Channel Marketing Quarterly Playbook Q2FY14
HP Enterprise Group - USChannel Marketing Quarterly PlaybookQ2FY14HP Confidential. For HP and Channel Partner Internal Use Only.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.Table of contents3HP Converged Systems4HP Networking6HP Storage10 HP Servers13 HP Technology Services15 Cross-EG Public Sector (SLED and Federal)16 Cross-EG18 EG Channel Events Calendar18 EG Channel Resources2
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.3HP Converged s AvailableCall to ActionMore InformationChannel Partners receive an additional 5%discount on top of approved VEP discounton eligible Converged Systems 300 andConverged Systems 700 starter kits.3.973December 9 April 30, 2014December 9 - April 30,2014Click here to access HPConverged es AvailableCall to ActionMore InformationUPDATED.HP ConvergedInfrastructureContinuation of ongoing HP EG demand/lead-gen campaign to drive purchaseintent and consideration for HP ConvergedInfrastructure overall, while deliveringkey product, solution messages, andbenefits through an integrated mediamix. The campaign targets the UpperMidmarket – Enterprise (500 companysize); CIO/C-level, IT decision makers/influencers, IT Managers, IT Directors across all segments. The campaign heroproducts include HP ProLiant Gen8, HPConverged Storage, HP Networking, HPTechnology Services, HP Converged Cloud CloudSystem.ConvergedSystemsFebruary 1 April 30, 2014Go to Marketing Depot,and select ConvergedInfrastructure fromthe Server-StorageNetworking Tab toaccess all assets.Campaign assetsinclude onlinebanners, contextualand competitivetargeting, customlead-gen programs,content syndication telemarketing ; trafficdriving to HP.com CI hub.UPDATED. HPConverged SystemsVirtualizationCampaignHP introduces the new equation forvirtualization systems: twice theperformance of VCE, deployed twice asfast. This campaign utilizes a customeruse case approach, to generate demandby credibly communicating why the targetaudience should consider and prefer HPConverged Systems for Virtualization fortheir new style of IT. The primary targetaudience is Technical Decision Maker inEnterprise, Commercial/Upper Mid-Market.The secondary target is CIOs in GlobalAccounts. The campaign hero products arethe HP Converged Systems 300 (Rackbased), and the HP Converged Systems 700(Blades-based) and 700X.ConvergedSystemsFebruary 1 April 30, 2014Go to MarketingDepot, and select HPVirtualization fromthe Server-StorageNetworking Tab toselect all assets.Assets include email,call guide, images, staticbanners, copy deck,implementation guide,Event in a Box.UPDATED. HPCloudSystemCampaignHP CloudSystem is the industry’s mostcomplete, integrated, and open solution.This campaign enables you to drivedemand and generate leads for HPCloudSystem and its key components. Ittargets the Upper Midmarket – Enterprise(500-999 and 1,000 company sizes);CIO/C-level, IT Decision Makers/Influencers,IT Directors/Managers, IT Specialists across all segments including bothnew prospects and existing customers.Campaign tactics will drive leads to engagewith HP, register for identified assets, anddownload deliverables to positioning HPCloudSystem solutions. Hero productsinclude HP CloudSystem and Intel-basedHP BladeSystem, HP CloudSystemEnterprise Starter Suite, Cloud ServiceAutomation; HP Cloud Services, HP 3PARStoreServ Storage, and HP Networking.ConvergedSystemsFebruary 1 April 30, 2014Go to MarketingDepot, and selectHP Cloud from theServer-StorageNetworking Tab toaccess all assets.Online banner and customunit advertising, desktopand mobile landing pages,lead-generation contentsyndication and customdigital units includingthe Cloud KnowledgeVault and proactivetelemarketing. Channelassets on Marketing Depotinclude a print ad, banner,email, and call guide.Top PriorityHP ConvergedSystems forVirtualization LaunchPromotionCampaigns
