Dairy Investment Opportunities In Ethiopia Final July

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Dairy InvestmentOpportunities inEthiopiaTAM Consulte-mail: tamconsult1@ethionet.et,Tel: ( 251 11) 647 7235Mobile: ( 251 91) 123 5090P.O.Box 19522, Addis Ababa,EthiopiaJuly 2008Addis Ababa

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008TABLE OF CONTENTSEXECUTIVE SUMMARY.IV1INTRODUCTION . 11.11.21.31.41.52DAIRY INDUSTRY DEVELOPMENT IN ETHIOPIA . 32.12.22.32.42.53BACKGROUND . 1OBJECTIVES . 1METHODOLOGY OF THE RESEARCH . 1LIMITATION . 2COVERAGE . 2OVERVIEW OF LIVESTOCK SECTOR . 3DAIRY PRODUCTION SYSTEMS IN ETHIOPIA . 3TREND AND PERFORMANCE OF DAIRY INDUSTRY . 5DAIRY MARKETING SYSTEM . 5MILK CONSUMPTION IN ETHIOPIA . 7ETHIOPIAN DAIRY AND RELATED POLICIES . 93.1 HISTORICAL PERSPECTIVE . 93.2 DAIRY AND DAIRY RELATED POLICIES . 93.3 ETHIOPIAN LAWS & REGULATIONS FACING THE DAIRY SECTOR .123.3.1Investment Incentives to Investors .123.3.2Equity Restrictions.143.4 TARIFFS AND SUBSIDIES IN THE DAIRY SUB-SECTOR .154SOCIO-ENVIRONMENTAL FACTORS FOR INVESTMENT IN DAIRY SECTOR. 174.14.25OPPORTUNITIES FOR INVESTMENT IN DAIRY . 215.15.25.35.45.55.66DEMAND SIDE CONSTRAINTS .17SUPPLY SIDE CONSTRAINTS .17EASE OF ENTRY INTO THE DAIRY SECTOR .21MILK POTENTIAL COMMERCIALIZATION AREAS IN ETHIOPIA.24ALREADY EXISTING OPPORTUNITIES .25OPPORTUNITY IN NEW PRODUCTS .25NEW MARKET REGIONS, DIFFERENTIATION/ NEW CONSUMER SEGMENTS .27NEW TECHNOLOGIES .27MARKET ACCESS AND TRENDS IN DEMAND FOR DAIRY PRODUCTS. 296.1 ACCESS TO USA, EU, COMESA, SADC AND ECA MARKETS .296.1.1USA and EU markets.296.1.2COMESA and EAC markets .296.2 LONG AND MEDIUM TERM DAIRY TRENDS .306.2.1Global Level.306.2.2COMESA level .306.2.3Country level .317ANALYSIS OF SUPPORT MARKETS/ BUSINESS SERVICE MARKETS . 337.1 MARKET LINKAGE FIRMS .337.1.1Milk and milk product Market outlets .337.1.2Farm and Retail Prices for Milk and Dairy Products .347.2 FEED SUPPLY .357.3 ARTIFICIAL INSEMINATION AND EXTENSION.377.3.1Cross breeding service .377.3.2AI Service .377.4 IMPROVED BULL SERVICE .377.5 MILK TESTING AND QUALITY CONTROL .387.6 VETERINARY AND PHARMACEUTICAL SERVICE .407.7 DAIRY LOGISTICS .427.8 FINANCE SERVICES .437.9 HARDWARE SUPPLIES .447.10REFRIGERATION .447.11MILK PROCESSING .447.12SWOT ANALYSIS: SUMMARY .458WAY FORWARDS FOR ENHANCING DAIRY INVESTMENT OF ETHIOPIA. 48i

