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Engagement Earns IUPUICarnegie ReclassificationIUPUI’s community connectionshave earned the campus the CarnegieCommunity Engagement Classification again this year. The recognitionacknowledges the ongoing involvementof college students, staff, faculty andcommunity partners to improve thequality of life in the city and throughoutCentral Indiana. IUPUI first receivedthe Carnegie Classification in 2006, andwas re-classified this year because ofits deepened commitment to programssupporting community partnershipsand engaged student learning.Shuttle System ConnectsCampusesIndiana University and GO ExpressTravel have launched a new servicecalled Campus Commute, an environmentally responsible, safe, convenientand low-cost travel option for faculty,staff, students and the general publicbetween Bloomington and Indianapolis.The intercampus shuttle offers Wi-Fi,wheelchair accessibility, reclining seats,electrical outlets, DirecTV, lavatory andDoubleMap (a real-time bus trackinginteractive map), and will provide nonstop service Monday through Friday,making four trips each weekday.M Sharmin Taylor teaches a Patient Access Specialist class to parents of Indianapolis Public School 69 students.5

Hall of Fame Adds NewIUPUI MembersFormer women’s soccer standout Jamie Farrell and the 1972-73 men’sbasketball team joined illustrious company as new members of the IUPUI Hallof Fame. Farrell led the Jaguars to a school-record 17 victories in her seniorseason, including the first-ever NCAA Tournament berth. She was namedto the All-Summit League honor team three times.The ’72-73 basketball team became the second Hall of Fameteam induction, and was credited with playing the first full seasonof any sport in IUPUI history.Community EngagementOffice takes flightThe Community Engagement Offices’sgoals are to develop more civic-mindedgraduates, to attract and retain theIBJ Honors IUPUI FacultyIUPUI’s traditional focus on engage-highest quality faculty and staff, toment with the city of Indianapolis, theleverage campus resources to addressTwo professors on the IUPUI campusstate of Indiana, and beyond is takinglocal and global problems and toare among the young professionalsa new shape: the Office of Communitycontribute to improving the economicrecognized as the Indianapolis BusinessEngagement.and educational development ofJournal’s Class of 2015 Forty Underthe community.40. Genevieve Shaker of the IU SchoolThe new office, led by Vice Chancellorof Liberal Arts and Daniel Vreeman offor Community Engagement AmyThe new office will include the formerthe IU School of Medicine were listedConrad Warner, will connect theOffice of External Affairs, the Communityamong rising stars in their respectivecampus with individuals, businesses,Learning Network, the Solution Center,professions who were recognized fornonprofits, schools, health care providersthe Center for Service and Learning andtheir early professional success and forand neighborhood organizations inIUPUI Alumni Relations. Communitytheir accomplishments in the greaterexciting and effective ways to handleEngagement will be fully integrated byIndianapolis community.the challenges that lie ahead.July 1. To learn more about the office,6 iupui.edu Spring 2015

visit the website (engage.iupui.edu), orstrengthen the skills and knowledge ofcontact it by telephone (317-274-7400)Indiana’s workforce to help advanceor email (engage@iupui.edu). The officethe state’s economy.will offer engagement news and updatesvia Twitter @engageiupui.The program will help embed IUPUI’seducation and training abilities into thefabric of economic, social, governmentaland workforce life in Indianapolis, aProfessional Developmentprogram gets new leadergoal of the new Office of CommunityAs the new executive director forProfessional Development and CorporateProfessional Development andEducation’s efforts will focus on continu-Corporate Education, Teresa Bennett ising education, professional development,tackling an exciting new opportunity: tocorporate education and contract training.Engagement.connect IUPUI’s knowledge network tothe professional development needs ofTo learn more about the program,the state’s business, industry, nonprofitvisit the website (engage.iupui.edu/and government sectors. The goal is toprofessionaldevelopment).SHOW YOURPRIDE ALL YEARSupport IUPUI campusscholarships by purchasingor renewing your IUPUIlicense plate atwww.in.gov/bmv/2733.htm.7