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.4HP ates AvailableCall to ActionMore InformationNEW. HP NetworkingSDN ControllerStarter Kit InstantRebateHP recently announced several SDNproducts and solutions and now is thetime to build your customer’s foundationto prepare for this seismic shift in IT. Fora limited time only, your customers canobtain and deploy an HP SDN Controllerat a great price with this instant rebate.SDN Applications will be arriving in paradefashion March 2014 onward, so prepareyour customers today.90622968February 1 April 30, 2014With a minimumpurchase of any 3qualifying HP Openflowswitches, an instantdiscount is applied to theSDN Controller. Act nowon this great rebate offer.Click here to access HPNetworking Promotions.HP NetworkingInstalled BaseInstant RebatesLast quarter HP Networking announceda 10/100 to 1GB Installed Base UpgradeInitiative. Now when partners takeadvantage of this program and registertheir opportunities on the Installed Basewebsite, an instant rebate is available.90509339December 13 April 30, 2014Contact the InstalledBase Initiative team if youhave questions on how toimplement this initiativeand take advantage ofthis great offer.Click here to access HPNetworking Promotions.UPDATED. HPNetworking WLANInstant RebatesHP WLAN Trade Up. The increased numberof tablets, smartphones and notebooksare increasing the demand for wirelessconnectivity. Make sure that your networkis “up” to the task, and trade “up” to betterperformance with a WLAN from HP.90318038Ver 4February 1 April 30, 2014Take advantage of thiscompelling offer and greatrebates while they last.Click here to access HPNetworking Promotions.Don’t let Renew be HP’s best-kept secret.Take advantage of fully remanufacturedHP certified products at highly discountedpricing to solve your customers’ businessneeds. Pricing for Renew networkingproducts starts at 25-30% less thannew, however, if you need even moreaggressive pricing, additional discountscan be requested through the Volume andValue Big Deals process. Contact your HPRenew representative to confirm inventoryavailability and let us help you close moredeals this quarter.3.955February 1 April 30, 2014And remember, Renewnetworking productsare also includedon WSCA and EandIcontracts. This is agreat option for SLEDcustomers sinceRenew products offerthe same contractdiscount as new HPproducts in addition tothe lower list price.Click here to access HPNetworking Promotions.February 1, 2014Attach a NetworkingSmartBuy to everyone of your ProLiantand Storage SmartBuyopportunities.Click here and select HPNetworking SmartBuys Selling NetworkingJust got Easier underWhat’s New.Top PriorityMore PromotionsUPDATED. Refuseto Lose NetworkingRenew Promotion90623195Ongoing ProgramsNEW. HP NetworkingSmartBuy PortfolioEffective February 1, HP Networking launched a robustportfolio of NEW SmartBuy SKUs that make it easier foryou, our channel partners, to do business with HP. TheseSmartBuys are designed to help you accelerate your HPNetworking sales into SMB and transactional customers.The HP Networking SmartBuy portfolio complementsHP’s existing ProLiant Server and Storage SmartBuyportfolios, making it easier for you to expand your dealsize and associated benefits by adding Networking toyour Server and Storage deals.The new SmartBuys are designed and priced for quick, easyand repetitive sales. They offer immediate savings up to 39%of list price - without having to go through time-consumingSpecial Pricing Process. Additionally you can expect quickdelivery - all models will be in stock and ready to ship so youcan meet your customer’s delivery requirements.Best of all these SKUs are also eligible for the5% NBO benefit.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.5HP Networking (continued)Ongoing ProgramsTitleDescriptionDatesAvailableCall to ActionMore InformationInstalled BaseUpgrade ProgramImpact your business with the HP Networking10/100 to 1G Install-Base Channel SalesInitiative. November 1, HP Networking launcheda new Install-Base Program geared at helpingyou upgrade your customers with strategicdata and actionable tools that will boost yourbusiness. Access the Partner Portal for links tothe training webinar.EffectiveNovember 1,2013Access your account informationon the Partner Portal today.Click here to accessmore information onthe Partner PortalCatalyst for