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008LIST OF TABLESTable 1:Ethiopian Livestock and Livestock product potential .3Table 2:Annual M ilk Supply to Addis Aba ba 6Table 3:Amount of milk produced & consumed by Regions .7Table 4:Status of key policy issues relevant for dairy investment (June 2008) .10Table 5:Areas and periods of tax exemption .13Table 6:Ethiopia Custom Tariff on Imported Dairy Products .16Table 7:Milk Shed zones in 4 regions of Ethiopia . 24Table 8:Population of major urban centres 31Table 9:Quality Standards for Unprocessed Whole Milk in Ethiopia 37Table 10:List of dairy hardware & ingredients . .42Table 11:Status of diversified dairy products production in Ethiopia . 43LIST FIGURESFigure 1:Proportion of milk sold in formal market 6Figure 2:M i l k u s e p a t t e r n s b y R e g i o n 7Figure 3:Market channel of milk & milk products .21Figure 4:Co w to C o nsumer mod el .21Figure 5:S NV -BOA M M i lk Va l u e C h a in Mode l . .23Figure 6:Milk-shed districts superimposed on agro-ecologic zones of Ethiopia .24Figure 7:Trends in milk price 33Figure 8:Price paid for milk by value chain actors from farmer to consumer in Birr 33Figure 9:Revenue shared by value chain actors from milk price paid by consumers .34ii

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008LIST OF ARDNAICNGOsOSCSCQSAESNVSPDDPPUHTVATAddis Ababa Dairy IndustryAddis Ababa Dairy Producers AssociationAmhara Credit and Saving InstitutionAda District Agricultural Development ProjectArtificial InseminationSupport to Business Organizations and their Access to MarketsBureau of InvestmentChilalo Agricultural Development UnitCommon Market for Eastern and Southern AfricaCentral Statistics AuthorityDairy Development AgencyDairy Development EnterpriseDairy Rehabilitation and Development ProjectEast African CommunityEthiopian Agricultural Research OrganisationEthiopian CalendarEthiopian Dairy Development ProjectEthiopian Investment AuthorityFood and Agriculture OrganizationFinnish International Development AssociationFree Trade AreaImport Declaration FormInternational Fund for Agricultural DevelopmentMinistry of AgricultureMinistry of HealthMinistry of Agricultural and Rural developmentNational Artificial Insemination CentreNon Governmental OrganizationsOromia Saving and Credit Share CompanyQuality and Standards Authority of EthiopiaThe Netherlands Development OrganisationSmallholders Peasant Dairy Development Pilot ProjectUltra-High Temperature treatedValue Added Taxiii

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008Executive SummaryThis paper assesses the development of the dairy sector in Ethiopia over the last four decades, with theobjectives to: (1) generating information useful in directing and advising on the need for investment inthe dairy sector; (2) providing guidance on the nature, scale and location of investments if the sectorsprove to have opportunities for enterprising venture; and (3) identify investment opportunities in thedairy subsector of Ethiopia through value chain approach to find out entry points into the business.Ethiopia has the largest livestock population in Africa and the contribution of livestock and livestockproducts to the agricultural economy is significant. Recent figures indicate that the livestock sectorcontributes about 12-16% of national GDP, 30-35% of agricultural GDP, 15% of export earnings and30% of agricultural employment. Livestock contribute to the livelihoods of 60-70% of the populationSmallholder farmers represent about 85% of the population and are responsible for 98% of the milkproduction. Productivity however is relatively low, quality feeds are difficult to obtain and supportservices are inadequate. There is an immediate and growing shortage of dairy products in all majorcities of Ethiopia and the trends of economic prospects for dairy industry performance and developmentare rather good both at small holder level and on more commercial level. During the last decades theimport dependency of Ethiopia for milk and milk products has increased. To bridge the gap betweensupply and demand, dairy imports increased significantly partly due to increased food aid (WFP) milkpowder imports, reached a peak of 314,700 metric tons in 1986. Further, it is estimated that importedmilk powder accounted for 23 percent of Addis Ababa market.Rapidly increasing population size with a growing urban population is resulting in a growing demand fordairy products. Dairy development can lead to income generating activities in the rural areas increasingfarm incomes and employment opportunities. However, the available high potential land is intensivelycultivated and fodder supply is insufficient leading to often serious environmental consequences asinappropriate husbandry measures are applied in non-suitable areas. Besides low milk production levels,milk collection, processing and marketing are not developed. A chain approach aimed at a sustainabledevelopment of the dairy sector is lacking.The Government aims at stimulating dairy industry (milk marketing and processing) in potential areas.It is believed that development of milk marketing structure will create the incentive to improveproduction. Urban, peri-urban and rural milk production systems are dominated by informal marketingsystems. The formal market also appears to be expanding with the private sector (Sebeta Agro Industry,several other private milk-processing plants) entering the dairy processing industry in Addis Ababa.Besides, smallholder dairy production, also commercial specialized dairy farms around the urban centersstart to develop with their own processing facilities and marketing schemes. There have been and stillare several initiatives to stimulate milk production, collection, processing and marketing at village level(among other Land O’ Lakes, Finnish Bilateral Aid, ILRI, various NGO’s often related to localdevelopment).At the moment The Netherlands Development Cooperation (SNV), the USAID supported Land O’ Lakes,ILRI and few other international organization provide support to the development of the dairy chainthrough the different but complementary programmes aimed at increasing access to production andmarket for quality milk. As part of this approach, SNV wishes to increase investment in the dairy subsectors in Ethiopia.Conducive government policies, laws and regulations as part of the economic liberalization programbesides investment incentives are necessary to smooth the progress of easy entry in to and expand theinvestment opportunities in the Ethiopian dairy industry. To this effect, with the objective of promotingsmallholder and commercial dairy production and the inflow of foreign capital and technology into thecountry, the Ethiopian government provides various packages of fiscal incentives to both foreign anddomestic investors engaged in establishing new enterprises and expansions. The prominent provisions ofthe Ethiopian investment regulatory environment like equity restrictions (obligation of local partners,foreign ownership of agricultural land); incentives to investors (duty and VAT) exemption onmachineries, equipments and raw materials, tax holiday, liberal depreciation rate, loss-carry forward,among others.It must be clearly embedded that to build a successful and sustainable dairy industry, all parts ofpossible entry points for intervention across the milk value chain have to be identified; from cow toiv