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FEATURESLearningthe Businessof MedicineVeteran surgeon Dr. David Hormuth already boasts anthe middle of the table, helping to interpret and solve clinicalimpressive list of professional achievements, from a grab bagproblems by understanding the financial implications.”of advanced degrees to articles in professional journals. Buta recent addition to his resumé – his soon-to-be-completedWith so much of the American health delivery system in fluxBusiness of Medicine MBA from the Kelley School of Businessthese days, that expertise has never been more important – orin Indianapolis – has earned him even more notice.in greater demand. And one of the very few places to achievethis sort of insight is from Kelley’s Business of Medicine MBA“It’s a very impressive part of my portfolio,” said the cardio-Program. Begun in 2013, the program each year takes in athoracic surgeon with more than 6,000 thoracic proceduresclass of approximately 35 physicians with at least three years(including 500 heart, lung and ventricular assist deviceof post-residency experience. Though relatively new (its firsttransplants) to his credit. “When I’ve interviewed for othercohort of graduates, Hormuth among them, completes thepositions, it raises lots of eyebrows. Not only can I performprogram this August), it has already attracted doctors fromoperations, I also understand the financial side of medicine.”as far afield as California.Hormuth, who consults with healthcare providers in such“What we’ve noticed during our recruiting for our third class,areas as heart transplant, artificial heart technology, heartwhich will begin classes in September, is that our geographicfailure and cardiothoracic surgery, thinks his hard-wonrange is expanding,” says Anthony Cox, Professor of Marketingbusiness savvy helps make him as comfortable in the board-and Chair of the Business of Medicine MBA Program at theroom as he is in the operating room.Kelley School of Business. “At least a dozen states are represented. Our goal is to be a national program, and that’s how“With my MBA at this phase in my career as a very seniorit’s evolving.”surgeon, it is an opportunity to become an interpreter,” hesaid. “Sometimes you have physicians on one side of the tableKelley faculty had long contemplated creating a specializedand businesspeople on the other. I see myself as sitting atMBA that combined business and medicine. Its usefulnessM The Kelley Business of Medicine MBA has enabled Dr. Hormuth to be an interpreter between physicians and businesspeople.9

both to physicians who wanted to move into administrative“The reason we’re truly the first of our kind is that we’vepositions and to private practitioners struggling to navigate adeveloped a curriculum that looks at the intersection oflabyrinth of new healthcare laws seemed obvious. The prox-business and medicine and asks, what do physicians needimity of the IU School of Medicine only added to its allure.to know?” Gawor said.“They say geography is destiny,” Cox said. “Years ago I andApparently quite a bit, judging from the herculean commitmentsome colleagues thought this was sort of a natural area fordoctors are willing to make to the program. While the typicalthe Kelley School of Business, because we have the second-executive MBA class meets twice a month, this one meets onlybiggest medical school in the country literally across theonce, because physicians – especially the sorts of highly placed,street from us.”senior doctors the program attracts – manage notoriously tightHowever getting the program off the ground proved a complexIndianapolis for the once-a-month in-person sessions.schedules. Out-of-town participants have to fly or drive tooperation. There are a fair number of schools offering runof-the-mill MBAs to physicians, but the Kelley School (withCox describes Business of Medicine MBA candidates asseveral of its MBA programs already ranked among thehaving “a lot of cognitive stamina” and near-superhumanworld’s best) wanted to raise the bar by tailoring its offeringtime-management skills. One physician who flies in for theto the business of medicine.class from Los Angeles uses his time on the plane to catch upon course reading. Another who drives from Pennsylvania“The typical executive MBA tends to take a 30,000-foot viewof business and doesn’t really get into a lot of depth, becauseuses voice simulation software to create audio files of hisreadings, then listens to them during the long, long car trip.it can’t in the allotted time,” said Susannah Gawor, Directorof Graduate Business Programs in Medicine at the KelleyHormuth says support from the Kelley staff helps ease theSchool of Business. “But we decided we wanted a high-qualityworkload and the time crunch.Kelley MBA.”“I would like to say that I keep up with the coursework viaThe Business of Medicine MBA encompasses 51 credit hours –my efficiency and great time management, but the real truththe same as for Kelley’s full-time, online and evening MBAs.is that I study late at night and on weekends,” he says. “TheBut it caters strongly to the busy schedules of working physicians,Kelley School of Business places most if not all of the lecturesemphasizing weekly online coursework plus a once-a-monthand required readings on iTunes, so I’m able to read themIUPUI campus session from 8 a.m. to 5 p.m. Friday andfrom anywhere I choose. They really go out of their way toSaturday. Students spend most of their first year studyingsupport the student.”conventional business topics such as accounting, financeand marketing, and their second delving into nearly a dozenAt least Hormuth, who lives in the Indianapolis area, doesn’tmedicine-centric courses, including “Healthcare Revenuehave to deal with a continent-spanning commute to get to& Delivery Models” and “Understanding Consumer Healthclass. Not surprisingly most of the program’s first cohort ofBehavior,” which Cox teaches himself.students hailed from central Indiana, but the number of longdistance learners increases with each new class as word of the“There are several courses that are very specific to health careprogram spreads.that you wouldn’t find in any other MBA program,” he says.“I had a family practitioner out of Illinois who said to me,Indeed, one would be hard pressed to find a program like‘I am such a better physician than I ever was before becauseKelley’s anywhere else in the world. Though a couple ofI’m thinking about my entire patient experience, not justUS schools offer MBAs for working physicians, the Kelleymy relationship with them as a doctor/patient relationship,’”program is uniquely tailored to physicians’ needs – and is theGawor recalled.only physician-only MBA program offered by a top-rankedbusiness school.10 iupui.edu Spring 2015