ChangeCompetitive Trade-InProgramCash-back rebates 5%–20% off U.S. list price oneligible HPN products for trade-in of qualifyingproducts from HP or any other manufacturer.Same rebates on select corresponding TSCarePacks when you complete a qualifying trade-inand new purchase.Extendedto April 30,2014Enter what products you are tradingon the Catalyst Trade-In tool, togenerate quotes for your eligiblerebate amount – it’s that simple.To learn more, click here.TitleDescriptionDatesAvailableCall to ActionMore InformationEXTENDED. HPNetworking BlueCarpet Direct AttachISS/HPN SPIFEarn 35 - 40 points when you combine a Gen8Server with our popular 1810-8G SwitchFebruary 1 April 30, 2014Take advantage of these SPIFsfor great savings when you sellServers and Networking together.Click here to accessBlue CarpetEXTENDED. HPNetworking BlueCarpet Q2FY14HP Networking SPIFs for Q2 will put money inyour pocket. We have added even more of ourmost popular switches to the already existing listof select products. In addition, we have addedSPIFs for our WLAN products that support ourNEW WLAN Instant Rebate promotion.February 1 April 30, 2014Combine instant rebates and SPIFsfor maximum advantage when yousell HP Networking switching andmobility solutions.Click here to accessBlue CarpetCOMING SOON.HP Networking GetSmart CertificationBeginning March 1, earn up to 100 HP BlueCarpet points for successfully passing thecertification tests including the NEW ApplyingFlexNetwork Fundamentals.March 1 April 30, 2014Fast Track options are availableto directly complete exams atPearson esAvailableCall to ActionMore InformationUPDATED. HPNetworking Creatingthe Dynamic DataCenterSoftware-defined networks (SDN) make theintroductions of new features less manual, lessprone to error, and much faster to implement.February 1 April 30, 2014Go to Marketing Depot,Select NetworkingSales enablementtools are available inthe Marketing Depotincluding a customerpresentation, ad copyguidelines, solution brief/brochure, quick referencecard, and more.UPDATED. HPNetworking MobileWorkforce VAs part of the HP Flex Network architecture, HPenterprise wired/wireless networking solutionsprovide customers with unified core-to-edgeaccess and management, a reduced footprint,and robust security at a low TCO.February 1 April 30, 2014Go to Marketing Depot,Select NetworkingUPDATED. New toolsincluding MobileWorkforce CustomerPresentation, WLANChannel Partner (WIIFM)presentation, ad copyguidelines, solution brief/brochure, quick referenceguide, and more.SPIFsCampaigns Timely deployment of new IT services to supportgrowth of and variations in business demands. Rapid injection of existing and new ITservices into operational environmentsto support new business services. Secure and controlled segregation of customersand business functions. Improved asset utilization.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.6HP s AvailableCall to ActionMore InformationFebruary 1 April 30, 2014Take advantage ofthe Installed BasePlaybooks to putyour Installed Baserefresh plan inplace. Click here andselect “Install BasePlaybooks”Click here toaccess HP StoragePromotions.Top PriorityNEW. HP Storage Trade This promotion offers a 5% discount on list price,3.977in Now – 2 Promotionin addition to VEP discount, for trading in olderqualifying products through the HP Trade-In programand purchasing qualifying new Storage products. 5% discount on 3PAR StoreServ Storage –if customer trades in an HP or competitiveStorage Array 5% discount on StoreOnce Backup – if customertrades in an HP or competitive Tape Library orDisk Backup Device 5% discount on StoreVirtual Storage –if customer trades in an HP or competitiveStorage Array 5% discount on a Storage Switch or Director –if sold together with the new 3PAR or StoreVirtualStorage, no additional trade in required 3% discount on Storage Services in PL 6W and R8 –if sold on the same orderHP 3PAR Fill’er UpPromotionThis promotion gives you a compelling reason to3.971work with your Installed Base 3PAR 7000 customersand upgrade capacity and functionality to maximizeavailability, ease of use, and efficiency in theirexisting HP 3PAR systems.December 3, 2013 - Identify first halfClick here toApril 30, 2014budget opportunities access HP Storageto upgrade existingPromotions.3PAR customers today. Upgrade capacity: This promotion offers a 12%discount on list price, in addition to VEP discount,on eligible 3PAR Hard Disk Drives (HDDs), includingRenew HDDs. This allows for eight (8) 3PAR HDDsto be purchased for the price of four (4).