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008consumer. Possible interventions on the supply side could be strengthening of raw milk supply,improving milk collection centers, provision of feed, logistics and breed improvement. In the processingchain quality improvement, business linkages, training, and technology transfer are important activitiesto be considered. Different parts of the value chain need different kinds of support and interventionwhere the situation of course requires various case to case interventions. Several entry points could beidentified across the dairy value chain with varied degree of resource requirement and level ofcompetitions.The development of successful and sustainable dairy industry could be realized by strategic interventionsinto all parts of possible entry points along the milk value chain. In view of that, several entry pointsincluding the innovation of new products are identified as intervention opportunity with varied degree ofresource requirement and level of competitions.A closer look at livestock sub-sector in general and the dairy industry in particular reveals that, this hugeresource do not make a substantial contribution to the national income taking into account its size dueto numerous socio-environmental factors. These constraints include a variety of socio-economic andinstitutional considerations. The major socio-environmental factors represent underlying opportunitiesfor increased trade that may be tapped by dairy businesses in Ethiopia and COMESA to expand tradeand enhance their long term return on investment goals are: low per capita consumption, low demandand high transaction costs, poor animal health, lack feed, low productivity and genetics, quality andhealth problems, lack of institutional support, lack of infrastructure, lack of access to land and credit,seasonality of supply, collection problem and long fasting periods.The analysis of the support market and dairy business services revel that the dairy industry is immatureand young, competition barely exist, basic services are either not existing or inadequate. In general, itoffers wide opportunity for investment in dairy and related businesses.The role the government pay in the market linkage has been reversed towards marketing cooperativesand private dairy enterprises: Since recent years, as a result of establishment of producers andmarketing cooperatives and private dairy enterprises, the government role and share in milk marketingand processing services in urban and peri-urban areas has reduced. The dairy marketing cooperative areplaying a significant role in providing the marketing services by buying milk from members and nonmembers, process it and sell products to traders and/or local consumers.Milk and milk product market outlets: The dairy farmers have three market-outlets for the milk left outfrom consumption. These are to sell to neighbours in the informal marketing channel, dealers or milkgroups/ cooperatives (in some cases retailers).The availability of these market-outlets through theestablishment of milk groups and cooperatives as well as the milk-collection centers have given dairyfarmers a broader choice of marketing their milk instead of depending on local traders andneighbourhood buyers.The projected urban-market for liquid milk in 2015 has been estimated at 60 million litres. Supplyingthis quantity of fluid milk from domestic production in Ethiopia by 2015, would require an increase inproduction of over 35 million litres in order to provide the increased market requirements resulting fromgrowth of urban population and increased consumer income (CSO-2005).Feed supply: There is no reliable supply of feed for good milk production. Good dairy without supply ofgood fodder and concentrates is not thinkable. This existing condition stimulates the involvement privateinvestment in the feed resources sector to enhance the development and production of high quality feedto increase milk production per cow per day.AI service: The public sector support in import and testing of improved genotypes, supply of liquidnitrogen, quality assurance and regulatory services for promoting private AI service delivery isimportant.Milk testing and quality control: The establishment of an independent laboratory (Accredited) for milkand milk product quality control (chemical and microbiological) enables to perform range of tests at milkproduction, collection and processing centres. The present system in Ethiopia for testing of raw milk anddairy products (with the exception of some research testing laboratories like ILRI) does not stimulate theproduction of good quality, biologically pure milk with high technological quality that meets the national/international standards. Currently there are no proper means for collecting and processing of informationconcerning the milk and milk products quality for marketing. Laboratories which offer a complete rangev

