Managing The Virtualized Enterprise With IBM Service .

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Managing the VirtualizedEnterprise with IBM ServiceManagementBill VirunSenior ManagerIBM Tivoli SoftwareJerry BennettWW Virtualization SalesIBM Systems & Technology

AgendaIBM Service Management aligns IT to business goalsInsights into Tivoli's Managing the Virtualized EnterpriseSimple entry points to get you started now:IBM Tivoli Monitoring and IBM Director: Virtualized Enterprise IT managementIBM Usage and Accounting Manager: Virtualized Enterprise IT Cost and Financial Management

IT Trends Shaping the MarketImproving service delivery within cost constraints requires a new approachNew focus is on Business ServicesIT labor operations spending, outpacing ITbudget growthVirtualization is of growing importance to ITComplexity is exposing IT organizationaldisconnectsSOA and composite applications increaseservice flow complexity

Managing End-to-End Business Services EffectivelyIs How We Maximize our Value to CustomersWhat do wemean by aBusinessService?What do we mean byServiceManagement?An offering, function or activitydelivered to an internal or externalcustomer which may contributerevenue and profit or fulfill acritical mission of an organizationand is the output created throughthe use of an organization’shuman, intellectual, financial andphysical assetsService Management encompassesthe management processes, tacticsand best practices needed todeliver business servicesApplies to IT, operations, and lineof-business services – all requireservice management

Businesses Depend on Quality Service DeliveryEvery business delivers business servicesInternal and ExternalFrom online retail to IT setting up anew ServerMeets customer expectationDelivered at a competitive priceCritical for all types of businessesAs enterprises becomemore aware of theincreasinginterdependence ofbusiness and IT issues —they need to adopt a moreholistic view of bothinternal and externalservice delivery. This isvital for business leadersin targeting and executingbusiness change.Thomas MendelForrester

Delivering High-Quality, Cost-EffectiveBusiness Services is Challenging!Growing Complexity: Disparate technologiesand service infrastructuresRapid, Constant Change: Industryconsolidation, technology convergenceRising Costs: Process inefficiencies,administration, maintenanceTougher Compliance: Added security, audit andgovernance requirementsLack of Service Context: Silos of people, process,technology, information

Vital Business Resources are Not Service Aligned logyBusinessGrowthCIODifferentiation thruService ther StaffDelivery Support &AssuranceDeploymentFinancialManagementAsset RelationshipBilling DataOperational DataAppsNetworkServersStorage

Resulting in Diminished Business ationTechnologyBusinessDifferentiation Service ExcellenceEfficiencyCIOLOBOther StaffLackOperationsofservicecontext.StaffDelivery Support &DeploymentNotAssuranceclosed-looped. NotFinancialautomated.ManagementAsset RelationshipBilling DataOperational DataData not sharedor ntegrated.Apps

IBM Service ManagementAn innovative vision for the optimal intersection of people,process, information and technologyOptimize the sharing of informationacross people, processes andtechnologyIBMServiceManagementEstablish decision-making policies tocollaborate across organizationsAutomate and integrate IT processesaligned to businessLeverage IBM’s modular approach toachieve your business goals

IBM Service Management Delivers Integrated visibility and controlAutomationof processes andworkflowsfundamental to servicedelivery and supportScalabilityBreadthService contextof management acrossthe entire serviceinfrastructureto understand howto configure,optimize, andprevent disruptionsFlexibilityVisibilityand modularity toadapt for business,organizational andtechnologyconvergenceof end-to-endservices,processes, andtransactionsrequirements of theworld’s mostdemanding serviceinfrastructures

IBM Service Management andthe Value of VirtualizationAccess thru Shared InfrastructureIBM Service ManagementProcessManagementServiceManagement PlatformOperationalManagementBest Practices& ServicesLeverage Common tools across manysystemsIncrease satisfactionDeliver resilient IT Services that arealigned with your business prioritiesReduce costs & extract greater valueFrom tighter integration across people,processes, information and technologyFrom improved asset utilizationGrow revenueIncreased flexibility of IT organizationLink business goals with ITIBM Service Management enables customers to get the full value of Virtualization

Key Acquisitions Speed Customer ValueIBM Service ManagementChange and ConfigurationManagementProcessManagement ProductsService Delivery and SupportEnterprise Asset ManagementIT Asset ManagementServiceManagement PlatformNetwork ManagementOperationalManagement ProductsSoftware Asset ManagementBest PracticesSoftware Usage MeteringPerformance MonitoringComposite ApplicationManagementAutomated Provisioning