* * Withthis promotion, the total net price for customers of8 HDDs equals the list price of 4 HDDs. Upgrade functionality: This promotion offers a 12%discount on list price, in addition to VEP discount,on eligible Software Suites and Application Suites Applicable Services and Support for the 3PARHDDs and Software Suites is also available at apromotional discount of up to 8% in addition toVEP discount Plus, earn a Blue Carpet SPIF of 500 points in Q2for each eligible Software Suite Base Unit soldHP BURA Attach NOWPromotionThis promotion offers a 5% discount on list price,3.959in addition to VEP discount, for an HP StoreOnceBackup System or StoreEver Tape Library purchasemade by a customer who has recently purchased anHP 3PAR, StoreVirtual, or MSA Storage product. 5% discount on a new StoreOnce Backup – ifcustomer purchased 3PAR StoreServ, StoreVirtual,or MSA within the previous 90 days. 5% discount on a new StoreEver MSL or ESL TapeLibrary – if customer purchased 3PAR StoreServ,StoreVirtual, or MSA within the previous 90 days. 3% discount on eligible Services in PL R8 and K3 –if sold on the same order as the new StoreOnce orStoreEver Tape Library.November 1 - April30, 2014Contact customers toClick here towhom you sold 3PAR,access HP StorageStoreVirtual, or MSAPromotions.last quarter and discusstheir BURA needs.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.7HP Storage (continued)TitleDescriptionPromotionCodeDates AvailableCall to ActionMore InformationMore PromotionsHP StorageCompetitive PricingEdge PromotionThis promotion offers competitive funds of up to9031143915% of list price to be used to win opportunities for Ver 4eligible HP Storage products that would otherwisebe won by HP competitors. This promotion cannotbe combined with HP Special Pricing. SmartBuySKUs are eligible for funding up to 7.5% of list price.February 1 April 30, 2014Contact yourContact yourDistributor for details. Distributor for details.HP Renew Big DataSwagger 3PARPromotionThis promotion provides unbeatable discounts on 3.899HP 3PAR F and V Class solutions along with thecontinued 100% discounts on most 3PAR softwaretitles, including Thin Suite 1TB LTU.November 1 April 30, 2014or whilesupplies last.Check productavailability andget more detailson HP Renew.Click here to access HPStorage Promotions.HP Renew MaximumCapacity PromotionGet maximum savings on a broad portfolio of3.901Renew Storage products including HP StoreVirtual,P6000 EVA, StoreOnce, StoreFabric, and more.November 1 April 30, 2014or whilesupplies last.Check productavailability andget more detailson HP Renew.Click here to access HPStorage Promotions.DescriptionDates AvailableCall to ActionMore InformationOngoing ProgramsTitleHP Simply StoreIT - the HP Simply StoreIT (SSIT) is a solutions-based program toOngoingSMB channel program accelerate sales in your small and mid-sized accounts. The SSITfor HP Storageprogram maps key SMB challenges to core solution areas, drivingIT and storage requirements including virtualization, collaboration,and business continuity. HP Storage has a comprehensive,field-proven storage portfolio to help SMBs manage these top ITrequirements. The SSIT program provides tools, resources, andincentives to help you sell the SSIT portfolio of products, including: SSIT Blue Carpet SPIFs SSIT Sales Toolkit SSIT Demand Generation Material (see more informationunder Campaigns below) SSIT SmartBuy portfolioHP Storage Trade InProgramThe HP Storage Trade In Program provides a simple way to makeOngoingpurchasing newer technology more affordable while ensuring thatoutdated equipment is reused or recycled in an environmentallyfriendly way. An additional Trade In program for B-Series StorageNetworking