging.Stronger BonesYour advertising and marketing creative solution.What our clients are saying.“I am 59 years old, and I have been training at AbstractBodyworks for about 4 months. During this time, mytwo weekly workouts took me less than 30 minutes butthey really changed my life. Infact, I am much leanerand stronger than I was at 30! I can’t believe that I couldmake such a difference in my health and fitness in solittle time.I have to say the Abstract program probably saved my life!”John A.“I am 39 years old and I weighed 275 lbs. and dietshad never worked for me. I certainly did not believethat working out for only 15 minutes twice a week andcutting my calories was going to work either. Howeverto my surprise’ “8 weeks” later on after completing theAbstract Fat loss Challenge, I had lost over 30 lbs of fat!The great thing is not only am I leaner, but I am muchstronger too.”Todd B.“I want to tell you about the great things that have happened to me by working out at Abstract. Since I havebeen doing the Abstract exercise program I am notlosing ground i.e muscle loss, bone loss etc. I am growing stronger, not weaker and can still do all the things Icould do in my 20’s. I have more muscle, energy and Ifeel younger. You can’t beat that for only 15 minutesa week! The team at Abstract is now like part of myfamily!”Debra S.
The Ledger Media Group delivers more than just the news to ourcommunity — it provides high-quality journalism and ongoing supportfor the organizations that make a difference in Polk County.Nobody delivers like theLedger Media Group.How to Reach UsTheLedger.com300 W Lime Street Lakeland, FL 33815(863) 802-7000Display Advertising: (863) 802-7434Digital Advertising: (863) 802-7381Classified Advertising: (863) 802-7355Circulation: (863) 802-7323Marketing and Events: (863) 802-7412NewsChief.com455 Sixth Street Winter Haven, FL 33881(863) 401-6900Display Advertising: (863) 401-6902Digital Advertising: (863) 802-7381Classified Advertising: (863) 802-7355Circulation: (863) 802-7323Marketing and Events: (863) 802-7412
Google Analytics Oct. 2016 Digital Traffic 56% of Total Adults 52% of Men 60% of Women 50% of Adults Age 18-54 65% of Adults Age 55 56% of College Educated Adults 64% of High School Graduates 53% of HHI under 50,000 60% of HHI 50,000 60% of Homeowners 56% of Families with Children in t
2 Valve body KIT M100201 KIT M100204 KIT M100211 KIT M100211 KIT M100218 KIT M300222 7 Intermediate cover (double diaphragm) - - - KIT M110098 KIT M110100 KIT M110101 4 Top cover KIT M110082 KIT M110086 KIT M110092 KIT M110082 KIT M110082 KIT M110082 5 Diaphragm KIT DB 16/G KIT DB 18/G KIT DB 112/G - - - 5 Viton Diaphragm KIT DB 16V/S KIT
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iii 1 Mass Media Literacy 1 2 Media Technology 16 3 Media Economics 39 4 Cybermedia 59 5 Legacy Media 75 6 News 98 7 Entertainment 119 8 Public Relations 136 9 Advertising 152 10 Mass Audiences 172 11 Mass Media Effects 190 12 Governance and Mass Media 209 13 Global Mass Media 227 14 Mass Media Law 245 15 Mass Media Ethi
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