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008of milk and milk product analysis, which determine the hygienic, chemical and microbiological quality ofraw milk and dairy products all along the value chain remain the major requirement and concern for thedevelopment of dairy sector in the country.Veterinary and pharmaceutical services, finance services, feed supply, artificial insemination, andimproved bull services, transportation and hardware supply are the major components in thedevelopment of dairy industry and yet in Ethiopia they are at their rudimentary stage or even do notexist at all. These important key dairy business/ market services serve as an opportunity to penetrateinto untapped dairy industry of the country.After the economic and policy reform that took place in the country since 1991, the dairy industry inEthiopia is just starting to appear out of the obscurity of the past three decades. Ethiopia’s mainpreoccupation for now is to meet and satisfy this domestic demand ( 80 million people). The recognitioncalls foremost an establishment, long overdue to oversee the development of the dairy industryincluding promotion, regulation and coordination of the industry. The challenge is to organize thecollection of safe good quality milk and provide a constant supply of good quality milk and milk productsto meet market demands. At the same time, the market demand for value added products for a range ofincome levels should be met. Governments are also looking to find ways to reduce importsThe investment opportunities are immense. The potential is within the grasp of investors. It only needsadapting the technology, capital and human resources to specific market niche and opportunity excisingor to be developed a new.vi

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 20081 Introduction1.1 BackgroundIn an attempt to develop dairy production system of Ethiopia, dairy supply and marketing system needsto undertake radical changes. First of all, dairy farming needs to move out from the traditionalsubsistence mentality and develop a more market-oriented approach. For such a radical change tohappen farmers need to be sure that what they will gain from the market will be more than what theywill lose. For example, if market-oriented farming means selling to the local community, farmers maynot perceive it as a profitable change, since the local demand may be limited and not sufficient to bearthe costs of adapting the production system. A viable market-oriented farming system requires a wideaccess to market, including local but also remote markets. To get access to distant markets farmersneed to link up with manufacturers able to extend the shelf-life of farmers’ supply, as well as withtraders and retailers, which can ensure a capillary distribution of final products. In short, dairy productscannot be expected to flow across Ethiopia unless a supply chain, bridging rural supply and urbandemand, is in place.Business Organisations and Access to Markets (BOAM) is a programme of the Netherlands DevelopmentOrganization (SNV) in Ethiopia that promotes agricultural value chains and comprises two mutuallycomplementing components - the private and public sector development. Milk and milk products valuechain was selected among others for the capacity development of service providers in areas relevant toconstraints and opportunities identified in the respective chains. The ultimate goal of the intervention inthe Milk Value Chain is to increase rural incomes by increasing the number of rural households derivingtheir livelihood from dairy business through managing high productivity enterprises while delivering,through a competent and efficient processing sector, improved quality and affordable dairy products tothe market.To this effect, SNV seeks to promote enhanced productivity, employment and income generation invarious sub sectors in East and Southern Africa for the purpose of poverty alleviation. In this regards,SNV connects firms, practitioners, researchers, policy makers, investors with each other and withinformation, services and markets promoting investments in dairy industry and markets in Kenya,Uganda, Rwanda and Ethiopia. This study is commission to contribute to this regional vision.1.2 ObjectivesThe aim of the study is to portray current and future dairy investment opportunities in Ethiopia. Thespecific objectives of this study are, among others, to: review and document the regulatory framework promoting/ hindering investment in the dairyindustry asses key technical, institutional and socio-environmental challenges and opportunities forinvestment in the dairy industry review business organisation and access of Ethiopian dairy products to domestic and regionalmarkets analyse scope and scale of support services and business service markets required for growth andcompetiveness of the dairy industry, and identify investment opportunities in the dairy subsector of Ethiopia through value chain approach tofind out entry points into the business.1.3 Methodology of the ResearchThe study has mainly focused on desk research. It is supplemented with consultation and key informantinterviews with individuals who are practitioners or officials in the dairy industry, public institutions andnon-governmental organizations.Relevant literatures were reviewed to obtain secondary data. The secondary data were collected fromSNV-BOAM, Dairy Development Agency (DDA), Land O’Lakes, Dairy Development Project in the Ministry1