products is also available. Contact your HP AllianceManager for additional information.HP Storage GuaranteeProgramsLeverage these programs to open doors to new sales:Leverage the SSITClick here to accessProgram to accelerate the SSIT Sales Kit.sales into your SMBCustomers today.Access additionalinformation on theStorage SmartBuyPortfolio here (underWhat’s New).Click here for detailson the HP StorageTrade In Program.Click here to accessprogram information,assessment tools,training, customermaterials, and more.OngoingUse these programsand associatedassessment toolsto showcaseHP’s competitivedifferentiation.December 10 April 30, 2014Demonstrate theClick here forfeatures and benefitsprogram detailsof HP StoreOnce to your (under What’s New).customers and shortenyour sales cycle. HP 3PAR Get Thin Guarantee Program and NinjaSTARS for 3PAR Tool HP 3PAR Get Virtual Guarantee Program and NinjaVirtualAssessment Tool HP StoreOnce Get Protected Guarantee Programand NinjaProtected Assessment ToolEach program’s associated tool can be used to offer a freeassessment for your customer, and help you uncover key trendsand business drivers that could advance your sales cycle.HP StoreOnceChannel PartnerDemonstration UnitProgramTake advantage of this opportunity to populate your demo centerwith the latest in HP StoreOnce technology, and jumpstart yoursales pipeline. With this program, eligible channel partners canpurchase a demonstration unit and receive an enhanced rebatethrough the HP PartnerOne Demonstration Equipment program.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.8HP Storage (continued)SPIFsTitleDescriptionDates AvailableCall to ActionMore InformationHP Blue CarpetStoreVirtual DealExpansion SPIFHelp your customers realize the advantage of HP StoreVirtual’strue scale-out architecture and scale out your SPIFs at thesame time. Upsell your HP StoreVirtual 2-node opportunitiesto 3 or more nodes on a single invoice and earn more pointscompared with 1 or 2-node StoreVirtual sales. You can earn upto 2250 points with a 3-node order.February 1 April 30, 2014Upsell your StoreVirtualopportunities to 3 ormore nodes for greatercompetitive advantage and earn more SPIF pointsClick here to accessBlue Carpet.February 1 April 30, 2014To access a list ofeligible SKUs, go tothe EG Promo and SPIFHotSheet - Storage BlueCarpet SPIF tab.Click here to accessBlue Carpet.February 1 April 30, 2014To access a list ofeligible SKUs, go tothe EG Promo and SPIFHotSheet - Storage BlueCarpet SPIF tab.Click here to accessBlue Carpet. StoreVirtual 4300 450 GB/1 TB MDL – 250 points per nodefor 3 or more nodes on a single invoice StoreVirtual 4300 900 GB SAS – 500 points per nodefor 3 or more nodes on a single invoice StoreVirtual 4500 – 500 points per node for 3 or more nodeson a single invoice StoreVirtual 4335/4600/4700 – 750 points per node for 3 ormore nodes on a single invoiceUPDATED. HP SimplyStoreIT Blue CarpetSPIFs Q2FY14 Storage AttachEarn up to 1000 points for selling eligible SSIT storagesolutions by themselves. Plus, you can attach storage optionsfor even more points.UPDATED. HP SimplyStoreIT Blue CarpetSPIFs Q2FY14 ProLiant AttachUpsell your HP ProLiant DL380 SmartBuy and ML350SmartBuy deals by adding an eligible Storage SmartBuyproduct and earn up to 562 additional points.UPDATED. AdditionalHP Storage BlueCarpet SPIFs Q2FY14 HP 3PAR StoreServ 7000 Software - Earn 500 points foreach Base Unit on optional Software Suites including:Replication Suites (Base Unit only); Data Optimization Suites;Security Suite; Application Suites; and the Reporting Suite. HP StoreOnce Backup – up to 4,000 points HP StoreVirtual VSA 4TB, 10TB and 50TB LTUs – 100 points HP MSA Disk Enclosures – up to 150 points HP LTO Tape Drives and Autoloaders – up to 300 points HP Storage Media – Check the Blue Carpet websiteFebruary 1 April 30, 2014To access a list ofeligible SKUs, go tothe EG Promo and SPIFHotSheet - Storage BlueCarpet SPIF tab.Click here to accessBlue Carpet.HP Storage BlueCarpet TrainingIncentive: FC –Protocol of ChoicePodcastA new podcast is now available that is part of the HP “Followthe Wire” series. This