IT Operational Management ProductsFor Virtualized and non-Virtualized IT InfrastructureIBM Products forVMware Virtualized ITInfrastructureAvailable TODAY!IBM Service ManagementIT ProcessManagement ProductsIT ServiceManagement PlatformIT OperationalManagement ProductsBusiness ApplicationManagementServer, Network &Device ManagementStorage ManagementSecurity ManagementProducts include:Products include:Products include:Products include: Tivoli BusinessSystems Mgr Tivoli CompositeApplication Mgr Tivoli ContractComplianceManager9Tivoli IntelligentOrchestrator9Tivoli LicenseCompliance Mgr Tivoli OMEGAMONXE9Best Practices TivoliProvisioning Mgrfor OSDeploymentTivoli Service LevelAdvisor9 TivoliUsageandAccountingManager Tivoli CompositeApplicationManager Tivoli Config Mgr Tivoli DecisionSupport for z/OS9Tivoli Monitoring9IBM Director Tivoli Ent Console Tivoli NetView Tivoli OMEGAMON9Tivoli ProvisioningManager Tivoli Remote Cntl Tivoli SystemsAutomation for MP9Tivoli WorkloadScheduler Enterprise WorkloadManager Netcool9Tivoli StorageManager Tivoli AccessManager Tivoli ContinuousData Protectionfor Files Tivoli DirectoryIntegrator 9TotalStorageProductivityCenterTivoli DirectoryServer Tivoli FederatedIdentity Manager Tivoli IdentityManager Tivoli SecurityComplianceManager Tivoli SecurityOperationsManager

IBM Director - Platform ManagementSee and Manage Physical & Virtual ResourcesView and manage bothphysical & virtual resourcesSimplify platform managementView and Track hardwareconfigurationMonitor critical components,such as processor, disk,and memoryIBM Director

IBM Tivoli Monitoring – Enterprise ManagementSingle customizableworkspace portalProactively manage thehealth and availability ofyour IT infrastructureOperating SystemsDatabasesServers (Physical andVirtual)Distributed & HostenvironmentsIBM Tivoli Monitoring

Virtual Access and ManagementReach beyond the box – See and manage many virtual resourcesAllow the IT infrastructure to respond to thedemands of the businessIntegrate with IBM Service ManagementManage enterprise & platform resourcesMonitor physical & virtual serversEnterprise ManagementPlatform ManagementIBM TivoliMonitoringIBM Director

Managing the VirtualizedEnterprise with IBM ServiceManagementBill VirunSenior ManagerIBM Tivoli SoftwareJerry BennettWW Virtualization SalesIBM Systems & Technology

IBM Usage and Accounting Manager is An integral part of an organization’sfinancial reporting systems(Shared Services, Invoicing, ProductProfitability, ERP Integration, Cost Allocations,Activity Based Costing, Resource & CostTrending, etc.)Used across multiple platforms(Including Mainframe, Unix, Linux,Windows, etc.)Supporting multiple sub-systems(DB2, Oracle, SQL Server, CICS,Virtualization, Web, E-Mail, Networks, Storage,Print Servers, etc.)Internet enabled(Web-Based Reporting & Drill-Down andmultiple outputs)

Usage and Accounting Can HelpRealize Immediate BenefitsIncrease Client (Business Units) SatisfactionReal Usage Accurate BillingAccountability Improved servicesAlignment between Business and IT costsLower Infrastructure CostReduced server sprawlHigher utilizationRationalization of resourcesContinued Infrastructure ImprovementUnderstanding costs can lead tomanaging costsUsage comparisons can lead to moreeffective investmentsWhen running a business,nothing matters more thanknowing how muchsomething costs.You can’t manage what youdon’t measure!

Virtualization Needs & Challenges Amongst Those ImplementingMotivatorsInhibitors amongst ImplementingReduce costs57%Simplify IT infrastructure & admin48%Increase server utilization*48%Increase scalability of infrastructureNo identified need29%Enhance resilience & reliabilityImprove flexibility to business goals andcyclesImprove App performanceLack of skills25%Accelerate App Development & deployment11%Have a single view on the IT environmentManage a heterogeneous systemsenvironment10%Source: IBM Systems Directions 1Q 200610%35Org. barriers37Chargeback, billing end users13020%30%40%50%*9Product availability9%0%19Ability to quantify value15%11%29No clear vision from vendors16%Automate IT operations102040608060%Source: IBM Systems Directions 1Q 2006*‘People worry they might not get enough resources. They believe they will get less than they need.’(Mgr. IT Germany)‘It’s a matter of convincing people at the beginning because they won’t have their own hardware. For us, virtualization worked so longas it was on one platform, but then platforms were assigned to different departments and those departments now had to work(Dir. IT Germany)together.’‘It involves trying to convince people not to order servers but to allow resources to be pooled into a virtual environment trying toconvince the business stakeholders to do this. The first moment someone has a problem, they will blame the virtualization.’ (VP IT; US)Source: ITS Virtualization Research Feb 2006

Know What IT Costs – The IBM UAM Funnel

Usage and Accounting ManagerUAM Data CollectorsUAM ServerProcessing EngineODBC CompliantDatabaseReport ServerWeb ReportingUAMAdministratorWeb-based ReportingEnd-UsersReport Designer