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 2008of Agricultural and Rural Development, Ethiopian Agricultural Research Organization (EARO) andInternational Livestock Research Institute (ILRI) and extensive internet search (see References section).Relevant literature was also reviewed from other surveys, evaluations, and project progress reports.Moreover, interviews were held with key government, non-government and private firms involved in thedairy production, promotion, regulation and marketing.1.4 LimitationThe dairy sector does not have specific institution or custodian which collects, collates and analysesdairy related data that can be used to inform investors, policy makers and other industry stakeholders.Except the professionals in public or non governmental institutions, only a few stakeholders were willingto share information about their business operations. There is lack of reliable, up-to-date and consistentinformation in the sector and in some cases conflicting information were also observed in the process.1.5 CoverageThis is document is divided into eight chapters: Chapter 2 presents an overview, including key phases, inthe development of the dairy industry in Ethiopia. It examines trends in production and consumption andpolicy changes. The Ethiopian laws & regulations influencing the investment in dairy sector and the easeof entry into the dairy business are explained in chapter 3. Chapter 4 and 5 identify key policy andtechnology issues as well as socio-environmental factors to be considered in designing of appropriatestrategies for promotion of the dairy industry. Ethiopian dairy market access and trends are highlightedchapter 6, with regard to Economic blocks and domestic market,The support market/ business services for effective dairy industry development are analyzed in detailunder chapter 7. The paper also draws together evidence on investment opportunities, dairy productmarket access and market trends at all levels. The last chapter summarizes the way forward.2

SNV Netherlands Development OrganisationStudy on Dairy Investment Opportunities in Ethiopia, 20082 Dairy Industry Development in Ethiopia2.1 Overview of Livestock SectorThe Ethiopian economy is highly dependent on agriculture. Despite being more subsistence, agriculturalproduction plays an important role in the economy. In the late 1980s, agriculture contributed about 45%of national GDP while the livestock sector, despite large population size1, contributed about 12-16% ofnational GDP, 30-35% of agricultural GDP, 15% of export earnings and 30% of agricultural employment.Livestock contributes to the livelihoods of 60-70% of the Ethiopian population2 (Aklilu 2002; Ayele et al.2003; Ejigu 2003) in one way or the other. It is raised in all of the farming systems by pastoralists,agro-pastoralists, and crop-livestock farmers. The rural dairy system is part of the subsistence farmingsystems that are mainly concentrated in the highlands, but also in the lowlands. Pastoralism is the majorsystem of milk production in the lowlands. It is estimated that about 30% of the livestock population arefound in the pastoral areas3. Nevertheless, because of the erratic nature of rainfall that results inshortage of feed availability, milk production is low and highly seasonal.Over the last 30 years, national and per capita production and consumption of livestock products havedeclined (Ayele et al. 2003). During 1993-2001, per capita income remained at about USD100. Livestockproduction increased by much less than the production increase for the agriculture sector as a whole, sorelative share of livestock to agricultural GDP declined. Hence, per capita livestock output fell by 5%while crop and agriculture grew by 14 and 6% respectively (Halderman 2004).2.2 Dairy Production Systems in EthiopiaEthiopia holds large potential for dairy development. In addition, the country enjoys diverse topographicand climatic conditions favourable for dairying. These consist of a high central plateau ranging from1,800 to 3,000 metres above sea level, a rift valley that divides the country from north to south withaltitudes ranging from 1,000 to 1,800 metres above sea level and lowland plain areas of less than 1,000metres above sea level in altitude. Depending on the altitude diff

July 2008 Addis Ababa . SNV Netherlands Development Organisation Study on Dairy Investment Opportunities in Ethiopia, 2008 i . EC Ethiopian Calendar EDDP Ethiopian Dairy Development Project EIA Ethiopian I

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