podcast is called FC – Protocol of Choice,and describes the benefits to customers of a Fibre ChannelSAN. “Follow the Wire” is a selling technique to help youincrease your value add and the value of every HP Server andStorage opportunity. The phrase “Follow the Wire” representsaddressing the connectivity, or, more specifically, the storagenetworking between the ProLiant Server and Fibre ChannelSAN storage. The first two podcasts from this series are alsoavailable and provide more information on FC SANs and howto connect ProLiant servers to a SAN.February 1 April 30, 2014, orwhile funds lastFor a limited time, earn10 points for viewingthe FC – Protocol ofChoice module andcompleting and passingthe associated test.Click here to accessBlue Carpet. Sell MSA 2040 or P2000 – earn up to 500 points. Attacha Storage Switch to earn up to 400 additional points orSnapshot Software for an additional 90 points. Sell StoreVirtual – earn up to 540 points. Attach a NAS Gatewayfor an extra 100 points. Sell a StoreEver MSL Library – earn up to 1000 points. Addan Expansion Module or Drive Upgrade Kit for an additionalup to 500 points. Sell StoreEasy NAS – earn up to 300 points. Add a NAS DriveEnclosure or Gateway for up to 100 extra points. Sell an eligible ProLiant DL380 SmartBuy together on thesame invoice with D2600/D2700 Disk Enclosures; 8Gband 16Gb FC HBAs; or StoreEasy 1630 SAS Storage to earnadditional points. Sell an eligible ProLiant ML350 SmartBuy together on thesame invoice with: 8Gb and 16Gb FC HBAs; or an LTO InternalTape Drive to earn additional points.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.9HP Storage (continued)CampaignsTitleDescriptionDates AvailableCall to ActionMore InformationNEW. HP StoreOnceBackup CompetitiveCampaignThis campaign promotes the competitive advantages ofHP StoreOnce Backup against EMC. With bold headlinesand strong customer value propositions, the contenthighlights that HP StoreOnce is the fastest and mostcost-effective backup and recovery—5x faster than EMC.This campaign is very compelling and presents a greatopportunity to grow your backup and recovery business.Leverage these assets today.February April 2014Go to Marketing Depot,select Storage, thenStoreOnce.Channel marketingdeliverables includeprint ads, flash andmobile banner ads,co-brandable emailtemplates, landingpages, and an Eventin a Box.NEW. HP 3PARStoreServ StorageCompetitiveCampaignThis campaign promotes the competitive differentiationof HP 3PAR StoreServ against EMC. With bold headlinesand strong customer value propositions, the contenthighlights HP 3PAR’s flash-optimized storage andaccelerated performance—8X faster provisioningand less storage complexity when compared toEMC’s VNX—in a Tier 1 primary storage solution. Thiscampaign is sure to generate interest from customersfor HP Storage. Leverage these assets today.February April 2014Go to Marketing Depot,select Storage, then3PAR StoreServ.Channel marketingdeliverables includeprint ads, flash andmobile banner ads,co-brandable emailtemplates, landingpages, and an Eventin a Box.UPDATED. SimplyStoreIT and SSIT CallBlitz in a Box SMBCampaignWhile often smaller in scale and capacity, the ITneeds of small and midsize businesses (SMBs) areundergoing many of the same shifts and unpredictablepressures facing larger organizations. HP SimplyStoreIT is a collection of solution-oriented products forvirtualization, collaboration, and business continuitydesigned to take the stress out of choosing the rightsolution. The Call Blitz in a Box tool is designed tomake it easy for you to run a Call Blitz or Call Campaignto accelerate sales of Simply StoreIT solutions andcommercial storage products.February April 2014Go to Marketing Depot,select Storage, thenSimply StoreIT.Channel marketingdeliverables includeEmail, Social Mediakit, Copy Blocks, BYOCGuide, CustomerPresentation, Banners,Product Images, Eventin-a-Box, Call Guide,Copy Deck, CTAs, andImplementation Guide.Materials available in theCall Blitz in a Box includeConversation/Call Guide,How-to Guide, Role PlayScenarios, product ChalkTalks, one-pagers, salesguides, and more.