M Cardiovascular surgeon Deon Vigilance MBA’15 and anesthesiologist Dan Fagin MD’04, MBA’15 analyze a revenue delivery model during a Business of Medicine MBA residency.Such glowing reviews from participants are welcome, becauseor ambitions to move into leadership positions, especiallygetting the word out about such a new, unique programwithin hospital systems.”can be time-consuming. Kelley helps raise the MBA’s profileby visiting more than a dozen carefully chosen physicianThe program’s popularity and profile could snowball soon,conferences each year, setting up a booth and speaking towith its first class rapidly approaching graduation. Theirinterested doctors at length.testimonials – and professional successes – could do a greatdeal to further boost the Kelley effort.“The response has been huge,” Gawor said. “Most of ourmore recent program applicants say that they saw us ata conference.”“We don’t have alumni so that we can say, ‘Here are ten posterchildren and this is how the program works,’” Gawor said.“But our second-year students who are graduating this AugustShe describes the typical Business of Medicine MBA prospecthave already seen promotions and huge responsibilitiesas either a physician who’s already an administrator in a largehanded to them and changes in their leadership style.”healthcare system, or a doctor working outside a major systemwho wants to more efficiently manage his or herRecruitment for the 2015 class is already well underway,own practice.attracting candidates from across the United States.“It’s kind of all over the map,” Cox added. “I think maybe“We just got an application today from Connecticut,” Gaworthe most common thing is people who are already startingsaid. “We have people joining us from both coasts andto move into leadership positions or they have aspirationseverywhere in between.” n11

numbersgameThe new Master of Sciencein Event Tourism degree helpsgrads use information to enhanceand improve big events.12 iupui.edu Spring 2015M Amanda Cecil cites the proximity to large community events, like the Men’s Final Four,as a unique advantage for students in the Event Tourism program at IUPUI.

Larry Jinkins, Event Tourism graduatestudent in IUPUI’s School of PhysicalEducation and Tourism Management(PETM), doesn’t look at festivals, fairsand marquee sporting events in quitethe same way as regular folks. Insteadof seeing them merely as destinationsor entertainment, he visualizes theimmense amount of research and datasifting that goes into making such large– and small, for that matter – eventssuccessful.“For me it’s like going to a puppet showafter I’ve seen how the puppets workbehind the curtain,” Jinkins said. “I’mno longer concerned about the showitself. I’m more concerned about howthe puppet master works the strings.”He’s earned this insight becausehe’s on the verge of completing hisMaster of Science in Event Tourism –a rigorous PETM program that leveragesIndianapolis’s reputation as a convention,events and sports hotbed to teachhighly qualified students how to useinformation to enhance revenue forevents, destination marketing organizations, and companies supporting the 4billion central Indiana tourism industry.“Putting on events like the Super Bowlor the NCAA Final Four requires alot of different skills,” said RafaelBahamonde, Associate Dean, Schoolof Physical Education and TourismManagement. “Those are things thatthis program will provide.”13