Usage and Accounting ManagerITUAMforz/OS Datai5OS,VMware/Windows& StorageUnix/Linux torsand DataCollectorTool baseCollector:DB2,Sybase,SQL ClientFileWeb-basedReportsNetwork &PrintingCollector:PrintingFileTransfer

Usage and Accounting oal: CPU – ucpu, scpuConnect TimeSeat TimeWindow TimeDisk & Character I/OImages ActivatedSoftware PackagesDisk Storage SpaceOracle Resource UsageAIX, HP/UX, and SolarisLinux: RedHat and Novell SUSE – all IBM SystemsAIX Advanced AccountingLoginsConnect TimeUGA MemoryPGA MemoryRecursive CPUSession CPUUser CommitsPhysical Reads andWrites Writer Requests Disk Sorts MessagesDB2 Partial ListUnix/Linux data LoginsConnect TimeSystem CPUUser CPUI/O ActivityTable ActivitySort WorkBuffer Pool ActivityLocks & DeadlocksSQL ActivityUOW Log Space

# of Read Requests KB’s Read # of Write Requests KB’s Written Disk Space byFolder Name, FileName, etc. CD/DVD Drives andTape Juke Boxes Other StorageMonitors Etc. Etc. Elapsed Time Oracle SQL Server CPU DB2/UDB SQL Server Reads SQL Server Writes SQL Server DBMSSize Etc. SybasePrint User CPU TimeStorageANY usagefilefrom ANYsystem! CPU Time Kernal CPU TimeWindows Data Disk Space by MB,GB, etc. Elapsed TimeOther DBMSGoal:SQL ServerPartial ListWindows ServerUsage and Accounting Manager Print Submitted KBPrinted KBPages SubmittedPages PrintedNumber of CopiesSimplex, DuplexColor or B&WLandscape orPortrait Forms & Paper Etc.

Usage and Accounting Manager

Usage and Accounting Manager

Usage and Accounting Manager

Usage and Accounting Manager

Usage and Accounting Manager

Usage and Accounting Manager

Usage and Accounting Manager SummaryKnow What IT Costs!CIO agendaMore easily introduce new applications and systemsIBM UAM provides insights to current costs and usagesIBM UAM facilitates IT’s usage tracking and cost allocation of applications& systemsBetter integrate business processes with ITIBM UAM provides the ability to report usage and service in business vs.technical termsUsers can see services delivered and costs by line of businessImprove IT systems utilization and productivityTop 10 reports quickly identifies heaviest uses and potential abusesIT can focus on service delivery and intelligent tuning vs. data gatheringand reportingEnable better access to informationIT Financial Management, operations, and user have easy and flexibleaccess to the resource usage they need when and where they want itReduce or mitigate business operations riskDisparate usage data turned into valuable decision-making information

End of PresentationThank YouUnited KingdomObrigadoPortugalThanksUnited rciEngrazielFranceCzech landTakkDankeTesekkür ederimDankschenDziekujeSwitzerlandDank uTackThank YouBelgiumSwedenUnited KingdomGrazieJag tackarDakujemItalyFinlandSlovakiaRussia

TrademarksThe following are trademarks of the International Business Machines Corporation in the United States and/or other countries.AIX*AIX 5L*BladeCenterChipkillDB2DB2 Universal DatabaseDominoEnterprise Storage Server*e-business logo*GDPS*Geographically Dispersed ParallelSysplexHiperSocketsIBM*IBM eServerIBM logo*iSeriesLotus*OnForever*Parallel Sysplex*POWERPOWER5Predictive otalStorage*TotalStorage ProvenVirtualization em z9** Registered trademarks ofIBM CorporationThe following are trademarks or registered trademarks of other companies.Intel is a trademark of Intel Corporation in the United States, other countries or both.Java and all Java-based trademarks and logos are trademarks of Sun Microsystems, Inc., in the United States and other countriesLinux is a registered trademark of Linux Torvalds in the United States other countries, or both.UNIX is a registered trademark of The Open Group in the United States and other countries.Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation in the United States, other countries, or both.* All other products may betrademarks or registeredtrademarks of theirrespective companies.Notes:All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results they may haveachieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions.This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subjectto change without notice. Consult your local IBM business contact for information on the product or services available in your area.All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.Information about non-IBM products is obtained from the manufacturers of those products or their published announcements. IBM may not have tested those products and cannot confirmthe performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.Prices subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography.

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Tivoli Security Operations Manager Products include: Tivoli Composite Application Manager Tivoli Config Mgr Tivoli Decision Support for z/OS 9Tivoli Monitoring 9IBM Director Tivoli Ent Console Tivoli NetView Tivoli OMEGAMON 9Tivoli Provisioning Manager Tivoli Remote Cnt

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