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.10HP s AvailableCall to ActionMore Information5% off of US list price is now available forcompetitive opportunities on ISS Ciscoand IBM competitive deals using ValueExpress Pricing (VEP), or 7% off Net usingValue Big Deal (VBD). Eligible PLs limited toBladeSystem (MV), 4 Socket Blade and Rack(4Q) with Virtual Connect (UZ) only.3.961 Ver 3Cisco Competitive: Register your deal for thisClick here to access HPNovember 1 toexclusive CompetitiveISS Servers Promotions.April 30, 2014Incentive against Cisco andIBM blade opportunities. WinCisco and IBMand close business today.Competitive:NEW. HP OneViewElectronic RebatesSave instantly with a compelling 7,990rebate on electronic HP OneView 16-ServerLicense, and 400- 500 rebates on HPOneView electronic 1 Server Licenses.All rebates equivalent to 50% discount.90607656February 1 April 30, 2014HP OneView is the gameClick here to access HPchanging platform for endISS Servers Promotions.to-end management of theConverged Infrastructure. It isa step up from Cisco, IBM, andDell. Introduce this compellingsolution to upgrade yourcustomers today.UPDATED. HP ProLiantBlade BundlePromotion - Volume(BTO and Smart Buy)Very aggressive pricing on the c700090607660Platinum Enclosure bundles andBladeSystem Starter Kit bundles - with BTOand Smart Buy. Get rebates of 12,599 onbundles with c7000 Platinum Enclosurewith 16 Insight Control licenses. Knock thecompetition out with BL460 and BL660 BTO/Smart Buy BladeSystem Starter Kits.February 1 April 30, 2014Take advantage of theseaggressive rebates toposition the complete HPBladeSystem solution.Click here to access HPISS Servers Promotions.HP BladeSystemStarter Kits and FillIt Up Promotion Value (CTO)Complete your customer’s existing3.962 Ver 3enclosures with the purchase of 5 identicallyconfigured CTO blades at 40% off List.“In-the-box” options can also be added at40% discount. This offer is only valid to fillup enclosures purchased prior to October1, 2013. Also, knock out the competitionwith customizable BladeSystem StarterKits, upgraded with Ivy Bridge Processorsand New 1866MHz memory. The c7000Enclosure, Blades, and Services are includedat 35% off list, and the new HP OneView 16server license is included with the enclosureat 100% off list.November 1 April 30, 2014Great upfront discounts onHP BladeSystem StarterBundles with HP OneView16 server licenses includedat no additional cost. Takeadvantage of Fill It Up offerto help customers fill up theempty slots in their existingenclosures.Click here to access HPISS Servers Promotions.Top PriorityNEW. ISS CompetitiveIncentive – Cisco andIBMFebruary 1 toApril 30, 2014
HP Q2FY14 Playbook For HP and Channel Partner Internal Use Only.11HP Servers (continued)Ongoing ProgramsTitleDescriptionDates AvailableCall to ActionMore InformationIMPROVED.SwitchBlade ProgramOngoingBoost your BladeSystem business today.Updated SwitchBlade Portal – Simplified andmodernized for a better user experience.Ivy Bridge Configurations – HP BladeSystemZero Dollar POC offers now available intwo Ivy Bridge configurations. UpdatedCustomer Briefing Content – New agendais relevant, compelling, and focused ondisplacing competitors. Great new salesresources – Resources page added to theSwitchBlade portal complete with improvedpresentations, one-page overviews, andcustomer-facing documents.Boost your BladeSystem businessswitchbladeforhp.comtoday. Updated SwitchBlade Portal –Simplified and modernized for abetter user experience. Ivy BridgeConfigurations – HP BladeSystem ZeroDollar POC offers now available in twoIvy Bridge configurations. UpdatedCustomer Briefing Content – Newagenda is relevant, compelling, andfocused on displacing competitors.Great new sales resources – Resourcespage added to the SwitchBlade portalcomplete with improved presentations,one-page overviews, and customerfacing documents.RELAUNCHED. HPProLiant Trade InProgramTransitioned from a manual spreadsheetOngoingto online claim process – much easierprocess with less paperwork. All promotionresources available on single landing page.Cleaner web pages reflecting HP Experience.Trade in to newer, more advancedHP Server solutions todayVisit hp.com/go/servertradein.ISS Extended FinanceProgramThe Extended Finance program makes itpossible for eligible partners to access 60days extended payment terms, interestfree instead of the standard 30 days oneligible ISS Smart Buy product purchasesthrough distribution.OngoingTake advantage of the extendpayment terms to 60 days foreligible ISS Smart Buys.On the Partner Portal,search for or click on“ISS Extended FinanceProgram.”TitleDescriptionDates AvailableCall to ActionMore InformationNEW. HP ServersBlue Carpet SPIFsSell compellin
the HP Converged Systems 300 (Rack-based), and the HP Converged Systems 700 (Blades-based) and 700X. Converged Systems February 1 - April 30, 2014 Go to Marketing Depot, and select HP Virtualization from the Server-Storage-Networking Tab to select all assets. Assets include email, call gui
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