Using a mix of coursework and hands-interesting job opportunities after,on experience, graduates of the program,and sometimes before, graduation.which began in 2011, gain a practicaland theoretical understanding of not“The goal is to put students in director-just of how to stage an event, but howlevel positions in tourism organizations,”to gauge its impact on the host commu-Cecil said. “Mainly around helping themnity, from its environmental footprintwith business strategies, data and re-to its long-term financial viability. Allsearch, to elevate how the organizationby learning how to gather, process andmakes decisions using solid researchexploit the data necessary to define whatand analysis.”“success” actually looks like.The need for such sophisticated metrics“It’s about looking behind the sceneshas grown right along with the size andand seeing what’s going on,” Jinkinscomplexity of the tourism industry. Forsaid. “I can look at festivals, sportsinstance, more than three decades agovenues and other projects and ask howIndianapolis civic leaders decided to mar-M The experience IUPUI students gain from beinginvolved in major events, like the Super Bowl, makethem more marketable as employees.they’ll sustain themselves over the longket the city as an amateur sports mecca.and a needs assessment piece. Peoplehaul – not just say ‘That’s cool,’ andResearch was of course done on the topic,aren’t willing to use their tax dollarsbut not a lot – simply because the dataanymore just on a good feeling.”move on.”didn’t exist. The city succeeded in partThe layman might be surprised to learnbecause it was an “early adopter” in aWhich explains why Jinkins, whojust how much data underpins thefield that was otherwise mostly empty.graduates this year (and is far into thehow much useful information a tourismBut that’s far from the case today.tapped by municipalities almost fromtravel and tourism industry – and justhome stretch on his thesis) was beingplanning organization can cull from it.In the US everyone from first-tierthe moment he started the program.The trick is finding the right person forcities to rural counties and tiny townsIn the summer of 2012, shortly after hethe job.vie for a portion of the tourism pie.began his studies, the northern IndianaSucceeding requires data-driventown of Whiting asked him to help de-knowledge of the market. To dovelop a tourism plan for the community.“There’s a lot of data that comes intothese tourist organizations, andotherwise invites disaster.right now the big gap is that there’snot someone who understands data“This program was directly respon“You see a lot of communities jumpingsible for me getting that opportunity,”analysis and how to use it for decision-into different strategies to developmaking,” said Amanda Cecil, Associatetourism,” Bahamonde said. “Some haveProfessor and Program Director for thespent millions in developing variousHe’s writing his thesis about an aspectDepartment of Tourism, Conventionsprojects, and data is both guiding theseof the sports and tourism industriesand Event Management.decisions and being used to evaluatethat indirectly illustrates the need fortheir effectiveness.”his services – the current nationalThe IUPUI program attempts to do justthat via a two-year regimen featuringJinkins said.boom in youth sports parks. Counties“People want to make solid decisionsand small towns around the countrysuch specialized classes as Foundationsand those decisions should be basedare building top-flight athletic facilitiesof Event Tourism, Cultural Tourismon good data, good input, and gettingin hopes of turning them into regionalManagement, and Strategic Meetingthe key stakeholders’ feedback on whatamateur sports meccas. Trouble is, theyManagement. It’s all capped with ashould be done,” Cecil added. “If you’resometimes do it without the sort of up-thesis. Not surprisingly, students whogoing to do any new attraction facility,front statistical analysis that helps themtackle the program can expect somethere must be a market analysis piecedetermine if building, say, 20-diamond14 iupui.edu Spring 2015

needs it. In actuality, however, there’soutside of Indianapolis. We’re hopinglots of data available – and lots ofto position these individuals as a realquestions to apply it to.benefit to communities.”“There’s all sorts of studies beingCecil and Bahamonde agree that thedone about the economic impact andprogram’s graduates are “all over thesociocultural impact of tourism onboard” when it comes to after-degree

Executive Director, IUPUI Alumni Association Associate Executive Director, IUAA Indiana University Advancement Center 340 W. Michigan St. Indianapolis, IN 46202 Phone: 317-274-8828 Toll-free: 866-267-3104 Fax: 317-274-5064 On the web: alumni.iupui.edu Email: alum@iupui.edu aLUMnI aDVIS